¿Cómo diseñar un sitio web de PrestaShop con características de aumento de ventas?

Online shopping is trending and only growing with each passing day. Looking at the data, around 61% of users worldwide are choosing to buy products online. This makes e-commerce stores a top-tier channel for selling products and generating revenue. However, the competition is fierce, giving you a limited chance of reaching your sales goals. In this article, we’ll explore some brilliant ways to simplify the process of designing a PrestaShop website. A well-designed and functional website is what makes your PrestaShop e-commerce site stand out from the competition. The PrestaShop platform not only makes it easy for online store owners to design their site, but it’s also visually appealing and user-friendly. Along with the inherent ease of designing a PrestaShop website, going the extra mile by adding sales-boosting features can lead to even greater success. Read on to discover various PrestaShop designs that can be incredibly profitable.

Sales booster features for the PrestaShop website:

1. Social exchange options:

Design your site with social login options via Facebook, Google, and other platforms. Additionally, add quick access icons so users can easily share web pages and products on their social media channels. Being logged in through social channels makes it incredibly convenient for them to share across multiple platforms. A word-of-mouth recommendation from friends has proven to be a powerful tool for generating new leads organically with minimal effort.

2. Sort and filter for easy searching:

Making navigation faster for customers automatically improves their satisfaction with your services. Ultimately, it helps them buy what they want with less search effort. Design your filtering options considering the different categories available on your PrestaShop website. For example, filters like ‘size’, ‘fit’, ‘color’, etc., for clothing and ‘OS’, ‘RAM’, etc., for smartphones. Both categories cannot maintain the same set of filters.

3. Labels and batches:

Automate your website to label certain products as “Best Seller,” “Trending,” or “Special Offer” based on the products sold in PrestaShop. Having these labels/categories set up for some of your products can build trust and improve usability among your customers. This way, more of your customers will be willing to purchase those products, giving you an instant boost in sales of the labeled items.

4. Allow product reviews:

Design your product pages with a review section where users can write comments and rate the product. Most online shoppers even prefer negative reviews for the sake of impartiality. Reviews can be invaluable for new users viewing the products.

5. Infinite displacement:

Manual pagination or scrolling is a traditional approach that can slow down your customers’ browsing experience. Add an infinite scroll button. This allows for automatic scrolling of products at a slow and noticeable pace. Such features enhance the interface and enable users to shop faster, ultimately increasing sales. Check out the Infinite Scroll Add-on for PrestaShop.

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6. Sources of calls to action (CTAs):

Add relevant call-to-action buttons or other sources. Include at least one or two CTAs on each page and keep your content concise and engaging. Also, be sure to add tracking codes to measure the response received through these buttons.

7. Customer retention and loyalty:

The type of customers who keep coming back to buy more are invaluable to any online retail business. These customers are loyal and are even likely to recommend your services to their friends and family. Therefore, design your site to retain more customers than simply acquire new ones. Additionally, offer loyalty programs and credits to reward your loyal customers.

8. Responsive design:

Of all the designs and customizations you make to your site, ensure they are responsive, meaning they work on mobile browsers. More than half of internet users now shop via their smartphones, and any kind of flaw in your mobile browser design can prevent them from making a purchase.

9. Easier navigation:

Design your navigation bar as a fixed menu for mobile and desktop browsers, and even for the mobile app. Nobody wants to scroll back to the top just to access the navigation menu. Factors like these that improve the user shopping experience play a significant role in increasing overall sales.

10. Payment and payment:

Keep your checkout page design user-friendly and efficient. Consider offering an alternative quick checkout page, such as a ‘One-Page Checkout’. Additionally, allow customers to upload their address book. Simply selecting an address from a saved list is far more convenient than manually entering the delivery address each time a customer makes a purchase.

Wrap:

With PrestaShop, there are many design options and customizations available. A strong customer-centric approach can achieve significant results, whether it’s enhancing brand reputation or boosting sales. A well-designed PrestaShop store is worthwhile, and now’s your chance to try it. Email us at [email protected] to discuss it with us.