Over the past decade, online retailers have shifted from traditional methods to e-commerce platforms. Having an e-commerce website has been, and will continue to be, a key strategy. However, designing an online website can be challenging for non-technical e-commerce businesses. A well-designed and prominent online store increases user engagement and drives sales. PrestaShop, a popular e-commerce platform, makes it easy for online store owners to not only have their branding showcased on their website but also an e-commerce application . If you want to design your PrestaShop store but aren’t an e-commerce web designer, this article is for you. It aims to introduce non-designers to some essential features to consider when designing a PrestaShop website. Check them out:
# 1 PrestaShop theme design:
While you can choose any pre-designed theme for your PrestaShop site, make sure to choose one that is responsive. Furthermore, you may need to make changes to the theme in the future. Therefore, the theme should be compatible enough to handle any edits that may be required later.
# 2 Infinite displacement:
Help your visitors scroll manually by adding ‘infinite scrolling’ to your PrestaShop website. Having this feature in your online store makes browsing easier for your shoppers without the complexity of pagination. It improves the user experience of your store. Check out the pre-built Infinite Scrolling plugin .
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# 3 Labels and batches:
Add labels and tags to products while designing your PrestaShop website. For example, ‘Best Seller’, ‘Special Offer’, etc. These not only highlight products but also encourage visitors to buy them.
# 4. Search bar:
Make navigation easier for users by adding a search bar, preferably in the fixed navigation menu, that allows them to search for any product in your online store.
# 5. Classification and filtering:
Add sorting and filtering options that are relevant to your products in each category. For example, the clothing category could have filters for ‘new arrivals’, ‘size’, ‘color’, ‘fit’, etc., while the groceries category could have filters such as ‘organic’, ‘vegan’, etc.
# 6. Social login and shared channel:
Simplify user onboarding by adding social sign-up and login options. Additionally, include social sharing links on product pages and other pages of your site.
# 7. Payments and payments:
Most e-commerce websites have a single-page checkout with multiple entry points on one screen. This makes order payment and shipping quick. Make your checkout process as simple as possible. Add all the preferred payment options, keeping your audience in mind. Keep payment gateways secure and the procedure simple for a better user experience.
# 8. Design for better retention and loyalty:
Getting your existing customers to return to your site to make a purchase is a significant achievement. It signifies that your customers were satisfied with their initial purchase and are willing to spend more. This collectively improves user retention and loyalty. Therefore, a well-designed layout should be chosen for most elements of your site’s design.
# 9. Design CTA:
Add relevant CTA sources such as buttons, banners, etc. CTAs can also take the form of an optional pop-up window to enter a lottery, any offer, or even subscribe to a newsletter, etc. Also, pay attention to their placement, as they can showcase upcoming sale banners, coupons, vouchers, referral programs, and loyalty programs, etc. Having excellent design and strategy for your Call to Action sources can help your customers get better offers and also helps online store owners generate more profit.
# 10 Response Design:
Last but not least, regardless of the new elements you plan to design and add to your PrestaShop store, make sure they also work on mobile browsers. For this, you need a responsive design. This approach guarantees an improved user experience across all devices.
Wrap
PrestaShop is a comparatively user-friendly e-commerce solution, even for those without design experience. As an open-source platform, it allows for unlimited modifications. Customizing your PrestaShop store design can not only make your website stand out but also improve the user experience and add features that can boost your sales and revenue. Contact us at support@knowband.com or visit KnowBand for all your design and customization needs.
