“This article takes you through the benefits of social login in an eCommerce website and also discusses the Social Loginizer module by Knowband that would help you put up the social login options on your website without any hassle.”
Visitors are often prompted with a sign-up form as soon as they enter an eCommerce website. This creates a troublesome experience for the users, and it gets even worse if they do not have the option to skip the signup process.
But thanks to social login, which has made the registration task simple and easy. Social login plays a vital role in eCommerce as far as the user experience and conversions are concerned.
As a netizen, you would have surely come across the social login option on a majority of eCommerce websites or in their related mobile app as well.
What is Social Login?
Social login also referred to as Social sign-in, helps users to sign-up on a third-party platform using their existing login information from social media networks like Facebook, Instagram, Twitter, etc., hence avoiding the need to create a new account. It is designed to simplify registration and eliminate the manual registration process so that it does not take too long for people to signup.
How does Social Login work?
Step 1- User selects the desired social media network.
Step 2- System sends a login request to the selected social network.
Step 3- User is asked to enter his/her login details (if not logged in already). Then, a pop-up prompts that tells the user that it would be collecting some information. Only after the user approves, the user is registered through his/her social media account.
Social Login Examples
Let’s check out some social login examples. A few popular websites offering social login facilities are-
1. Quora
2. Canva
3. Pinterest
Benefits of Social Login
Have you ever considered the advantages of using social login on your eCommerce website? Well, if you haven’t been providing the social login options to your visitors yet, you have already missed out on a huge chunk of potential customers.
But before it gets too late, let’s try to understand why it is essential to have the social login option on your website today. In this article, I have highlighted the 10 major benefits of social login in eCommerce.
1. Easy and Quick Registration
The primary benefit of social login is that it offers a simplified, quick and easy registration.
It is quite frustrating for users to create a new account every time they visit a different eCommerce store. Social login proves to be a boon in such cases. It offers convenience and helps customers get rid of the registration process within no time and in a single click.
2. Social Login Increases User sign-ups
Since social login offers trouble-free signup experience and it creates higher possibilities of successful signups. This is the first step towards an enhanced user experience which encourages users to create an account on the platform they are present at.
The more people signup, the more people you will have in your email list. And since people aren’t bothered about creating a new account, they are more likely to sign-up.
Related: 6 Useful Tips to Get More Signups on your eCommerce Website
3. Reduces Cart Abandonment
Adding to the benefits of social login is it helps to reduce cart abandonment. It turns a tedious checkout experience into a user-friendly checkout.
Online shoppers are often forced to go through a mandatory registration process during checkout. It can be a barrier in successful conversion and lead to cart abandonment.
A social sign-in option on the checkout page can reduce the cart abandonment possibility and increase your conversions by allowing a hassle-free checkout experience to users. It ensures that the flow of the checkout is not disturbed. It is also one of the best strategies for checkout optimization.
4. Reduces Bounce Rate
People who hate filling up the registration form can take an instant exit from your website as soon as they are presented with a sign-up form, leading to an increase in the bounce rate.
Availability of a social login encourages a customer to sign up in a quick span, hence reducing your bounce rate and increasing the average site time simultaneously.
5. No Need to Remember Passwords
One of the major benefits of social login is it puts an end to the headache of remembering passwords.
People experience password fatigue when they have to create a new password for a new website. And it gets extremely difficult to remember multiple passwords. A study suggests that 86% of the users feel bothered by having to create a new account because of remembering yet another password.
Social login reduces password fatigue by allowing visitors to sign-up using their preferred social account on multiple platforms. It avoids the need to create a new password.
6. Fewer Login Failures
Due to password fatigue, people forget the password which they created earlier or find it hard to recall while trying to login in the future. This eventually leads to users taking an exit from the website.
Though websites do offer the option to recover or reset the password, people avoid it as that would create more confusion to remember a number of passwords.
Since social sign-in avoids the need to remember passwords, the possibility of login failure becomes way too less.
7. Improves Mobile Conversions
Today, more than half of the shopaholics prefer mobile devices to shop online. Therefore, you simply cannot overlook the importance of having an optimized eCommerce site for mobile.
Social login on a responsive website makes it easy for mobile users as well to signup via their smartphones. It increases your mobile traffic and helps you grab more mobile conversions.
If you have a mobile app of your brand or planning to launch in the future, do not forget to implement the social login option in it.
8. Helps to do Target Marketing
Social login provides you with more customer data, which you can utilize to target a specific audience in your marketing campaigns. This may include information like name, email address, gender, age, location, etc. Moreover, netizens always keep their social profiles updates, which gives you more and accurate information about a user.
Marketers can use this social data to send personalized content and make their email marketing campaigns more effective.
9. Provides Comfort
If your brand isn’t popular, it is likely that users would not find a comfort zone on your website.
However, if you provide them with something like Facebook, Google or Instagram login, it will develop a sense of trust and they would not hesitate to signup.
10. Capture real Email addresses
Though I have put it under the benefits of social login, I am not highly convinced with this point as it can be a pro as well as a con sometimes.
Talking about the good side is that you will get verified email addresses when a user opts for a social login option. I mean if a user is ready to register through his/her social media account probably means they have provided accurate information on that particular platform.
Conversely, this can be a con as well. Social media especially Facebook has a huge number of fake accounts and those are the users you would not like to target, neither they will give you any profit.
Social Loginizer by Knowband
The module can incorporate up to 15 social login options on your eCommerce website. It offers sign-up/log in through Facebook, Google, Twitter, Instagram, LinkedIn, Amazon, Yahoo, PayPal, Live, WordPress, Dropbox, Vkontakte, FourSquare, Github and Disqus.
Moreover, it lets you add the social login block on multiple pages like Home Page, Product Page, Checkout Page, etc. And you can also customize the social icons.
Knowband provides the Social Login module for various eCommerce platforms like Prestashop, OpenCart, Magento and Magento 2. If you own a store in any of the mentioned platforms, do check out:
Social Loginizer for Magento 2
If you need any assistance in the above-mentioned modules, you can contact us at support@knowband.com
The Bottom Line
I hope the above-mentioned benefits of social login gave you enough reasons to set it up on your website. And once set up, do not stick to just Facebook and Google Login.
Limiting signup options on your website would not be a wise idea in my opinion. For example, a user who is not on Facebook but has an Instagram account would find the Facebook login option irrelevant.
Though it is highly unlikely as almost everybody owns a Facebook account, placing the popular social networks would be an ideal move.
Research says more than 75% of the netizens find social login to be the perfect solution to the registration task. The percentage speaks about customers’ desire for a social sign-in option on a website.
If you found this information useful or have anything to add in this content, drop your views in the comments below.