Tag: Influencer Marketing

Why Social Media Marketing is the Future of eCommerce!!

In the early days, social media platforms like Facebook, Instagram, etc. were known for entertainment purposes. As time changed, these platforms changed the algorithms of usage. Later some businesses started promoting their brands on social platforms. And even a bit later Facebook itself came up with a creative idea of Paid Facebook Ads. Following the same, nowadays platforms like TikTok, Instagram, and Facebook are considered some of the best ways to promote offline or online businesses. Some even consider social platforms as the future of marketing.

Moreover, if you are an online business, you will find no other place to promote your business than Instagram. Thus, social media marketing is not only one of the most sounding marketing methods but provides incredible results for businesses.

In the following article, we are going to discuss the importance of social media marketing for the eCommerce business industry.

Influencer Marketing:

If you try to put all the trendiest social media marketing ways, Influencer marketing is the winner with a huge margin. In the following methods, brands and online businesses take aid from socially active influencers. Whether marketing via old methods remains limited in a region. On the other hand, influencer marketing goes abroad as socially active personalities have an impact on a large audience.

Thus, if you are looking to give your business a buzz with influencer marketing you can find your fit business affiliates.

Social Media Groups:

Groups are where people share their lifestyles and thoughts. Even in your daily life, you will find yourself engaged with social media groups on various platforms such as Facebook, WhatsApp, Telegram, etc. Various people join social media groups and share their interests and other content. Taking advantage of the same, online businesses have found a way to promote their PrestaShop online business. Joining as an individual business account they offer various offers like giveaways, discounts, and affiliate and referral programs to engage their customers.

Thus, if you are looking for a sound and less expensive marketing method, social media groups are the perfect place to advertise your business. 

AI-based Chatbots:

Chatbots are the modern way to save the day and additional time for queries. While in the past, there was a huge number of employees required for answering queries. In the modern era, chatbots are changing the games for eCommerce websites.

For example, Facebook messenger allows business accounts to add automated chatbots to their message box. Not only AI-based chatbots are a great way to provide customer support. But also, offers an easier way to the customers for communicating with businesses and getting their queries resolved. For the same reason, you can also take assistance from AI-Based chatbots for promoting -based chatbots for promoting your business with the help of social media marketing.

Instagram’s View Product Feature:

If you have gone through the major Brands’ Instagram pages. You might find an option to view products on the posts themselves.

This is one of the beloved marketing features introduced by Instagram for online businesses. In the following option, you can add all the product-related information such as pricing, description, Website link, etc. Although this social media marketing method is going to cost you a bit more. Yet, it ensures trusted customer traffic on the websites.

Tips to Grow Your Online Business!

Sell Everywhere:

The technical term for “sell everywhere” is multi-channel selling. In the following technique, online businesses present their same inventory in various places at the same time. For example, consider an OpenCart business selling their products on eBay using OpenCart eBay Marketplace Connector.

With the help of multi-channel selling, online stores can not only grab brand awareness but also can provide a boost to their sales by getting orders from various platforms. 

Go Mobile

Android and iOS Mobile Apps are the signature of success for a business. Having Mobile App not only puts you one step ahead of the market competition but also adds a selling channel to your online business.

But before building an eCommerce Mobile App, you should consider your business need along with your market need to plan accordingly with the project. For example, these are some basic factors that decide how many days your Android and iOS App Development is going to take. On the other hand, if you looking for white-labeled Android and iOS Apps. you can check out the Knowband Mobile App Builder available for PrestaShop, OpenCart, Magento 2, and WooCommerce eCommerce platforms.

In the End,

Being an eCommerce business owner is not easy. Various factors in the market challenge businesses on a daily basis. Thus, keeping up with the challenges requires additional efforts from the business ends. Moreover, it is also important to make the right spending on business promotions such as social media marketing and multi-channel selling. In case, you are having queries feel free to drop us a mail at support@knowband.com.

Win Customer Trust and Boost Sales with Social Proof

I shifted to a new place recently. A few days later, I thought of going for dinner with my family. Since I was new to the place, I did not have much idea about the nearby restaurants.

I asked someone and he guided me to a place where there are a few. I came across two restaurants- one was occupied while the other being in the same place was vacant.

And just like any other person would do, I did the same thing. I did not take the risk of going to an empty restaurant and went to the other one without even giving it a second thought.

This psychological thought process is what we call Social Proof.

What exactly is Social Proof?

Social proof is generally described as a psychological or social phenomenon where people are influenced by the action of the mass and follow the same approach thinking it to be correct simply because others find it too.

People like to stick with the majority. This is exactly what I did. I assumed the empty restaurant does not provide good services or quality food, which probably might be true else it would not have been unoccupied right? Since many people were in the other, I assumed it to better.

Social proof in eCommerce

Social proof plays a crucial role in the eCommerce world and can prove to be a powerful marketing tool. It refers to the reviews, testimonials, social shares, etc. which have a major influence on the buying decision of consumers.

Let’s understand this more clearly by an example. When you go shopping, you try out the product, feel the quality and then make the payment.

But this is not possible in case of online shopping. You do not have the product in hand. Shoppers rely on the opinions of others, what the majority has to say about it, and based on that, they make their decision.

How to leverage Social Proof for your Brand?

You can use social proof for your brand in many ways, some of which are-

1. Testimonials

 

Testimonials are positive reviews left by your clients or customers for your brand, products or services and can work exceptionally as social proof.

Although reviews and testimonials are usually considered the same, there is a slight difference. The latter is collected and managed by the business while the former involves a third party.

You would have often come across websites that display testimonials on their home page. It’s a great way to leave a strong first impression of your brand in front of your visitors by showcasing them what your existing clients have to say about your brand.

Reach out to your loyal clients or customers and ask them to share their experience. If a client has recommended your brand by leaving a positive review on your social media pages, use that testimonial to encourage others to try out your services.

2. Customer Reviews

 

Before putting their trust in a Brand, the first thing that the consumers do is look for its online reviews.

Research done by BrightLocal says that 82% of consumers give importance to online reviews and suggests that an average consumer reads 10 online reviews and spends nearly 14 minutes before they make their decision to purchase from that business.

Online reviews are social proof for consumers. Try to maintain a good brand image. Collect reviews on different review websites related to your industry. If you are a local business, your primary focus should be getting positive reviews on Google.

3. Brand Endorsement

When a celebrity or an influencer becomes a spokesperson for your brand, it is called Brand Endorsement.

Brands that have a huge budget can reach out to celebrities but it’s not easy for small scale businesses to pay a huge amount of money for brand endorsement. This is where Influencer Marketing comes into play which has grown popular over the years.

Studies suggest that people trust the words of influencers more than the brand itself. An influencer can be anyone who has a great social following and is popular among your target audience.

So just analyze your right target audience and reach out to a relevant influencer who they like and trust. Plan out how you are going to make it work.

4. Customer Count

If your online business has progressed a lot over the years or even in recent times, it is always a good option to showcase it, be it on your website’s home page or your social media pages.

Numbers do develop psychological thought. Upon noticing that a business has served a huge number of customers, other consumers are attracted by it.

I have come across many businesses that use years of experience, total clients, popular clients, total projects, total users worldwide, etc. as social proof on their website.

What does it do? It is just a way to make your visitors feel the credibility of your brand along with the quality services that you have offered over the years and the number of satisfied customers or clients.

5. User-Generated Content

User-generated content is also another amazing marketing strategy to generate social proof. Many brands launched campaigns related to user-generated content where they ask users to share a word about their brand or products on social media sites using some specific hashtags.

You can also run such campaigns and offer rewards in return. Word-of-mouth from users can be a great social proof.

Knowband also offers a few modules that can help you build social proof, such as Facebook Share and Win Discount module through which you can ask customers to share your product on their Facebook profile and get rewarded for it.

Another module you can look for is Review Reminder and Incentives through which customers get rewarded for posting a successful review on your website about your products.

You can also try the Affiliate and Referral Program module which lets you run refer and earn kind of program on your website which will help in building social proof for your brand among users.

Conclusion

Through this article, we can conclude that social proof is helpful in many ways such as-

1. Social proof builds customer trust

2. It helps in acquiring new customers

3. Social proof boosts your conversions and sales

4. Social proof can help grow brand awareness

I hope this write-up helped you in identifying how you can make the best use of social proof in your online business.