For what seems like an eternity, Prestashop has been the ideal platform for eCommerce companies. It’s not only a better eCommerce foundation; it is a better platform for B2B company design. As a B2B website, you must manage large orders from a diverse range of consumers. While also considering the complex price framework. Prestashop, we agreed, offers a lot of advantages. However, it is not immune to the scourge of shopping cart abandonment. This is a must-have feature for every online shop looking to recoup a lost sale. That is why the Prestashop Abandoned cart addon is required for your store.
What is the purpose of the Abandoned Cart Serial Reminder by Knowband?
The Prestashop abandoned cart reminder allows you to urge consumers who leave their carts empty. Typically, most buyers add items to online shopping carts and then abandon them. That too, without completing the transaction. The Prestashop Cart Abandoned addon will let you remind them to come back and buy the product(s). Additionally, this occurs as a result of an email update, a Popup update, a Sticky Bar update, or a Browser notice. In fact, the Prestashop addon is a great way to divert abandoned carts toward conversions.
In this blog, we will understand a few things. Firstly, how the customer information is used by the plugin. Secondly, the aspects of the Prestashop Reduce Cart Abandonment addon that help the admin configure the settings. Let us go forth and take a look at them for a better understanding.
How does the Prestashop Email Follow up addon uses the consumer information?
Knowband’s Prestashop Abandoned cart addon features a dynamic component. When a consumer leaves the site, the plugin’s work starts. That too, without completing the purchase after adding a few things. It means the consumer has finally left products in the cart and exited your website. For the time being, the Prestashop Abandoned cart recovery email addon captures data about the consumer. Further, during the specified moments of the checkout cycle. In fact, the information is for several spaces to provide the website owner with an abandoned cart recovery medium. If you’re utilizing Browser Notification, your user details are not necessary (email, name). The Prestashop plugin will use the browser to provide direct alerts.
On the website, Prestashop records details about each consumer and his cart. In any event, not all of the carts abandon. As a result, Prestashop allows you to set a time restriction. As a result, the administrator can estimate how long it will be until the clients return to the cart. The cart will thereafter be assumed to have been abandoned.
Prestashop Abandoned cart email follow-up addon evaluates its management work when a cart label changes as abandoned. This happens to recover lost sales. The checked carts that were left behind are first shown on a different interface. Furthermore, the proprietor may easily read the information on the cart from this location. In this list, you’ll find two different types of carts. The first is carts without email addresses, while the second is carts containing email addresses.
For carts without an email address, use the Browser Notification feature
You can send a notification to the client via program notification or popup notification for carts without email.
Alert is available for carts that include an email address
The carts in which customers provide their email addresses during Prestashop Email Follow up module’s faulty checkout procedure. The module’s application transmits serial updates directly to the addon. Therefore, the Prestashop Abandoned cart module saves a large number of email formats. Further, they are available in the backend. There are essentially two types of email layouts utilized by Prestashop Abandoned cart addon. To make sure that the customers convert, the admin can provide promotional email layouts, discounts, or other incentives.
Other email types, on the other hand, are critical updates without any offers or discounts. These are notifications for the consumer to notice that he has products in the cart that he has forgotten about. Moreover, they can also complete their checkout process in any scenario.
How does the Prestashop Abandoned Cart Addon work for the administrator?
The CRON functionality
By establishing a time restriction, the admin can run the Cron to record and list abandoned carts. After capture, a Cron may be created to automatically send the update email to the clients.
Time and email communications come in handy
The administrator can choose the period and the email message that goes to the customer. In fact, he can choose a time frame for a certain cart during which the update will go using a specified email design layout. The layout may include or exclude an offer, depending on the format location.
Now, let us take a look at the perks of the Prestashop module for the admin.
Benefits of the Prestashop Abandoned cart email follow-up addon
- The Prestashop Abandoned Cart Addon helps you recuperate lost sales by reducing cart abandonment.
- Knowband’s Prestashop addon promotes revenue and client loyalty to the store.
- Automates everything, from abandoned cart monitoring to delivering discounted or non-discounted follow-up emails to reduce manual work.
- It provides the admin with the option to turn missed sales into money.
- The Prestashop Cart Abandoned addon is simple to set up and use.
In the End
The Prestashop Abandoned cart addon is a fantastic tool. It motivates the customers to complete their purchases. Moreover, they can do it from where they left off. Because they don’t have to add the products to the cart again and go through the entire process of searching and adding them to the cart. In fact, the plugin is extremely easy to handle and manage. What do you think of the module? Do let us know your queries at support@knowband.com.