since moving my sites to Prestashop I have experienced bad search engine results; and that was 3 years+ ago! Prior to that I enjoyed page 1 Google placement nationally for 2 or 3 of my main keywords, and even had 3 sites on page 1 all offering exactly the same products.
As my sites have fallen in the rankings, I have engaged a number of different freelancers to address the problem; all without any noticeable success, and so I am turning in desperation to the experts and fellow Prestashop users in the hope that there is something obvious that is being missed.
I have had site analysis reports, keyword reports, installed ssl certification, made the sites mobile friendly, have robots.txt files and sitemaps set up as cronjobs, have added content frequently and change content regularly, had disavow files created to remove bad links, had white hat link building projects, all to no avail. My main site today is at position 80'ish for my main keyword 'faux fur throws' and lower for 'faux fur throw'.
When I look at the page source, there appears to be mountains of coding on each page which must be masking information for spidering; should it all be there?
Unfortunately, I know how to make product, and how to administer the site, but my technical abilities are very limited and have to rely on freelancers or organisations for optimisation work, but after 3 years and many, many hundreds of pounds, I am no better off. Against my 2 main competitors, I am told that my site is on a similar level, but they are on page 1 and I am miles away and losing market share by the day. I can not afford expensive seo companies, and they all seem to want to do exactly the same work (a site analysis, keyword research, competitor analysis, link checking, etc.) all of which has been done several times.
My website is https://www.faux-fur-throws.com/
My home page seems to get picked up at position 80 for the keyword 'faux fur throws' but shouldn't it be the main category page being picked up as it has more content and is more relevant to the search?
Any guidance would be very much appreciated (before I go bust!) or recommendation of an seo expert who doesn't want to sell a standard package, who is flexible, and CHEAP!
Thanks in anticipation.