{"id":829752,"date":"2025-04-03T11:47:02","date_gmt":"2025-04-03T11:47:02","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=829752\/"},"modified":"2025-04-07T10:19:56","modified_gmt":"2025-04-07T10:19:56","slug":"opencart-google-tag-manager-extension","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/user-manual\/opencart-google-tag-manager-extension\/","title":{"rendered":"OpenCart Google Tag Manager (gtag, GA4, GTM Events) Extension \u2013 User Manual"},"content":{"rendered":"

The <\/span>Knowband OpenCart Google Tag Manager Extension<\/b><\/a> is a powerful plugin designed to simplify the integration of Google Tag Manager (GTM) with your OpenCart store. With its intuitive interface, the Opencart Google Tag Manager Plugin enables store owners to add and manage various Google tags without requiring technical expertise. It allows you to monitor essential events such as product views, category, add-to-cart actions, remove-from-cart events, check-out events, payment events, shipping events, and order confirmations, giving you valuable insights into customer interactions.<\/span><\/p>\n

Additionally, the OpenCart Google Tag Manager Plugin seamlessly captures UTM parameters, helping store owners to analyze the impact of their marketing campaigns. By leveraging the OpenCart Google Marketing Integration Plugin, e-merchants can identify which campaigns drive the most traffic and conversions, enabling smarter ad spend allocation and improved return on investment (ROI).<\/span><\/p>\n

The Knowband\u2019s OpenCart Google Tag Manager is Ideal for businesses looking to enhance tracking data or analytics about the stores and events, boost conversion rates, and improve the shopping experience. The Knowband OpenCart Google Tag Manager Extension supports Google Analytics, GA4, and other Google marketing tools, making data-driven decision-making easier and more efficient.<\/span><\/p>\n

1.0 Key Features Offered by OpenCart Google Tag Manager Extension<\/a>:<\/h2>\n

Seamless Google Tag Manager Integration:\u00a0<\/strong>Easily connect Google Analytics, Google Ads, GA4, and other essential tracking tools to the OpenCart store without any coding skills required.<\/span><\/p>\n

Live Event Tracking for Better Insights:\u00a0<\/b>The store owners can monitor key user actions in real time, such as Add to Cart, Product Views, Checkout events, applied coupons, as well as the payment& shipping methods, to gain instant insights into customer behavior.<\/span><\/p>\n

Track Campaign Performance with UTM Parameters:\u00a0<\/b>Automatically capture UTM parameters to measure the success of your marketing campaigns and determine which channels drive the most traffic and conversions.<\/span><\/p>\n

Advanced eCommerce Tracking for Data-Driven Decisions:\u00a0<\/b>Get in-depth analytics on product views, cart additions, and completed purchases to optimize your store\u2019s sales performance.<\/span><\/p>\n

Quick & Easy Setup \u2013 No Coding Required:\u00a0<\/b>With a user-friendly interface, the\u00a0<\/span>OpenCart GTM Extension makes tag management simple and stress-free, even for non-technical users.<\/span><\/p>\n

Intuitive Admin Dashboard for Full Control:\u00a0<\/b>Manage and monitor all your tracking tags and events directly from your OpenCart admin panel with a clean, easy-to-use dashboard.<\/span><\/p>\n

Multi-Language Support for Global Stores:\u00a0<\/b>The OpenCart GTM Extension supports multiple languages, allowing you to use it seamlessly in different regions and enhance the shopping experience for international customers.<\/span><\/p>\n

2.0 Google Consoles IDs to Enable Functionality Knowband\u00a0Opencart\u00a0 Google Tag Manager Plugin<\/a><\/h2>\n

2.1 Steps to Get the Google Tag Manager ID<\/strong><\/h3>\n

Step 1: Create\u00a0<\/span>the <\/span>Google Tag Manager<\/span><\/a> account.<\/span><\/p>\n

\"oogle-tag-manager-account-creation-settings-page-with-configuration-options\"<\/a><\/p>\n

Step 2: <\/span>Create a new container or choose an existing container.<\/span><\/p>\n

Step 3: <\/span>The Container ID will look in this format GTM-XXXXXX and can be easily seen in the top-right corner of the interface of Google Tag Manager<\/span><\/p>\n

\"Steps-to-get-Google-Tag-Manager-ID<\/a><\/p>\n

\u00a0<\/span>Step 4: <\/span>Copy the Container ID and add it to the GTM container ID field in the configuration field.<\/span><\/p>\n

\"Steps-to-enter-GTM-ID-in-the-module<\/a><\/p>\n

<\/h3>\n

2.2\u00a0Follow these steps to get the Google Measurement ID\u00a0<\/strong><\/h3>\n

Step 1: <\/span>Visit<\/span> the <\/span>Google Analytics account<\/span><\/a>.<\/span><\/p>\n

Step 2: <\/span>Select the property for which you want to get the Measurement ID.<\/span><\/p>\n

Step 3: <\/span>Navigate to Admin ->Data Streams and choose your web data stream.<\/span><\/p>\n

\"steps-to-get-google-measurement-id-from-google-analytics\"<\/a><\/p>\n

Step 4: <\/span>The Measurement ID will be in this format- G-XXXXXXXXXX.<\/span><\/p>\n

Step 5: <\/span>Copy the Measurement ID and add it to the Google Measurement ID field in the module’s configuration.<\/span><\/p>\n

 <\/p>\n

\"Steps-to-get-Measurement-ID<\/a><\/p>\n

2.3\u00a0How to Configure Events in Google Tag Manager?<\/strong><\/p>\n

Step 1:<\/strong> Download GTM Events from the module configurations. You can find the direct download link under Configurations > Instructions tab.<\/p>\n

\"steps-to-download-gtm-events-from-module-configurations\"<\/p>\n

Step 2:<\/strong> Log in to your Google Tag Manager account.<\/p>\n

Step 3:<\/strong> In Google Tag Manager, go to Admin > Import Container.<\/p>\n

\"steps-to-upload-gtm-json-file-in-container-google-tag-manager-setup-guide"\"<\/a><\/p>\n

Step 4<\/strong>: <\/span>Select the downloaded GTM Event file from your system.<\/span><\/p>\n

Step 5: <\/strong>Choose the workspace where you want to import the events and select the “Merge” or “Overwrite” options as required.<\/span><\/p>\n

Step 6: <\/strong>Click Confirm to complete the import process.<\/span><\/p>\n

Step 7:<\/strong> <\/span>Save and publish your container to activate the events in your Google Tag Manager.<\/span><\/p>\n

\"Steps-to-publish-GTM-container<\/a><\/p>\n

3.0 Steps to Set Up OpenCart Google Tag Manager<\/a> in 3 Simple Steps<\/b><\/h2>\n

Once you’re ready to integrate Knowband’s Opencart Google Tag Manager with your OpenCart store, follow these three simple steps to get started with the OpenCart Google Tag Manager Extension:<\/span><\/p>\n

Purchase the OpenCart Google Tag Manager Extension from the Knowband store. You\u2019ll get the following file: a Zipped File containing the source code of the module.<\/span><\/p>\n

Follow the steps mentioned below to install the OpenCart Google Tag Manager plugin in your store:<\/strong><\/p>\n

Step 1:<\/strong> Purchase the Extension, and then you will\u00a0receive a ZIP file containing the module\u2019s source code.<\/span><\/p>\n

<\/b>Step 1: Extract and Upload Files<\/strong><\/p>\n

    \n
  1. Unzip the downloaded file \u2013 this will contain the kbgtag. OCMod file and necessary folders.<\/span><\/li>\n
  2. Go to the upload folder and locate the admin and catalog files.<\/span><\/li>\n
  3. Copy these files into the root directory of your OpenCart store<\/span><\/span><\/li>\n<\/ol>\n

    \"extract-and-upload-files-to-server-or-directory\"<\/a><\/p>\n

    Step 2: Install and Activate the Module<\/p>\n

    Go to Extensions > Installer in your OpenCart admin panel.<\/p>\n

      \n
    1. Upload the kbgtag.ocmod file in the installer.<\/li>\n
    2. Go to Extensions > Modifications and click Refresh to apply the changes.<\/li>\n<\/ol>\n

      \"Knowband<\/p>\n

      \n

      Integrate your store with Prestashop Google Tag Manager<\/h3>\n

      No Coding Skills Required<\/p>\n

      Buy Now<\/span><\/a><\/p>\n<\/div>\n