{"id":813258,"date":"2021-06-23T13:32:39","date_gmt":"2021-06-23T13:32:39","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=813258\/"},"modified":"2021-06-23T14:27:00","modified_gmt":"2021-06-23T14:27:00","slug":"facebook-introducing-shops-whatsapp-commerce-updates","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/news\/facebook-introducing-shops-whatsapp-commerce-updates\/","title":{"rendered":"Facebook is Introducing Shops to WhatsApp and Other Commerce Updates"},"content":{"rendered":"<p>Facebook is implementing the \u2018Shop\u2019 feature in the messaging app WhatsApp and Facebook Marketplace.<\/p>\n<p>In a recent Facebook post, Mark Zukerberg mentioned new commerce tools that are coming on the way. The latest updates are for Facebook, Instagram, and WhatsApp that will help businesses make buying more convenient.<\/p>\n<p>We have covered all the upcoming features of the most used social media platforms. Give it a read!<\/p>\n<h3>WhatsApp Shop Feature<\/h3>\n<p>You&#8217;ll soon be able to view a Shop on WhatsApp and interact with a business before making a purchase.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-813259\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops.jpg\" alt=\"whatsapp-shops-facebook-news\" width=\"890\" height=\"816\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops.jpg 890w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops-300x275.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops-768x704.jpg 768w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/a><\/p>\n<h3>Shops on Marketplace<\/h3>\n<p>In the United States, the social media giant will make it possible for Shops products to be added to Marketplace. This will be an opportunity as Facebook has more than 1 billion people visit each month. They are planning to waive the fees for business sellers by June 2022. A big announcement for small businesses!<\/p>\n<h3>Personalized Facebook Shop Ads<\/h3>\n<p>Facebook and Instagram have become personal branding platforms for content creators, and digital marketers. People are running ads among the targeted audience. Businesses want to give smooth and relevant shopping experiences and want to provide a purchasing experience as personalized as your News Feed. That&#8217;s why Facebook is launching Shops advertising, which delivers <strong>personalized ad<\/strong> <strong>experiences<\/strong> based on people&#8217;s buying history.<\/p>\n<h3>AR Try-On Feature Has Been Expanded<\/h3>\n<p>Commerce goes hand in hand with technology. With the implementation of AR and virtual reality, the eCommerce sector is seeing a lot of new additions in marketing and branding style. Facebook is investing in immersive technologies such as augmented reality and artificial intelligence, which will provide the foundation for future online shopping.<\/p>\n<h3>Personalized experience<\/h3>\n<p>Users shopping on the company&#8217;s photo-sharing site Instagram will be able to click on goods and identify comparable products in Shops using an artificial intelligence technique called &#8216;visual search,&#8217; which will be tested in the coming months.<\/p>\n<ul>\n<li>Virtual Search<\/li>\n<\/ul>\n<p>Users will be able to use this search from within the app or from their own camera rolls, according to Zuckerberg. With AR, they will help users imagine products before they make the purchase. <a href=\"https:\/\/www.knowband.com\/prestashop-image-search\">Wondering how you can add this feature to your store?<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-813260\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1.jpg\" alt=\"instagram-visual-search-facebook-new\" width=\"890\" height=\"593\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1.jpg 890w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1-300x200.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/a><\/p>\n<ul>\n<li>Review and rating for Instagram Business<\/li>\n<\/ul>\n<p>Facebook will be adding ratings and reviews to products in Shops on Instagram over the coming months.<\/p>\n<ul>\n<li>One shop for every platform<\/li>\n<\/ul>\n<p>Businesses simply need to create their shop once for it to work on Facebook, Instagram, and WhatsApp.<\/p>\n<p>Please check the details on the official platform &#8211; <a href=\"https:\/\/about.fb.com\/news\/2021\/06\/new-ways-to-shop-for-products-you-love-across-our-apps\/\">Click Here<\/a>.<\/p>\n<p><strong>eCommerce Modules to increase the customer engagement<\/strong><\/p>\n<p><strong>Create Shop at Facebook Fan Page<\/strong><br \/>\nKnowband offers a Facebook Shop module for <a href=\"https:\/\/www.knowband.com\/prestashop-fb-store\">PrestaShop<\/a> &amp; Magento platforms that allows the store owners to sync the products from the store to the Facebook Shop. Facebook page visitors can view the products on Facebook. This module helps to automate the product listing and update the inventory status without any additional efforts.<\/p>\n<p><strong>Facebook Share and Win Discount<\/strong><br \/>\nEncourage customers to share the products on Facebook to win special discounts. The discount coupon code can be used to make a purchase at the store. This module is available for <a href=\"https:\/\/www.knowband.com\/prestashop-facebook-share-and-win-discount\">PrestaShop<\/a>, <a href=\"https:\/\/www.knowband.com\/opencart-share-and-win-discount\">OpenCart<\/a> platforms.<\/p>\n<p><strong>Search By Image:<\/strong><br \/>\nAllow customers to search products by image. Visual search helps the customers to easily find the products and improves the user experience. The Image Search Module is available for the <a href=\"https:\/\/www.knowband.com\/prestashop-image-search\">PrestaShop<\/a> and <a href=\"https:\/\/www.knowband.com\/opencart-image-search\">OpenCart<\/a> platforms.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>This may interest you:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/add-manage-facebook-page-shop-expand-business\/\">How to Add and Manage Facebook Page Shop to Expand Your Business?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/news\/mark-zuckerberg-introduces-facebook-shops-to-help-small-businesses-sell-online\/\">Mark Zuckerberg Introduces Facebook Shops To Help Small Businesses Sell Online<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/increasing-followers-and-engagement-on-instagram\/\">A Guide to Getting More Followers and Increasing Engagement on Instagram<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/tutorials\/use-instagram-reels-business-marketing\/\">How to Use the Newly Launched Instagram Reels for Business Marketing<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is implementing the \u2018Shop\u2019 feature in the messaging app WhatsApp and Facebook Marketplace. In a recent Facebook post, Mark Zukerberg mentioned new commerce tools that are coming on the way. The latest updates are for Facebook, Instagram, and WhatsApp that will help businesses make buying more convenient. We have covered all the upcoming features [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":813261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[1159],"tags":[],"class_list":["post-813258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook is Introducing Shops to WhatsApp and Other Commerce Updates - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"description\" content=\"Facebook is implementing the \u2018Shop\u2019 feature in the messaging app WhatsApp. Facebook is introducing features that involve AU, virtual search, marketplace and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/news\/facebook-introducing-shops-whatsapp-commerce-updates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook is Introducing Shops to WhatsApp and Other Commerce Updates - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Facebook is implementing the \u2018Shop\u2019 feature in the messaging app WhatsApp. Facebook is introducing features that involve AU, virtual search, marketplace and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/news\/facebook-introducing-shops-whatsapp-commerce-updates\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-23T13:32:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-23T14:27:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Facebook-is-expanding-to-WhatsApp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vishakha Nathani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vishakha Nathani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/news\\\/facebook-introducing-shops-whatsapp-commerce-updates\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/news\\\/facebook-introducing-shops-whatsapp-commerce-updates\\\/\"},\"author\":{\"name\":\"Vishakha Nathani\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/01d659ead37f3e6a5c3b134ee8b48c21\"},\"headline\":\"Facebook is Introducing Shops to WhatsApp and Other Commerce Updates\",\"datePublished\":\"2021-06-23T13:32:39+00:00\",\"dateModified\":\"2021-06-23T14:27:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/news\\\/facebook-introducing-shops-whatsapp-commerce-updates\\\/\"},\"wordCount\":615,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/news\\\/facebook-introducing-shops-whatsapp-commerce-updates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Facebook-is-expanding-to-WhatsApp.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/news\\\/facebook-introducing-shops-whatsapp-commerce-updates\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/news\\\/facebook-introducing-shops-whatsapp-commerce-updates\\\/\",\"name\":\"Facebook is Introducing Shops to WhatsApp and Other Commerce Updates - 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