{"id":807276,"date":"2020-09-29T11:44:59","date_gmt":"2020-09-29T11:44:59","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=807276\/"},"modified":"2023-02-08T11:56:01","modified_gmt":"2023-02-08T11:56:01","slug":"prepare-online-store-holiday-season-sales","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/prepare-online-store-holiday-season-sales\/","title":{"rendered":"How to Prepare Online Store for Holiday Season- Module Guide"},"content":{"rendered":"

Every eCommerce store merchant waits for the holiday season\u00a0because there is maximum participation of the online shoppers in the store during this time. Along with that holiday season records the highest sales in the entire year. It is time to prepare online store for holiday season.<\/p>\n

Over the next few months, the online stores will be planning for a shopping marathon, and eCommerce traders need to get ready to meet the enormous demands that come with that. You need to do the eCommerce holiday planning, starting with\u00a0effective marketing<\/a>\u00a0strategies, offering free shipping and easy returns, and a lot more to stand out from the competitors.<\/p>\n

Optimizing the store for all these points is necessary to achieve holiday sales, nothing holds more importance than providing customers with a seamless and hassle-free shopping experience and increase customer retention.<\/p>\n

Refer to an eCommerce Holiday Calendar for holiday readiness. \u00a0As you know, the holiday season begins from Halloween and ends at the arrival of the New Year and you have to plan your marketing campaigns months before it begins.<\/p>\n

ECommerce Holiday Season Statistics 2020<\/h1>\n

If we talk about global m-commerce stats, it has already surpassed eCommerce. The numbers speak about the importance of smooth site functionality on mobile devices.<\/p>\n

    \n
  1. Did you know\u00a0m-commerce accounted\u00a0for 35.8% of the total sales in the US in 2020, as per\u00a0Statista<\/a>? For the year 2020, the record sales according to Statista<\/a> was 755.3 billion US dollars, which was 729.3 in the year 2019 and 701.2 billion dollars in 2018.<\/li>\n<\/ol>\n
      \n
    1. Customer Loyalty is a major concern for every business. From the previous year\u2019s eCommerce holiday season data, only 12%<\/a> of customers are continuing to stay loyal.<\/li>\n<\/ol>\n
        \n
      1. During the 4th<\/sup> quarter of 2020, Amazon generated total net sales of 125.56 billion U.S. dollars, surpassing 87.44 billion U.S. dollars<\/a> in the same quarter of the previous year.<\/li>\n<\/ol>\n
          \n
        1. Adobe tweeted, online shoppers spent\u00a04 billion U.S. dollars during 2020\u2019s Cyber Week \u2014 a\u00a020.7%\u00a0increase YoY.<\/li>\n
        2. 2020 was a delight to small businesses as 44% of people planned to spend on small businesses.<\/li>\n<\/ol>\n

          How to prepare your online business for the holidays?<\/h1>\n

          For starters, add some holiday vibe to your online store. Use attractive banners with holiday offers, discounts along with the wishes to make it more engaging. Additionally, you can use eCommerce plugins that enhance customer engagement, brand awareness, customer retention and gives a flawless checkout experience.<\/p>\n

          Here is the list of 13 modules by KnowBand which can help you optimize your store this holiday season. This is the time to start preparing for a holiday rush to ensure a lucrative selling season.<\/p>\n

          Modules to increase customer engagement<\/h2>\n

          In a dynamic eCommerce environment, stay ahead of trends and in line with the industry\u2019s fresh and up-to-date trends. Use Spin and Win Popup and Exit Pop up for customer engagement.<\/p>\n

          1.\u00a0\u00a0 Add exciting Spin and Win Popup<\/h2>\n

          \"eCommerce<\/a><\/p>\n

          Increase customer engagement on your website by adding a Gamification element. Popup draws the attention of your customers towards the eye-catching spin-win wheel module and engages them in a fun activity.<\/p>\n

          Along with user engagement, this plugin can be a treat to your home page. It has several themes for every occasion and event, for example, Christmas, New Year, Halloween, and Cyber Monday themes for the holiday season. Visitors are asked to try their luck by spinning the wheel and grab some exciting offers. But, to complete the spin, a user needs to share their email address, which you can use for your\u00a0eCommerce email marketing<\/a>\u00a0campaigns, and thus boost your conversions.<\/p>\n

          The module provides merchants with tons of customization ranging from designing the look of the popup to set up the time for the popup appearance.\u00a0Click here<\/a>\u00a0to check out the Spin and Win fortune wheel module.<\/p>\n

          Available for:<\/strong><\/p>\n

          PrestaShop, OpenCart, Magento, Magento 2, WooCommerce, and Shopify<\/p>\n

          2.\u00a0\u00a0 Exit Pop-up<\/h2>\n

          The next eCommerce Holiday planning idea is to add an Exit Popup in your digital commerce. It is not always used to show an offer. You can configure it as per your requirements based on what outcomes you want to achieve through it.<\/p>\n

          \"exit-pop-up-eCommerce<\/a><\/p>\n

          Exit popup appears when a customer leaves the browsing area or intends to exit the tab. You can make the pop-up as appealing as you can. Also, you can ask for feedback from your customers.<\/p>\n

          Using the exit pop-up module can reduce the bounce rate, increase customer engagement, and boosts conversions.<\/strong> During the holiday season, you can compel users to shop more from your eCommerce store by offering some exciting offers when they are about to leave.<\/p>\n

          Knowband provides an\u00a0exit pop-up<\/a> module.<\/p>\n

          Available for:<\/strong><\/p>\n

          Prestashop, Magento, and OpenCart store<\/p>\n

          Prepare For Customer Retention<\/h2>\n

          All eCommerce stores look forward to repeating sales and to make it easier, Knowband has a range of plugins. Adding a Gift Card and Loyalty Point program will be a great holiday season idea.<\/p>\n

          3.\u00a0\u00a0 Offer Loyalty Points<\/h2>\n

          \"feedback-customer-loyalty-reward-points\"<\/a><\/p>\n

          Encourage repeat purchases by rewarding your customers with loyalty points. Our Loyalty Points module ensures customer retention as well as customer acquisition.\u00a0It lets you provide reward points to every new user who performs a sign-up on your store and triggers impulse buying, followed by more loyalty points on the successful purchases.<\/p>\n

          This marketing strategy converts visitors into potential buyers and makes them stick to your store in the long run. It also enhances brand loyalty to a great extent.\u00a0You can\u00a0set up some rules for users like offer loyalty points when\u00a0customers\u00a0share their feedback<\/a>. It can also include offering loyalty points based on the total cart value, product quantity, product price, selected payment methods, etc.<\/p>\n

          These points can be used as a discount voucher on the checkout page.\u00a0Click here<\/a>\u00a0to check out the Loyalty Point module.<\/p>\n

          Available for:<\/strong><\/p>\n

          PrestaShop, OpenCart, Magento, and Magento 2 store<\/p>\n

          4.\u00a0\u00a0 Gift the Product<\/h2>\n

          Since you are setting up your store for the holiday season blast, you can attract visitors and upsell by giving gift products on a fixed amount of purchase.<\/p>\n

          There are some major advantages of giving gifts with purchase. It increases the average cart value, boosts conversion, and reduces the bounce rate on your store.<\/p>\n

          Gift the product is an amazing plugin and it can set your sales on fire. It is a sales strategy that attracts and converts the buyers. Refer to this blog that explains\u00a0how\u00a0you can\u00a0use the Gift with Purchase <\/a>campaign in B2C Marketing.<\/p>\n

          Available for:<\/strong><\/p>\n

          PrestaShop and Opencart<\/p>\n

          Build Brand Awareness<\/h2>\n

          5.\u00a0\u00a0 Gift Card Module<\/h2>\n

          While striking off the eCommerce holiday season checklist for customer retention and advance sales, consider selling personalized digital gift cards.<\/p>\n

          \"offer-gift-card-to-prepare-online-store-for-holiday-season\"<\/a><\/p>\n

          The Gift card module is a must-have plugin for holiday season sales, \u00a0as it brings new customers to your store. Also, it saves your customer from sending awful gifts to their loved ones.<\/p>\n

          Other benefits of the Gift Card module are that it boosts brand awareness and makes digital gifting easy. Customers can send photo gift cards with custom messages.<\/p>\n

          Explore Knowband\u00a0Gift card Manager extension<\/a>.<\/p>\n

          Available for:<\/strong><\/p>\n

          Prestashop, Magento, and OpenCart eCommerce stores.<\/p>\n

          eCommerce Plugins to improve the shopping experience<\/h2>\n

          When developing an eCommerce website, you have to make sure that the website is mobile responsive and keep users engaged for a while. Create a mobile app for your website or make the pages mobile responsive with the AMP module. You can also use the Progressive web app (PWA) plugin to make your digital commerce user-friendly.<\/p>\n

          6.\u00a0\u00a0 Mobile App Builder<\/h2>\n

          \"mobile-app-builder-to-prepare-online-store-for-holiday-season\"<\/a><\/p>\n

          Mobile App Builder is not just a module for holiday season sales but it is for everyday user experience.<\/p>\n

          It\u00a0lets you transform your eCommerce website into an Android and iOS Mobile App conveniently, without any requirement of coding or technical knowledge. The app will give a rich and user-friendly, experience to smartphone users.<\/p>\n

          Since users nowadays demand an app for an easy browsing experience, the Mobile App Builder module makes it the best fit to provide an amazing user experience.<\/p>\n

          The holiday season is coming close, now is the best time to introduce your mobile app and delight your users, and grab huge holiday sales.<\/p>\n

          Moreover, to achieve the best shopping experience, the Mobile App Builder offers easy customization, Social login, Fingerprint login, and OTP login. Also, it has WhatsApp live chat and Zopim Chat support. The real-time synchronization of the website into App is a bonus. Sell across the world with its multi-lingual support, multiple payment and shipping methods, etc.<\/p>\n

          Check out\u00a0here<\/a>.<\/p>\n

          We are currently running an exclusive offer for the PrestaShop website owners where they can get an additional 30% discount on the new purchase.<\/u><\/p>\n

          All you need to do is apply the\u00a0coupon code \u201cMOBI30\u201d\u00a0during the checkout.<\/u><\/p>\n

          Available for:<\/strong><\/p>\n

          Prestashop, OpenCart, and Magento eCommerce stores<\/p>\n

          7. Reduce site load time with AMP<\/h2>\n

          \"amp-mobile-app-builder-to-prepare-online-store-for-holiday-season\"<\/a><\/p>\n

          Our AMP module tackles the slow loading of your website on mobile devices and increases the page load speed to a great extent. When website traffic is at its peak in the holiday season, the website speed may get affected.<\/p>\n

          Thus, the AMP module, ensures that your mobile users do not find any troublesome experience with your website and are offered a faster and smoother loading.<\/p>\n

          Also, faster loading not only helps you reduce the bounce rate but also benefits in improved mobile rankings on the search engine.<\/p>\n

          Talking about its features, you can enable the AMP functionality for multiple pages on your website like the Home page, Category page, Product page, etc. You can also customize these pages as per your requirements.<\/p>\n

          Available for:<\/strong><\/p>\n

          PrestaShop AMP Addon<\/a><\/p>\n

          OpenCart AMP Extension<\/a><\/p>\n

          8.\u00a0\u00a0 Choose PWA over Native<\/h2>\n

          \"pwa-app-builder-to-prepare-online-store-for-holiday-season\"<\/a><\/p>\n

          A Progressive web app provides App like experience when a customer explores the website on a mobile browser. In the holiday season, eCommerce receives a lot of attention, and to keep your customers engaged, you have to provide a responsive interface. PWA makes the store more interactive and user-friendly.<\/p>\n

          Even with no internet, the website will display the products and loads the pages using saved caches. PWA is smooth, lightweight, and fast loading. Convert your website into a PWA with KnowBand\u2019s Progressive web app builder without any coding knowledge.<\/p>\n

          A responsive website is engaging and has the potential to convert your visitors into customers and they will spend more time. Provide an awesome user experience to your customers when they visit your store for holiday shopping.<\/p>\n

          Available for:<\/strong><\/p>\n

          PrestaShop, OpenCart, Magento 2, WooCommerce<\/p>\n

          Recommended Reads:<\/strong><\/p>\n