{"id":747464,"date":"2020-05-07T06:14:53","date_gmt":"2020-05-07T06:14:53","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=747464\/"},"modified":"2020-05-07T17:14:57","modified_gmt":"2020-05-07T07:44:57","slug":"trust-badges","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/trust-badges\/","title":{"rendered":"\ufeffWhy Trust Badges are Important for your eCommerce Website?"},"content":{"rendered":"<p><strong><em>\u201cAmong the elements that build trust in an eCommerce website, trust badges probably top the list.\u201d<\/em><\/strong><\/p>\n<p>The eCommerce market has vastly expanded over a decade or so. But with more and more people shifting towards <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/simplify-shopping-experience\/\" target=\"_blank\">online shopping<\/a>, security concerns have also been raised.<\/p>\n<p>Anything that is put online cannot be trusted easily as the Internet is full of the hoax. And especially if you are a new brand which only a very few people have heard of, people are bound to have trust issues.<\/p>\n<p>It is obvious for customers to be worried about sharing their card details online. And this is why placing trust badges on your website is important to address the security concerns.<\/p>\n<p>In this write-up, we will be discussing the role of trust badges on your website; why they are important and how to use them. We will further discuss the types of trust badges that you can consider using on your eCommerce website.<\/p>\n<h2>What are Trust Badges?<\/h2>\n<p>Trust badges also referred to as trust seals, are logos that confirm your website\u2019s authenticity. They ensure that visitors feel safe to share their information and can comfortably put their trust on your website and need not worry about their personal details getting stolen.<\/p>\n<p><strong><em>17% of the Abandoned Carts take place due to payment-related concerns.<\/em><\/strong><\/p>\n<p>A <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"nofollow\">study<\/a> by the Baymard Institute suggests that around 17% of the abandoned carts occur because people did not trust the site with their credit card information.<\/p>\n<p>This certainly cannot be overlooked if you want to <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/reduce-shopping-cart-abandonment\/\" target=\"_blank\">reduce cart abandonment<\/a> and increase the conversion rate on your website, and trust seals can prove to be beneficial in this matter.<\/p>\n<h2>Impact of Trust Badges<\/h2>\n<p>Do trust badges help in improving conversions or increasing your sales? Well yes, they do. Buyers are more likely to purchase from a website on which they can place their trust.<\/p>\n<p>Econsultancy\/Toluna conducted a <a href=\"https:\/\/www.crazyegg.com\/blog\/trust-seal-ecommerce\/\" target=\"_blank\" rel=\"nofollow\">survey<\/a> asking people about the factors that make them trust a website and 48% of the people said that trust badges are the primary factor to decide whether a website is trustworthy or not, followed by the website look and the brand popularity.<\/p>\n<p>This makes it clear that websites that display trust logos are far more trustworthy than the ones without it.<\/p>\n<h2>Different Types of Trust Badges<\/h2>\n<p>Trust seals come in different forms. Let\u2019s take a look at the different kinds of trust badges you can implement on your website, primarily on the checkout page, to <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/build-customer-loyalty\/\" target=\"_blank\">build customer trust<\/a>.<\/p>\n<h3>1. Website Security<\/h3>\n<p>When we talk about website security, we mean adding an SSL certificate to your website. Visitors find it tough to trust a website that is not SSL enabled. If you land on such websites, on the left of the URL, you will see something written as \u201cNot secure\u201d clicking on which you will see a message that says \u201cYour connection to this site is not secure\u201d.<\/p>\n<p>This concerns visitors and they doubt the website\u2019s reliability, however, if you add a security layer, they would be more comfortable in browsing your website.<\/p>\n<p>So by getting an SSL certificate and having the related trust badge, you assure customers that their information is secured and any transmission of data remains totally private.<\/p>\n<h3>2. Payment Security Trust Badges<\/h3>\n<p>When buyers are on the <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/checkout-page-optimization\/\" target=\"_blank\">checkout page<\/a> and on the verge of making a payment, they hesitate to enter their card details. By displaying them the trust logos related to the payment options that you are providing, you can eliminate that insecurity and make them confident to go for the purchase.<\/p>\n<p>In this case, trust badges like Visa MasterCard, PayPal verified work very well.<\/p>\n<h3>3. Anti-Virus Trust Badges<\/h3>\n<p>Trust seals like Norton Secured, McAfee Secure are highly popular. The former is something that you will witness on a majority of eCommerce websites.<\/p>\n<p>This ensures that your website prevents malicious activities and removes malware.<\/p>\n<h2>Popular Trust Badges<\/h2>\n<p>There are multiple trust badges available, however, only a few have a major impact on customers when it comes to website security. So you need to choose the ones which your customers are most familiar with.<\/p>\n<p>Trust badges that would work the best for you are-<\/p>\n<p><strong>Norton Secured (Powered by VeriSign)<\/strong><\/p>\n<p><strong>McAfee Secure<\/strong><\/p>\n<p><strong>PayPal Verified, Visa and MasterCard<\/strong><\/p>\n<p><strong>TRUSTe<\/strong><\/p>\n<h2>Final Thoughts<\/h2>\n<p>If you are not displaying a trust seal on your website, you are missing out on the opportunity to scale-up your conversions. Your prospects or potential customers might drop the purchase idea if they do not see trust badges on your website.<\/p>\n<p>Where to place trust badges? Well, mostly trust badges are placed on the checkout page as that is the most important page to convert a visitor into a customer. You do not want to distract your customers due to security thoughts right? And that is why the checkout page is the ideal page to display trust seals.<\/p>\n<p>Do whatever it takes to win customers\u2019 trust. Once you have won their trust, they will never hesitate about anything.<\/p>\n<p><strong>You May Also Like:<\/strong><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/multiple-payment-options\/\" target=\"_blank\">Benefits of Having Multiple Payment Options on the Checkout Page<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/one-page-checkout-vs-multi-page-checkout\/\" target=\"_blank\">One Page Checkout vs Multi-Page Checkout<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cAmong the elements that build trust in an eCommerce website, trust badges probably top the list.\u201d The eCommerce market has vastly expanded over a decade or so. But with more and more people shifting towards online shopping, security concerns have also been raised. Anything that is put online cannot be trusted easily as the Internet [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":747724,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[4],"tags":[22460,22462,22457,22458,22459,22461],"class_list":["post-747464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-blog","tag-impact-of-trust-badges","tag-popular-trust-badges","tag-trust-badges","tag-trust-logos","tag-trust-seals","tag-types-of-trust-badges"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Trust Badges are Important for your eCommerce Website?<\/title>\n<meta name=\"description\" content=\"Shoppers can be concerned if they do not see trust seals on your website. Learn the role of trust badges along with some popular trust logos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/trust-badges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Trust Badges are Important for your eCommerce Website?\" \/>\n<meta property=\"og:description\" content=\"Shoppers can be concerned if they do not see trust seals on your website. Learn the role of trust badges along with some popular trust logos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/trust-badges\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-07T06:14:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-07T07:44:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/05\/Why-trust-badges-are-important.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manish Barthwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manish Barthwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/ecommerce-blog\\\/trust-badges\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/ecommerce-blog\\\/trust-badges\\\/\"},\"author\":{\"name\":\"Manish Barthwal\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/224835eb436630f63b36c7514bad31ce\"},\"headline\":\"\ufeffWhy Trust Badges are Important for your eCommerce Website?\",\"datePublished\":\"2020-05-07T06:14:53+00:00\",\"dateModified\":\"2020-05-07T07:44:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/ecommerce-blog\\\/trust-badges\\\/\"},\"wordCount\":851,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/ecommerce-blog\\\/trust-badges\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Why-trust-badges-are-important.jpg\",\"keywords\":[\"Impact of Trust Badges\",\"Popular Trust Badges\",\"Trust Badges\",\"Trust Logos\",\"Trust Seals\",\"Types of Trust Badges\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/ecommerce-blog\\\/trust-badges\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/ecommerce-blog\\\/trust-badges\\\/\",\"name\":\"Why Trust Badges are Important for your eCommerce Website?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/ecommerce-blog\\\/trust-badges\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/ecommerce-blog\\\/trust-badges\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Why-trust-badges-are-important.jpg\",\"datePublished\":\"2020-05-07T06:14:53+00:00\",\"dateModified\":\"2020-05-07T07:44:57+00:00\",\"description\":\"Shoppers can be concerned if they do not see trust seals on your website. 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