{"id":4427,"date":"2017-05-02T11:52:07","date_gmt":"2017-05-02T11:52:07","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=4427"},"modified":"2022-08-13T12:01:14","modified_gmt":"2020-01-02T06:51:14","slug":"5-things-probably-didnt-know-ecommerce-checkout","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/5-things-probably-didnt-know-ecommerce-checkout\/","title":{"rendered":"5 things you probably didn’t know about eCommerce checkout"},"content":{"rendered":"

A checkout page is the only interface that actually brings the revenue for your business. It is a place where deals are closed and finally, sales are made in return for the payments done by the customers.<\/p>\n

It\u2019s really unfortunate to experience a bounce back from the checkout page, as it is the only page where users come when they are sure about finally buying from you. For any random reason, a set back from completing a checkout is not what you expect from your business.\u00a0 Here, in this article, I am putting forward 5 things that you probably did not know about eCommerce checkouts and maybe, that\u2019s why you might have failed to engage the customers.<\/p>\n

1. Customers hate lengthy checkouts-<\/h2>\n

21 % of customers would abandon a shopping cart because checkout takes too long to complete- Stastisia <\/a><\/p>\n

The length of a checkout page is a relative term. Some of us might say, having a multi-page checkout is lengthy, while other might agree that checkout pages asking too many entries are lengthy.\u00a0 Both the scenarios have a ruthless contribution towards making a checkout process lengthy. The multi-page structure does the job by redirecting users from pages to pages to fill out all the checkout details.<\/p>\n

Problem:<\/strong> Too many steps and too many details irritate the customers. They think of them as an obstacle that stops them from getting their desired product ASAP.<\/p>\n

\"Graph<\/a>
The positive mood of customers is directly proportional to the length of the checkout<\/figcaption><\/figure>\n

Just imagine you standing in a departmental store’s checkout line, but before cashier takes the cash, he\/she asks you to fill a form. Now, a few questions is not a problem; a biodata would definitely irritate you.<\/p>\n

Solution:<\/strong> To deal with the multiple page re-directs, you can switch to the single page checkout system<\/a>. A good single page checkout system lets you accumulate the whole checkout steps on a single page<\/a>. This heavy accumulation is, however, effectively organized by segregation so that the page remains clean and clutter free.<\/p>\n

\"One<\/a>
Despite everything being on a single page, it can be made clean and clutter free with segregation\u00a0 and form field minimization<\/figcaption><\/figure>\n

Moreover, you should ruthlessly minimize the amount of information you need. Ask only those details which are important. For a start, you can skip asking secondary email address, secondary phone number, ethnicity etc. You can read more for details on how to make your website-form design user-friendly<\/a>.<\/p>\n

2. Checkout on mobile devices is not same as on desktop-<\/h2>\n
\"Checkout<\/a>
We often ignore mobile checkouts thinking of it as a secondary requirement<\/figcaption><\/figure>\n

The Greater number of articles and researches have been published on the subject of eCommerce checkout flow and UX optimization. However, there is currently quite a limited coverage on checkouts for mobile devices.<\/p>\n

We often tend to do whatever we can do in our strength to make the checkout flow seamless. However, we hardly pay an attention to how the checkout flow will go if the user is buying on a mobile device. Just look at this statement from Google back in 2015:<\/p>\n

According to Google<\/a>, \u201cmore Google searches take place on mobile devices than on computers in 10 countries including the US and Japan\u201d<\/p>\n

Even Alibaba reported<\/a> \u201cmore of their shoppers are purchasing on mobile than desktop\u201d<\/p>\n

Users today are using mobile devices more than desktop. Now, if you keep considering the checkout on mobile phones as same as on the desktop, it would not be wise on your part. With more and more customers using their mobile phones to shop online, checkout page optimization for mobile devices should be your first priority. To keep all those important conversions in your funnel, paying some extra attention to Responsive checkout, or Mobile app is a necessity today. Understanding of how an optimized mobile checkout looks like<\/a> is very important here.<\/p>\n

3. We have been forcing Guest checkouts-<\/h2>\n

For long we have been thinking about guest checkouts as an alternative to necessary account creation. For that reason alone eCommerce sites provide guest checkout options to all the users.<\/p>\n

Guest checkout seems to be the obvious solution for new account fatigue, which does not asks customers to create an account or save any personal information to buy a product. However, guest checkout is not always a smart move for every eCommerce site. It actually results in more problems than it solves in few some cases.<\/p>\n