{"id":3208,"date":"2017-02-07T12:49:41","date_gmt":"2017-02-07T12:49:41","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=3208"},"modified":"2021-08-24T13:43:53","modified_gmt":"2021-08-24T13:43:53","slug":"shopping-cart-must-add-website","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/shopping-cart-must-add-website\/","title":{"rendered":"Why is shopping cart a must-add for your website?"},"content":{"rendered":"

The shopping cart has been one such feature that is making a buzz in the eCommerce arena. The feature has become a driving force for pulling conversions. Many eCommerce websites have already adopted it and those who have not are considering it. Having a shopping cart feature has become an unequivocal necessity, especially in the wake of cut-throat competition. In a scenario where cart abandonment is already acting as a huge revenue killer, loss of revenue due to some petty avoidance can be really drastic. Here, we will talk about the need for having a shopping cart feature on your website.<\/p>\n

Advantages of<\/strong>\u00a0a shopping cart<\/strong><\/h2>\n

Now, we will take a look at those advantages which a shopping cart feature brings in.<\/p>\n

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  1. One-stop-shop:<\/strong> It acts as a one-stop-shop for data management. The customer can easily manage all those products and services that he\/she wants to avail through a particular website. Apart from this, a shopping cart also contains data like customer name, card details, processing details, etc., thus making the transaction smoother.<\/li>\n
  2. Stats and analysis:<\/strong> A shopping cart feature helps in maintaining the data and stats related to successful ( as well as dropped) transactions. This will help you to manage multiple requests from a single customer, which otherwise would be difficult to maintain.<\/li>\n
  3. Discounts and coupons:<\/strong> An effective shopping cart feature allows you the freedom to integrate coupons and discounts<\/a> into the transaction process. Other features like inventory tracking<\/a>, customer review<\/a>, etc., may also be channelized by the shopping cart feature. It acts as a profit-generating medium between payment processors and website.<\/li>\n
  4. Customer and SEO friendly:<\/strong> By providing the customer with ease of transaction and instant access to product details as well as comparison, a shopping cart feature proves it worth in creating a customer-friendly environment. Apart from that, a good shopping cart ensures maximum traffic flow to your website by generating keyword rich URL<\/a> for products and services, thus acting as an SEO booster.<\/li>\n<\/ol>\n

    Tools for shopping cart<\/strong><\/p>\n

    To have a shopping cart feature on your website, all you need to do is to install an add-on compatible with the platform of your website. Prestashop Ajax cart module<\/a> is one such tool for Prestashop-based eCommerce websites. You can choose from the variety of add-ons available in the market.<\/p>\n

    Last thoughts<\/strong><\/p>\n

    Keeping in mind the target of conversion optimization<\/a>, the addition of a shopping cart feature on your website will surely be a game-changer. To latch on to the revenue ladder you must ponder about the same.<\/p>\n

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