{"id":23986,"date":"2019-01-30T12:14:14","date_gmt":"2019-01-30T12:14:14","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=23986\/"},"modified":"2020-05-04T21:49:12","modified_gmt":"2020-05-04T12:19:12","slug":"ecommerce-marketplace-sell","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/ecommerce-marketplace-sell\/","title":{"rendered":"eCommerce Website or Marketplace? Where to sell on?"},"content":{"rendered":"<p>If you are a newbie in the eCommerce industry, making the choice where to list your products isn\u2019t an easy task. You have to look for all the available possibilities and benefits offered by them before making any move. Online trading basically helps a vendor to reach out among chunk of customers easily and take their business to new heights.E-commerce websites and the marketplaces are the two prime\u00a0 options\u00a0 when it comes to online trading. Both of them are followed with their own pros and cons.<\/p>\n<h2>Marketplace Vs eCommerce Websites<\/h2>\n<p>First of all, lets narrow down how these two exactly differ from each other.\u00a0<strong>Marketplace<\/strong>\u00a0is a third party website which\u00a0provides a<br \/>\nplatform to many third party retailers to sell their products online. Example: Amazon, eBay, Flipkart, Etsy etc. The vendors can join the marketplace and start selling their products online. On the other hand\u00a0<strong>eCommerce website<\/strong>\u00a0is an independently owned\u00a0\u00a0store of a\u00a0seller<br \/>\nwhere customers can buy products of a particular brand directly from its native website. These websites are self owned by the merchants and can be easily built using various eCommerce platforms like Shopify, PrestaShop, Magento, WooCommerce etc.<\/p>\n<p>Both of these options comes with advantages and disadvantages and this is what makes difficult for a seller to make the right choice. Here are some of the factors which will surely help you to understand the difference between both the platforms in detail and help them in deciding the best choice for their business:<\/p>\n<h3>1. Building Brand Image:<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/brand-building.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23988 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/brand-building.png\" alt=\"brand-building\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/brand-building.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/brand-building-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>There\u2019s no doubt in saying that creating your own website gives you full control on your brand\u2019s image. You can easily present your product according to your own choice without any hassle. But, anyone who is a seller on marketplace would have the limited options therefore, he\/she will be unable to affect the brand in any way possible. The presentation factors like layout, font, colour etc are standardised by the marketplace due to which often it happens that the product pages are not appealing and attractive for the users. Marketplaces also forbid sellers for mentioning their company name in any way. That is a loss too.<\/p>\n<p>Creating a great brand image is immensely important when it comes to sell online. No matter on which platform you are using for the same. Having your own website provides you the authority to create a product page on your own choice. It lets you create the experience you want for your customers. You can also encourage your brand personality by reflecting your professionalism in your website design.<\/p>\n<h3>2. Traffic and Leads:<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/Traffic-and-leads.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23992 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/Traffic-and-leads.png\" alt=\"traffic-and-leads\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/Traffic-and-leads.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/Traffic-and-leads-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Building your brand image is not just enough in an online business. Making good sales is crucially important as well.<br \/>\nIf you are an eCommerce store owner, you can implement various strategies and tactics to promote your brand name. Right from optimising your website rank till creating a social networking campaign, you can go for anything which suits you. However, there is a possibility that all these strategies can take a lot of time and efforts with no assurity of successful results.<\/p>\n<p>On the other hand Marketplaces are well-established and highly trusted website than self-owned web-stores. Selling on a Marketplace could be an advantage for this factor as it\u2019s easy for customers to reach out your products. According to <a href=\"https:\/\/www.statista.com\/statistics\/271450\/monthly-unique-visitors-to-us-retail-websites\/\" target=\"_blank\">statista.com,<\/a> 197 million users visited Amazon&#8217;s websites per month. The huge popularity of Marketplace for online shopping automatically provides you the accessibility to million of customers\u200a without spending any money on marketing.<\/p>\n<h3>3. Effortless start:<\/h3>\n<p>Seller\u00a0need\u00a0not\u00a0to\u00a0worry\u00a0about\u00a0the\u00a0features\u00a0like\u00a0domain\u00a0name,\u00a0hosting\u00a0name\u00a0etc.\u00a0All\u00a0these\u00a0features\u00a0and\u00a0mechanism\u00a0are\u00a0already\u00a0well\u00a0established\u00a0in\u00a0the\u00a0Marketplace.\u00a0Moreover\u00a0sellers\u00a0need\u00a0not\u00a0to\u00a0look\u00a0for\u00a0the\u00a0marketing\u00a0platforms\u00a0in\u00a0order\u00a0to\u00a0promote\u00a0their\u00a0products.<\/p>\n<h3>4. Customer Experience:<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/Customer-experience.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23989 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/Customer-experience.png\" alt=\"customer-experience\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/Customer-experience.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/Customer-experience-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>If your product has been purchased on a Marketplace, the customer experience is totally associated with Marketplace and not with the seller. Although the product belongs to the seller but, still the user-experience belongs to the Marketplace.<\/p>\n<p>If you are an eCommerce site owner then the customer experience with the product directly belongs to your website. Seller has the full authority to control and customise all the factors associated with the product review and enhance the user shopping experience. But, they need to do it on their own.<\/p>\n<h3>5. Expand your Reach:<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/expand-your-reach.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23991 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/expand-your-reach.png\" alt=\"expand-your-reach\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/expand-your-reach.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/expand-your-reach-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>It\u2019s really important to attract visitors towards your product and convert them into potential buyers. Selling through your website provides you the freedom to display products as per your choice but the your product reach is confined to limited customers only. Sellers would be missing out millions of leads across border which clearly results in limited sales.<\/p>\n<p>Whereas, Marketplace helps you to expand your business worldwide with minimal efforts. Seller is able to access millions of customers globally without making any advanced investments. You can even make a good cross border sales and boost up their overall business growth too.<\/p>\n<h3>6. Wide payment options:<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24655 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/payment.jpg\" alt=\"multiple-payment-options\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/payment.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/payment-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Wide\u00a0payment\u00a0methods\u00a0offered\u00a0by\u00a0the\u00a0Marketplace\u00a0offers\u00a0an\u00a0hassle\u00a0free\u00a0checkout\u00a0experience\u00a0to\u00a0the\u00a0customers.\u00a0Payment\u00a0options\u00a0often\u00a0influences\u00a0the\u00a0shopping\u00a0decision\u00a0of\u00a0the\u00a0customers.\u00a0Availability\u00a0of\u00a0Multiple\u00a0payment\u00a0methods\u00a0tempts\u00a0the\u00a0sellers\u00a0to\u00a0get\u00a0enrolled\u00a0in\u00a0the\u00a0Marketplace.<\/p>\n<h3>Conclusion:<\/h3>\n<p>Well, it\u2019s good for a seller to own an eComemrce website but selling through marketplace won\u2019t hurt your sales either. Many online merchants sell on both marketplaces and their own website to expand customer reach and brand recognition. However, the best place to sell online totally depends on the product type and category of your store. So, regardless of the platform you choose to sell on, it\u2019s important to be aware about the latest trend going on in the eCommerce industry and implement it for massive sales and growth of your business.<\/p>\n<p>Now you can easily list down your products on marketplaces like Etsy, eBay, Walmart and others in just a few simple steps. KnowBand offers <a href=\"https:\/\/www.knowband.com\/marketplace-integrations\" target=\"_blank\">Marketplace Integrators<\/a> for various CMS platforms like PrestaShop, OpenCart, Magento and Shopify which allows you to present your products among larger audience and encourage the brand recognition as well.<\/p>\n<p>As today\u2019s generation rely on their handheld devices for any online purpose. It\u2019s really important for a vendor to reach the customer\u2019s devices to ensure higher sales and growth. Knowband offers <a href=\"https:\/\/www.knowband.com\/magento-advanced-marketplace-with-mobile-app\" target=\"_blank\">Advanced Magento Marketplace mobile Extension<\/a> to build a fully-functional marketplace and a mobile app at same time for your store.<\/p>\n<p><strong>Find out our more articles here:<\/strong><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/importance-start-selling-marketplace\/\" target=\"_blank\">Why you should start selling on a Marketplace?<\/a><br \/>\n<a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/integrate-ecommerce-store-marketplace\/\" target=\"_blank\">Why you should integrate your eCommerce store with a Marketplace?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are a newbie in the eCommerce industry, making the choice where to list your products isn\u2019t an easy task. You have to look for all the available possibilities and benefits offered by them before making any move. Online trading basically helps a vendor to reach out among chunk of customers easily and take [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23990,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[4],"tags":[8702,8615,8673,8698,8699,8701,8700],"class_list":["post-23986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-blog","tag-advanced-magento-marketplace-mobile-app-plugin","tag-ecommerce-sales","tag-marketplace-integrators","tag-marketplace-sales","tag-marketplace-vs-ecommerce-website","tag-sell-on-ecommerce-website","tag-sell-on-marketplace"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCommerce Website or Marketplace? Where to sell on? - KnowBand Blog<\/title>\n<meta name=\"description\" content=\"If you are a newbie in the eCommerce industry, making the choice to list your products isn\u2019t an easy task. Let\u2019s find out the right choice for your business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/ecommerce-marketplace-sell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCommerce Website or Marketplace? Where to sell on? - KnowBand Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a newbie in the eCommerce industry, making the choice to list your products isn\u2019t an easy task. 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