{"id":832780,"date":"2025-10-03T09:41:42","date_gmt":"2025-10-03T09:41:42","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=832760\/"},"modified":"2025-10-06T13:42:45","modified_gmt":"2025-10-06T13:42:45","slug":"zrali-redefinindo-as-compras-de-moda-online-com-o-criador-de-aplicativos-m%c3%b3veis-da-knowband","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/ecommerce-blog\/zrali-redefinindo-as-compras-de-moda-online-com-o-criador-de-aplicativos-m%c3%b3veis-da-knowband\/","title":{"rendered":"Zrali: Redefinindo as compras de moda online com o criador de aplicativos m\u00f3veis da Knowband"},"content":{"rendered":"<p><b><a href=\"https:\/\/zrali.com\/en\/\">Zrali<\/a>, a marca emergente de moda e tecnologia, traz moda global elegante e acess\u00edvel para compradores africanos e internacionais. <\/b><span style=\"font-weight: 400;\">Vendendo sapatos, bolsas, roupas e acess\u00f3rios, a Zrali atrai milhares de visitantes online todo m\u00eas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Zrali foi criada com uma ideia simples em mente: a moda deve ser elegante, acess\u00edvel e conectada \u00e0 tecnologia. Come\u00e7ando com sapatos da moda, bolsas finas e outros itens essenciais para o dia a dia, a Zrali tinha a vis\u00e3o de apresentar o estilo global de compras aos consumidores africanos, ao mesmo tempo em que expandia seus neg\u00f3cios para o mundo todo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O site apresentava uma gama impressionante de produtos e oferecia suporte a v\u00e1rios idiomas (ingl\u00eas, franc\u00eas e alem\u00e3o), bem como a diversas moedas (XAF, EUR, USD, GBP). No entanto, Zrali reconheceu que os consumidores modernos preferem cada vez mais comprar por meio de aplicativos m\u00f3veis em vez de sites tradicionais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Zrali queria um aplicativo m\u00f3vel que os ajudasse a refletir a identidade da sua loja, conectar-se com as pessoas instantaneamente e proporcionar uma experi\u00eancia de aplicativo amig\u00e1vel sem incorrer em altos custos de desenvolvimento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E foi a\u00ed que entrou o PrestaShop Mobile App Builder da Knowband.<\/span><\/p>\n<h2><b>Por que os clientes modernos precisam de mais do que um site<\/b><\/h2>\n<p><b><\/b><span style=\"font-weight: 400;\">Embora o site da Zrali fosse profissional e bem projetado, os clientes buscavam cada vez mais experi\u00eancias mais r\u00e1pidas e personalizadas. A equipe da Zrali identificou v\u00e1rios desafios importantes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Usu\u00e1rios de dispositivos m\u00f3veis tiveram dificuldade para navegar no site, principalmente durante viagens ou pausas curtas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Muitos usu\u00e1rios queriam um aplicativo dedicado para navegar facilmente pelos produtos em seus celulares.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recursos importantes como notifica\u00e7\u00f5es push estavam faltando, dificultando a manuten\u00e7\u00e3o do engajamento dos clientes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Para se destacar no competitivo mercado da moda, a Zrali precisava de uma experi\u00eancia mais interativa do que um site comum.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O objetivo era reduzir as taxas de rejei\u00e7\u00e3o, aumentar o tempo gasto no site, aumentar as vendas e fidelizar os clientes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Um aplicativo m\u00f3vel era o pr\u00f3ximo passo, mas Zrali queria evitar contratar desenvolvedores e passar meses construindo-o do zero.<\/span><\/p>\n<h2><b>Como a Zrali obteve uma vantagem m\u00f3vel<\/b><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/10\/Features-images-Zrali_-Redefining-Online-Fashion-Shopping-With-Knowbands-Mobile-App-Builder-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-832764\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/10\/Features-images-Zrali_-Redefining-Online-Fashion-Shopping-With-Knowbands-Mobile-App-Builder-1.png\" alt=\"\" width=\"760\" height=\"550\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/10\/Features-images-Zrali_-Redefining-Online-Fashion-Shopping-With-Knowbands-Mobile-App-Builder-1.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/10\/Features-images-Zrali_-Redefining-Online-Fashion-Shopping-With-Knowbands-Mobile-App-Builder-1-300x217.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A Zrali fez uma parceria com a Knowband para criar um aplicativo m\u00f3vel personalizado usando o <\/span><a href=\"https:\/\/www.knowband.com\/prestashop-mobile-app-builder\"><b>PrestaShop Mobile App Builder<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta solu\u00e7\u00e3o pronta para uso permitiu que a equipe lan\u00e7asse o aplicativo rapidamente e agora est\u00e1 dispon\u00edvel no <\/span><b>Google Play Store\u00a0<\/b>e App Store.<\/p>\n<p><span style=\"font-weight: 400;\">O aplicativo m\u00f3vel reflete a identidade de moda da Zrali: elegante, moderno e visualmente atraente. \u00c9 totalmente sincronizado com o site da PrestaShop, garantindo que o estoque, os pre\u00e7os, os pedidos e os produtos sejam atualizados em tempo real.<\/span><\/p>\n<h2><b>Como o aplicativo elevou a experi\u00eancia de compra da Zrali<\/b><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/10\/Features-images-Zrali_-Redefining-Online-Fashion-Shopping-With-Knowbands-Mobile-App-Builder-2-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-832762\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/10\/Features-images-Zrali_-Redefining-Online-Fashion-Shopping-With-Knowbands-Mobile-App-Builder-2-1.png\" alt=\"\" width=\"760\" height=\"550\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/10\/Features-images-Zrali_-Redefining-Online-Fashion-Shopping-With-Knowbands-Mobile-App-Builder-2-1.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/10\/Features-images-Zrali_-Redefining-Online-Fashion-Shopping-With-Knowbands-Mobile-App-Builder-2-1-300x217.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><b>Sincroniza\u00e7\u00e3o suave: <\/b><span style=\"font-weight: 400;\">O aplicativo m\u00f3vel exibe automaticamente todas as atualiza\u00e7\u00f5es de produtos, pre\u00e7os e altera\u00e7\u00f5es de estoque no site da Zrali.<\/span><\/p>\n<p><b>Multil\u00edngue e multimoeda: <\/b><span style=\"font-weight: 400;\">Compradores camaroneses, europeus e outros podem fazer compras em seu pr\u00f3prio idioma e moeda.<\/span><\/p>\n<p><b>Notifica\u00e7\u00f5es via push: <\/b><span style=\"font-weight: 400;\">A Zrali tamb\u00e9m pode fornecer mensagens personalizadas aos clientes, como ofertas, carrinhos abandonados, etc. Assim, eles reengajam os clientes.<\/span><\/p>\n<p><b>Finaliza\u00e7\u00e3o de compra mais r\u00e1pida: <\/b><span style=\"font-weight: 400;\">Al\u00e9m disso, com a ajuda de login social, login de impress\u00e3o digital, v\u00e1rios m\u00e9todos de envio e pagamento, o Zrali tamb\u00e9m oferece checkout f\u00e1cil e r\u00e1pido.<\/span><\/p>\n<p><b>UI\/UX moderna: <\/b><span style=\"font-weight: 400;\">A Zrali tamb\u00e9m oferece aos clientes designs modernos em formato de grade, banners e controles deslizantes, mantendo os clientes ocupados.<\/span><\/p>\n<p><b>Login Social:<\/b><span style=\"font-weight: 400;\"> Os clientes podem criar suas contas pelo Facebook e pelo Google. Assim, eles n\u00e3o desistem na \u00faltima hora, pois acham isso f\u00e1cil.<\/span><\/p>\n<p><b>Integra\u00e7\u00e3o de an\u00fancios e conformidade com o GDPR:<\/b><span style=\"font-weight: 400;\"> Confian\u00e7a e receita s\u00e3o garantidas para a Zrali com conformidade com o GDPR e integra\u00e7\u00e3o com o AdMob.<\/span><\/p>\n<h2><b>Resultados ap\u00f3s o lan\u00e7amento do aplicativo m\u00f3vel<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Poucas semanas ap\u00f3s o lan\u00e7amento do aplicativo m\u00f3vel Zrali, o impacto foi claro:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tempo de navega\u00e7\u00e3o dobrado<\/b><span style=\"font-weight: 400;\">: Os clientes gastaram o dobro do tempo explorando as cole\u00e7\u00f5es porque o aplicativo era mais r\u00e1pido, mais interativo e mais f\u00e1cil de usar do que o site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>As convers\u00f5es quase dobraram<\/b><span style=\"font-weight: 400;\">: Navega\u00e7\u00e3o mais r\u00e1pida, processo de checkout simplificado e maior confian\u00e7a levaram a vendas significativamente maiores.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mais compradores recorrentes<\/b><span style=\"font-weight: 400;\">: As notifica\u00e7\u00f5es push ajudaram a reengajar os clientes, aumentando as compras repetidas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maior satisfa\u00e7\u00e3o e fidelidade do cliente<\/b><span style=\"font-weight: 400;\">:As avalia\u00e7\u00f5es do aplicativo mostraram maior satisfa\u00e7\u00e3o, pois os usu\u00e1rios desfrutaram de uma experi\u00eancia de compra mais pessoal e interativa.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acesso instant\u00e2neo a recursos exclusivos<\/b><span style=\"font-weight: 400;\">: Os compradores podem acessar cole\u00e7\u00f5es selecionadas, ofertas especiais, atualiza\u00e7\u00f5es de estoque em tempo real e aproveitar suporte multil\u00edngue e em v\u00e1rias moedas.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No geral, o aplicativo m\u00f3vel tornou as compras mais f\u00e1ceis, r\u00e1pidas e convenientes, exatamente o que a Zrali pretendia oferecer aos seus clientes.<\/span><\/p>\n<h2><b>Celebrando Zrali: de um site a uma marca de moda m\u00f3vel<\/b><b><br \/>\n<\/b><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/10\/Features-images-Zrali_-Redefining-Online-Fashion-Shopping-With-Knowbands-Mobile-App-Builder-3-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-832763\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/10\/Features-images-Zrali_-Redefining-Online-Fashion-Shopping-With-Knowbands-Mobile-App-Builder-3-1.png\" alt=\"\" width=\"760\" height=\"550\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/10\/Features-images-Zrali_-Redefining-Online-Fashion-Shopping-With-Knowbands-Mobile-App-Builder-3-1.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/10\/Features-images-Zrali_-Redefining-Online-Fashion-Shopping-With-Knowbands-Mobile-App-Builder-3-1-300x217.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ao fazer parceria com a Knowband, a Zrali deixou de ser um site de moda promissor e se tornou uma marca voltada para dispositivos m\u00f3veis que realmente se conecta com seus clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O aplicativo m\u00f3vel permite que a Zrali alcance os compradores a qualquer hora e em qualquer lugar, oferecendo uma experi\u00eancia de compra tranquila, personalizada e conveniente. Com uma solu\u00e7\u00e3o m\u00f3vel escal\u00e1vel, a marca continua a aprimorar o engajamento, impulsionar as vendas e fortalecer a fidelidade dos clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m gostar\u00edamos de elogiar a vis\u00e3o e a abordagem inovadora da Zrali. Sua dedica\u00e7\u00e3o em oferecer o melhor para seus clientes e adotar tecnologias inovadoras tornou essa transforma\u00e7\u00e3o m\u00f3vel poss\u00edvel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O PrestaShop Mobile App Builder da Knowband ajudou a Zrali a reduzir os custos de desenvolvimento, encurtar o tempo de lan\u00e7amento no mercado e concretizar sua vis\u00e3o de forma r\u00e1pida e eficiente. Esta colabora\u00e7\u00e3o demonstra como o parceiro de tecnologia certo pode transformar ideias em resultados pr\u00e1ticos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com essa abordagem mobile-first, a Zrali n\u00e3o est\u00e1 apenas acompanhando o ritmo dos consumidores modernos; ela tamb\u00e9m est\u00e1 estabelecendo novos padr\u00f5es no varejo de moda e tecnologia. Seu compromisso com a qualidade, o estilo e a satisfa\u00e7\u00e3o do cliente faz da Zrali uma verdadeira l\u00edder no setor.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zrali, a marca emergente de moda e tecnologia, traz moda global elegante e acess\u00edvel para compradores africanos e internacionais. Vendendo sapatos, bolsas, roupas e acess\u00f3rios, a Zrali atrai milhares de visitantes online todo m\u00eas. A Zrali foi criada com uma ideia simples em mente: a moda deve ser elegante, acess\u00edvel e conectada \u00e0 tecnologia. Come\u00e7ando [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":832791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[4,29477,3271],"tags":[9264,17038,43601,43597,17325,43598,43596,43595,42965,19263,13739,43594,43593,43551],"class_list":["post-832780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-blog","category-estudo-de-caso","category-prestashop-pt-br","tag-aplicao-mvel-prestashop","tag-aplicativo-de-comrcio-eletrnico","tag-aplicativo-de-comercio-eletronico","tag-aplicativo-de-moda","tag-banda-de-conhecimento","tag-checkout-perfeito","tag-compras-mveis","tag-compras-on-line","tag-construtor-de-aplicativos-mveis","tag-customer-engagement","tag-desenvolvimento-de-aplicativos-para-dispositivos-mveis","tag-marca-de-moda-e-tecnologia","tag-o-envolvimento-do-cliente--aprimorado-em-uma-relao-direta-e-personalizada","tag-zrali"],"acf":[],"yoast_head":"<!-- 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