{"id":831697,"date":"2025-06-18T06:42:46","date_gmt":"2025-06-18T06:42:46","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=831684\/"},"modified":"2025-06-18T06:48:24","modified_gmt":"2025-06-18T06:48:24","slug":"de-cliques-a-convers%c3%b5es-a-jornada-da-fashion-plano-com-o-videomate-para-prestashop","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/nao-categorizado\/de-cliques-a-convers%c3%b5es-a-jornada-da-fashion-plano-com-o-videomate-para-prestashop\/","title":{"rendered":"De cliques a convers\u00f5es: a jornada da Fashion Plano com o VideoMate para PrestaShop"},"content":{"rendered":"<html lang=\"pt\" dir=\"ltr\"><head><meta charset=\"utf-8\"><\/head><body>\n<p class=\"gt-block wp-block-paragraph\"><strong><a href=\"https:\/\/www.fashionplano.com\/\">Plano de Moda<\/a><\/strong>, uma marca de e-commerce de moda moderna, buscava maneiras de tornar sua loja online mais envolvente e com convers\u00e3o mais f\u00e1cil. Embora as imagens funcionassem para uma apresenta\u00e7\u00e3o b\u00e1sica do produto, a equipe percebeu que precisava de uma abordagem mais din\u00e2mica para realmente se conectar com os compradores. Foi ent\u00e3o que descobriram <strong>Complemento PrestaShop VideoMate da Knowband<\/strong>\u2014um poderoso plugin de v\u00eddeo criado para dar vida aos produtos por meio de conte\u00fado visual rico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O Desafio: Tornar os Produtos Mais Confi\u00e1veis \u200b\u200be Envolventes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A ind\u00fastria da moda prospera com recursos visuais. Mas mesmo com fotos de alta qualidade, a Fashion Plano sentiu que faltava algo: uma maneira de transmitir a textura do tecido, o caimento e o uso no mundo real. Os clientes frequentemente tinham d\u00favidas ou hesita\u00e7\u00f5es, especialmente com rela\u00e7\u00e3o a novidades. A equipe sabia que v\u00eddeos de produtos poderiam preencher essa lacuna, mas n\u00e3o dispunha dos recursos t\u00e9cnicos para implement\u00e1-los manualmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles precisavam de uma solu\u00e7\u00e3o que fosse f\u00e1cil de usar, flex\u00edvel e funcionasse perfeitamente com a plataforma PrestaShop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A solu\u00e7\u00e3o: complemento PrestaShop VideoMate<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/06\/The-Solution_-PrestaShop-VideoMate-Addon.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"760\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/06\/The-Solution_-PrestaShop-VideoMate-Addon.jpg\" alt=\"Ilustra\u00e7\u00e3o da Fashion Plano usando o complemento PrestaShop VideoMate para incorporar v\u00eddeos de produtos em sua loja de com\u00e9rcio eletr\u00f4nico.\" class=\"wp-image-831687\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/06\/The-Solution_-PrestaShop-VideoMate-Addon.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/06\/The-Solution_-PrestaShop-VideoMate-Addon-300x300.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/06\/The-Solution_-PrestaShop-VideoMate-Addon-150x150.jpg 150w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/06\/The-Solution_-PrestaShop-VideoMate-Addon-60x60.jpg 60w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/figure>\n\n\n\n<p class=\"gt-block wp-block-paragraph\">Ap\u00f3s avaliar diversas op\u00e7\u00f5es, a Fashion Plano fez parceria com a Knowband para implementar o <a href=\"https:\/\/www.knowband.com\/prestashop-videomate-module\"><strong>Complemento PrestaShop VideoMate<\/strong><\/a>. Este m\u00f3dulo permitiu que eles adicionassem v\u00eddeos de produtos diretamente \u00e0s p\u00e1ginas de produtos, \u00e0 p\u00e1gina inicial, \u00e0s novidades, aos mais vendidos e at\u00e9 mesmo \u00e0s se\u00e7\u00f5es de categorias, tudo isso sem escrever uma \u00fanica linha de c\u00f3digo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com apenas alguns cliques, a equipe agora pode integrar o Instagram, o YouTube e quaisquer v\u00eddeos de avalia\u00e7\u00e3o de produtos em sua loja, ajudando os clientes a experimentar os produtos de uma forma mais realista e interativa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Principais recursos que geraram resultados reais<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/06\/Key-Features-That-Delivered-Real-Results.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"760\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/06\/Key-Features-That-Delivered-Real-Results.jpg\" alt=\"A Fashion Plano transforma sua loja online com o VideoMate Addon da Knowband, dando vida aos produtos e aumentando as convers\u00f5es por meio de conte\u00fado de v\u00eddeo rico e envolvente.\" class=\"wp-image-831686\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/06\/Key-Features-That-Delivered-Real-Results.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/06\/Key-Features-That-Delivered-Real-Results-300x300.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/06\/Key-Features-That-Delivered-Real-Results-150x150.jpg 150w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/06\/Key-Features-That-Delivered-Real-Results-60x60.jpg 60w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Integra\u00e7\u00e3o de v\u00eddeo perfeita sem codifica\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A maior conquista da Fashion Plano foi a facilidade com que conseguiram integrar v\u00eddeos. Gra\u00e7as \u00e0 sua simplicidade, o PrestaShop Video Addon permite que os usu\u00e1rios adicionem v\u00eddeos de seus dispositivos e os exibam instantaneamente nas p\u00e1ginas da loja. Dessa forma, eliminou a necessidade de c\u00f3digo pesado para v\u00eddeo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, a equipe agora podia adicionar rapidamente v\u00eddeos de novas cole\u00e7\u00f5es, dicas de estilo e vis\u00f5es gerais detalhadas dos produtos. Como resultado, isso melhorou a compreens\u00e3o do produto, especialmente para compradores de primeira viagem, e reduziu significativamente as d\u00favidas pr\u00e9-compra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Carrossel de v\u00eddeos atraente para um melhor fluxo visual<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"640\" style=\"aspect-ratio: 640 \/ 640;\" width=\"640\" controls=\"\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/06\/CopyofVideoMateKnowbandemail13June11-ezgif.com-gif-to-mp4-converter.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Outro recurso poderoso \u00e9 a extens\u00e3o PrestaShop Video Carousel, que permite aos lojistas criar um slider interativo para exibir v\u00e1rios v\u00eddeos em um layout limpo e atraente. Por exemplo, a Fashion Plano usou isso para destacar diversos looks, cenas de bastidores e depoimentos de influenciadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com isso, a p\u00e1gina inicial e as se\u00e7\u00f5es de categorias se tornaram mais envolventes. Como resultado, os clientes podiam navegar pelo conte\u00fado sem sair da p\u00e1gina, o que, em \u00faltima an\u00e1lise, ajudou a aumentar o tempo de perman\u00eancia no site e a reduzir as taxas de rejei\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Design totalmente responsivo e pronto para dispositivos m\u00f3veis<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os clientes da Fashion Plano costumam comprar em qualquer lugar. \u00c9 por isso que o design responsivo do Gerenciador de V\u00eddeos Prestashop foi um grande benef\u00edcio. Seja navegando em um smartphone, tablet ou desktop, os v\u00eddeos se ajustam automaticamente a todos os tamanhos de tela sem comprometer o layout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso garantiu que todos os visitantes tivessem uma experi\u00eancia tranquila e consistente, o que, por sua vez, fez com que a loja parecesse mais profissional e confi\u00e1vel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Op\u00e7\u00f5es de exibi\u00e7\u00e3o flex\u00edveis para cada p\u00e1gina<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com este complemento de v\u00eddeo para Prestashop, a Fashion Plano p\u00f4de colocar v\u00eddeos exatamente onde quisesse: em p\u00e1ginas de produtos, banners de homepage, mais vendidos, novidades ou at\u00e9 mesmo em listas de categorias. Essa flexibilidade lhes deu liberdade criativa para criar displays de produtos com foco em narrativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O m\u00f3dulo ainda suporta widgets e controles de layout, permitindo que os usu\u00e1rios decidam quantos v\u00eddeos exibir, em que ordem e onde eles devem aparecer. Como resultado, a estrutura visual da loja melhorou significativamente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Painel de administra\u00e7\u00e3o f\u00e1cil de usar para controle total<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gerenciar v\u00eddeos em um site de com\u00e9rcio eletr\u00f4nico inteiro pode parecer complicado, mas n\u00e3o com este plugin. A interface de administra\u00e7\u00e3o \u00e9 limpa, intuitiva e f\u00e1cil de usar para iniciantes. A equipe da Fashion Plano n\u00e3o precisou de suporte de desenvolvedores. Eles podiam carregar, excluir, reordenar e visualizar os posicionamentos dos v\u00eddeos \u2014 tudo em minutos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa facilidade de uso economizou tempo e deu a eles mais controle sobre sua estrat\u00e9gia de conte\u00fado. Tamb\u00e9m permitiu que reagissem rapidamente \u00e0s tend\u00eancias sazonais ou ao feedback dos clientes, atualizando o conte\u00fado do v\u00eddeo instantaneamente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Aumento da confian\u00e7a do cliente e das taxas de convers\u00e3o<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ao exibir v\u00eddeos de modelos usando os looks, compartilhar guias de estilo e apresentar cen\u00e1rios reais de uso, a Fashion Plano construiu uma rela\u00e7\u00e3o de confian\u00e7a mais forte com seu p\u00fablico. Os compradores puderam entender melhor o produto antes de comprar, o que ajudou a reduzir as devolu\u00e7\u00f5es e aumentou a satisfa\u00e7\u00e3o geral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como resultado, a marca testemunhou um aumento nas convers\u00f5es em p\u00e1ginas onde v\u00eddeos foram adicionados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O resultado: uma experi\u00eancia de compra moderna e baseada em v\u00eddeo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s a integra\u00e7\u00e3o do PrestaShop Video Manager Addon, a loja da Fashion Plano ganhou um visual e uma sensa\u00e7\u00e3o mais din\u00e2micos. Como resultado, suas p\u00e1ginas de produtos passaram de listagens est\u00e1ticas a experi\u00eancias envolventes e baseadas em hist\u00f3rias. Os clientes agora podiam explorar estilos em movimento, conectar-se com a identidade visual da marca e comprar com mais confian\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em pouco tempo, a Fashion Plano percebeu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engajamento significativamente maior em p\u00e1ginas de produtos habilitadas para v\u00eddeo<br><\/li>\n\n\n\n<li>M\u00e9tricas de tempo no local notavelmente melhoradas<br><\/li>\n\n\n\n<li>Consequentemente, o aumento das vendas e a redu\u00e7\u00e3o das taxas de retorno<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, ao adotar o v\u00eddeo como parte de seu marketing visual, a marca deu um grande passo na moderniza\u00e7\u00e3o da experi\u00eancia do cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pronto para melhorar sua loja como a Fashion Plano?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea administra uma loja PrestaShop e deseja criar um ambiente de compras mais atraente, visual e confi\u00e1vel, o complemento PrestaShop VideoMate \u00e9 a op\u00e7\u00e3o perfeita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quer voc\u00ea queira mostrar o uso do produto, ideias de estilo, depoimentos de clientes ou hist\u00f3rias de bastidores, este m\u00f3dulo garante que seja incrivelmente simples.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sem necessidade de codifica\u00e7\u00e3o e com total flexibilidade de design, ele ajuda voc\u00ea a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumente facilmente a confian\u00e7a do cliente<br><\/li>\n\n\n\n<li>Reduza efetivamente o abandono de carrinho<br><\/li>\n\n\n\n<li>Aumente as convers\u00f5es<br><\/li>\n\n\n\n<li>E criar uma loja online mais moderna e interativa<br><\/li>\n<\/ul>\n\n\n\n<p class=\"gt-block wp-block-paragraph\">Ent\u00e3o por que esperar? Comece com o <a href=\"https:\/\/www.knowband.com\/blog\/user-manual\/prestashop-user-manual\/prestashop-videomate-module\/\">Extens\u00e3o do Gerenciador de V\u00eddeo PrestaShop<\/a> hoje e d\u00ea aos seus produtos o destaque que eles merecem, assim como a Fashion Plano fez.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plano de Moda, uma marca de e-commerce de moda moderna, buscava maneiras de tornar sua loja online mais envolvente e com convers\u00e3o mais f\u00e1cil. Embora as imagens funcionassem para uma apresenta\u00e7\u00e3o b\u00e1sica do produto, a equipe percebeu que precisava de uma abordagem mais din\u00e2mica para realmente se conectar com os compradores. Foi ent\u00e3o que descobriram [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":831685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-831697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De cliques a convers\u00f5es: a jornada da Fashion Plano com o VideoMate para PrestaShop - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/ecommerce-blog\/de-cliques-a-convers\u00f5es-a-jornada-da-fashion-plano-com-o-videomate-para-prestashop\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De cliques a convers\u00f5es: a jornada da Fashion Plano com o VideoMate para PrestaShop - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Plano de Moda, uma marca de e-commerce de moda moderna, buscava maneiras de tornar sua loja online mais envolvente e com convers\u00e3o mais f\u00e1cil. 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