{"id":830238,"date":"2025-05-04T11:39:34","date_gmt":"2025-05-04T11:39:34","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=830225\/"},"modified":"2025-06-06T05:25:00","modified_gmt":"2025-06-06T05:25:00","slug":"aplicativo-movel-fashion-plano-ao-vivo-prestashop-mab","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/aplicativo-movel\/aplicativo-movel-fashion-plano-ao-vivo-prestashop-mab\/","title":{"rendered":"Aplicativo m\u00f3vel Fashion Plano entra no ar com PrestaShop MAB da Knowband: hist\u00f3ria de sucesso do com\u00e9rcio eletr\u00f4nico m\u00f3vel"},"content":{"rendered":"<p class=\"gt-block\" style=\"text-align: center;\"><span style=\"font-weight: 400;\">No mundo em constante evolu\u00e7\u00e3o do com\u00e9rcio eletr\u00f4nico, manter-se relevante significa manter-se m\u00f3vel. Os consumidores de hoje n\u00e3o compram apenas em desktops, eles navegam e compram em qualquer lugar. Para a Fashion Plano, uma estrela em ascens\u00e3o no setor da moda online, isso n\u00e3o foi apenas uma tend\u00eancia a ser observada; foi um chamado \u00e0 a\u00e7\u00e3o.\u00a0 <\/span><span style=\"font-weight: 400;\">Desde o in\u00edcio, a Fashion Plano tinha uma miss\u00e3o clara: tornar a moda moderna e acess\u00edvel a todos. No entanto, \u00e0 medida que sua base de clientes crescia, tamb\u00e9m crescia a demanda por uma experi\u00eancia de compra m\u00f3vel mais fluida e personalizada. Embora o site tivesse um bom desempenho, as limita\u00e7\u00f5es da navega\u00e7\u00e3o m\u00f3vel come\u00e7aram a surgir. Os compradores queriam velocidade, simplicidade e uma plataforma que fosse t\u00e3o estilosa e integrada quanto as roupas que estavam comprando. <\/span><span style=\"font-weight: 400;\">A Fashion Plano, uma marca emergente de moda online, entendeu essa mudan\u00e7a e deu um passo ousado em dire\u00e7\u00e3o ao com\u00e9rcio m\u00f3vel ao entrar no ar na plataforma de aplicativos m\u00f3veis usando o Knowband M\u00f3dulo <a href=\"https:\/\/www.knowband.com\/prestashop-mobile-app-builder\">PrestaShop MAB<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa iniciativa poderosa ajudou a Fashion Plano a superar diversos obst\u00e1culos, desde a melhoria da visibilidade do produto e da marca at\u00e9 a melhoria da experi\u00eancia de compra em dispositivos m\u00f3veis. Este estudo de caso explora como a Prestashop MAB ajudou a Fashion Plano a criar um aplicativo m\u00f3vel rico em recursos e a se conectar com os entusiastas da moda de forma mais eficaz.<\/span><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/05\/Portuguese-Fashion-Plano.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-830286 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/05\/Portuguese-Fashion-Plano-300x300.jpg\" alt=\"portuguese-fashion-plano\" width=\"531\" height=\"531\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/05\/Portuguese-Fashion-Plano-300x300.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/05\/Portuguese-Fashion-Plano-150x150.jpg 150w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/05\/Portuguese-Fashion-Plano-60x60.jpg 60w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/05\/Portuguese-Fashion-Plano.jpg 760w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/><\/a><\/p>\n<p><b>Sobre a Fashion Plano<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Fundada em 2023 e sediada em Londres, Reino Unido, a Fashion Plano come\u00e7ou com uma ideia simples: levar roupas estilosas e acess\u00edveis para quem ama moda. O que come\u00e7ou como uma pequena loja online rapidamente se tornou popular entre os consumidores que buscavam roupas da moda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 medida que mais clientes come\u00e7aram a usar seus celulares para fazer compras, a Fashion Plano percebeu que era hora de aprimorar a experi\u00eancia m\u00f3vel e continuar crescendo no competitivo mercado online. Embora seu site oferecesse uma experi\u00eancia de compra s\u00f3lida, ficou claro que um aplicativo m\u00f3vel era essencial para acompanhar o ritmo de sua expans\u00e3o digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como marca, a Fashion Plano enfrentou alguns obst\u00e1culos<\/span><span style=\"font-weight: 400;\">. Eles enfrentaram dificuldades com flexibilidade limitada para exibir produtos de forma criativa, enfrentaram desafios para aumentar a visibilidade dos produtos e buscaram maneiras mais din\u00e2micas de envolver usu\u00e1rios em dispositivos m\u00f3veis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A equipe enfrentou v\u00e1rios obst\u00e1culos, incluindo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0Flexibilidade limitada na apresenta\u00e7\u00e3o eficaz de ofertas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Baixa visibilidade do produto devido \u00e0s telas de desktop.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0A necessidade de uma melhor navega\u00e7\u00e3o m\u00f3vel e experi\u00eancia geral de compra.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0Tem dificuldade em envolver e reter usu\u00e1rios de dispositivos m\u00f3veis.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"module_image\" src=\"https:\/\/cdn.knowband.com\/image\/cache\/data\/plugin_logo\/opencart--etsy-500-x-500-740x740.webp\" alt=\"Conector Etsy Opencart Knowband\" width=\"100\" height=\"100\" \/><\/p>\n<div class=\"module_content_part\">\n<h3 class=\"title\">Integre sua loja Opencart com o Etsy Marketplace<\/h3>\n<p class=\"module_content_text\">Nenhuma habilidade de codifica\u00e7\u00e3o necess\u00e1ria<\/p>\n<p><a class=\"link_2_to_module\" style=\"display: inline-block; color: #f36!important;\" href=\"https:\/\/www.knowband.com\/opencart-etsy-marketplace-integration\" target=\"_blank\" rel=\"noopener\"><span class=\"read-more\">Comprar<\/span><\/a><\/p>\n<\/div>\n<style>\n.module_in_content_container { display: flex; flex-direction: column; padding: 20px; border: 1px solid #ccc; font-size: 16px; line-height: 26px; box-shadow: 0 3px 0 #ebebeb; -webkit-box-shadow: 0 3px 0 #ebebeb; position: relative; margin-bottom: 1.5em; } .module_in_content_container>a { position: absolute; left: 0; top: 0; width: 100%; height: 100%; } .module_content { display: flex; align-items: flex-start; } .module_content img { max-width: 100px; margin-right: 20px; } .module_content_part p.module_content_text { margin-bottom: 10px; margin-top: 0; font-size: 18px; color: #000; } .module_content h3 { font-size: 24px; font-weight: 700; line-height: 1.5em; padding-left: 0; padding-top: 0; margin: 0; } .read-more { font-size: 18px; font-weight: 700; line-height: 1.5em; position: relative; display: inline-block; text-transform: uppercase; color: #f36; } .read-more:after { position: absolute; content: ''; width: 1.5em; height: 1.5em; top: -1px; right: -1.5em; background: url(https:\/\/knowband.com\/mobile-app\/wp-content\/uploads\/images\/readmore-arrow.svg) no-repeat center \/ .75em; transition: all .2s; } .read-more:focus, .read-more:hover { text-decoration: none; cursor: pointer; } .read-more:hover:after { right: -2em; transition: all .2s; } @media (max-width: 600px) { .module_content { flex-direction: column; align-items: center; text-align: center; } .module_content img { margin: 0 auto 20px auto; max-width: 100%; } .module_content .title { flex-basis: auto; margin-top: 20px; } .module_content_part p.module_content_text { font-size: 16px; line-height: 24px; } .read-more { font-size: 16px;}}<\/style>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/05\/Portuguese-How-Knowband\u2019s-P\u2026.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-830287 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/05\/Portuguese-How-Knowband\u2019s-P\u2026-300x300.jpg\" alt=\"portuguese-how-knowbands-p\" width=\"464\" height=\"464\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/05\/Portuguese-How-Knowband\u2019s-P\u2026-300x300.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/05\/Portuguese-How-Knowband\u2019s-P\u2026-150x150.jpg 150w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/05\/Portuguese-How-Knowband\u2019s-P\u2026-60x60.jpg 60w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/05\/Portuguese-How-Knowband\u2019s-P\u2026.jpg 760w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/a><\/p>\n<p><strong>Como o PrestaShop MAB da Knowband transformou a loja m\u00f3vel da Fashion Plano<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Para se manter \u00e0 frente no mundo atual de compras que priorizam dispositivos m\u00f3veis, <\/span><span style=\"font-weight: 400;\">Plano de Moda<\/span><span style=\"font-weight: 400;\"> sabiam que precisavam agir r\u00e1pido. Seus clientes j\u00e1 passavam mais tempo navegando em smartphones do que em desktops, e a experi\u00eancia m\u00f3vel existente n\u00e3o acompanhava a tend\u00eancia. Foi ent\u00e3o que descobriram o M\u00f3dulo PrestaShop Mobile App Builder, uma solu\u00e7\u00e3o sem c\u00f3digo que prometia velocidade e flexibilidade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao contr\u00e1rio do desenvolvimento de aplicativos tradicionais, que pode ser demorado e caro, o m\u00f3dulo PrestaShop Mobile App Builder proporcionou \u00e0 Fashion Plano uma maneira r\u00e1pida e econ\u00f4mica de lan\u00e7ar um aplicativo m\u00f3vel totalmente funcional. Mesmo sem conhecimento t\u00e9cnico, a equipe conseguiu criar um aplicativo elegante e moderno que refletia nossa filosofia.<\/span> <span style=\"font-weight: 400;\">personalidade da marca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas o mais importante \u00e9 que o aplicativo n\u00e3o foi apenas &#8220;lan\u00e7ado&#8221;; ele foi cuidadosamente criado para resolver problemas reais que a marca estava enfrentando.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veja como o m\u00f3dulo PrestaShop MAB fez a diferen\u00e7a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Configura\u00e7\u00e3o suave, codifica\u00e7\u00e3o zero<\/b><span style=\"font-weight: 400;\">: O Fashion Plano n\u00e3o precisou contratar um desenvolvedor nem esperar meses. O aplicativo ficou pronto em pouco tempo, economizando dinheiro e esfor\u00e7o.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Melhor visibilidade do produto<\/b><span style=\"font-weight: 400;\">: Com layout aprimorado e design intuitivo, os clientes agora podem visualizar os produtos com clareza, mesmo em telas menores. Isso levou a um aumento no interesse e a um maior tempo gasto no aplicativo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sincroniza\u00e7\u00e3o em tempo real com o site<\/b><span style=\"font-weight: 400;\">: Quaisquer atualiza\u00e7\u00f5es feitas na loja PrestaShop \u2014 seja um novo produto ou uma altera\u00e7\u00e3o de pre\u00e7o \u2014 s\u00e3o refletidas automaticamente no aplicativo. Isso os ajudou a manter a consist\u00eancia em todas as plataformas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Engajamento aprimorado do cliente<\/b><span style=\"font-weight: 400;\">: As notifica\u00e7\u00f5es push facilitaram o compartilhamento de ofertas, alertas de reabastecimento e atualiza\u00e7\u00f5es diretamente com os usu\u00e1rios, fazendo com que eles voltassem.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Navega\u00e7\u00e3o e finaliza\u00e7\u00e3o de compra mais r\u00e1pidas<\/b><span style=\"font-weight: 400;\">: Com menus simplificados, filtros inteligentes e um processo de checkout r\u00e1pido, os clientes puderam comprar sem frustra\u00e7\u00e3o. Como resultado, isso reduziu significativamente o abandono de carrinho.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Apar\u00eancia e comportamento da marca<\/b><span style=\"font-weight: 400;\">: A Fashion Plano conseguiu personalizar a apar\u00eancia do aplicativo para combinar com sua marca, desde as cores e banners at\u00e9 o logotipo.<\/span><\/li>\n<\/ul>\n<h3><b>1. Sonhos que se tornaram realidade: suporte para banners de v\u00eddeo em dispositivos m\u00f3veis<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Um dos maiores desejos da Fashion Plano era adicionar um banner de v\u00eddeo \u00e0 sua loja. Apesar de testar diferentes temas do PrestaShop, nenhum deles suportava esse recurso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foi a\u00ed que entrou o m\u00f3dulo PrestaShop MAB.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, com a ajuda deste m\u00f3dulo, a Fashion Plano adicionou com sucesso um banner de v\u00eddeo ao seu aplicativo mobile. Como resultado, esse recurso transformou a tela inicial do aplicativo, dando-lhe um visual din\u00e2mico e envolvente. Os visuais em movimento capturaram a aten\u00e7\u00e3o do usu\u00e1rio imediatamente e tornaram o aplicativo mais interativo.<\/span><\/p>\n<p><b>Benef\u00edcios do banner de v\u00eddeo:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chamou a aten\u00e7\u00e3o em segundos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promo\u00e7\u00f5es em destaque, ofertas sazonais e cole\u00e7\u00f5es em destaque.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apelo visual aprimorado e maior envolvimento do cliente.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O que antes parecia uma limita\u00e7\u00e3o se transformou em um poderoso complemento para atrair clientes, tudo gra\u00e7as ao layout flex\u00edvel e personaliz\u00e1vel do m\u00f3dulo PrestaShop Mobile App Builder.<\/span><\/p>\n<h3><b>2. Gerenciamento flex\u00edvel de banners para melhores promo\u00e7\u00f5es<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O Fashion Plano tamb\u00e9m aproveitou ao m\u00e1ximo os recursos de banner do Prestashop MAB para promover produtos e cole\u00e7\u00f5es de forma eficaz. Entre eles:<\/span><\/p>\n<h4><b>Banners quadrados<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Perfeito para destacar categorias ou cole\u00e7\u00f5es espec\u00edficas. Como resultado, a Fashion Plano utilizou banners quadrados para guiar os usu\u00e1rios diretamente para novidades, escolhas sazonais ou estilos em alta.<\/span><\/p>\n<h4><b>Controles deslizantes de banner<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Assim, os controles deslizantes permitiram exibir diversas promo\u00e7\u00f5es em um \u00fanico espa\u00e7o. A Fashion Plano os utilizou para destacar ofertas, divulgar hist\u00f3rias da marca e manter a p\u00e1gina inicial visualmente din\u00e2mica.<\/span><\/p>\n<h4><b>Categoria Banners<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Isso ajudou a organizar e exibir diferentes categorias de produtos com clareza. Al\u00e9m disso, com imagens e r\u00f3tulos atraentes, ficou mais f\u00e1cil para os clientes encontrarem o que procuravam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O que \u00e9 ainda melhor? Todos esses banners s\u00e3o totalmente personaliz\u00e1veis no backend. Assim, a equipe do Fashion Plano p\u00f4de atualizar os banners, substituir imagens e alterar links de chamada para a\u00e7\u00e3o sempre que quisesse, sem precisar de suporte de desenvolvedores.<\/span><\/p>\n<h2><b>Conclus\u00e3o<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para resumir, a jornada do Fashion Plano com <\/span><b>Da Knowband <a href=\"https:\/\/www.knowband.com\/blog\/pt-br\/manual-do-usuario\/prestashop-mobile-app-builder-manual-do-usu%c3%a1rio\/\">M\u00f3dulo PrestaShop Mobile App Builder<\/a><\/b><span style=\"font-weight: 400;\"> mostra como a tecnologia certa, quando usada no momento certo, pode realmente fazer a diferen\u00e7a. O que come\u00e7ou como uma pequena loja de moda online rapidamente se tornou uma marca com grandes ambi\u00e7\u00f5es e, com a ajuda da MAB, essas ambi\u00e7\u00f5es se tornaram realidade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assim, o aplicativo m\u00f3vel n\u00e3o apenas &#8220;adicionou recursos&#8221;; ele deu \u00e0 equipe a liberdade de projetar sua loja do jeito que sempre imaginou. Seja adicionando um banner de v\u00eddeo chamativo na tela inicial, personalizando banners quadrados e de categoria ou sincronizando produtos em tempo real, cada detalhe foi pensado para criar uma experi\u00eancia melhor para os clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais importante ainda, o aplicativo ajudou a Fashion Plano a se conectar com seu p\u00fablico de forma mais profunda. Como resultado, os compradores agora desfrutam de navega\u00e7\u00e3o mais r\u00e1pida, fluida e atualiza\u00e7\u00f5es instant\u00e2neas sobre ofertas, tudo na conveni\u00eancia de seus celulares. O resultado? Mais engajamento, maior reten\u00e7\u00e3o e aumento da confian\u00e7a do cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, se voc\u00ea \u00e9 dono de uma loja PrestaShop e est\u00e1 se perguntando como levar sua presen\u00e7a m\u00f3vel para o pr\u00f3ximo n\u00edvel, sem gastar semanas em desenvolvimento ou aprendendo a programar, a experi\u00eancia da Fashion Plano fala por si.\u00a0 <a href=\"https:\/\/addons.prestashop.com\/pt\/dispositivos-moveis\/29188-construtor-de-aplicativos-moveis-para-android-e-ios.html\">M\u00f3dulo MAB PrestaShop <\/a>transformou completamente a maneira como interagimos com nossos usu\u00e1rios de dispositivos m\u00f3veis. \u00c9 poderoso e f\u00e1cil de usar, e nos oferece um aplicativo totalmente personalizado, r\u00e1pido e com \u00f3tima apar\u00eancia. Altamente recomendado.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/W5A2qMachUw\" width=\"660\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No mundo em constante evolu\u00e7\u00e3o do com\u00e9rcio eletr\u00f4nico, manter-se relevante significa manter-se m\u00f3vel. Os consumidores de hoje n\u00e3o compram apenas em desktops, eles navegam e compram em qualquer lugar. Para a Fashion Plano, uma estrela em ascens\u00e3o no setor da moda online, isso n\u00e3o foi apenas uma tend\u00eancia a ser observada; foi um chamado \u00e0 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