{"id":821945,"date":"2024-04-05T11:47:31","date_gmt":"2024-04-05T11:47:31","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=821934\/"},"modified":"2024-04-24T09:53:57","modified_gmt":"2024-04-24T09:53:57","slug":"alerta-importante-universal-analytics-ser%c3%a1-eliminado-pelo-google","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/nao-categorizado\/alerta-importante-universal-analytics-ser%c3%a1-eliminado-pelo-google\/","title":{"rendered":"Alerta importante da Knowband: Universal Analytics ser\u00e1 eliminado pelo Google!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O Google est\u00e1 pedindo aos usu\u00e1rios que fa\u00e7am uma transi\u00e7\u00e3o r\u00e1pida para o Google Analytics 4 (GA4) para evitar a perda de dados valiosos. \u00c0 medida que o cen\u00e1rio digital evolui, o Google anunciou seu plano de descontinuar todos os servi\u00e7os Universal Analytics (UA) e interfaces de programa\u00e7\u00e3o de aplicativos (APIs) at\u00e9 1\u00ba de julho. <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=en\"><span style=\"font-weight: 400;\">Google Analytics 4 (GA4)<\/span><\/a><span style=\"font-weight: 400;\">, marcando o fim do acesso \u00e0s propriedades do UA por meio da interface do Google Analytics e de suas APIs a partir de julho.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para usu\u00e1rios que ainda n\u00e3o adotaram o GA4, o Google enfatiza a urg\u00eancia da migra\u00e7\u00e3o.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A transi\u00e7\u00e3o n\u00e3o \u00e9 apenas uma necessidade t\u00e9cnica, mas uma oportunidade de aproveitar recursos anal\u00edticos mais sofisticados oferecidos pelo GA4. Ao contr\u00e1rio de seu antecessor, o GA4 se concentra na coleta de dados em conformidade com a privacidade e oferece uma interface de usu\u00e1rio mais intuitiva, modelos aprimorados de aprendizado de m\u00e1quina e recursos de rastreamento entre plataformas. Al\u00e9m disso, esses recursos s\u00e3o projetados para fornecer insights mais profundos sobre o comportamento do usu\u00e1rio e melhorar a precis\u00e3o das decis\u00f5es baseadas em dados.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Por que a a\u00e7\u00e3o imediata \u00e9 essencial!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Os dados s\u00e3o um dos ativos mais importantes de um site online. Pelo mesmo motivo, torna-se imprescind\u00edvel proteg\u00ea-lo.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Atrasar o processo de migra\u00e7\u00e3o representa um risco significativo de perda de dados, o que pode afetar irreversivelmente a efic\u00e1cia das estrat\u00e9gias de marketing e o desempenho das campanhas. Assim, para facilitar uma transi\u00e7\u00e3o tranquila, o Google disponibilizou um guia de migra\u00e7\u00e3o abrangente que descreve instru\u00e7\u00f5es passo a passo.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">T\u00e9cnicas de preserva\u00e7\u00e3o de dados!<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Preservar dados hist\u00f3ricos \u00e9 crucial. <\/span><a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=14090456\"><span style=\"font-weight: 400;\">Central de Ajuda do Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> detalha diversas metodologias para exporta\u00e7\u00e3o de dados de propriedades do UA. Para aqueles com propriedades do Universal Analytics 360 que desejam exportar dados hist\u00f3ricos por meio do BigQuery, \u00e9 fundamental iniciar esse processo imediatamente. Ap\u00f3s a transi\u00e7\u00e3o, os dados exportados continuar\u00e3o acess\u00edveis no BigQuery, garantindo a continuidade da an\u00e1lise de dados e dos relat\u00f3rios.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Compreendendo as mudan\u00e7as:<\/span><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-821937 size-full\" title=\"Compreendendo as mudan\u00e7as no Google Analytics 4 | Knowband\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1.jpg\" alt=\"Compreendendo as mudan\u00e7as no Google Analytics 4 | Knowband\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Acompanhamento de convers\u00f5es: <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A descontinua\u00e7\u00e3o do UA interromper\u00e1 o acompanhamento de novas convers\u00f5es. Isso pode afetar significativamente a otimiza\u00e7\u00e3o de campanhas publicit\u00e1rias, especialmente para aqueles que utilizam as estrat\u00e9gias de Lances inteligentes do Google.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Listas de p\u00fablico:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Com o encerramento do Universal Analytics, as listas de p\u00fablico-alvo personalizadas utilizadas para segmenta\u00e7\u00e3o em campanhas publicit\u00e1rias ficar\u00e3o indispon\u00edveis, diminuindo potencialmente a efic\u00e1cia da campanha. No entanto, voc\u00ea pode acessar recursos mais avan\u00e7ados com o GA4.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Integra\u00e7\u00e3o de API:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ap\u00f3s o UA, as solicita\u00e7\u00f5es de API relacionadas ao Universal Analytics n\u00e3o ser\u00e3o processadas. Isso inclui solicita\u00e7\u00f5es de exclus\u00e3o de dados por meio da API de exclus\u00e3o de usu\u00e1rio, afetando a funcionalidade de ferramentas anal\u00edticas como o Looker Studio.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">An\u00e1lise de Atribui\u00e7\u00e3o:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A extin\u00e7\u00e3o dos projetos de atribui\u00e7\u00e3o no Google Analytics destaca a necessidade dos profissionais de marketing adaptarem sua modelagem de atribui\u00e7\u00e3o no GA4. Isso garantir\u00e1 a compreens\u00e3o cont\u00ednua dos pontos de contato do cliente e dos caminhos de convers\u00e3o.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">No fim!<\/span><\/h2>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/12938611?hl=en\"><span style=\"font-weight: 400;\">Fazendo a transi\u00e7\u00e3o para o GA4<\/span><\/a><span style=\"font-weight: 400;\"> n\u00e3o \u00e9 apenas uma mudan\u00e7a obrigat\u00f3ria, mas uma oportunidade de aproveitar an\u00e1lises avan\u00e7adas que podem conduzir a decis\u00f5es de marketing mais diferenciadas e eficazes. Os recursos abrangentes do GA4, projetados para atender \u00e0s demandas de um ambiente digital que prioriza a privacidade, oferecem \u00e0s empresas as ferramentas para prosperar em um espa\u00e7o online cada vez mais competitivo.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Google est\u00e1 pedindo aos usu\u00e1rios que fa\u00e7am uma transi\u00e7\u00e3o r\u00e1pida para o Google Analytics 4 (GA4) para evitar a perda de dados valiosos. \u00c0 medida que o cen\u00e1rio digital evolui, o Google anunciou seu plano de descontinuar todos os servi\u00e7os Universal Analytics (UA) e interfaces de programa\u00e7\u00e3o de aplicativos (APIs) at\u00e9 1\u00ba de julho. [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":822011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[32853],"tags":[33773,30386,620,30387,30421,33785,33786,30422],"class_list":["post-821945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado","tag-analytics-universal","tag-ga4","tag-google-analytics","tag-google-analytics-4","tag-google-tag-gerente","tag-migrao-de-dados","tag-transio-analtica","tag-verso-ga4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alerta importante da Knowband: Universal Analytics ser\u00e1 eliminado pelo Google! - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/nao-categorizado\/alerta-importante-universal-analytics-ser\u00e1-eliminado-pelo-google\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alerta importante da Knowband: Universal Analytics ser\u00e1 eliminado pelo Google! - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"O Google est\u00e1 pedindo aos usu\u00e1rios que fa\u00e7am uma transi\u00e7\u00e3o r\u00e1pida para o Google Analytics 4 (GA4) para evitar a perda de dados valiosos. \u00c0 medida que o cen\u00e1rio digital evolui, o Google anunciou seu plano de descontinuar todos os servi\u00e7os Universal Analytics (UA) e interfaces de programa\u00e7\u00e3o de aplicativos (APIs) at\u00e9 1\u00ba de julho. 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