{"id":819803,"date":"2023-04-25T06:48:34","date_gmt":"2023-04-25T06:48:34","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=819788\/"},"modified":"2023-04-25T06:48:34","modified_gmt":"2023-04-25T06:48:34","slug":"pr%c3%a1ticas-recomendadas-para-projetar-um-mercado-de-v%c3%a1rios-fornecedores-amig%c3%a1vel","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/pr%c3%a1ticas-recomendadas-para-projetar-um-mercado-de-v%c3%a1rios-fornecedores-amig%c3%a1vel\/","title":{"rendered":"Pr\u00e1ticas recomendadas para projetar um mercado de v\u00e1rios fornecedores amig\u00e1vel"},"content":{"rendered":"<p><html lang=\"pt\"><head><meta charset=\"utf-8\"><\/head><body><b><\/b><span style=\"font-weight: 400;\">Um site de v\u00e1rios fornecedores \u00e9 uma loja online que permite que v\u00e1rios fornecedores vendam seus produtos em uma \u00fanica plataforma. Nesse modelo, os fornecedores gerenciam suas contas e estoque de vendedores. Al\u00e9m disso, eles pagam um <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/revenue-generation-models-for-marketplaces\/\">de refer\u00eancia<\/a><\/strong> ao propriet\u00e1rio da loja de com\u00e9rcio eletr\u00f4nico por facilitar suas vendas no marketplace.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XzjFs95YSEU\" width=\"660\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Tanto para o vendedor quanto para o dono da loja, esse acordo \u00e9 mutuamente ben\u00e9fico, pois permite maior tr\u00e1fego de clientes e alcance expandido. Os fornecedores tamb\u00e9m podem colaborar e buscar suporte da comunidade em caso de problemas t\u00e9cnicos no site.<\/span><\/p>\n<h2><b>Benef\u00edcios dos mercados<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A <strong><a href=\"https:\/\/www.knowband.com\/page\/en\/multi-vendor-marketplace\">mercado de v\u00e1rios fornecedores <\/a><\/strong>oferece algumas vantagens para seus operadores. Sua principal fun\u00e7\u00e3o \u00e9 servir como uma plataforma confi\u00e1vel que conecta compradores com fornecedores, facilitando transa\u00e7\u00f5es seguras e confi\u00e1veis. O mercado obt\u00e9m sua receita por meio de comiss\u00f5es cobradas em cada transa\u00e7\u00e3o. Este modelo de neg\u00f3cio \u00e9 projetado para beneficiar todas as partes envolvidas &#8211; incluindo compradores, vendedores e o operador.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<h2><b>Design de mercado: atendendo \u00e0s necessidades de vendedores e compradores<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Os sites de mercado s\u00e3o projetados para atender a dois tipos de usu\u00e1rios &#8211; vendedores e compradores. Portanto, o design do site deve ser intuitivo e amig\u00e1vel para ambas as partes. Aqui est\u00e3o alguns recursos de design essenciais que podem ajudar a atender \u00e0s necessidades de ambos os grupos:<\/span><\/p>\n<h2><b>Principais recursos de design do mercado para o vendedor<\/b><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/04\/Key-Marketplace-Design-Features-for-Seller.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-819793\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/04\/Key-Marketplace-Design-Features-for-Seller.png\" alt=\"recursos-chave-de-design-de-mercado-para-vendedor\" width=\"760\" height=\"304\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/04\/Key-Marketplace-Design-Features-for-Seller.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/04\/Key-Marketplace-Design-Features-for-Seller-300x120.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Para que um mercado multi-vendedor seja bem-sucedido, \u00e9 fundamental ter um grupo engajado de vendedores. Al\u00e9m disso, \u00e9 importante dot\u00e1-los das ferramentas necess\u00e1rias para uma gest\u00e3o eficiente. Aqui est\u00e3o alguns recursos essenciais que podem aumentar os recursos dos fornecedores e garantir o sucesso do seu mercado.<\/span><\/p>\n<h3><b>Gest\u00e3o de contas e produtos do vendedor<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Para gerenciar seus produtos de forma eficaz, os fornecedores precisam de acesso a uma conta pessoal que cont\u00e9m dados sobre seus produtos, armaz\u00e9ns, notifica\u00e7\u00f5es e muito mais. Para fornecer seguran\u00e7a e flexibilidade adicionais, voc\u00ea tamb\u00e9m pode conceder diferentes n\u00edveis de permiss\u00e3o a fornecedores que permitem v\u00e1rias fun\u00e7\u00f5es de usu\u00e1rio.<\/span><\/p>\n<h3><b>Marketing e Promo\u00e7\u00e3o<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Promo\u00e7\u00f5es, descontos e c\u00f3digos de cupom desempenham um papel vital nas campanhas de marketing. Eles aumentam significativamente a receita e <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/benefits-customer-loyalty-programs\/\">aumentar a fidelidade do cliente<\/a><\/strong>. Al\u00e9m disso, para capacitar os fornecedores a gerenciar suas ferramentas de marketing personalizadas e personaliz\u00e1veis, eles devem usar esses recursos.<\/span><\/p>\n<h3><b>Dados<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pain\u00e9is personalizados que exibem informa\u00e7\u00f5es essenciais, fornecem relat\u00f3rios e atualizam estat\u00edsticas s\u00e3o essenciais para os fornecedores. Eles precisam rastrear as principais m\u00e9tricas relacionadas \u00e0s suas vendas, tempo de sess\u00e3o do cliente e muito mais. A visualiza\u00e7\u00e3o de dados pode ajud\u00e1-los a obter e perceber instantaneamente essas informa\u00e7\u00f5es.<\/span><\/p>\n<h3><b>Feedback de m\u00eddia social<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As integra\u00e7\u00f5es de m\u00eddia social podem ser usadas para coletar e fornecer feedback do cliente. Isso ajuda a permitir que os fornecedores re\u00fanam opini\u00f5es sobre seu mercado de v\u00e1rios vendedores e aumentem sua popularidade. As redes sociais s\u00e3o uma excelente ferramenta para engajar clientes e aumentar a visibilidade da sua plataforma.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No geral, esses recursos principais podem ajudar os vendedores a gerenciar seus produtos e impulsionar o sucesso do seu mercado. Ao fornecer aos fornecedores as ferramentas certas, voc\u00ea pode criar um ecossistema pr\u00f3spero que beneficia vendedores e compradores.<\/span><\/p>\n<h2><b>Recursos de design de mercado para compradores<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-819794\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Banner.png\" alt=\"colabore e busque apoio da comunidade em caso de problemas t\u00e9cnicos no site.\" width=\"760\" height=\"304\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Banner.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Banner-300x120.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Atrair mais clientes e garantir uma experi\u00eancia de usu\u00e1rio perfeita \u00e9 o objetivo final de qualquer mercado. Para conseguir isso, \u00e9 essencial incluir recursos que ajudem os compradores a navegar pela plataforma e tomar decis\u00f5es informadas.<\/span><\/p>\n<h3><b>Compara\u00e7\u00e3o de Produto<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Uma das caracter\u00edsticas essenciais para os compradores \u00e9 a capacidade de comparar produtos semelhantes e escolher a melhor op\u00e7\u00e3o com base em caracter\u00edsticas espec\u00edficas. A implementa\u00e7\u00e3o de um recurso de compara\u00e7\u00e3o automatizada economizar\u00e1 tempo e esfor\u00e7o dos compradores, reduzindo a necessidade de visitar v\u00e1rias lojas online para encontrar o que precisam.<\/span><\/p>\n<h3><b>Carrinho de Compras e Pagamento<\/b><span style=\"font-weight: 400;\"> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c9 necess\u00e1rio um carrinho de compras claro que permita aos compradores ajustar o n\u00famero de itens, escolher as op\u00e7\u00f5es de envio e adicionar notas. Fornecendo v\u00e1rios m\u00e9todos de pagamento, como <strong><a href=\"https:\/\/www.knowband.com\/blog\/tips\/get-paypal-client-id-secret\/\">PayPal<\/a><\/strong>, Stripe e Braintree aumentam a conveni\u00eancia e garantem que o sistema de pagamento funcione sem problemas.<\/span><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/04\/knowband-multi-vendor-marketplace.jpeg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-819796 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/04\/knowband-multi-vendor-marketplace.jpeg\" alt=\"knowband-multi-fornecedor-mercado\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/04\/knowband-multi-vendor-marketplace.jpeg 1000w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/04\/knowband-multi-vendor-marketplace-150x150.jpeg 150w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/04\/knowband-multi-vendor-marketplace-300x300.jpeg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/04\/knowband-multi-vendor-marketplace-768x768.jpeg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/04\/knowband-multi-vendor-marketplace-60x60.jpeg 60w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h3><b>Conta de cliente<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Os clientes devem poder se inscrever e gerenciar suas contas para visualizar seu hist\u00f3rico de pedidos. Al\u00e9m disso, criar listas de compras e agilizar o processo de venda e acompanhamento de pedidos. No entanto, simplificar o processo de inscri\u00e7\u00e3o ou torn\u00e1-lo opcional pode ser ben\u00e9fico para compradores iniciantes.<\/span><\/p>\n<h3><b>Rastreamento de entrega<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Para melhorar o atendimento ao cliente, \u00e9 crucial fornecer atualiza\u00e7\u00f5es oportunas do status do pedido e enviar notifica\u00e7\u00f5es. Permitir que os compradores rastreiem sua entrega e vejam o tempo estimado de chegada gera confian\u00e7a. Se eles puderem monitorar as mudan\u00e7as, isso melhorar\u00e1 sua experi\u00eancia e criar\u00e1 confian\u00e7a em seu mercado.<\/span><\/p>\n<h2><b>No final<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Neste artigo, discutimos os v\u00e1rios recursos a serem fornecidos para <strong><a href=\"https:\/\/www.knowband.com\/blog\/magento-blog\/a-brilliant-market-place-for-the-community-of-buyers-and-sellers\/\">vendedores e compradores<\/a><\/strong>. Al\u00e9m disso, caso esteja ansioso para configurar um mercado de v\u00e1rios fornecedores, voc\u00ea pode ter nossos plugins para o mesmo. Em caso de d\u00favidas ou problemas relacionados ao mesmo, voc\u00ea pode se conectar conosco em <\/span><span style=\"font-weight: 400;\">support@knowband.com<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, caso voc\u00ea <strong><a href=\"https:\/\/www.knowband.com\/blog\/mobile-app\/invest-mobile-app\/\">precisa de aplicativos m\u00f3veis para o seu neg\u00f3cio<\/a><\/strong> ent\u00e3o estamos aqui para ajud\u00e1-lo no mesmo. Al\u00e9m disso, podemos fornecer desenvolvimentos personalizados espec\u00edficos para suas necessidades de neg\u00f3cios. Al\u00e9m disso, tamb\u00e9m podemos ajud\u00e1-lo com a modifica\u00e7\u00e3o do m\u00f3dulo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um site de v\u00e1rios fornecedores \u00e9 uma loja online que permite que v\u00e1rios fornecedores vendam seus produtos em uma \u00fanica plataforma. Nesse modelo, os fornecedores gerenciam suas contas e estoque de vendedores. Al\u00e9m disso, eles pagam um de refer\u00eancia ao propriet\u00e1rio da loja de com\u00e9rcio eletr\u00f4nico por facilitar suas vendas no marketplace. Tanto para o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":819795,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[31792,31793,31794,5144,24352],"class_list":["post-819803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-design-de-mercado","tag-gerenciamento-de-produtos","tag-integraes-de-mdia-social","tag-mercado-de-vrios-fornecedores","tag-mercado-multi-vendedor"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e1ticas recomendadas para projetar um mercado de v\u00e1rios fornecedores amig\u00e1vel - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/pr\u00e1ticas-recomendadas-para-projetar-um-mercado-de-v\u00e1rios-fornecedores-amig\u00e1vel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e1ticas recomendadas para projetar um mercado de v\u00e1rios fornecedores amig\u00e1vel - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Um site de v\u00e1rios fornecedores \u00e9 uma loja online que permite que v\u00e1rios fornecedores vendam seus produtos em uma \u00fanica plataforma. 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