{"id":819481,"date":"2023-03-08T15:25:17","date_gmt":"2023-03-08T15:25:17","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=819376\/"},"modified":"2023-03-08T20:55:19","modified_gmt":"2023-03-07T10:23:40","slug":"fatores-que-afetam-a-classifica%c3%a7%c3%a3o-da-p%c3%a1gina-do-google-para-um-site","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/fatores-que-afetam-a-classifica%c3%a7%c3%a3o-da-p%c3%a1gina-do-google-para-um-site\/","title":{"rendered":"Fatores que afetam a classifica\u00e7\u00e3o da p\u00e1gina do Google para um site"},"content":{"rendered":"

<\/head>Os componentes do seu site que o Algoritmo de pesquisa do Google <\/a><\/strong>leva em considera\u00e7\u00e3o ao determinar quais p\u00e1ginas da web mostrar nos resultados da pesquisa para uma consulta de pesquisa espec\u00edfica s\u00e3o fatores de classifica\u00e7\u00e3o do Google. Pode ser um desafio manter-se atualizado com as inova\u00e7\u00f5es, pois os crit\u00e9rios de SEO mudam com frequ\u00eancia. Mas voc\u00ea precisa saber se deseja testemunhar um aumento em suas classifica\u00e7\u00f5es do Google da parte inferior da lista para o topo.<\/p>\n

<\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Os sites que est\u00e3o tendo<strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/reduce-cart-abandonment-rate\/\"> experi\u00eancia de otimiza\u00e7\u00e3o adequada<\/a><\/strong> mais tr\u00e1fego e isso resulta em um aumento nas vendas e receita do site. Os compradores n\u00e3o conseguir\u00e3o acessar seu site sem SEO, o que significa que todo o seu esfor\u00e7o n\u00e3o ser\u00e1 bom sem SEO. Falaremos sobre os v\u00e1rios elementos que influenciam a classifica\u00e7\u00e3o de pesquisa do Google neste artigo.<\/span><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Blog-Banner.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-819379 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Blog-Banner.png\" alt=\"numerosos elementos que influenciam a classifica\u00e7\u00e3o de pesquisa do Google\" width=\"760\" height=\"311\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Blog-Banner.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Blog-Banner-300x123.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><b>Page Speed<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Por muitos anos, um dos mais importantes <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/social-media-networks-empower-seo\/\">Ranking SEO<\/a><\/strong> vari\u00e1veis \u200b\u200btem sido a velocidade da p\u00e1gina. As p\u00e1ginas da Web de carregamento r\u00e1pido ajudar\u00e3o o Google a atingir seu objetivo de melhorar a experi\u00eancia de navega\u00e7\u00e3o das pessoas. O Google revelou uma melhoria em seu algoritmo de mecanismo de pesquisa que come\u00e7ou a ter impacto nos sites e estava centrada no desempenho da p\u00e1gina m\u00f3vel. Seu site pode sofrer se n\u00e3o carregar rapidamente em dispositivos m\u00f3veis. Para examinar o desempenho do seu site, use a ferramenta de teste m\u00f3vel do Google. Mas se voc\u00ea ainda n\u00e3o estiver usando <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/google-sandbox-effects-on-new-websites\/\">Google Search Console <\/a><\/strong>ent\u00e3o \u00e9 o melhor curso de a\u00e7\u00e3o a ter. Este cont\u00e9m toda uma \u00e1rea dedicada a fornecer informa\u00e7\u00f5es sobre o desempenho do seu site, incluindo a velocidade.<\/span><\/p>\n<h3><b>Compatibilidade com dispositivos m\u00f3veis<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Embora estejamos falando sobre dispositivos m\u00f3veis, a compatibilidade com dispositivos m\u00f3veis \u00e9 outro importante fator de classifica\u00e7\u00e3o de SEO. Foram feitos ajustes na forma como o Google classifica os resultados de pesquisa, j\u00e1 que mais pessoas usam dispositivos m\u00f3veis do que computadores para navegar online. O primeiro \u00edndice m\u00f3vel do Google agora \u00e9 uma realidade. Isso significa que ele extrai seus resultados de sites otimizados para dispositivos m\u00f3veis primeiro, em vez daqueles projetados para computadores desktop. Seu site corre o risco de ser injustamente subclassificado se n\u00e3o for otimizado para dispositivos m\u00f3veis. Muitas das vari\u00e1veis \u200b\u200bde classifica\u00e7\u00e3o de SEO que temos neste post ajudar\u00e3o voc\u00ea a construir uma classifica\u00e7\u00e3o forte nos mecanismos de pesquisa. Al\u00e9m disso, voc\u00ea tamb\u00e9m deve considerar a experi\u00eancia do usu\u00e1rio quando os visitantes chegam ao seu site.<\/span><\/p>\n<h3><b>Seguran\u00e7a do site<\/b><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Website-Security.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-819380 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Website-Security.png\" alt=\"seguran\u00e7a do site\" width=\"760\" height=\"311\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Website-Security.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Website-Security-300x123.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Ter o URL do site apropriado \u00e9, sem nenhuma surpresa, a primeira de nossas vari\u00e1veis \u200b\u200bde classifica\u00e7\u00e3o de SEO. \u00c9 um URL que o bot do Google pode simplesmente acessar e rastrear. De outra forma, o Google precisa ser capaz de acessar o URL e visualizar o conte\u00fado da p\u00e1gina para determinar do que se trata a p\u00e1gina. A cria\u00e7\u00e3o de mapa do site \u00e9 poss\u00edvel com All in One SEO se voc\u00ea gerencia um site WordPress. Voc\u00ea pode utilizar um gerador de mapa do site online, se n\u00e3o. A indexa\u00e7\u00e3o ou n\u00e3o de uma p\u00e1gina depende em parte do HTTPS. HTTPS \u00e9 uma indica\u00e7\u00e3o de classifica\u00e7\u00e3o de acordo com o Google. Portanto, agora seria um excelente momento para atualizar se o seu site ainda n\u00e3o tiver um <strong><a href=\"https:\/\/www.knowband.com\/blog\/tips\/ssl-certificate-installation-iis\/\">Certificado SSL<\/a><\/strong>.<\/p>\n<h3><b>Experi\u00eancia do Usu\u00e1rio<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O Google tem usado IA para classificar sites de forma mais favor\u00e1vel para os usu\u00e1rios h\u00e1 algum tempo. Quando os visitantes chegam ao seu site, n\u00e3o gostam e saem, o Google assumir\u00e1 que n\u00e3o \u00e9 apropriado para as necessidades do cliente. Se um n\u00famero suficiente de pessoas realizar essa a\u00e7\u00e3o, ser\u00e1 mais dif\u00edcil para o seu site aparecer mais alto nos resultados de pesquisa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta n\u00e3o \u00e9 uma boa indica\u00e7\u00e3o de que o objetivo do pesquisador e seu conte\u00fado n\u00e3o est\u00e3o alinhados. Voc\u00ea pode come\u00e7ar de novo e escolher uma palavra-chave melhor para segmentar. Por outro lado, se o Google souber que seu material \u00e9 relevante para a pesquisa dos clientes, se os visitantes acessarem seu site e navegarem por um tempo.<\/span><\/p>\n<h3><b>qualidade de conte\u00fado<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Muitos sites t\u00eam experimentado um impulso em seus neg\u00f3cios quando atualizam o conte\u00fado de acordo com o interesse do p\u00fablico. Conte\u00fado de baixa qualidade n\u00e3o tem lugar na internet. Al\u00e9m disso, n\u00e3o requer nada complicado ou sofisticado para criar conte\u00fado. \u00c9 um dos mais significativos <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/improve-app-ranking-google-play-store\/\">Ranking do Google<\/a><\/strong> fatores. O Google favorecer\u00e1 seu material se for excelente, detalhado e valioso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Escreva conte\u00fado \u00fatil, envolvente e informativo que os leitores desejam ler. Pesquisar as perguntas que seu p\u00fablico-alvo precisa e produzir conte\u00fado que atenda a essas perguntas \u00e9 uma \u00f3tima ideia. Para o seu p\u00fablico-alvo nas m\u00eddias sociais, use ferramentas de pesquisa de palavras-chave para identificar perguntas frequentes.<\/span><\/p>\n<h2><b>No fim!!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Temos discutido os v\u00e1rios fatores respons\u00e1veis \u200b\u200bpela classifica\u00e7\u00e3o no Google. Se voc\u00ea tiver problemas com o SEO do seu site, tente <strong><a href=\"https:\/\/www.knowband.com\/prestashop-seo-optimizer\">otimizador de SEO<\/a><\/strong> e outros m\u00f3dulos de SEO. Al\u00e9m disso, tamb\u00e9m podemos ajud\u00e1-lo com as preocupa\u00e7\u00f5es ou problemas relacionados ao m\u00f3dulo, para os quais voc\u00ea pode nos encaminhar para support@knowband.com.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m podemos fornecer desenvolvimento personalizado de acordo com os requisitos do seu neg\u00f3cio. Al\u00e9m disso, se voc\u00ea quiser adicionar alguma funcionalidade extra em nossos m\u00f3dulos, podemos ajud\u00e1-lo com o mesmo. Por favor, conecte-se conosco se tiver interesse em nossos aplicativos m\u00f3veis e ficaremos felizes em ajud\u00e1-lo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os componentes do seu site que o Algoritmo de pesquisa do Google leva em considera\u00e7\u00e3o ao determinar quais p\u00e1ginas da web mostrar nos resultados da pesquisa para uma consulta de pesquisa espec\u00edfica s\u00e3o fatores de classifica\u00e7\u00e3o do Google. Pode ser um desafio manter-se atualizado com as inova\u00e7\u00f5es, pois os crit\u00e9rios de SEO mudam com frequ\u00eancia. […]<\/p>\n","protected":false},"author":2,"featured_media":819378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[31436,31435,31437,31344,30569,31438],"class_list":["post-819481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-algoritmo-de-pesquisa-do-google","tag-classificao-da-pgina-do-google","tag-fatores-de-classificao-do-google","tag-google-search-console","tag-ranking-seo","tag-variveis-de-classificao-de-seo"],"acf":[],"yoast_head":"\n<title>Fatores que afetam a classifica\u00e7\u00e3o da p\u00e1gina do Google para um site - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/fatores-que-afetam-a-classifica\u00e7\u00e3o-da-p\u00e1gina-do-google-para-um-site\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fatores que afetam a classifica\u00e7\u00e3o da p\u00e1gina do Google para um site - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Os componentes do seu site que o Algoritmo de pesquisa do Google leva em considera\u00e7\u00e3o ao determinar quais p\u00e1ginas da web mostrar nos resultados da pesquisa para uma consulta de pesquisa espec\u00edfica s\u00e3o fatores de classifica\u00e7\u00e3o do Google. Pode ser um desafio manter-se atualizado com as inova\u00e7\u00f5es, pois os crit\u00e9rios de SEO mudam com frequ\u00eancia. 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