{"id":819250,"date":"2023-02-13T12:11:32","date_gmt":"2023-02-13T12:11:32","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=819234\/"},"modified":"2023-02-13T19:31:42","modified_gmt":"2023-02-13T19:31:42","slug":"quais-s%c3%a3o-as-diferen%c3%a7as-entre-o-google-adwords-e-o-adsense","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/quais-s%c3%a3o-as-diferen%c3%a7as-entre-o-google-adwords-e-o-adsense\/","title":{"rendered":"Quais s\u00e3o as diferen\u00e7as entre o Google AdWords e o AdSense?"},"content":{"rendered":"

<\/head><\/p>\n

Google AdWords<\/b><\/h2>\n

Um dos maiores locais para publicidade na Internet, o Google AdWords ajuda as empresas a se expandirem conectando-se com clientes em todo o mundo. \u00c9 uma rede de publicidade paga por clique (PPC) na Internet que permite que os propriet\u00e1rios de empresas coloquem seus an\u00fancios na p\u00e1gina de resultados do mecanismo de pesquisa do Google. As empresas pagam para que seus an\u00fancios apare\u00e7am primeiro na p\u00e1gina de resultados de pesquisa com base nas palavras-chave que desejam segmentar. Como a publicidade PPC alimenta o site, voc\u00ea s\u00f3 precisa pagar quando um visitante acessar seu an\u00fancio. Em uma configura\u00e7\u00e3o semelhante a um leil\u00e3o, os cliques est\u00e3o presentes para comprar usando o Google AdWords. O lance mais alto n\u00e3o precisa vencer o leil\u00e3o, no entanto. Adicionalmente, Google<\/a><\/strong> leva em considera\u00e7\u00e3o o \u00edndice de qualidade para garantir que os visitantes que clicam nos an\u00fancios tenham as melhores experi\u00eancias.<\/p>\n

Google AdSense<\/b><\/h2>\n

Com a ajuda do Google AdSense, voc\u00ea pode ganhar dinheiro com conte\u00fado online, incluindo blogs, sites e v\u00eddeos do YouTube. Voc\u00ea receber\u00e1 uma parte do dinheiro hospedando os an\u00fancios em seu site ou canal. Os clientes pagam para se promover por meio dele. Ao exibir an\u00fancios relevantes, a empresa pode ganhar dinheiro com eles. O Google oferece duas plataformas de publicidade distintas, AdWords e AdSense, com prop\u00f3sitos bem diferentes. A diferen\u00e7a entre os dois est\u00e1 abaixo. Al\u00e9m disso, os usu\u00e1rios frequentemente se confundem entre os dois.<\/p>\n

Google\ufffd<\/b>Usu\u00e1rios do AdSense e do AdWords<\/b><\/h2>\n

O AdWords \u00e9 para anunciantes, enquanto o AdSense \u00e9 para editores, que \u00e9 a principal diferen\u00e7a entre os dois. Empresas e profissionais de marketing<\/a><\/strong> pode anunciar na rede do Google gra\u00e7as ao AdWords (pesquisa, display, etc). Os editores s\u00e3o principalmente aqueles indiv\u00edduos que t\u00eam um site e est\u00e3o dispostos a cobrar por espa\u00e7o publicit\u00e1rio nele. Eles s\u00e3o focados principalmente em criando conte\u00fado consistente<\/a><\/strong> (em oposi\u00e7\u00e3o \u00e0 venda de produtos e servi\u00e7os). Um editor pode incluir um site. O AdSense \u00e9 a plataforma que permite aos propriet\u00e1rios de sites aceitar an\u00fancios gr\u00e1ficos em troca de uma cobran\u00e7a, semelhante \u00e0 Rede de Display ou Rede de Pesquisa, onde os usu\u00e1rios de publicidade do Google pagam para exibir an\u00fancios gr\u00e1ficos em sites em toda a web. Ele tamb\u00e9m faz mais do que apenas exibir an\u00fancios. Dependendo do seu conte\u00fado e do p\u00fablico que o visualiza, o AdSense adiciona an\u00fancios gr\u00e1ficos e de texto ao seu site. O Google AdSense oferece a op\u00e7\u00e3o de alterar a apar\u00eancia e o posicionamento da publicidade em seu site, para que voc\u00ea n\u00e3o perca totalmente o controle.<\/p>\n

Pagamento recebido por propriet\u00e1rios de sites e empresas<\/b><\/h2>\n

\"Pagamento<\/a><\/p>\n

O uso do AdWords para comprar publicidade do Google e do AdSense para vender espa\u00e7o publicit\u00e1rio do Google \u00e9 a segunda distin\u00e7\u00e3o significativa entre os dois. O AdWords \u00e9 um servi\u00e7o que permite que as empresas paguem ao Google para exibir seus an\u00fancios na rede de pesquisa e exibi\u00e7\u00e3o do Google. Al\u00e9m disso, em troca de ceder um espa\u00e7o valioso no site para posicionamentos do AdWords, o Google paga aos propriet\u00e1rios de sites com o AdSense. De acordo com o or\u00e7amento da campanha, os usu\u00e1rios do AdWords pagar\u00e3o ao Google um determinado valor. Ao mostrar an\u00fancios e an\u00fancios relevantes do Google AdWords, o Google AdSense permite que os editores monetizar seus sites.<\/a><\/strong> Os visitantes que clicam na publicidade pagam aos editores.<\/p>\n

Procedimento de configura\u00e7\u00e3o para AdWords e AdSense<\/b><\/h2>\n

\"Procedimento<\/a><\/p>\n

O procedimento para se inscrever nessas plataformas de publicidade \u00e9 diferente. Antes de come\u00e7ar a us\u00e1-los, voc\u00ea deve criar contas separadas para o AdWords e o AdSense. Voc\u00ea pode come\u00e7ar a anunciar com o AdWords alguns minutos ap\u00f3s se inscrever. Voc\u00ea poder\u00e1 come\u00e7ar a gerar campanhas e veicular an\u00fancios na rede de publicidade do Google ap\u00f3s a conclus\u00e3o da configura\u00e7\u00e3o. Quando voc\u00ea se inscreve no AdSense, no entanto, voc\u00ea ter\u00e1 que fornecer ao Google algumas informa\u00e7\u00f5es adicionais sobre o seu site. Al\u00e9m disso, voc\u00ea vai querer mais informa\u00e7\u00f5es para configurar o AdSense, como o URL do seu site, idioma, tipo de conta, etc. A facilidade de instala\u00e7\u00e3o e a automa\u00e7\u00e3o completa, uma vez configurada, s\u00e3o as principais vantagens do AdSense. O Google deve primeiro aprovar seu site para usar o AdSense. Depois de conclu\u00edda a configura\u00e7\u00e3o, o Google exibir\u00e1 automaticamente os an\u00fancios mais adequados e atraentes. O uso do AdSense \u00e9 gratuito, o que \u00e9 uma vantagem adicional.<\/p>\n

No final<\/b><\/h2>\n

Queremos inform\u00e1-lo de que o AdWords e o AdSense s\u00e3o ambos muito ben\u00e9ficos em suas formas. Seu uso e descri\u00e7\u00e3o j\u00e1 est\u00e3o presentes neste artigo. Al\u00e9m disso, ao ler este artigo, voc\u00ea pode decidir qual deles usar. Al\u00e9m disso, queremos informar que, em caso de d\u00favidas ou problemas relacionados ao nosso m\u00f3dulo, voc\u00ea pode se conectar conosco em support@knowband.com. Al\u00e9m disso, se voc\u00ea tiver quaisquer pedidos de personaliza\u00e7\u00f5es<\/a><\/strong>t que \u00e9 espec\u00edfico da empresa, tamb\u00e9m o ajudaremos com isso. Al\u00e9m disso, para adicionar qualquer funcionalidade ao nosso m\u00f3dulo, voc\u00ea tamb\u00e9m pode recorrer a n\u00f3s e teremos o maior prazer em ajud\u00e1-lo com o mesmo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google AdWords Um dos maiores locais para publicidade na Internet, o Google AdWords ajuda as empresas a se expandirem conectando-se com clientes em todo o mundo. \u00c9 uma rede de publicidade paga por clique (PPC) na Internet que permite que os propriet\u00e1rios de empresas coloquem seus an\u00fancios na p\u00e1gina de resultados do mecanismo de pesquisa […]<\/p>\n","protected":false},"author":2,"featured_media":819236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[31249,8840,31259,31258],"class_list":["post-819250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-google-adsense","tag-google-adwords","tag-pagamento-por-clique-ppc","tag-publicidade-google"],"acf":[],"yoast_head":"\nQuais s\u00e3o as diferen\u00e7as entre o Google AdWords e o AdSense? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/quais-s\u00e3o-as-diferen\u00e7as-entre-o-google-adwords-e-o-adsense\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quais s\u00e3o as diferen\u00e7as entre o Google AdWords e o AdSense? 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