{"id":819223,"date":"2023-02-10T06:49:02","date_gmt":"2023-02-10T06:49:02","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=819200\/"},"modified":"2023-02-10T06:49:40","modified_gmt":"2023-02-10T06:49:40","slug":"abandono-de-carrinho-causas-e-estrat%c3%a9gias-para-reduzir-o-abandono-de-carrinho","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/abandono-de-carrinho-causas-e-estrat%c3%a9gias-para-reduzir-o-abandono-de-carrinho\/","title":{"rendered":"Abandono de Carrinho: Causas e Estrat\u00e9gias para Reduzir o Abandono de Carrinho"},"content":{"rendered":"<p><html lang=\"pt\"><head><meta charset=\"utf-8\"><\/head><body><span style=\"font-weight: 400;\">Se voc\u00ea est\u00e1 na comunidade de neg\u00f3cios de com\u00e9rcio eletr\u00f4nico, provavelmente j\u00e1 ouviu falar sobre o termo <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/reduce-cart-abandonment\/\">abandono do carro<\/a><\/strong>. O abandono do carrinho \u00e9 um dos maiores pesadelos de uma loja online. N\u00e3o apenas o abandono do carrinho causa quedas dr\u00e1sticas nas vendas, mas tamb\u00e9m aumenta as taxas de rejei\u00e7\u00e3o do site para uma empresa.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">V\u00e1rios motivos est\u00e3o por tr\u00e1s do abandono do carrinho. Por exemplo, principalmente o <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/boosting-customer-engagement-and-sales-by-encouraging-reviews-and-opinions\/\">taxa de engajamento do cliente<\/a><\/strong> com um site depende da experi\u00eancia geral do site.<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1lEAIYbWnbY\" title=\"Opencart Abandoned Cart\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\"> Da mesma forma, fatores como design da p\u00e1gina de boas-vindas, usabilidade e processo de checkout desempenham um papel importante em manter os clientes envolvidos. Assim, no artigo a seguir, abordaremos alguns dos principais aspectos que causam o abandono do carrinho. Mas antes de dar uma for\u00e7a aos motivos, \u00e9 importante saber sobre abandono de carrinho.<\/span><\/p>\n<h2><strong>O que \u00e9 o abandono do carrinho?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-is-Cart-Abandonment.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-819208 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-is-Cart-Abandonment.jpg\" alt=\"O que \u00e9 abandono de carrinho\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-is-Cart-Abandonment.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-is-Cart-Abandonment-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Considere um cliente que visita seu site, gosta de um produto, adiciona o mesmo ao carrinho e isso \u00e9 tudo. Ele n\u00e3o concluiu os pedidos e deixou o carrinho como est\u00e1. Isso \u00e9 chamado de abandono de carrinho.\ufffd<\/span><span style=\"font-weight: 400;\">No termo t\u00e9cnico, um processo em que um cliente deixa o pedido incompleto ap\u00f3s adicionar algo ao carrinho \u00e9 chamado de abandono de carrinho.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Al\u00e9m disso, mais da metade dos abandonos de cart\u00e3o acontecem devido a uma experi\u00eancia persistente no site. No entanto, pode haver outras raz\u00f5es tamb\u00e9m. Reduzimos algumas das causas do abandono do carrinho. Ao trabalhar no mesmo, voc\u00ea pode n\u00e3o apenas aprimorar seu site de com\u00e9rcio eletr\u00f4nico, mas tamb\u00e9m reduzir a taxa de abandono de carrinho de sua empresa.<\/span><\/p>\n<h2><strong>O que causa o abandono do carrinho?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-causes-Cart-Abandonment.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-819207 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-causes-Cart-Abandonment.jpg\" alt=\"O que causa o abandono do carrinho\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-causes-Cart-Abandonment.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-causes-Cart-Abandonment-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><strong>1. Processo de checkout demorado:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Uma das maiores raz\u00f5es por tr\u00e1s dos carrinhos abandonados \u00e9 o processo de checkout confuso. Embora obter confirma\u00e7\u00f5es de pedidos exija v\u00e1rias etapas, como verifica\u00e7\u00e3o de endere\u00e7o, p\u00e1gina de c\u00f3digo de cupom, p\u00e1gina de pagamento etc., em algum lugar entre os clientes, eles se sentem um pouco confusos e perdem o interesse no pedido.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Assim, para o seguinte aspecto, voc\u00ea pode tentar colocar todos os detalhes necess\u00e1rios do pedido, como endere\u00e7o de entrega, op\u00e7\u00f5es de pagamento, c\u00f3digos de cupom e p\u00e1gina do carrinho em uma \u00fanica p\u00e1gina. Isso n\u00e3o apenas ajudar\u00e1 voc\u00ea a manter seus clientes envolvidos. Mas tamb\u00e9m melhorar\u00e1 a apar\u00eancia do seu PrestaShop <strong>P\u00e1gina de checkout do site de com\u00e9rcio eletr\u00f4nico.<\/strong><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Al\u00e9m disso, se voc\u00ea \u00e9 um vendedor online baseado em OpenCart ou PrestaShop, pode dar <strong><a href=\"https:\/\/www.knowband.com\/prestashop-one-page-supercheckout\">M\u00f3dulo supercheckout da Knowband<\/a><\/strong> um ir.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<h3><strong>2. Custos de envio:<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O custo do frete \u00e9 o outro motivo que possibilita o burburinho de abandono de carrinho nos clientes. A raz\u00e3o por tr\u00e1s disso \u00e9 que o cliente considera os custos de envio como um custo adicional. O que o distrai de completar o pedido.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Assim, cobrar altos custos de frete tamb\u00e9m pode levar seus clientes PrestaShop ao abandono do carrinho. Al\u00e9m disso, se voc\u00ea deseja lidar com os custos de envio de maneira mais avan\u00e7ada, consulte a Knowband <strong><a href=\"https:\/\/www.knowband.com\/prestashop-shipping-cost-by-zipcode\">Custo de envio por CEP<\/a><\/strong> adicionar. Usando o mesmo, como administrador de uma loja online, voc\u00ea pode adicionar crit\u00e9rios para gerenciar o custo de envio com base nos CEPs inseridos pelos clientes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><strong>3.\ufffdPol\u00edtica de Devolu\u00e7\u00e3o e Reembolso:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ao concluir um pedido, a primeira coisa que o cliente percebe \u00e9 a pol\u00edtica de devolu\u00e7\u00e3o e reembolso que uma marca est\u00e1 oferecendo. Assim, torna-se mais importante para uma empresa ter uma pol\u00edtica de devolu\u00e7\u00e3o s\u00f3lida para os produtos. Para obter a confian\u00e7a do cliente.<\/span><\/p>\n<p><span class=\"alignnone\" style=\"font-weight: 400;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Return-Manager.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-819210\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Return-Manager.jpg\" alt=\"gerenciador de retorno de banda de conhecimento\" width=\"1200\" height=\"919\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Return-Manager.jpg 1200w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Return-Manager-300x230.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Return-Manager-768x588.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Return-Manager-1024x784.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/span><span style=\"font-weight: 400;\">No entanto, as chances de retorno do produto s\u00e3o t\u00e3o baixas quanto zero. No entanto, \u00e9 sempre considerado uma boa ideia fornecer aos seus clientes uma pol\u00edtica de seguran\u00e7a relevante.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Al\u00e9m disso, se voc\u00ea deseja gerenciar devolu\u00e7\u00f5es de pedidos de maneira profissional, pode aproveitar o Knowband <strong><a href=\"https:\/\/www.knowband.com\/prestashop-return-manager\">Gerente de Devolu\u00e7\u00e3o PrestaShop<\/a><\/strong>.<\/span><\/p>\n<h3><strong>4. Site est\u00e1vel e velocidade do aplicativo:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Os usu\u00e1rios modernos visitam qualquer site com um per\u00edodo de aten\u00e7\u00e3o muito curto. Eles n\u00e3o apenas preferem sites de carregamento r\u00e1pido e aplicativos m\u00f3veis Android e iOS. Mas tamb\u00e9m tenta concluir seus pedidos o mais r\u00e1pido poss\u00edvel. Assim, o mesmo motivo est\u00e1 aumentando a necessidade de ter sites e aplicativos m\u00f3veis mais r\u00e1pidos para seus neg\u00f3cios de com\u00e9rcio eletr\u00f4nico.<\/span><\/p>\n<p><span class=\"alignnone\" style=\"font-weight: 400;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Mobile-app-Fedback-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-819211\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Mobile-app-Fedback-3.jpg\" alt=\"Android-iOS-mobile-app\" width=\"760\" height=\"710\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Mobile-app-Fedback-3.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Mobile-app-Fedback-3-300x280.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><br \/>\n<\/span><span style=\"font-weight: 400;\">Embora a velocidade de carregamento do site e do aplicativo dependa principalmente do provedor de hospedagem. No entanto, as tecnologias por tr\u00e1s do site e do desenvolvimento para Android e iOS ainda s\u00e3o muito importantes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Assim, se voc\u00ea deseja ter seu Flutter-Based<strong><a href=\"https:\/\/www.knowband.com\/blog\/mobile-app\/android-and-ios-app-development\/\"> Aplicativos m\u00f3veis Android e iOS<\/a><\/strong> para sua loja de com\u00e9rcio eletr\u00f4nico. voc\u00ea pode conferir <strong><a href=\"https:\/\/www.knowband.com\/page\/en\/mobile-app-builder\">Criador de aplicativos m\u00f3veis de banda de conhecimento <\/a><\/strong>Para obter mais informa\u00e7\u00f5es.<\/span><\/p>\n<h2><strong>No fim,<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">No artigo a seguir, tentamos cobrir alguns dos motivos b\u00e1sicos que causam o abandono do carrinho. Al\u00e9m disso, isso n\u00e3o \u00e9 tudo. \u00c0s vezes, o abandono do carrinho ocorre devido a v\u00e1rios motivos diversos, como conex\u00e3o de rede ruim, dificuldades t\u00e9cnicas etc. avaliar.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea est\u00e1 na comunidade de neg\u00f3cios de com\u00e9rcio eletr\u00f4nico, provavelmente j\u00e1 ouviu falar sobre o termo abandono do carro. O abandono do carrinho \u00e9 um dos maiores pesadelos de uma loja online. N\u00e3o apenas o abandono do carrinho causa quedas dr\u00e1sticas nas vendas, mas tamb\u00e9m aumenta as taxas de rejei\u00e7\u00e3o do site para uma [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":819206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[12777,5028,31245,31247,31246],"class_list":["post-819223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-carrinho-de-abandono","tag-site-de-comrcio-eletrnico","tag-taxa-de-abandono-de-carrinho","tag-taxa-de-engajamento-do-cliente","tag-zumbido-de-abandono-de-carrinho"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abandono de Carrinho: Causas e Estrat\u00e9gias para Reduzir o Abandono de Carrinho - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/abandono-de-carrinho-causas-e-estrat\u00e9gias-para-reduzir-o-abandono-de-carrinho\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abandono de Carrinho: Causas e Estrat\u00e9gias para Reduzir o Abandono de Carrinho - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Se voc\u00ea est\u00e1 na comunidade de neg\u00f3cios de com\u00e9rcio eletr\u00f4nico, provavelmente j\u00e1 ouviu falar sobre o termo abandono do carro. 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