{"id":819109,"date":"2023-02-03T07:26:33","date_gmt":"2023-02-03T07:26:33","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=819085\/"},"modified":"2023-02-03T14:23:04","modified_gmt":"2023-02-03T14:23:04","slug":"como-beneficiar-sua-loja-online-com-marketing-emocional-e-conte%c3%bado","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/como-beneficiar-sua-loja-online-com-marketing-emocional-e-conte%c3%bado\/","title":{"rendered":"Como beneficiar sua loja online com marketing emocional e conte\u00fado?"},"content":{"rendered":"

<\/head>Para fazer com que seu p\u00fablico perceba, lembre-se, compartilhe e fa\u00e7a uma compra, seu campanhas de marketing<\/a><\/strong> devem apelar amplamente para suas emo\u00e7\u00f5es. Para obter uma resposta dos clientes, o marketing emocional costuma apelar para uma \u00fanica emo\u00e7\u00e3o. Emo\u00e7\u00f5es como felicidade, tristeza, raiva ou medo s\u00e3o utiliz\u00e1veis \u200b\u200bpara o marketing. O marketing emocional concentra-se em gatilhos psicol\u00f3gicos que influenciam os sentimentos dos usu\u00e1rios. Tamb\u00e9m ajuda na reten\u00e7\u00e3o de uma marca ou produto e os inspira a agir. <\/span><\/p>\n

<\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Qualquer a\u00e7\u00e3o que sugira um relacionamento mais pr\u00f3ximo com uma marca, como um clique, uma compra, uma visita ou um telefonema, pode ser a a\u00e7\u00e3o necess\u00e1ria.<\/span><\/p>\n<h2><b>Por que o Marketing Emocional Funciona?<\/b><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Why-Does-Emotional.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-819091 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Why-Does-Emotional.png\" alt=\"Por que o Marketing Emocional Funciona\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Why-Does-Emotional.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Why-Does-Emotional-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><b>O marketing emocional causa uma \u00f3tima primeira impress\u00e3o<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c9 muito comum perguntar o que \u00e9 mais impressionante se uma pessoa conversa com voc\u00ea de forma branda ou se h\u00e1 envolvimento seu na discuss\u00e3o. Se voc\u00ea estiver envolvido, sentir\u00e1 uma conex\u00e3o e poder\u00e1 se envolver emocionalmente com a discuss\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quanto ao marketing emocional, considere uma situa\u00e7\u00e3o. Qual an\u00fancio o impressionaria mais se tivesse que escolher entre os dois? Aquele que apenas fala sobre produtos ou aquele que te fez rir, chorar ou te emocionar? A resposta \u00e9 clara, pois a maioria do p\u00fablico residir\u00e1 apenas com a segunda op\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depois de algum tempo, se perguntarmos sobre os produtos, os produtos que estavam tendo uma conex\u00e3o emocional surgem na mente dos usu\u00e1rios. A raz\u00e3o para isso \u00e9 simplesmente porque a primeira impress\u00e3o causada pelos produtos do marketing emocional \u00e9 mais forte.<\/span><\/p>\n<h3><b>O marketing emocional motiva os usu\u00e1rios a agir<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O marketing emocional \u00e9 um m\u00e9todo eficiente para desencadear uma ou duas compras. Al\u00e9m disso, as emo\u00e7\u00f5es tamb\u00e9m estimulam outras a\u00e7\u00f5es que podem ajudar o seu neg\u00f3cio e<strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/5-ways-to-increase-revenue-on-marketplaces\/\"> marca para expandir<\/a><\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se um cliente estiver satisfeito, ele provavelmente divulgar\u00e1 sua marca, o que aumentar\u00e1 o reconhecimento de sua marca. Nossa capacidade de empatia e conex\u00e3o com os outros aumenta devido \u00e0 tristeza. Al\u00e9m disso, aumenta nossa capacidade de doa\u00e7\u00e3o e conex\u00e3o com o produto ou campanha. Eventualmente, isso aumenta nossa base de clientes. Portanto, emo\u00e7\u00f5es diferentes desempenham pap\u00e9is diferentes no com\u00e9rcio eletr\u00f4nico. Al\u00e9m disso, antes de usar a ess\u00eancia dessas emo\u00e7\u00f5es, voc\u00ea deve ter uma imagem clara.<\/span><\/p>\n<h2><b>Como usar a emo\u00e7\u00e3o no com\u00e9rcio eletr\u00f4nico como ferramenta de marketing?<\/b><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/How-To-Use-Emotion-in.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-819090 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/How-To-Use-Emotion-in.png\" alt=\"Como beneficiar sua loja online com marketing emocional e conte\u00fado\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/How-To-Use-Emotion-in.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/How-To-Use-Emotion-in-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 hora de falar sobre como essa estrat\u00e9gia pode funcionar para voc\u00ea agora que estabelecemos por que a emo\u00e7\u00e3o tem muito a oferecer ao com\u00e9rcio eletr\u00f4nico.<\/span><\/p>\n<h3><b>Use um design intrigante e evite usar modelos de site ma\u00e7antes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Mesmo que seu site seja bastante funcional e \u00fatil, ele pode n\u00e3o comunicar com efic\u00e1cia a personalidade distinta de sua marca e obter uma resposta emocional dos visitantes. O design do site desempenha um papel vital na conex\u00e3o emocional com os visitantes. Onde termina a busca do cliente por valor quando o pre\u00e7o \u00e9 o \u00fanico fator que separa seu site de outro?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De maneira semelhante, como seu site pode <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/important-attract-potential-customers\/\">encorajar os clientes <\/a><\/strong>para se conectar com o seu neg\u00f3cio? Ao faz\u00ea-los sentir que sua singularidade \u00e9 valiosa, \u00e9 poss\u00edvel aumentar sua base de clientes. Design e emo\u00e7\u00e3o est\u00e3o inerentemente ligados. Portanto, certifique-se de infundir a personalidade da sua marca no design do seu site para obter uma resposta emocional muito mais forte.<\/span><\/p>\n<h3><b>Check-out cont\u00ednuo<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Para evitar que as compras motivadas pela emo\u00e7\u00e3o dos clientes se transformem em compras racionais, fa\u00e7a o<strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/checkout-page-optimization\/\"> processo de checkout<\/a><\/strong> livre de quaisquer impedimentos. Isso \u00e9 poss\u00edvel usando nosso m\u00f3dulo de checkout de uma p\u00e1gina, que permite que os clientes concluam a compra em um minuto. Isso \u00e9 poss\u00edvel tornando o processo de checkout simples de entender, visualmente atraente e com um objetivo final claro e de f\u00e1cil alcance.<\/span><\/p>\n<h3>Usando o cart\u00e3o de gan\u00e2ncia<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Free-Shipping-Manager_Image.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-819096 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Free-Shipping-Manager_Image.jpg\" alt=\"Benef\u00edcios do gerenciador de remessa sem banda de conhecimento\" width=\"1200\" height=\"994\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Free-Shipping-Manager_Image.jpg 1200w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Free-Shipping-Manager_Image-300x249.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Free-Shipping-Manager_Image-768x636.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Free-Shipping-Manager_Image-1024x848.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Gan\u00e2ncia \u00e9 uma palavra comum que pode ser usada na escrita persuasiva. Usar termos em linguagem como “gr\u00e1tis”, “compre um, ganhe outro gr\u00e1tis” ou “<strong><a href=\"https:\/\/www.knowband.com\/prestashop-free-shipping-manager\">entrega gr\u00e1tis<\/a><\/strong>” \u00e9 muito poderoso. Com o nosso <strong><a href=\"https:\/\/www.knowband.com\/prestashop-plugins\">plug-ins Prestashop<\/a><\/strong>, \u00e9 poss\u00edvel oferecer brindes, frete gr\u00e1tis e oferta de descontos aos clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A inten\u00e7\u00e3o de compra aumenta quando h\u00e1 uma chance de receber um desconto substancial ou um presente em troca de uma compra. No conte\u00fado do site para entrega e devolu\u00e7\u00e3o, voc\u00ea pode enfatizar bastante a palavra “gr\u00e1tis”. Os clientes tamb\u00e9m s\u00e3o informados por e-mail do neg\u00f3cio on-line sobre vendas que s\u00e3o “somente hoje”, “somente para voc\u00ea” ou “somente para o produto que voc\u00ea gostou”. Esses tipos de palavras criam um sentido que atrai os visitantes para a convers\u00e3o.<\/span><\/p>\n<h2><b>No final<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aqui estamos discutindo os v\u00e1rios m\u00e9todos que podemos usar em sites de com\u00e9rcio eletr\u00f4nico para <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/ways-boost-sales-social-media-platforms\/\">promover vendas<\/a><\/strong>. Al\u00e9m disso, voc\u00ea pode se conectar conosco caso tenha algum problema ou preocupa\u00e7\u00e3o relacionado aos nossos m\u00f3dulos. Por favor, entre em contato conosco em support@knowband.com se voc\u00ea tiver algum desenvolvimento personalizado espec\u00edfico de neg\u00f3cios. Podemos ajud\u00e1-lo com a personaliza\u00e7\u00e3o do m\u00f3dulo se precisar adicionar ou remover quaisquer recursos do m\u00f3dulo. Al\u00e9m disso, podemos ajud\u00e1-lo com o desenvolvimento de um novo m\u00f3dulo de acordo com suas necessidades. Al\u00e9m disso, se houver algum problema com o seu site, tamb\u00e9m podemos ajud\u00e1-lo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para fazer com que seu p\u00fablico perceba, lembre-se, compartilhe e fa\u00e7a uma compra, seu campanhas de marketing devem apelar amplamente para suas emo\u00e7\u00f5es. Para obter uma resposta dos clientes, o marketing emocional costuma apelar para uma \u00fanica emo\u00e7\u00e3o. Emo\u00e7\u00f5es como felicidade, tristeza, raiva ou medo s\u00e3o utiliz\u00e1veis \u200b\u200bpara o marketing. O marketing emocional concentra-se em […]<\/p>\n","protected":false},"author":2,"featured_media":819093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[30332,30861,30845,31177,30860],"class_list":["post-819109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-desenvolvimentos-personalizados","tag-ferramenta-de-marketing","tag-mrketing-emocional","tag-relacionamento-mais-prximo","tag-sites-de-comrcio-eletrnico"],"acf":[],"yoast_head":"\n<title>Como beneficiar sua loja online com marketing emocional e conte\u00fado? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/como-beneficiar-sua-loja-online-com-marketing-emocional-e-conte\u00fado\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como beneficiar sua loja online com marketing emocional e conte\u00fado? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Para fazer com que seu p\u00fablico perceba, lembre-se, compartilhe e fa\u00e7a uma compra, seu campanhas de marketing devem apelar amplamente para suas emo\u00e7\u00f5es. Para obter uma resposta dos clientes, o marketing emocional costuma apelar para uma \u00fanica emo\u00e7\u00e3o. Emo\u00e7\u00f5es como felicidade, tristeza, raiva ou medo s\u00e3o utiliz\u00e1veis \u200b\u200bpara o marketing. 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