{"id":819029,"date":"2023-01-23T10:20:57","date_gmt":"2023-01-23T10:20:57","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=819013\/"},"modified":"2023-01-23T10:20:57","modified_gmt":"2023-01-23T10:20:57","slug":"por-que-os-neg%c3%b3cios-online-hiperlocais-est%c3%a3o-em-alta-em-2023","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/prestashop-pt-br\/por-que-os-neg%c3%b3cios-online-hiperlocais-est%c3%a3o-em-alta-em-2023\/","title":{"rendered":"Por que os neg\u00f3cios online hiperlocais est\u00e3o em alta em 2023?"},"content":{"rendered":"<p><html lang=\"pt\"><head><meta charset=\"utf-8\"><\/head><body>Na pandemia global de Covid-19, as pessoas passaram por v\u00e1rias circunst\u00e2ncias complicadas. Onde, devido ao bloqueio, n\u00e3o havia fontes dispon\u00edveis para encomendar mantimentos essenciais di\u00e1rios. O neg\u00f3cio online entendeu a necessidade de <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/hyperlocal-marketplaces-ecommerce-business-benefits\/\">Neg\u00f3cios hiperlocais.<\/a><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/DYe0ZsCP_hQ\" width=\"660\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">N\u00e3o apenas os neg\u00f3cios de com\u00e9rcio eletr\u00f4nico hiperlocais ajudaram as pessoas durante o per\u00edodo cobi\u00e7oso. Mas tamb\u00e9m ajudou muito os clientes no atendimento de suas necessidades di\u00e1rias de produtos. Mesmo desde a pandemia cobi\u00e7osa, os mercados online hiperlocais est\u00e3o se tornando a forma moderna de compras online. Por outro lado, v\u00e1rias mercearias offline e outros neg\u00f3cios est\u00e3o listando seus neg\u00f3cios hiperlocais online. No artigo a seguir, vamos falar um pouco sobre as raz\u00f5es do sucesso dos Hyperlocais Marketplaces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas, antes de come\u00e7ar com os motivos, vamos discutir o que s\u00e3o mercados hiperlocais e qual \u00e9 o fluxo de trabalho dos mercados hiperlocais de com\u00e9rcio eletr\u00f4nico.<\/span><\/p>\n<h2><strong>O que s\u00e3o marketplaces hiperlocais?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Depois de ouvir sobre o mercado, o primeiro pensamento que vem \u00e0 mente \u00e9 uma plataforma online onde v\u00e1rios vendedores est\u00e3o vendendo seus produtos. Por exemplo, podemos considerar eBay, Amazon e Flipkart, pois essas plataformas permitem ao vendedor listar seus produtos e vend\u00ea-los para clientes em todo o mundo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A vida do <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/hyperlocal-marketplace-business\/\">mercado hiperlocal<\/a><\/strong> tamb\u00e9m \u00e9 um tipo de mercado, mas a \u00fanica diferen\u00e7a entre o mercado e um mercado hiperlocal \u00e9 que o mercado hiperlocal fornece servi\u00e7os apenas para uma pequena \u00e1rea geogr\u00e1fica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, como os mercados, em um mercado hiperlocal, v\u00e1rios vendedores online podem listar suas lojas e vender seus produtos. No final, todo o processo ser\u00e1 gerido pelo administrador da loja. Al\u00e9m disso, em troca de permitir que os vendedores vendam, os administradores do mercado hiperlocal recebem uma multa da comiss\u00e3o dos vendedores. Voc\u00ea tamb\u00e9m pode conferir a Knowband <strong><a href=\"https:\/\/www.knowband.com\/prestashop-hyperlocal-marketplace\">Mercado Hiperlocal PrestaShop<\/a><\/strong> Add-on para mais informa\u00e7\u00f5es.<\/span><\/p>\n<h2><strong>Por que as empresas do mercado hiperlocal est\u00e3o em alta?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Why-Hyperlocal-Marketplace-Businesses-are-Trending.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-819018 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Why-Hyperlocal-Marketplace-Businesses-are-Trending.png\" alt=\"Por que as empresas de mercado hiperlocal est\u00e3o em alta\" width=\"760\" height=\"586\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Why-Hyperlocal-Marketplace-Businesses-are-Trending.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Why-Hyperlocal-Marketplace-Businesses-are-Trending-300x231.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Existem v\u00e1rias raz\u00f5es por tr\u00e1s do sucesso dos mercados online hiperlocais. Por exemplo, os marketplaces oferecem servi\u00e7os de entrega r\u00e1pida, bem como garantias de melhor pre\u00e7o para os vendedores.<\/span><\/p>\n<h3>Mercados hiperlocais permitem que os clientes fa\u00e7am pedidos de v\u00e1rios vendedores:<\/h3>\n<p><span style=\"font-weight: 400;\">Um dos principais motivos que atraem clientes para os mercados hiperlocais \u00e9 que eles obt\u00eam op\u00e7\u00f5es de pedidos de v\u00e1rios vendedores. Caso o cliente n\u00e3o consiga encontrar o produto desejado nas listas de um vendedor, ele pode passar para o pr\u00f3ximo. Al\u00e9m disso, eles ter\u00e3o op\u00e7\u00f5es para escolher entre v\u00e1rios vendedores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assim, ao contr\u00e1rio dos mercados off-line, os mercados hiperlocais oferecem op\u00e7\u00f5es para comparar ofertas de uma ampla variedade de n\u00fameros.<\/span><\/p>\n<h3><strong>Sistema de pedidos r\u00e1pidos:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Nas compras online, os pedidos online demoram de 2 a 3 dias para chegar. Por outro lado, as lojas online hiperlocais ganham o jogo por uma margem enorme. Por exemplo, se voc\u00ea estiver fazendo um pedido em uma loja de comida online, dificilmente levar\u00e1 de 20 a 30 minutos para que os pedidos cheguem \u00e0 sua porta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assim, o sistema de pedidos r\u00e1pidos \u00e9 outra raz\u00e3o para o sucesso dos marketplaces hiperlocais que atra\u00edram clientes para as plataformas.<\/span><\/p>\n<h3><strong>Excelente sistema de suporte ao cliente:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ter um excelente sistema de suporte \u00e9 o que ajuda qualquer empresa a encontrar a fidelidade do cliente. Assim, seguindo a mesma abordagem, os mercados hiperlocais alcan\u00e7aram a fidelidade do cliente, bem como o alcance da marca. Embora esses mercados cubram apenas uma zona ou regi\u00e3o especificada. No entanto, se voc\u00ea colocar perfeitamente cada grama, as chances de tirar o m\u00e1ximo proveito do mercado.<\/span><\/p>\n<h2><strong>Que tipo de empresa pode usar o Hyperlocal Marketplaces for Business?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/What-kind-of-businesses-can-use-Hyperlocal-Marketplaces-for-Business.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-819017 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/What-kind-of-businesses-can-use-Hyperlocal-Marketplaces-for-Business.png\" alt=\"Que tipo de empresa pode usar o Hyperlocal Marketplaces for Business\" width=\"760\" height=\"527\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/What-kind-of-businesses-can-use-Hyperlocal-Marketplaces-for-Business.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/What-kind-of-businesses-can-use-Hyperlocal-Marketplaces-for-Business-300x208.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><strong>Neg\u00f3cios baseados em alimentos:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea \u00e9 um vendedor offline e est\u00e1 procurando iniciar seu neg\u00f3cio online, os mercados hiperlocais podem ser a ideia perfeita para voc\u00ea. Voc\u00ea n\u00e3o apenas pode registrar sua loja online, mas tamb\u00e9m pode ganhar uma multa como comiss\u00e3o ao permitir que vendedores terceirizados registrem seus produtos. Por exemplo, se voc\u00ea estiver interessado em iniciar seu mercado hiperlocal. Voc\u00ea tamb\u00e9m pode verificar o <strong><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/explore-new-business-opportunities-hyperlocal-marketplace-prestashop-module\/\">M\u00f3dulo Knowband PrestaShop Hyperlocal Marketplace.<\/a><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">O m\u00f3dulo vem com uma op\u00e7\u00e3o de pagamento \u00fanico. Portanto, sinta-se \u00e0 vontade para pagar pelo uso do m\u00f3dulo mensalmente\/anualmente.<\/span><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Marketplace_Images-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-819022\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Marketplace_Images-1.jpg\" alt=\"recursos do mercado hiperlocal\" width=\"1200\" height=\"1846\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Marketplace_Images-1.jpg 1200w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Marketplace_Images-1-195x300.jpg 195w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Marketplace_Images-1-768x1181.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Marketplace_Images-1-666x1024.jpg 666w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<h3><strong>Mercearias:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Como o neg\u00f3cio baseado em alimentos, a outra categoria de neg\u00f3cios feita especialmente para mercados hiperlocais s\u00e3o os neg\u00f3cios de mercearia. Este \u00e9 o tipo de neg\u00f3cio que funciona efetivamente em uma zona geogr\u00e1fica limitada. Assim, a segunda op\u00e7\u00e3o para iniciar um mercado hiperlocal online com neg\u00f3cios online baseados em mercearias.<\/span><\/p>\n<h3><strong>Neg\u00f3cios Farmac\u00eauticos:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">O setor farmac\u00eautico sempre teve um amplo escopo no setor de neg\u00f3cios online. N\u00e3o s\u00f3 voc\u00ea pode encontrar v\u00e1rias empresas online que vendem medicamentos e outros servi\u00e7os online. Assim, caso voc\u00ea esteja procurando um neg\u00f3cio farmac\u00eautico baseado em marketplaces Hiperlocais, a ideia est\u00e1 soando.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, h\u00e1 um grande n\u00famero de op\u00e7\u00f5es para iniciar um mercado hiperlocal. Portanto, se voc\u00ea n\u00e3o estiver familiarizado com as habilidades de codifica\u00e7\u00e3o e estiver planejando iniciar uma. Voc\u00ea sempre pode conferir o mercado hiperlocal da Knowband feito para vendedores da PrestaShop.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na pandemia global de Covid-19, as pessoas passaram por v\u00e1rias circunst\u00e2ncias complicadas. Onde, devido ao bloqueio, n\u00e3o havia fontes dispon\u00edveis para encomendar mantimentos essenciais di\u00e1rios. O neg\u00f3cio online entendeu a necessidade de Neg\u00f3cios hiperlocais. N\u00e3o apenas os neg\u00f3cios de com\u00e9rcio eletr\u00f4nico hiperlocais ajudaram as pessoas durante o per\u00edodo cobi\u00e7oso. Mas tamb\u00e9m ajudou muito os clientes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":819019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3271],"tags":[31018,31079,31078,31080],"class_list":["post-819029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prestashop-pt-br","tag-mercados-hiperlocais","tag-negcios-de-comrcio-eletrnico-hiperlocais","tag-negcios-hiperlocais","tag-tendncias-de-negcios-de-comrcio-eletrnico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por que os neg\u00f3cios online hiperlocais est\u00e3o em alta em 2023? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/prestashop-pt-br\/por-que-os-neg\u00f3cios-online-hiperlocais-est\u00e3o-em-alta-em-2023\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que os neg\u00f3cios online hiperlocais est\u00e3o em alta em 2023? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Na pandemia global de Covid-19, as pessoas passaram por v\u00e1rias circunst\u00e2ncias complicadas. 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