<\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Este artigo tem sugest\u00f5es sobre m\u00f3dulos Prestashop que s\u00e3o muito \u00fateis para aumentar a convers\u00e3o. Est\u00e1 comprovado que a integra\u00e7\u00e3o e o uso do plug-in Prestashop, quando feitos corretamente, podem trazer os melhores resultados poss\u00edveis.\ufffd<\/span><\/p>\n<h2><b>O que \u00e9 a Taxa de Convers\u00e3o?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A porcentagem de visitantes que clicam em seu site de com\u00e9rcio eletr\u00f4nico ou p\u00e1gina inicial que converte ou conclui a atividade desejada \u00e9 a <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/ecommerce-conversions\/\">taxa de convers\u00e3o de com\u00e9rcio eletr\u00f4nico<\/a><\/strong>. As a\u00e7\u00f5es de convers\u00e3o podem estar em v\u00e1rias categorias, como clicar em um link em seu site, responder a uma pesquisa ou formul\u00e1rio, adicionar produtos a um carrinho de compras online, assinar um servi\u00e7o ou assinar um boletim informativo por e-mail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A parte das compras online de uma organiza\u00e7\u00e3o que resultam em vendas \u00e9 a porcentagem da taxa de convers\u00e3o. Divida o n\u00famero total de convers\u00f5es pelo n\u00famero total de visitantes da PrestaShop para sua empresa de com\u00e9rcio eletr\u00f4nico e multiplique o resultado por 100 para encontrar a taxa de convers\u00e3o. Voc\u00ea pode substituir o n\u00famero do visitante pela taxa de convers\u00e3o m\u00e9dia ao calcular a taxa de convers\u00e3o.<\/span><\/p>\n<h2><b>M\u00e9todos para aumentar a taxa de convers\u00e3o da loja PrestaShop<\/b><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Methods-of-Boosting-the-Conversion-Rate-of-Websites.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818984 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Methods-of-Boosting-the-Conversion-Rate-of-Websites.png\" alt=\"M\u00e9todos para aumentar a taxa de convers\u00e3o da loja PrestaShop\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Methods-of-Boosting-the-Conversion-Rate-of-Websites.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Methods-of-Boosting-the-Conversion-Rate-of-Websites-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><b>1. Frete gr\u00e1tis<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A cada transa\u00e7\u00e3o, o frete gr\u00e1tis \u00e9 um b\u00f4nus de boas-vindas. De acordo com estudos, uma grande propor\u00e7\u00e3o de compradores seleciona uma loja somente de entrega. PrestaShop\ufffd<strong><a href=\"https:\/\/www.knowband.com\/prestashop-free-shipping-manager\">Envios gr\u00e1tis <\/a><\/strong>\u00e9 uma das melhores maneiras de aumentar sua taxa de convers\u00e3o.\ufffd<\/span><span style=\"font-weight: 400;\">Isso \u00e9 poss\u00edvel incluindo o custo de entrega no custo das mercadorias e usando v\u00e1rios plug-ins Prestashop gerenciadores de remessa gratuitos para o mesmo. Por exemplo, a entrega gratuita em compras acima de um determinado valor existe para permitir que os usu\u00e1rios comprem sem hesitar. Os clientes ter\u00e3o a inspira\u00e7\u00e3o para comprar em seu site com esse tipo de abordagem. Portanto, o plug-in gerenciador de frete gratuito do Prestashop \u00e9 muito importante para o sucesso da loja.<\/span><\/p>\n<h3><b>2. Pop-ups<\/b><\/h3>\n<p>A natureza atraente das janelas pop-up tenta os usu\u00e1rios do site a clicar ou realizar a\u00e7\u00f5es espec\u00edficas. \u00c9 uma ferramenta \u00fatil para aumentar o tempo de perman\u00eancia dos visitantes em um site. Al\u00e9m disso, \u00e9 muito \u00fatil oferecer descontos ou entrega gratuita para a realiza\u00e7\u00e3o de uma pequena pesquisa e muito mais. A melhoria da janela do plug-in pop-up de sa\u00edda Prestashop \u00e9 poss\u00edvel em termos de apar\u00eancia e conte\u00fado. Al\u00e9m disso, serve como um incentivo sutil para que os visitantes permane\u00e7am no site. Uma sobrecarga de pop-up de sa\u00edda no site n\u00e3o deve acontecer a todo custo e deve estar l\u00e1 no site para oferecer ofertas. O pop-up de sa\u00edda Prestashop \u00e9 melhor para aumentar a convers\u00e3o da loja.<\/p>\n<h3><b>3. Check-out<\/b><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Increase-PrestaShop-Store-Conversion-Checkout.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818985 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Increase-PrestaShop-Store-Conversion-Checkout.png\" alt=\"Aumente a convers\u00e3o da loja PrestaShop - finaliza\u00e7\u00e3o da compra\" width=\"760\" height=\"414\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Increase-PrestaShop-Store-Conversion-Checkout.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Increase-PrestaShop-Store-Conversion-Checkout-300x163.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Increase-PrestaShop-Store-Conversion-Checkout-750x410.png 750w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Um aumento nas taxas de convers\u00e3o \u00e9 poss\u00edvel com melhorias no m\u00e9todo de checkout e a preven\u00e7\u00e3o de checkouts demorados padr\u00e3o. Isso resultar\u00e1 em menos abandono de carrinho e aumento de convers\u00f5es. Uma p\u00e1gina de checkout deve ser amig\u00e1vel, responsiva e equilibrada em estilo e formato. O Prestashop <strong><a href=\"https:\/\/www.knowband.com\/prestashop-one-page-supercheckout\">checkout de uma p\u00e1gina<\/a> <\/strong><\/span><span style=\"font-weight: 400;\">O m\u00f3dulo \u00e9 simples de se inscrever e oferece personaliza\u00e7\u00e3o completa do layout. \u00c9 o melhor e mais distinto porque aceita uma variedade de m\u00e9todos de pagamento e op\u00e7\u00f5es de envio. O n\u00famero de temas \u00e9 compat\u00edvel com a vers\u00e3o mais recente do m\u00f3dulo Prestashop One Page Checkout. Checkout de p\u00e1gina \u00fanica do Prestashop acelera o processo, melhorando a p\u00e1gina de checkout. Algumas das caracter\u00edsticas de um m\u00e9todo de checkout bem-sucedido est\u00e3o presentes abaixo:<\/span><\/p>\n<h3><b>Registro r\u00e1pido usando m\u00eddias sociais:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A nova moda de login \u00e9 “<strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/benefits-social-login\/\">login social<\/a><\/strong>,”\ufffd<\/span><span style=\"font-weight: 400;\">o que aumenta muito as inscri\u00e7\u00f5es. O Facebook e o Google est\u00e3o presentes como op\u00e7\u00f5es alternativas de login social por meio do plug-in de checkout de uma p\u00e1gina Prestashop. Economizando tempo, o lojista recebe informa\u00e7\u00f5es mais completas.<\/span><\/p>\n<h3><b>Check-out do convidado:<\/b><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC-1.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818987 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC-1.jpg\" alt=\"recursos de checkout de uma p\u00e1gina do knowband\" width=\"1200\" height=\"933\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC-1.jpg 1200w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC-1-300x233.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC-1-768x597.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC-1-1024x796.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Este m\u00f3dulo de checkout de uma p\u00e1gina Prestashop inclui a op\u00e7\u00e3o Checkout do convidado. Gra\u00e7as a esse recurso, os clientes n\u00e3o precisar\u00e3o perder tempo preenchendo um longo formul\u00e1rio de registro. Em vez de deixar o carrinho vazio se o consumidor optar por n\u00e3o fazer login, ele pode finalizar a compra como convidado. O cliente pode ir ao checkout se j\u00e1 tiver feito o cadastro na loja.<\/span><\/p>\n<h3><b>Exiba as informa\u00e7\u00f5es do produto e atualize sua cesta:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Os campos do carrinho, como o campo de checkout, s\u00e3o personaliz\u00e1veis. Com o checkout de uma p\u00e1gina do Prestashop, voc\u00ea pode definir quais componentes do carrinho deseja que os clientes vejam. O administrador pode remover as entradas de voucher da p\u00e1gina Carrinho. Por exemplo, n\u00e3o h\u00e1 muitos campos que sejam facilmente vis\u00edveis para usu\u00e1rios registrados e visitantes.<\/span><\/p>\n<h3><strong>4. <\/strong><b>Presenteando brindes gr\u00e1tis<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Os clientes adoram receber presentes f\u00edsicos e, se os recebem de gra\u00e7a, isso os faz voltar para mais. Os presentes s\u00e3o para os visitantes ap\u00f3s a compra de um determinado valor fixo. A caracter\u00edstica de presentear <strong><a href=\"https:\/\/www.knowband.com\/prestashop-gift-the-product\">Prestashop presentear o produto<\/a><\/strong> plugin \u00e9 muito \u00fatil para tais inst\u00e2ncias, pois fornece presentes dependendo de v\u00e1rias condi\u00e7\u00f5es. Os usu\u00e1rios administradores de com\u00e9rcio eletr\u00f4nico podem configurar o m\u00f3dulo de produto de presente Prestashop para melhorar as taxas de convers\u00e3o. Note-se devidamente que se os utilizadores virem que os presentes est\u00e3o \u00e0 venda, ent\u00e3o tendem a comprar esse valor. A implementa\u00e7\u00e3o do addon Prestashop Free goodies \u00e9 uma das melhores ideias de aumento de convers\u00e3o para implementa\u00e7\u00e3o em lojas de com\u00e9rcio eletr\u00f4nico.<\/span><\/p>\n<h2><b>Resumindo<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Neste artigo, discutimos como aumentar as convers\u00f5es da loja de com\u00e9rcio eletr\u00f4nico. Temos outros m\u00e9todos testados para aumentar as convers\u00f5es em sites de com\u00e9rcio eletr\u00f4nico usando <strong><a href=\"https:\/\/www.knowband.com\/prestashop-plugins\">plug-ins Prestashop<\/a><\/strong>. Al\u00e9m disso, se voc\u00ea tiver interesse em aprender mais m\u00e9todos, entre em contato conosco em support@knowband.com. Por favor, deixe-nos saber se voc\u00ea precisar de algum <strong><a href=\"https:\/\/www.knowband.com\/hire-us\">desenvolvimentos personalizados<\/a> <\/strong><\/span><span style=\"font-weight: 400;\">para o seu neg\u00f3cio ou relacionado aos nossos m\u00f3dulos Prestashop. Estamos aqui para ajud\u00e1-lo com quaisquer preocupa\u00e7\u00f5es ou problemas relacionados aos nossos m\u00f3dulos Prestashop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nossas vidas di\u00e1rias agora giram principalmente em torno do com\u00e9rcio eletr\u00f4nico. Os varejistas on-line observam um aumento di\u00e1rio nas compras dos clientes. Fazer um site de e-commerce deixou de ser uma tarefa desafiadora devido aos muitos carrinhos de compras atualmente dispon\u00edveis no mercado. A import\u00e2ncia de avaliar a efic\u00e1cia de um site est\u00e1 crescendo, enquanto […]<\/p>\n","protected":false},"author":2,"featured_media":818983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3271],"tags":[5092,312,31024,47],"class_list":["post-818995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prestashop-pt-br","tag-loja-prestashop","tag-modulos-prestashop","tag-plataforma-prestashop","tag-prestashop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como aumentar a convers\u00e3o da loja PrestaShop? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/prestashop-pt-br\/como-aumentar-a-convers\u00e3o-da-loja-prestashop\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como aumentar a convers\u00e3o da loja PrestaShop? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Nossas vidas di\u00e1rias agora giram principalmente em torno do com\u00e9rcio eletr\u00f4nico. Os varejistas on-line observam um aumento di\u00e1rio nas compras dos clientes. Fazer um site de e-commerce deixou de ser uma tarefa desafiadora devido aos muitos carrinhos de compras atualmente dispon\u00edveis no mercado. 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