{"id":818942,"date":"2023-01-11T08:05:20","date_gmt":"2023-01-11T08:05:20","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=818920\/"},"modified":"2023-01-11T08:05:20","modified_gmt":"2023-01-11T08:05:20","slug":"principais-estrat%c3%a9gias-para-reduzir-o-abandono-do-carrinho-de-compras","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/principais-estrat%c3%a9gias-para-reduzir-o-abandono-do-carrinho-de-compras\/","title":{"rendered":"Principais estrat\u00e9gias para reduzir o abandono do carrinho de compras"},"content":{"rendered":"<p><html lang=\"pt\"><head><meta charset=\"utf-8\"><\/head><body><span style=\"font-weight: 400;\">A vida do<strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/reduce-shopping-cart-abandonment\/\"> abandono de carrinhos de compras<\/a><\/strong> no caixa \u00e9 um comportamento muito comum entre os clientes online no campo do com\u00e9rcio eletr\u00f4nico atualmente. <\/span><span style=\"font-weight: 400;\">Al\u00e9m disso, est\u00e1 reduzindo severamente as receitas de varejo, criando uma perda para os propriet\u00e1rios do site. Como resultado, muitos varejistas fizeram da redu\u00e7\u00e3o do abandono de carrinho uma prioridade m\u00e1xima. A boa not\u00edcia \u00e9 que existem v\u00e1rias estrat\u00e9gias e m\u00e9todos de personaliza\u00e7\u00e3o que reduzem drasticamente os abandonos de carrinho e <strong><a href=\"https:\/\/www.knowband.com\/blog\/opencart-blog\/boost-conversion-rates-for-your-site-with-this-one-page-checkout-module\/\">aumentar convers\u00f5es<\/a><\/strong>.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/LbbGa0eBjFc\" width=\"660\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Os comerciantes de com\u00e9rcio eletr\u00f4nico devem come\u00e7ar medindo e analisando ativamente o abandono do carrinho de compras. Al\u00e9m disso, \u00e9 importante diminuir o abandono de carrinho e aumentar as vendas e devolu\u00e7\u00f5es. A diferencia\u00e7\u00e3o entre abandono de carrinho e abandono de checkout provou ser bem-sucedida para muitos varejistas. Enquanto o abandono de checkout refere-se a clientes que deixaram o site do comerciante enquanto o processo de checkout ainda estava em andamento, o abandono de carrinho refere-se a clientes que abandonaram seus carrinhos de compras, mas ainda n\u00e3o iniciaram o processo de checkout. Em ambos os casos, ocorre o abandono do carrinho e a compra n\u00e3o \u00e9 conclu\u00edda.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Estrat\u00e9gias \u00fateis para reduzir o abandono do carrinho de compras<\/span><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Useful-Strategies-to-Reduce-Shopping-Cart-Abandonment.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818933 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Useful-Strategies-to-Reduce-Shopping-Cart-Abandonment.jpg\" alt=\"Estrat\u00e9gias \u00fateis para reduzir o abandono do carrinho de compras\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Useful-Strategies-to-Reduce-Shopping-Cart-Abandonment.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Useful-Strategies-to-Reduce-Shopping-Cart-Abandonment-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><b>Acompanhamento por e-mail<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Os acompanhamentos por e-mail s\u00e3o muito importantes para alcan\u00e7ar os clientes que est\u00e3o abandonando o carrinho, mas n\u00e3o est\u00e3o no site. Os acompanhamentos por e-mail funcionam como um lembrete de que a compra n\u00e3o foi conclu\u00edda para o produto que estava no carrinho. Os clientes \u00e0s vezes adicionam o produto ao carrinho e esquecem de finalizar a compra. Al\u00e9m disso, isso possibilita que eles se lembrem da compra e voltem para conclu\u00ed-la. O plug-in de carrinho abandonado \u00e9 muito \u00fatil nesses casos, pois serve para entrar em contato com clientes que n\u00e3o est\u00e3o concluindo o pedido. Os modelos de e-mail que o administrador envia s\u00e3o totalmente personaliz\u00e1veis, e isso\ufffd<\/span><strong><a href=\"https:\/\/www.knowband.com\/opencart-followup-emails\">Acompanhamentos\ufffdE-mail\ufffd<\/a><\/strong><span style=\"font-weight: 400;\"><strong>m\u00f3dulo<\/strong> tamb\u00e9m \u00e9 usado para lembretes pop-up. O m\u00f3dulo de acompanhamento de email \u00e9 muito \u00fatil para reduzir o abandono de carrinho, o que torna essencial a sua integra\u00e7\u00e3o na loja.<\/span><\/p>\n<h3><b>Otimize o checkout<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Uma loja online n\u00e3o pode operar de forma eficaz sem uma integra\u00e7\u00e3o funcional de checkout em uma \u00fanica etapa. Os longos procedimentos convencionais de checkout s\u00e3o irritantes para os clientes, levando ao abandono do carrinho. O procedimento de checkout deve ser simples de concluir e confort\u00e1vel para os clientes. O m\u00f3dulo de checkout de uma p\u00e1gina permite que os clientes concluam suas compras com facilidade e rapidez.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818930 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC.jpg\" alt=\". O m\u00f3dulo de checkout de uma p\u00e1gina por Knowband permite que os clientes concluam suas compras com facilidade e rapidez.\" width=\"1200\" height=\"933\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC.jpg 1200w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC-300x233.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC-768x597.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC-1024x796.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">O m\u00f3dulo de checkout em uma \u00fanica etapa torna mais f\u00e1cil para os usu\u00e1rios conclu\u00edrem suas compras porque tudo est\u00e1 em uma p\u00e1gina. O usu\u00e1rio n\u00e3o deve ter que passar por v\u00e1rias etapas ao longo do processo de checkout. O abandono do carrinho \u00e9 resultado de processos de checkout demorados, pouco atraentes para os clientes. De acordo com o feedback dos clientes, o m\u00f3dulo de checkout de uma p\u00e1gina torna o checkout mais r\u00e1pido. O procedimento de checkout \u00e9 f\u00e1cil devido a <strong><a href=\"https:\/\/www.knowband.com\/opencart-one-page-supercheckout\">checkout de p\u00e1gina \u00fanica<\/a><\/strong>, reduzindo a taxa de carrinho abandonado.<\/span><\/p>\n<h3><b>Sair do Popup<\/b><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Exit-Popup.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818927 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Exit-Popup.jpg\" alt=\"O pop-up de sa\u00edda da Knowband \u00e9 um plugin muito \u00fatil para aumentar o tempo de engajamento\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Exit-Popup.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Exit-Popup-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">O pop-up de sa\u00edda \u00e9 um plug-in muito \u00fatil para aumentar o tempo de engajamento dos clientes no site. O m\u00f3dulo de assinatura de inten\u00e7\u00e3o de sa\u00edda \u00e9 exibido assim que o cliente tenta sair do site. O pop-up aparece com descontos ou ofertas que funcionam como alavanca para os visitantes. O c\u00f3digo no pop-up de assinatura de e-mail pode ser usado sempre que o cliente fizer o pedido do produto na pr\u00f3xima vez que visitar a loja. Se os usu\u00e1rios abandonaram o carrinho, talvez queiram concluir a compra assim que receberem o c\u00f3digo de desconto. o<strong><a href=\"https:\/\/www.knowband.com\/prestashop-exit-popup\"> sair do m\u00f3dulo pop-up<\/a><\/strong> ajuda a trazer de volta os clientes e d\u00e1-lhes a motiva\u00e7\u00e3o para concluir a compra. O e-mail obtido no pop-up de sa\u00edda pode ser usado em v\u00e1rias campanhas de marketing por e-mail. O cliente tamb\u00e9m tem a motiva\u00e7\u00e3o de usar o c\u00f3digo, para o qual deve concluir a compra do carrinho abandonado.<\/span><\/p>\n<h3><b>Mobile App<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No atual mercado competitivo de com\u00e9rcio eletr\u00f4nico, \u00e9 fundamental ter todas as estrat\u00e9gias de crescimento de neg\u00f3cios em vigor. Al\u00e9m disso, para isso, uma empresa precisa ter um aplicativo m\u00f3vel bem equipado e funcional. Hoje em dia, os aplicativos m\u00f3veis s\u00e3o respons\u00e1veis \u200b\u200bpela maioria das vendas da marca. <\/span><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Mobile-app-Fedback-1.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818597 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Mobile-app-Fedback-1.jpg\" alt=\"Feedback de aplicativos m\u00f3veis de banda de conhecimento\" width=\"760\" height=\"710\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Mobile-app-Fedback-1.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Mobile-app-Fedback-1-300x280.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, os aplicativos s\u00e3o facilmente acess\u00edveis e f\u00e1ceis de operar para os clientes, ent\u00e3o eles geralmente preferem comprar em aplicativos m\u00f3veis. Os clientes geralmente abandonam seus carrinhos durante a compra, para o qual recebem notifica\u00e7\u00f5es push em aplicativos m\u00f3veis. Os aplicativos m\u00f3veis s\u00e3o prefer\u00edveis para o crescimento dos neg\u00f3cios, e reduzir o abandono do carrinho \u00e9 importante. <strong><a href=\"https:\/\/www.knowband.com\/page\/en\/mobile-app-builder\">aplicativos m\u00f3veis <\/a><\/strong>est\u00e3o vendo mais uso, portanto, quando uma campanha de vendas estiver em andamento, os clientes certamente perceber\u00e3o isso.<\/span><\/p>\n<h2><b>No final<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As estrat\u00e9gias para reduzir o abandono do carrinho de compras est\u00e3o neste artigo. Se quiser saber mais sobre como reduzir o abandono de carrinho, entre em contato com a equipe da Knowband. Para saber mais sobre nossas extens\u00f5es e servi\u00e7os, voc\u00ea pode se conectar conosco em <\/span><span style=\"font-weight: 400;\">support@knowband.com<\/span><span style=\"font-weight: 400;\">. Al\u00e9m disso, podemos fornecer desenvolvimentos personalizados, dependendo dos requisitos do seu neg\u00f3cio. Por favor, deixe-nos saber se voc\u00ea precisar de ajuda com qualquer um dos nossos produtos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A vida do abandono de carrinhos de compras no caixa \u00e9 um comportamento muito comum entre os clientes online no campo do com\u00e9rcio eletr\u00f4nico atualmente. Al\u00e9m disso, est\u00e1 reduzindo severamente as receitas de varejo, criando uma perda para os propriet\u00e1rios do site. Como resultado, muitos varejistas fizeram da redu\u00e7\u00e3o do abandono de carrinho uma prioridade [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":818932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[30975,5460,30974,12777,30973],"class_list":["post-818942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-abandono-de-checkout","tag-abandono-do-carrinho-de-compras","tag-campanhas-de-marketing-por-e-mail","tag-carrinho-de-abandono","tag-estratgias-de-crescimento-do-negcio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Principais estrat\u00e9gias para reduzir o abandono do carrinho de compras - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/principais-estrat\u00e9gias-para-reduzir-o-abandono-do-carrinho-de-compras\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Principais estrat\u00e9gias para reduzir o abandono do carrinho de compras - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"A vida do abandono de carrinhos de compras no caixa \u00e9 um comportamento muito comum entre os clientes online no campo do com\u00e9rcio eletr\u00f4nico atualmente. 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