{"id":818770,"date":"2022-12-21T10:45:11","date_gmt":"2022-12-21T10:45:11","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=818754\/"},"modified":"2023-01-06T16:35:06","modified_gmt":"2023-01-06T16:35:06","slug":"problemas-comuns-que-toda-empresa-de-com%c3%a9rcio-eletr%c3%b4nico-enfrenta","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/problemas-comuns-que-toda-empresa-de-com%c3%a9rcio-eletr%c3%b4nico-enfrenta\/","title":{"rendered":"Problemas comuns que toda empresa de com\u00e9rcio eletr\u00f4nico enfrenta"},"content":{"rendered":"

<\/head>Todo neg\u00f3cio online enfrenta altos e baixos antes da jornada de sucesso. Assim, desde o primeiro dia, torna-se uma tarefa e tanto para os administradores de lojas de com\u00e9rcio eletr\u00f4nico garantir um lugar no mercado.\ufffdAl\u00e9m disso, devido ao alto \u00edndice de concorr\u00eancia e ao grande n\u00famero de comerciantes. Alguns problemas comuns surgem com a jornada ao iniciar um neg\u00f3cio de com\u00e9rcio eletr\u00f4nico.<\/span><\/p>\n

<\/iframe><\/p>\nNo artigo a seguir, tentamos reduzir alguns problemas comuns junto com as solu\u00e7\u00f5es para ajudar nossa comunidade de comerciantes de com\u00e9rcio eletr\u00f4nico. Mas antes de come\u00e7ar com o mesmo, vamos falar sobre os motivos que causam esses problemas.<\/span><\/p>\n<h2>Motivos que impactam o crescimento de um eCommerce<\/strong><\/h2>\n<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818760 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the.jpg\" alt=\"raz\u00f5es-que-impactam-os-neg\u00f3cios-online\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\nSe falarmos sobre os motivos que se tornam obst\u00e1culos no caminho dos neg\u00f3cios online, s\u00e3o muitos. Ou uma empresa pode enfrentar um crescimento vertiginoso por causa do SEO, <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/ecommerce-ui\/\">experi\u00eancia no site<\/a><\/strong>, ou qualquer outra coisa. Mas a principal causa que impede os clientes de fazer pedidos em sua loja de com\u00e9rcio eletr\u00f4nico \u00e9 a concorr\u00eancia no mercado.<\/span><\/p>\nHoje em dia, quase todos os neg\u00f3cios off-line est\u00e3o come\u00e7ando on-line. Pela mesma raz\u00e3o, agora os clientes t\u00eam uma grande variedade de sites online para escolher produtos.<\/span><\/p>\nAl\u00e9m disso, voc\u00ea corre o risco de ter sua empresa de com\u00e9rcio eletr\u00f4nico presa na corrida dos ratos pelo mesmo motivo. Assim, vamos come\u00e7ar com alguns problemas comuns e solu\u00e7\u00f5es que podem ajudar sua empresa a se destacar da concorr\u00eancia no mercado e crescer.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818759 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the-Growth-of-an-eCommerce.jpg\" alt=\"raz\u00f5es-que-impactam-o-crescimento-de-um-com\u00e9rcio eletr\u00f4nico\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the-Growth-of-an-eCommerce.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the-Growth-of-an-eCommerce-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<h3>Menos tr\u00e1fego de clientes:<\/h3>\nUm dos principais problemas que impedem as vendas \u00e9 ter menos visitantes do que voc\u00ea esperava para o seu neg\u00f3cio na Internet. Agora pode haver v\u00e1rias raz\u00f5es por tr\u00e1s do mesmo. Ou voc\u00ea n\u00e3o tem uma boa classifica\u00e7\u00e3o nos mecanismos de pesquisa ou n\u00e3o usa plataformas suficientes para anunciar sua empresa.<\/span><\/p>\nAssim, para obter mais clientes no site, voc\u00ea pode aumentar o SEO da sua loja de com\u00e9rcio eletr\u00f4nico. Junto com o mesmo, se voc\u00ea estiver procurando por outra forma org\u00e2nica digna, tamb\u00e9m pode aproveitar o marketing de m\u00eddia social.<\/span><\/p>\nAl\u00e9m disso, se voc\u00ea estiver disposto a gastar algum dinheiro, tamb\u00e9m pode usar o marketing pago.<\/span><\/p>\nAl\u00e9m disso, se voc\u00ea for um vendedor online da PrestaShop, o <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/affiliate-referral-program-helps-online-businesses\/\">Complemento de afiliados e refer\u00eancias<\/a><\/strong> by Knowband \u00e9 uma das melhores maneiras de obter mais clientes com a ajuda dos j\u00e1 existentes.<\/span><\/p>\n<h3>Visitantes n\u00e3o s\u00e3o convertidos em clientes:<\/strong><\/h3>\nO segundo problema que quase todos os neg\u00f3cios on-line enfrentam \u00e9 que os visitantes acessam o site, mas n\u00e3o fazem o pedido. Isso pode acontecer porque seu site de com\u00e9rcio eletr\u00f4nico n\u00e3o consegue impressionar os visitantes ou voc\u00ea est\u00e1 tendo um processo demorado.<\/span><\/p>\nPortanto, para defender a causa a seguir, voc\u00ea pode aprimorar a experi\u00eancia do site da sua loja PrestaShop ou loja de com\u00e9rcio eletr\u00f4nico com os plug-ins Knowband. Por exemplo, voc\u00ea pode mostrar um <a href=\"https:\/\/www.knowband.com\/prestashop-spin-and-win\">pop-up Spin and Win gamificado<\/a><\/strong> aos visitantes da sua loja na p\u00e1gina inicial.<\/span><\/p>\n<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-816662 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module.png\" alt=\"girar e ganhar revis\u00e3o\" width=\"800\" height=\"2086\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module.png 800w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module-115x300.png 115w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module-768x2003.png 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module-393x1024.png 393w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\nAl\u00e9m disso, voc\u00ea pode aprimorar surpreendentemente a experi\u00eancia de finaliza\u00e7\u00e3o da compra em sua loja PrestaShop, fornecendo todos os elementos essenciais da finaliza\u00e7\u00e3o da compra em uma \u00fanica p\u00e1gina.<\/span><\/p>\nAssim, \u00e9 imprescind\u00edvel oferecer uma experi\u00eancia de site relevante e rica aos visitantes.<\/span> <\/span><\/p>\n<h3>Carrinhos abandonados:<\/strong><\/h3>\nQuando um cliente adiciona algo ao carrinho e sai do site antes de confirmar o pedido, o termo \u00e9 chamado de abandono de carrinho. Al\u00e9m disso, o abandono do carrinho \u00e9 um dos motivos que reduzem drasticamente as vendas.<\/span><\/p>\nOs clientes devem receber lembretes de acompanhamento para resolver o seguinte problema. Na Knowband, oferecemos o Plugin de Lembrete de Carrinho Abandonado para o OpenCart e <a href=\"https:\/\/www.knowband.com\/prestashop-abandoned-cart\">PrestaShop <\/a><\/strong>Plataformas de com\u00e9rcio eletr\u00f4nico.<\/span><\/p>\n<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-818761\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart.jpg\" alt=\"recursos-de-carrinho-abandonado-por-Knowband\" width=\"1200\" height=\"1392\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart.jpg 1200w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart-259x300.jpg 259w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart-768x891.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart-883x1024.jpg 883w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\nAl\u00e9m disso, se voc\u00ea j\u00e1 lan\u00e7ou seu<a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/reasons-why-your-ecommerce-business-needs-a-mobile-app\/\"> Aplicativos m\u00f3veis Android e iOS<\/a><\/strong>, voc\u00ea tamb\u00e9m pode obter ajuda das notifica\u00e7\u00f5es push para envolver seus clientes.<\/span><\/p>\n<h3>RCR baixo (taxa de cliente devolvido):<\/strong><\/h3>\n\u00c0s vezes, os clientes fazem o pedido de um site pela primeira vez e n\u00e3o realizam mais pedidos.\ufffd<\/span>Esse \u00e9 um dos problemas que impactam drasticamente as vendas. Assim, transformar clientes \u00fanicos em clientes regulares \u00e9 t\u00e3o importante quanto conseguir novos clientes.<\/span><\/p>\nPara o mesmo, os comerciantes de com\u00e9rcio eletr\u00f4nico usam v\u00e1rias t\u00e1ticas para atrair clientes existentes. <\/span>Al\u00e9m disso, outros grandes players como Amazon e Flipkart oferecem pontos de fidelidade aos clientes com base em suas compras. Os pontos de fidelidade n\u00e3o apenas atraem os clientes a comprar novamente, mas tamb\u00e9m os motivam a verificar o site regularmente em busca de ofertas interessantes.<\/span><\/p>\nPortanto, se voc\u00ea \u00e9 administrador da loja OpenCart, PrestaShop ou Magento 2, tamb\u00e9m pode dar uma olhada no <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/benefits-customer-loyalty-programs\/\">Extens\u00e3o de pontos de fidelidade<\/a><\/strong> oferecido pela Knowband.<\/span><\/p>\n<h2>No fim,<\/strong><\/h2>\nEmbora iniciar um neg\u00f3cio on-line seja um pouco dif\u00edcil de resolver, mas apenas se voc\u00ea n\u00e3o estiver planejando de maneira eficaz. Al\u00e9m disso, com a ajuda de estrat\u00e9gias de som e trabalho, pode-se gerenciar facilmente listar seu neg\u00f3cio de com\u00e9rcio eletr\u00f4nico no mercado. Assim, no artigo a seguir, tentamos cobrir alguns dos problemas comuns junto com as solu\u00e7\u00f5es.<\/span><\/p>\nCaso tenha d\u00favidas ou sugest\u00f5es, sinta-se \u00e0 vontade para nos encontrar em support@knowband.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Todo neg\u00f3cio online enfrenta altos e baixos antes da jornada de sucesso. Assim, desde o primeiro dia, torna-se uma tarefa e tanto para os administradores de lojas de com\u00e9rcio eletr\u00f4nico garantir um lugar no mercado.\ufffdAl\u00e9m disso, devido ao alto \u00edndice de concorr\u00eancia e ao grande n\u00famero de comerciantes. Alguns problemas comuns surgem com a jornada […]<\/p>\n","protected":false},"author":2,"featured_media":818757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[12777,30723,30722,5411,24275,5453],"class_list":["post-818770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-carrinho-de-abandono","tag-comerciantes-de-comrcio-eletrnico","tag-extenso-de-pontos-de-fidelidade","tag-loja-de-comrcio-eletrnico","tag-negcios-de-comrcio-eletrnico","tag-plataformas-de-e-commerce"],"acf":[],"yoast_head":"\n<title>Problemas comuns que toda empresa de com\u00e9rcio eletr\u00f4nico enfrenta - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/problemas-comuns-que-toda-empresa-de-com\u00e9rcio-eletr\u00f4nico-enfrenta\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Problemas comuns que toda empresa de com\u00e9rcio eletr\u00f4nico enfrenta - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Todo neg\u00f3cio online enfrenta altos e baixos antes da jornada de sucesso. 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