{"id":818738,"date":"2022-12-16T06:12:00","date_gmt":"2022-12-16T06:12:00","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=818720\/"},"modified":"2022-12-16T13:01:43","modified_gmt":"2022-12-16T13:01:43","slug":"atualiza%c3%a7%c3%a3o-da-experi%c3%aancia-da-p%c3%a1gina-do-google-os-fatos-que-voc%c3%aa-deve-saber","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/noticia\/atualiza%c3%a7%c3%a3o-da-experi%c3%aancia-da-p%c3%a1gina-do-google-os-fatos-que-voc%c3%aa-deve-saber\/","title":{"rendered":"Atualiza\u00e7\u00e3o da experi\u00eancia da p\u00e1gina do Google: os fatos que voc\u00ea deve saber!!"},"content":{"rendered":"

<\/head>A classifica\u00e7\u00e3o no topo da p\u00e1gina de pesquisa do Google \u00e9 a chave para o sucesso dos neg\u00f3cios online. Pela mesma raz\u00e3o, a otimiza\u00e7\u00e3o de mecanismos de pesquisa est\u00e1 se tornando um dos aspectos mais importantes dos neg\u00f3cios online. Search Engine Optimization \u00e9 uma t\u00e9cnica que ajuda um site a se classificar no topo dos resultados de pesquisa do Google.\ufffdO SEO n\u00e3o apenas traz um enorme tr\u00e1fego org\u00e2nico de clientes para um site, mas tamb\u00e9m melhora o reconhecimento da marca. Embora o SEO seja confi\u00e1vel e usado por quase uma d\u00e9cada, a mania come\u00e7ou durante o per\u00edodo de pandemia de Covid. A verdadeira raz\u00e3o por tr\u00e1s disso \u00e9 por volta de 2021. No per\u00edodo mencionado, a ind\u00fastria de com\u00e9rcio eletr\u00f4nico atingiu seu pico.<\/span><\/p>\n

Em maio de 2021, o Google apresentou a mais recente experi\u00eancia de p\u00e1gina do Google para configurar alguns novos SEO atualiza\u00e7\u00f5es de algoritmo<\/a><\/strong>. Esta atualiza\u00e7\u00e3o recente afetar\u00e1 o SEO de qualquer site, analisando v\u00e1rios fatores. Como a velocidade de carregamento de um site, compatibilidade com dispositivos m\u00f3veis, experi\u00eancia do usu\u00e1rio etc. Assim, no artigo a seguir, discutiremos todos os fatores que afetar\u00e3o seus neg\u00f3cios se voc\u00ea estiver fazendo SEO para sua loja de com\u00e9rcio eletr\u00f4nico online.<\/span><\/p>\n

Pontos vitais considerados na atualiza\u00e7\u00e3o da experi\u00eancia de p\u00e1gina do Google:<\/strong><\/h2>\n

\"Pontos<\/a><\/p>\n

A atualiza\u00e7\u00e3o recente da experi\u00eancia da p\u00e1gina analisar\u00e1 um site online com base nos aspectos mencionados abaixo.<\/span><\/p>\n

HTTPS:<\/h3>\n

Protocolos de transfer\u00eancia de hipertexto Secure \u00e9 considerado um dos protocolos de comunica\u00e7\u00e3o criptografada mais seguros. Embora quase todos os sites usem HTTPS para fins de seguran\u00e7a. Ainda assim, os sites que n\u00e3o est\u00e3o usando HTTPS t\u00eam um downgrade de SEO em compara\u00e7\u00e3o com os que est\u00e3o usando.<\/span><\/p>\n

Otimiza\u00e7\u00e3o para celular:<\/h3>\n

O segundo aspecto que afetar\u00e1 a classifica\u00e7\u00e3o de um site ap\u00f3s a atualiza\u00e7\u00e3o recente do Google ser\u00e1 o facilidade de uso<\/a><\/strong> de um site.\ufffd<\/span>Portanto, se voc\u00ea estiver desenvolvendo seu site de com\u00e9rcio eletr\u00f4nico, considere a compatibilidade com dispositivos m\u00f3veis no topo da lista.\ufffd\ufffd<\/span><\/p>\n

Estabilidade visual:<\/h3>\n

Na atualiza\u00e7\u00e3o do Google Page Experience, outro ponto que vai afetar o SEO do site \u00e9 a estabilidade visual do site. Por exemplo, ao visitar sites, os usu\u00e1rios devem passar o mouse de uma p\u00e1gina para outra de forma conveniente.\ufffd\ufffd<\/span><\/p>\n

Desempenho de carregamento:<\/h3>\n

Agora, os algoritmos de SEO atualizados medir\u00e3o um site no momento do carregamento das p\u00e1ginas do site. De acordo com a atualiza\u00e7\u00e3o da experi\u00eancia da p\u00e1gina do Google, otimiza\u00e7\u00e3o de imagem<\/a><\/strong> e a velocidade de carregamento desempenhar\u00e3o pap\u00e9is importantes na classifica\u00e7\u00e3o nos mecanismos de pesquisa.<\/span><\/p>\n

Diretrizes intersticiais:<\/h3>\n

O ponto seguinte vai cobrir os sites da parte informativa. Por exemplo, para atender aos crit\u00e9rios, o site n\u00e3o deve ter pop-ups desnecess\u00e1rios. Al\u00e9m disso, o usu\u00e1rio deve ter uma interface indicativa adequada para passar o mouse e coletar as informa\u00e7\u00f5es necess\u00e1rias. Embora essas diretrizes tenham sido introduzidas recentemente na atualiza\u00e7\u00e3o da experi\u00eancia da p\u00e1gina do Google, elas afetar\u00e3o a classifica\u00e7\u00e3o de um site de forma eficaz.<\/span><\/p>\n

Por que a atualiza\u00e7\u00e3o da experi\u00eancia de p\u00e1gina do Google afetar\u00e1 seu neg\u00f3cio de com\u00e9rcio eletr\u00f4nico?<\/strong><\/h2>\n

A resposta para a pergunta a seguir \u00e9 bastante simples. A atualiza\u00e7\u00e3o da experi\u00eancia na p\u00e1gina afetar\u00e1 as classifica\u00e7\u00f5es gerais dos pequenos fornecedores, bem como das marcas gigantescas. Como?<\/span><\/p>\n

Os novos algoritmos v\u00e3o considerar a classifica\u00e7\u00e3o de um site com base nos fatores mencionados acima. Assim, agora os pequenos fornecedores n\u00e3o ter\u00e3o que competir com as marcas para garantir sua melhor classifica\u00e7\u00e3o, tendo a experi\u00eancia vital da p\u00e1gina do Google a bordo.<\/span><\/p>\n

Como aproveitar ao m\u00e1ximo a atualiza\u00e7\u00e3o da experi\u00eancia de p\u00e1gina do Google?<\/strong><\/h2>\n

\"Como<\/a><\/p>\n

Mantendo-se no topo da p\u00e1gina de pesquisa do Google<\/a><\/strong> \u00e9 uma das partes mais importantes que afetam o tr\u00e1fego do site. Al\u00e9m disso, especialmente Search Engine Optimization \u00e9 considerado um dos m\u00e9todos mais relevantes para obter tr\u00e1fego org\u00e2nico de clientes e construir uma marca para uma empresa. Portanto, se voc\u00ea deseja aumentar sua classifica\u00e7\u00e3o nos mecanismos de pesquisa, o Google Page Experience Vitals desempenhar\u00e1 um papel importante. Caso voc\u00ea tenha lan\u00e7ado recentemente seu site online, voc\u00ea pode aproveitar as extens\u00f5es de com\u00e9rcio eletr\u00f4nico prontas para uso oferecidas pelo Google.<\/span><\/p>\n

Al\u00e9m disso, para tornar seu site compat\u00edvel com dispositivos m\u00f3veis, voc\u00ea tamb\u00e9m pode lan\u00e7ar seus Progressive Web Apps. Com a ajuda da Knowband Complemento PrestaShop PWA.<\/a><\/strong><\/span><\/p>\n

No fim!<\/strong><\/h2>\n

Ser dono de um neg\u00f3cio online n\u00e3o \u00e9 f\u00e1cil. Juntamente com todos os outros componentes, s\u00e3o necess\u00e1rios desafios para competir com o mercado. Assim, para se manter no jogo, s\u00e3o necess\u00e1rias v\u00e1rias estrat\u00e9gias e novas ideias. Search Engine Optimization \u00e9 uma das melhores maneiras de ficar no topo dos motores de busca e tirar o m\u00e1ximo proveito disso.<\/span><\/p>\n

Al\u00e9m disso, se voc\u00ea \u00e9 um Vendedor PrestaShop<\/a><\/strong>, voc\u00ea tamb\u00e9m pode conferir Complemento PrestaShop SEO Wizard<\/a><\/strong> oferecido pela Knowband.\ufffd<\/span>Em caso de d\u00favidas ou sugest\u00f5es, encontre-nos em support@knowband.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A classifica\u00e7\u00e3o no topo da p\u00e1gina de pesquisa do Google \u00e9 a chave para o sucesso dos neg\u00f3cios online. Pela mesma raz\u00e3o, a otimiza\u00e7\u00e3o de mecanismos de pesquisa est\u00e1 se tornando um dos aspectos mais importantes dos neg\u00f3cios online. Search Engine Optimization \u00e9 uma t\u00e9cnica que ajuda um site a se classificar no topo dos […]<\/p>\n","protected":false},"author":2,"featured_media":818723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3268],"tags":[30672,30670,30647,30673,30671,30650],"class_list":["post-818738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia","tag-aplicativos-da-web-progressivos","tag-assistente-de-seo-da-prestashop","tag-complemento-prestashop-pwa","tag-dados-vitais-da-experincia-na-pgina-do-google","tag-experincia-da-pgina-do-google","tag-protocolos-de-transferencia-de-hipertexto"],"acf":[],"yoast_head":"\nAtualiza\u00e7\u00e3o da experi\u00eancia da p\u00e1gina do Google: os fatos que voc\u00ea deve saber!! - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/noticia\/atualiza\u00e7\u00e3o-da-experi\u00eancia-da-p\u00e1gina-do-google-os-fatos-que-voc\u00ea-deve-saber\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atualiza\u00e7\u00e3o da experi\u00eancia da p\u00e1gina do Google: os fatos que voc\u00ea deve saber!! - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"A classifica\u00e7\u00e3o no topo da p\u00e1gina de pesquisa do Google \u00e9 a chave para o sucesso dos neg\u00f3cios online. 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