{"id":818719,"date":"2022-12-14T11:20:46","date_gmt":"2022-12-14T11:20:46","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=818701\/"},"modified":"2022-12-14T11:24:13","modified_gmt":"2022-12-14T11:24:13","slug":"id%c3%a9ias-criativas-para-conquistar-a-fidelidade-do-cliente-para-o-seu-neg%c3%b3cio-de-com%c3%a9rcio-eletr%c3%b4nico","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/id%c3%a9ias-criativas-para-conquistar-a-fidelidade-do-cliente-para-o-seu-neg%c3%b3cio-de-com%c3%a9rcio-eletr%c3%b4nico\/","title":{"rendered":"Id\u00e9ias criativas para conquistar a fidelidade do cliente para o seu neg\u00f3cio de com\u00e9rcio eletr\u00f4nico!!"},"content":{"rendered":"

<\/head>Os programas de fidelidade do cliente desempenham um papel importante no sucesso de um neg\u00f3cio online. O programa de fidelidade n\u00e3o apenas aumenta a fidelidade do cliente, mas tamb\u00e9m os incentiva a fazer novos pedidos. Mesmo os principais players de neg\u00f3cios online, como Amazon e Walmart, usam programas de fidelidade do cliente. Para envolver seus clientes com as plataformas. O programa de fidelidade vem em v\u00e1rios tipos. Por exemplo, como administrador de uma loja de com\u00e9rcio eletr\u00f4nico, voc\u00ea pode fornecer aos seus clientes m\u00f3dulos de refer\u00eancia e ganhos, op\u00e7\u00f5es de cart\u00e3o presente<\/a><\/strong>, programas de fidelidade para cada pedido, etc.<\/span><\/p>\n

<\/iframe> \n<\/span>Assim, no artigo a seguir, vamos dar uma olhada em algumas das ideias mais criativas que ajudam um <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/ecommerce-tips-tricks-ensure-fast-growth\/\">neg\u00f3cio de com\u00e9rcio eletr\u00f4nico crescer<\/a><\/strong>. Mas antes de discutir as ideias para programas de fidelidade do cliente, \u00e9 importante entender por que a fidelidade do cliente \u00e9 crucial para uma empresa.<\/span><\/p>\n<h2>Import\u00e2ncia dos Programas de Fideliza\u00e7\u00e3o de Clientes!<\/strong><\/h2>\n<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Importance-of.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818705 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Importance-of.png\" alt=\"Import\u00e2ncia dos Programas de Fideliza\u00e7\u00e3o de Clientes!\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Importance-of.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Importance-of-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\nNa era moderna do com\u00e9rcio eletr\u00f4nico, os clientes d\u00e3o prefer\u00eancia \u00e0s plataformas que oferecem algo em troca das compras. Assim, torna-se muito importante para uma empresa atender \u00e0s necessidades dos clientes. E forne\u00e7a-lhes recompensas ou algo especial como eles.<\/span> \n<\/span>Al\u00e9m disso, os programas de fideliza\u00e7\u00e3o de clientes n\u00e3o s\u00e3o apenas ben\u00e9ficos para os clientes, mas tamb\u00e9m oferecem v\u00e1rias vantagens para as empresas. Por exemplo, se voc\u00ea estiver fornecendo um programa de pontos de fidelidade para os clientes. Ent\u00e3o as chances de seu retorno se tornar\u00e3o muito maiores.<\/span> \n<\/span>Assim, ter programas atraentes de fideliza\u00e7\u00e3o de clientes n\u00e3o \u00e9 apenas importante, mas tamb\u00e9m uma necessidade moderna da ind\u00fastria de compras online.<\/span><\/p>\n<h2>Quais s\u00e3o as ideias criativas do programa de fidelidade do cliente para uma empresa?<\/strong><\/h2>\n<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/What-are-the-Creative-Customer-Loyalty.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818704 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/What-are-the-Creative-Customer-Loyalty.png\" alt=\"Quais s\u00e3o as ideias criativas do programa de fidelidade do cliente para uma empresa?\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/What-are-the-Creative-Customer-Loyalty.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/What-are-the-Creative-Customer-Loyalty-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3>Refer\u00eancia e Ganhe<\/strong><\/h3>\nEntre todos os outros programas de fideliza\u00e7\u00e3o de clientes, a refer\u00eancia e o ganho est\u00e3o no topo da lista. Porque o programa de indica\u00e7\u00e3o e ganho n\u00e3o apenas ajuda as empresas a manter seus clientes engajados. Mas tamb\u00e9m ajuda as empresas a identificar novos leads. Por exemplo, como uma empresa PrestaShop on-line, voc\u00ea pode fornecer c\u00f3digos de desconto a seus clientes em troca da indica\u00e7\u00e3o de seus produtos a outros usu\u00e1rios. Al\u00e9m disso, voc\u00ea tamb\u00e9m pode fornecer pontos para cada indica\u00e7\u00e3o que os clientes fizerem. Os clientes posteriores podem usar o mesmo para obter descontos em seus pedidos.<\/span><\/p>\n Confira o <a href=\"https:\/\/www.knowband.com\/prestashop-affiliate-and-referral-program\">Complemento de refer\u00eancia e ganho da PrestaShop<\/a><\/strong> por exemplo.<\/span><\/p>\n<h3>Giro gamificado e pop-ups de vit\u00f3ria<\/strong> \n<\/span><\/h3>\nDescontos e recompensas s\u00e3o as partes favoritas dos clientes em toda a experi\u00eancia de compra. No entanto, ao apresentar os c\u00f3digos de cupom aos visitantes, \u00e9 importante escolher o momento certo para mostrar os descontos.\ufffd<\/span>Da mesma forma, voc\u00ea pode exibir o c\u00f3digo do cupom em v\u00e1rios lugares, como na p\u00e1gina do carrinho, na p\u00e1gina de checkout e at\u00e9 na p\u00e1gina inicial. Por outro lado, a outra forma de presentear os clientes com c\u00f3digos de cupom s\u00e3o os pop-ups Spin and Win Gamified. Na op\u00e7\u00e3o a seguir, assim que o cliente visita o site, um lucrativo pop-up Spin and Win aparece na frente dele.<\/span><\/p>\n<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Spin-Win-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-818707\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Spin-Win-1.jpg\" alt=\"spin-win por Knowband\" width=\"1200\" height=\"1369\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Spin-Win-1.jpg 1200w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Spin-Win-1-263x300.jpg 263w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Spin-Win-1-768x876.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Spin-Win-1-898x1024.jpg 898w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a> \n<\/span>Al\u00e9m disso, ao inserir seu nome e endere\u00e7o de e-mail, os clientes podem girar a roda e ganhar grandes descontos.<\/span> \n<\/span>Al\u00e9m disso, o m\u00f3dulo Spin and Win do PrestaShop oferece aos administradores a op\u00e7\u00e3o de escolher a gravidade de cada resultado.<\/span> \n<\/span>Assim, ao utilizar o <a href=\"https:\/\/www.knowband.com\/prestashop-spin-and-win\">Banda de conhecimento PrestaShop spin and win addon<\/a><\/strong>. Como vendedor, voc\u00ea n\u00e3o pode apenas fornecer um pop-up gamificado no front-end da sua loja. Mas tamb\u00e9m, voc\u00ea pode obter os endere\u00e7os de e-mail dos clientes e, posteriormente, us\u00e1-los para marketing.<\/span><\/p>\n<h3>Pontos de fidelidade para cada a\u00e7\u00e3o:<\/strong><\/h3>\nDesde visitar um site pela primeira vez at\u00e9 concluir pedidos, sempre deve haver pontos de recompensa para todas as a\u00e7\u00f5es que os clientes realizam. Por exemplo, pontos de recompensa por se inscrever, concluir o primeiro pedido no site, recompensa por deixar uma avalia\u00e7\u00e3o positiva.<\/span><\/p>\n<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Gift-card-manager-testimonial.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-818708\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Gift-card-manager-testimonial.png\" alt=\"depoimento do gerente do vale-presente\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Gift-card-manager-testimonial.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Gift-card-manager-testimonial-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\nRecompensar os clientes por v\u00e1rias a\u00e7\u00f5es n\u00e3o apenas os encoraja a se envolver com os sites de com\u00e9rcio eletr\u00f4nico. Mas tamb\u00e9m ajuda as empresas a ganhar a confian\u00e7a do cliente. Por exemplo, se voc\u00ea \u00e9 administrador de uma loja de com\u00e9rcio eletr\u00f4nico PrestaShop ou OpenCart, tamb\u00e9m pode conferir <a href=\"https:\/\/www.knowband.com\/prestashop-loyalty-points\">Programa de Pontos de Fidelidade da Knowband <\/a><\/strong>Plugar. Com a ajuda do m\u00f3dulo Knowband, Loyalty Points voc\u00ea n\u00e3o s\u00f3 pode permitir que seus clientes ganhem pontos com base em suas atividades. Mas tamb\u00e9m tem uma op\u00e7\u00e3o no administrador para definir o valor de cada ponto.<\/p>\n<h2 class=\"alignnone\" title=\"Gift Card Manager\">No fim,<\/strong><\/h2>\nDe acordo com os relat\u00f3rios, os neg\u00f3cios online perdem mais de 70% dos clientes iniciantes ap\u00f3s um determinado per\u00edodo. Assim, como atrair novos clientes para o site \u00e9 importante, transformar clientes novos em clientes regulares tamb\u00e9m \u00e9 importante.\ufffd<\/span>Al\u00e9m disso, caso tenha sugest\u00f5es e d\u00favidas sobre os M\u00f3dulos do Programa de Fidelidade, voc\u00ea sempre pode nos encontrar em support@knowband.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Os programas de fidelidade do cliente desempenham um papel importante no sucesso de um neg\u00f3cio online. O programa de fidelidade n\u00e3o apenas aumenta a fidelidade do cliente, mas tamb\u00e9m os incentiva a fazer novos pedidos. Mesmo os principais players de neg\u00f3cios online, como Amazon e Walmart, usam programas de fidelidade do cliente. Para envolver seus […]<\/p>\n","protected":false},"author":2,"featured_media":818703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[30634,17449,30631,30632,30633,30635],"class_list":["post-818719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-descontos-e-recompensas","tag-fidelizao-de-clientes","tag-mdulo-girar-e-ganhar","tag-mdulos-do-programa-de-fidelidade","tag-pontos-de-recompensa","tag-programa-de-indicao-e-ganho"],"acf":[],"yoast_head":"\n<title>Id\u00e9ias criativas para conquistar a fidelidade do cliente para o seu neg\u00f3cio de com\u00e9rcio eletr\u00f4nico!! - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/id\u00e9ias-criativas-para-conquistar-a-fidelidade-do-cliente-para-o-seu-neg\u00f3cio-de-com\u00e9rcio-eletr\u00f4nico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Id\u00e9ias criativas para conquistar a fidelidade do cliente para o seu neg\u00f3cio de com\u00e9rcio eletr\u00f4nico!! - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Os programas de fidelidade do cliente desempenham um papel importante no sucesso de um neg\u00f3cio online. O programa de fidelidade n\u00e3o apenas aumenta a fidelidade do cliente, mas tamb\u00e9m os incentiva a fazer novos pedidos. Mesmo os principais players de neg\u00f3cios online, como Amazon e Walmart, usam programas de fidelidade do cliente. 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Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" 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