{"id":818568,"date":"2022-11-23T06:00:43","date_gmt":"2022-11-23T06:00:43","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=818551\/"},"modified":"2022-11-23T06:01:21","modified_gmt":"2022-11-23T06:01:21","slug":"como-configurar-o-ga4-google-analytics-4-com-shopify-store","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/como-configurar-o-ga4-google-analytics-4-com-shopify-store\/","title":{"rendered":"Como configurar o GA4 – Google Analytics 4 com Shopify Store?"},"content":{"rendered":"

<\/head>O Google anunciou recentemente que o amado Google Analytics <\/a><\/strong>vers\u00e3o Universal Analytics n\u00e3o estar\u00e1 mais em servi\u00e7o em junho de 2023. Al\u00e9m disso, os amantes da UA est\u00e3o achando a not\u00edcia chocante quando o Google compartilhou uma atualiza\u00e7\u00e3o. Como voc\u00ea n\u00e3o poder\u00e1 transferir seus dados do Universal Analytics para o Google Analytics vers\u00e3o 4.\ufffdAssim, torna-se necess\u00e1rio entender o fluxo de trabalho do GA4 de forma priorit\u00e1ria e come\u00e7ar a coletar novos dados para o seu neg\u00f3cio. Embora o GA4 seja considerado uma grande atualiza\u00e7\u00e3o pelo Google, a quest\u00e3o \u00e9 quais s\u00e3o os novos recursos que voc\u00ea encontrar\u00e1 no GA4?<\/span><\/p>\n

Assim, no artigo abaixo mencionado, tentamos encobrir a batalha GA4 x UA, bem como o guia passo a passo para conectar o GA4 \u00e0 sua loja Shopify. Vamos come\u00e7ar com o<\/span> vantagens do GA4 sobre o Google Universal Analytics.<\/p>\n

Vantagens do GA4 sobre o Google Universal Analytics<\/b><\/h2>\n

\"vantagens<\/p>\n

Diferen\u00e7a de interface:<\/h3>\n

Se voc\u00ea estiver familiarizado com o GA3 (Universal Analytics), poder\u00e1 notar v\u00e1rias modifica\u00e7\u00f5es na interface do GA4. A maioria das op\u00e7\u00f5es foi substitu\u00edda ou removida na atualiza\u00e7\u00e3o mais recente do Google Analytics.\"ga4-interface-event\"<\/a><\/p>\n

Al\u00e9m disso, em Google Analytics vers\u00e3o 4<\/a><\/strong> os relat\u00f3rios s\u00e3o gerados somente quando voc\u00ea define um evento de rastreamento<\/a><\/strong> para o mesmo. Outro motivo para a diferen\u00e7a de interface e relat\u00f3rio do UA \u00e9 que o GA4 \u00e9 desenvolvido no Firebase Analytics.<\/span><\/p>\n

Configura\u00e7\u00e3o do fluxo de dados:<\/h3>\n

Uma das principais diferen\u00e7as que diferenciam o GA4 da vers\u00e3o do Universal Analytics \u00e9 que os usu\u00e1rios n\u00e3o ter\u00e3o a op\u00e7\u00e3o de criar as visualiza\u00e7\u00f5es na vers\u00e3o 4 do Google Analytics.<\/span><\/p>\n

Onde na vers\u00e3o atual GA3, os usu\u00e1rios do Analytics t\u00eam a op\u00e7\u00e3o de criar visualiza\u00e7\u00f5es para analisar o comportamento do cliente.<\/span><\/p>\n

Al\u00e9m disso, um dos principais recursos que o Google adicionou na atualiza\u00e7\u00e3o do GA4 \u00e9 que agora voc\u00ea poder\u00e1 criar fluxos de dados em seus aplicativos e sites.\ufffd<\/span><\/p>\n

Acompanhamento de eventos:<\/strong><\/h3>\n

No caso do rastreamento de eventos, o Google Analytics 4 oferece mais flexibilidade do que o Universal Analytics. J\u00e1 nas vers\u00f5es do GA3, os usu\u00e1rios tinham a op\u00e7\u00e3o de criar eventos no formato categoria-a\u00e7\u00f5es-r\u00f3tulo-valor.<\/span><\/p>\n

Por outro lado, na atualiza\u00e7\u00e3o recente, os usu\u00e1rios do GA4 poder\u00e3o criar eventos apenas com nomes e par\u00e2metros de eventos.\ufffd<\/span><\/p>\n

Interface de evento do GA4:<\/strong><\/h2>\n

\"ga4-event-interface\"<\/a><\/p>\n

Tb, Google Analytics<\/a><\/strong> fornece op\u00e7\u00f5es para rastrear coletas autom\u00e1ticas, eventos de medi\u00e7\u00e3o aprimorados, eventos recomendados e eventos personalizados. Al\u00e9m disso, se voc\u00ea quiser verificar o evento de medi\u00e7\u00e3o coletado e aprimorado automaticamente, nem precisar\u00e1 tocar em seus c\u00f3digos. Como os seguintes detalhes s\u00e3o buscados automaticamente.<\/span><\/p>\n

A \u00fanica condi\u00e7\u00e3o que requer estar presente para o funcionamento \u00e9 que voc\u00ea deve ter instalado gtag.js implementado a partir do Gerenciador de tags do Google ou diretamente. <\/span>Estes s\u00e3o alguns <\/span>das diferen\u00e7as que voc\u00ea percebe na vers\u00e3o GA4. Al\u00e9m disso, considera-se que os usu\u00e1rios encontrar\u00e3o novos fluxos de dados e usabilidade com a ajuda da vers\u00e3o GA4.<\/span><\/p>\n

Nosso pr\u00f3ximo ponto de discuss\u00e3o trata de como integrar o GA4 ao Shopify. Antes de iniciar a integra\u00e7\u00e3o, h\u00e1 alguns pontos a serem considerados. Por exemplo, todo o seu processo de integra\u00e7\u00e3o depender\u00e1 da vers\u00e3o do Shopify que voc\u00ea est\u00e1 usando.<\/span><\/p>\n

Por exemplo, os vendedores do Shopify Plus t\u00eam a op\u00e7\u00e3o de incluir o Google Tag Manager em todas as p\u00e1ginas do site. Incluindo a p\u00e1gina de checkout do site. Por outro lado, se voc\u00ea n\u00e3o estiver usando a vers\u00e3o Shopify Plus, poder\u00e1 adicionar o c\u00f3digo de rastreamento em todas as p\u00e1ginas, exceto na p\u00e1gina de checkout do site.<\/span><\/p>\n

Portanto, para integrar o Google Analytics 4 \u00e0 sua loja online padr\u00e3o do Shopify, voc\u00ea precisar\u00e1 seguir as etapas mencionadas abaixo.<\/span><\/p>\n

– <\/span>Cole o c\u00f3digo de rastreamento no theme.liquid:<\/span><\/h3>\n

Para a etapa inicial, v\u00e1 at\u00e9 a loja online. Em todas as op\u00e7\u00f5es que aparecerem, escolha Temas. L\u00e1 voc\u00ea encontrar\u00e1 os temas. Arquivo l\u00edquido. Tudo o que voc\u00ea precisa fazer \u00e9 colar seu c\u00f3digo de rastreamento entre as tags de cabe\u00e7alho. Al\u00e9m disso, voc\u00ea precisar\u00e1 alterar as inst\u00e2ncias G-Example com seu ID de medi\u00e7\u00e3o (encontre o mesmo no fluxo de dados do GA4).<\/span><\/p>\n

\"step-1-integrating-google-analytics-4-with-your-standard-shopify-online-shop\"<\/a><\/p>\n

– <\/span>Adicione o c\u00f3digo \u00e0 sua p\u00e1gina de confirma\u00e7\u00e3o de pedido:<\/span><\/h3>\n

Depois de terminar o primeiro passo, a\u00ed vem o pr\u00f3ximo. Para a etapa seguinte, voc\u00ea ter\u00e1 que visitar o caminho abaixo em sua loja Shopify. Configura\u00e7\u00e3o>>Checkout>>P\u00e1gina de status do pedido>>Scripts adicionais.<\/span><\/p>\n

\"step-2-integrating-google-analytics-4-with-your-standard-shopify-online-shop\"<\/a><\/p>\n

Passo 3<\/span>: Remover Shopify como refer\u00eancia no GA4:<\/span><\/h3>\n

Depois de seguir o primeiro e o segundo passos, voc\u00ea encontrar\u00e1 o trabalho conclu\u00eddo. Al\u00e9m disso, se voc\u00ea n\u00e3o quiser mostrar as p\u00e1ginas de checkout da Shopify como uma refer\u00eancia em seus relat\u00f3rios, ser\u00e1 necess\u00e1rio desativ\u00e1-las.<\/span><\/p>\n

Para a op\u00e7\u00e3o a seguir, voc\u00ea precisar\u00e1 de uma visita do GA4. No painel do Google Analytics 4. V\u00e1 at\u00e9 o fluxo de dados >> Mais configura\u00e7\u00f5es de marca\u00e7\u00e3o >> Listar refer\u00eancias indesejadas.<\/span><\/p>\n

Na p\u00e1gina exibida, tudo o que voc\u00ea precisa fazer \u00e9 inserir myshopify.com.<\/span><\/p>\n

No fim,<\/span><\/h2>\n

Ao adicionar o GA4 ao seu site com a ajuda do c\u00f3digo compartilhado acima, voc\u00ea ter\u00e1 que alterar a palavra-chave G-EXAMPLE com seu ID de medi\u00e7\u00e3o. Al\u00e9m disso, se voc\u00ea estiver usando o UA em seu site e planeja mudar para o GA4, o presente \u00e9 o momento certo.<\/span><\/p>\n

N\u00e3o apenas porque os servi\u00e7os s\u00e3o menos complicados, mas tamb\u00e9m porque voc\u00ea n\u00e3o poder\u00e1 transferir seus dados UA para o GA4.\ufffd<\/span>Al\u00e9m disso, se voc\u00ea quiser que cuidemos do processo, envie-nos um e-mail para nosso equipe da banda de conhecimento<\/a><\/strong> em support@knowband.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

O Google anunciou recentemente que o amado Google Analytics vers\u00e3o Universal Analytics n\u00e3o estar\u00e1 mais em servi\u00e7o em junho de 2023. Al\u00e9m disso, os amantes da UA est\u00e3o achando a not\u00edcia chocante quando o Google compartilhou uma atualiza\u00e7\u00e3o. Como voc\u00ea n\u00e3o poder\u00e1 transferir seus dados do Universal Analytics para o Google Analytics vers\u00e3o 4.\ufffdAssim, torna-se […]<\/p>\n","protected":false},"author":2,"featured_media":818559,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[30386,30423,30387,30395,30420,30421,30419,30422],"class_list":["post-818568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-ga4","tag-ga4-x-ua","tag-google-analytics-4","tag-google-analytics-universal","tag-google-analytics-verso-4","tag-google-tag-gerente","tag-id-de-medio","tag-verso-ga4"],"acf":[],"yoast_head":"\nComo configurar o GA4 - Google Analytics 4 com Shopify Store? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/como-configurar-o-ga4-google-analytics-4-com-shopify-store\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como configurar o GA4 - Google Analytics 4 com Shopify Store? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"O Google anunciou recentemente que o amado Google Analytics vers\u00e3o Universal Analytics n\u00e3o estar\u00e1 mais em servi\u00e7o em junho de 2023. 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