{"id":818358,"date":"2022-10-17T08:45:57","date_gmt":"2022-10-17T08:45:57","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=818346\/"},"modified":"2022-10-17T08:45:57","modified_gmt":"2022-10-17T08:45:57","slug":"quais-prepara%c3%a7%c3%b5es-uma-loja-de-com%c3%a9rcio-eletr%c3%b4nico-precisa-para-a-venda-da-black-friday","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/quais-prepara%c3%a7%c3%b5es-uma-loja-de-com%c3%a9rcio-eletr%c3%b4nico-precisa-para-a-venda-da-black-friday\/","title":{"rendered":"Quais prepara\u00e7\u00f5es uma loja de com\u00e9rcio eletr\u00f4nico precisa para a venda da Black Friday?"},"content":{"rendered":"

<\/head>As compras da Black Friday come\u00e7am ap\u00f3s a sexta-feira que vem ap\u00f3s o Dia de A\u00e7\u00e3o de Gra\u00e7as. Ele marca o in\u00edcio da temporada de compras de feriado<\/a><\/strong> e \u00e9 o melhor momento para as empresas de com\u00e9rcio eletr\u00f4nico obterem lucros. A venda da Black Friday traz uma oportunidade para as empresas on-line terem vendas massivas e aumentar sua base de clientes. A introdu\u00e7\u00e3o de ofertas para a venda da Black Friday ocorre antes da chegada do dia de A\u00e7\u00e3o de Gra\u00e7as e dos dias seguintes.<\/p>\n

N\u00e3o h\u00e1 garantia sobre as estat\u00edsticas de vendas para o venda Black Friday<\/a><\/strong>. No entanto, uma coisa \u00e9 certa: os clientes est\u00e3o cada vez mais online para encontrar as melhores ofertas da Black Friday. Algumas estat\u00edsticas da venda da Black Friday est\u00e3o abaixo:<\/span><\/p>\n

<\/iframe><\/p>\n<p><a href=\"https:\/\/spendmenot.com\/blog\/black-friday-sales-statistics\/\"><b>Estat\u00edsticas<\/b><\/a> <b>da sexta-feira negra<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">88 milh\u00f5es de americanos fizeram compras online na Black Friday em 2021.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O tr\u00e1fego nas lojas cresceu quase 19% no ano passado.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Um recorde de US$ 8.9 bilh\u00f5es foi estabelecido para compras online na Black Friday.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As ofertas da Black Friday apresentaram 24% em m\u00e9dia de descontos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2021 viu um aumento nos valores m\u00e9dios de pedidos de 9%.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O uso do telefone celular \u00e9 de quase 43% nas compras da Black Friday.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os maiores gastadores eram os jovens.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nas vendas da Black Friday em 2021, cerca de 29% das mulheres planejavam fazer compras.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Para todas as melhores ofertas da Black Friday online, a Amazon foi respons\u00e1vel por 17.7%.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Durante o evento de compras, um adulto normalmente gasta US$ 430.<\/span><\/li>\n<\/ul>\n<h2><b>Dicas para preparar sua loja de com\u00e9rcio eletr\u00f4nico para a Black Friday Sale<\/b><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Tips-to-Get-Your-Ecommerce.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818349 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Tips-to-Get-Your-Ecommerce.png\" alt=\"Dicas para preparar sua loja de com\u00e9rcio eletr\u00f4nico para a Black Friday Sale\" width=\"800\" height=\"615\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Tips-to-Get-Your-Ecommerce.png 800w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Tips-to-Get-Your-Ecommerce-300x231.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Tips-to-Get-Your-Ecommerce-768x590.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3><b>Oferecendo v\u00e1rios m\u00e9todos de pagamento<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Para que um grupo de clientes mais amplo pague, a loja online deve oferecer v\u00e1rios m\u00e9todos de pagamento. O pagamento deve ser f\u00e1cil e simplificado durante as compras da Black Friday para os clientes. Al\u00e9m disso, a p\u00e1gina de checkout precisa ser precisa e deve ter menos campos de informa\u00e7\u00f5es importantes. Al\u00e9m disso, os clientes saem da p\u00e1gina de checkout \u00e0s vezes se o processo de checkout for longo e demorado. Os clientes tamb\u00e9m saem do site se n\u00e3o puderem pagar usando seus m\u00e9todos de pagamento preferidos.<\/span><\/p>\n<h4><b>Nossa Sugest\u00e3o:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Use <strong><a href=\"https:\/\/www.knowband.com\/prestashop-one-page-supercheckout\">Check-out de uma p\u00e1gina da Knowband<\/a><\/strong> pois suporta o n\u00famero m\u00e1ximo de m\u00e9todos de pagamento. Al\u00e9m disso, ele agiliza o pagamento e as compras na Black Friday ocorrer\u00e3o sem problemas se um cliente usar esse m\u00f3dulo em seu funil de checkout. Al\u00e9m disso, usando este m\u00f3dulo de checkout em uma \u00fanica etapa, o processo de checkout se torna r\u00e1pido. Usando o checkout padr\u00e3o, o cliente leva mais de dois minutos para finalizar o pagamento ap\u00f3s o pagamento. Embora use o plug-in de checkout r\u00e1pido durante a venda da Black Friday, leva menos de um minuto para fazer o checkout.<\/span><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/OPC-feedback.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-818308\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/OPC-feedback.png\" alt=\"Testemunho de checkout de uma p\u00e1gina\" width=\"800\" height=\"1242\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/OPC-feedback.png 800w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/OPC-feedback-193x300.png 193w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/OPC-feedback-768x1192.png 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/OPC-feedback-660x1024.png 660w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3><b>Cumprimento das Expectativas de Entrega dos Clientes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Para os clientes, \u00e9 muito importante que eles estejam recebendo a entrega no momento que desejam. Durante as compras da Black Friday, \u00e9 \u00f3bvio que grandes grupos de clientes surgir\u00e3o com diferentes necessidades de entrega. Al\u00e9m disso, se voc\u00ea atender \u00e0 demanda dos clientes, sua empresa on-line poder\u00e1 reter esses clientes permanentemente. O cliente deseja comprar o produto assim que estiver dispon\u00edvel durante a promo\u00e7\u00e3o da Black Friday.<\/span><\/p>\n<h4><b>Nossa Sugest\u00e3o:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Banda de conhecimento <strong><a href=\"https:\/\/www.knowband.com\/prestashop-preferred-delivery-time\">M\u00f3dulo de tempo de entrega preferencial <\/a><\/strong>pode adicionar at\u00e9 as melhores ofertas da Black Friday online em sua loja. Usando o m\u00f3dulo de entrega de intervalo de tempo, o cliente poder\u00e1 definir a data e hora de entrega na p\u00e1gina de checkout. O in\u00edcio e o fim do prazo de entrega s\u00e3o definidos usando este m\u00f3dulo. O plug-in aumenta as chances de aumentar as vendas durante as compras da Black Friday, pois aprimora a experi\u00eancia de compra do cliente. A extens\u00e3o de data e hora de entrega do pedido \u00e9 \u00fatil porque permite a personaliza\u00e7\u00e3o do e-mail de entrega preferencial.<\/span><\/p>\n<h3><b>Incluindo aplicativos m\u00f3veis para as melhores ofertas da Black Friday<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Com a expans\u00e3o dos neg\u00f3cios de com\u00e9rcio eletr\u00f4nico em todo o mundo, os aplicativos m\u00f3veis tornaram-se necess\u00e1rios durante os per\u00edodos de altas vendas. Durante <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/black-friday-and-cyber-monday-throw-back-lessons-you-can-learn-from-2016\/\">Vendas da Black Friday<\/a><\/strong>, \u00e9 mais conveniente para os clientes fazerem compras on-line usando seus dispositivos m\u00f3veis. Nas compras da Black Friday do ano passado, aproximadamente 70% do total de compras online ocorreram por meio de dispositivos m\u00f3veis.<\/span><\/p>\n<h4><b>Nossa Sugest\u00e3o:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Esta <strong><a href=\"https:\/\/www.knowband.com\/page\/en\/mobile-app-builder\">Criador de aplicativos m\u00f3veis de banda de conhecimento<\/a><\/strong> \u00e9 uma excelente op\u00e7\u00e3o para expandir a base de clientes da sua empresa durante a Black Friday. O site que o cliente possui deve ser responsivo para dispositivos m\u00f3veis, e esse deve ser o primeiro passo para trazer sua empresa para os aplicativos. Os clientes preferem aplicativos m\u00f3veis porque s\u00e3o facilmente acess\u00edveis e as ofertas e recursos neles aprimoram a experi\u00eancia do cliente. Al\u00e9m disso, a navega\u00e7\u00e3o e a interface s\u00e3o muito melhores do que em um site para aplicativos m\u00f3veis. As melhores ofertas online da Black Friday s\u00e3o mais f\u00e1ceis atrav\u00e9s de aplicativos m\u00f3veis. A propor\u00e7\u00e3o de compras de sites e aplicativos indica que os criadores de aplicativos m\u00f3veis da Knowband podem trazer lucros para as empresas.<\/span><\/p>\n<h3><b>Coment\u00e1rios aumentam o lucro da Black Friday Sale<\/b><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Reviews-boost-the-Black-Friday-Sale-profit.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-818350\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Reviews-boost-the-Black-Friday-Sale-profit.png\" alt=\"coment\u00e1rios-aumentar-o-lucro-venda-sexta-feira negra\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Reviews-boost-the-Black-Friday-Sale-profit.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Reviews-boost-the-Black-Friday-Sale-profit-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Os clientes v\u00e3o para a se\u00e7\u00e3o de revis\u00e3o antes de comprar o produto. A onda de compras da Black Friday traz um enorme tr\u00e1fego de clientes para o site. Embora sua convers\u00e3o n\u00e3o seja garantida, a menos que os clientes estejam satisfeitos com o produto. A introdu\u00e7\u00e3o das ofertas da Black Friday acontece no site, mas se houver necessidade de uma avalia\u00e7\u00e3o dos produtos, se clientes satisfeitos deixarem avalia\u00e7\u00f5es, isso ter\u00e1 um impacto positivo na venda do produto. Se o cliente estiver satisfeito com as ofertas e produtos da Black Friday e depois os mencionar nas avalia\u00e7\u00f5es, a venda certamente aumentar\u00e1.<\/span><\/p>\n<h4><b>Nossa Sugest\u00e3o:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Use nosso m\u00f3dulo de lembretes e incentivos de revis\u00e3o de produtos para atrair clientes para oferecer incentivos. Os lucros da venda da Black Friday chegar\u00e3o \u00e0s alturas se o uso do m\u00f3dulo de lembrete de revis\u00e3o for eficiente. O cliente recebe incentivos por suas avalia\u00e7\u00f5es, o que, por sua vez, ajudar\u00e1 na promo\u00e7\u00e3o online das melhores ofertas da Black Friday. O administrador pode monitorar as avalia\u00e7\u00f5es recebidas e enviar lembretes aos clientes usando este gerenciador de avalia\u00e7\u00f5es e classifica\u00e7\u00f5es.<\/span><\/p>\n<h2><b>No final<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Na Knowband, ajudamos nossos clientes a atingir seus objetivos. Ajudamos com plugins de com\u00e9rcio eletr\u00f4nico. Nossos m\u00f3dulos s\u00e3o muito \u00fateis em \u00e9pocas altas, como a promo\u00e7\u00e3o da Black Friday. Por favor, entre em contato conosco em <\/span><span style=\"font-weight: 400;\">support@knowband.com<\/span><span style=\"font-weight: 400;\"> para assist\u00eancia em rela\u00e7\u00e3o aos nossos m\u00f3dulos. Tamb\u00e9m fornecemos desenvolvimento personalizado, dependendo das necessidades do seu neg\u00f3cio. Por favor, deixe-nos saber se voc\u00ea tiver quaisquer preocupa\u00e7\u00f5es ou problemas em rela\u00e7\u00e3o ao mesmo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As compras da Black Friday come\u00e7am ap\u00f3s a sexta-feira que vem ap\u00f3s o Dia de A\u00e7\u00e3o de Gra\u00e7as. Ele marca o in\u00edcio da temporada de compras de feriado e \u00e9 o melhor momento para as empresas de com\u00e9rcio eletr\u00f4nico obterem lucros. A venda da Black Friday traz uma oportunidade para as empresas on-line terem vendas […]<\/p>\n","protected":false},"author":2,"featured_media":818348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[30106,30107,30105,30104],"class_list":["post-818358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-compras-de-sexta-feira-negra","tag-melhores-ofertas-de-sexta-feira-negra","tag-sexta-feira-negra-ofertas","tag-venda-black-friday"],"acf":[],"yoast_head":"\n<title>Quais prepara\u00e7\u00f5es uma loja de com\u00e9rcio eletr\u00f4nico precisa para a venda da Black Friday? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/quais-prepara\u00e7\u00f5es-uma-loja-de-com\u00e9rcio-eletr\u00f4nico-precisa-para-a-venda-da-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quais prepara\u00e7\u00f5es uma loja de com\u00e9rcio eletr\u00f4nico precisa para a venda da Black Friday? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"As compras da Black Friday come\u00e7am ap\u00f3s a sexta-feira que vem ap\u00f3s o Dia de A\u00e7\u00e3o de Gra\u00e7as. 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