{"id":818338,"date":"2022-10-12T05:06:44","date_gmt":"2022-10-12T05:06:44","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=818301\/"},"modified":"2022-10-12T05:07:47","modified_gmt":"2022-10-12T05:07:47","slug":"otimize-o-processo-de-checkout-para-reduzir-a-taxa-de-abandono-do-carrinho","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimize-o-processo-de-checkout-para-reduzir-a-taxa-de-abandono-do-carrinho\/","title":{"rendered":"Otimize o processo de checkout para reduzir a taxa de abandono do carrinho"},"content":{"rendered":"

<\/head>A lei n\u00e3o escrita do com\u00e9rcio eletr\u00f4nico \u00e9 que cada passo extra durante o checkout reduz a possibilidade de compra. O monitoramento da taxa de abandono de carrinho mostra que essa suposi\u00e7\u00e3o \u00e9 l\u00f3gica. Um grande n\u00famero de pessoas abandonar o carrinho no checkout<\/a><\/strong> tela, o que resulta em uma perda consider\u00e1vel. Para reduzir as perdas, os varejistas online est\u00e3o procurando maneiras de reduzir o caminho do cliente no procedimento de checkout. Uma nova alternativa que as empresas de com\u00e9rcio eletr\u00f4nico usam para simplificar o checkout \u00e9 checkout de uma p\u00e1gina.<\/a><\/strong>
\n<\/iframe><br \/>\nComo o nome sugere, um check-out de uma etapa mostrar\u00e1 todos os componentes necess\u00e1rios em uma p\u00e1gina durante o check-out. Todas as informa\u00e7\u00f5es, como formas de pagamento e entrega, endere\u00e7os de cobran\u00e7a e envio, etc, est\u00e3o presentes nesta tela. O m\u00e9todo de checkout em uma \u00fanica etapa reduz o abandono do carrinho, pois os clientes preenchem todos os campos obrigat\u00f3rios em uma p\u00e1gina.<\/p>\n<h2><strong>A import\u00e2ncia do checkout de uma p\u00e1gina<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/The-Importance-Of-One-Page-Checkout.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818309 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/The-Importance-Of-One-Page-Checkout.png\" alt=\"A-import\u00e2ncia-de-uma-p\u00e1gina-checkout\" width=\"760\" height=\"335\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/The-Importance-Of-One-Page-Checkout.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/The-Importance-Of-One-Page-Checkout-300x132.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Um checkout em uma etapa pode facilitar o uso de uma plataforma de com\u00e9rcio eletr\u00f4nico para concluir suas transa\u00e7\u00f5es. Mais empresas est\u00e3o migrando para sites de com\u00e9rcio eletr\u00f4nico \u00e0 medida que mais consumidores compram online. As empresas de com\u00e9rcio eletr\u00f4nico precisam criar uma experi\u00eancia online r\u00e1pida, f\u00e1cil e agrad\u00e1vel para os clientes. Da navega\u00e7\u00e3o ao check-out, o processo de checkout deve ser cont\u00ednuo. Para acelerar o processo de checkout do e-commerce e economizar tempo dos clientes, muitas lojas se converteram em um <strong><a href=\"https:\/\/www.knowband.com\/search&search=One%20page%20checkout\">estrat\u00e9gia de checkout de uma p\u00e1gina<\/a><\/strong>. Todo cliente quer economizar tempo e, mesmo que economize alguns minutos, ainda ficar\u00e1 satisfeito com o resultado. Reduzir o abandono de carrinho devido ao processo de checkout prolongado \u00e9 o que esperamos alcan\u00e7ar. Para atingir esse objetivo, considere usar um checkout de uma p\u00e1gina.<\/p>\n<h2><strong>Como otimizar um checkout de p\u00e1gina \u00fanica?<\/strong><\/h2>\n<p>N\u00e3o \u00e9 suficiente melhorar seu processo de checkout uma vez. Para que o tr\u00e1fego cont\u00ednuo entre na loja, voc\u00ea precisa manter o checkout de uma p\u00e1gina atualizado. Otimize o procedimento de checkout melhorando seu layout, design e funcionalidade. Os fatores que afetam a convers\u00e3o no site s\u00e3o numerosos. Portanto, periodicamente <strong><a href=\"http:\/\/www.knowband.com\/pt\/blog\/ecommerce-blog\/checkout-page-optimization\/\">otimiza\u00e7\u00e3o\ufffddos funis de checkout<\/a><\/strong> e a atualiza\u00e7\u00e3o do checkout de p\u00e1gina \u00fanica \u00e9 necess\u00e1ria.<\/p>\n<h3><strong>Resumo do pedido e atualiza\u00e7\u00e3o de pre\u00e7o durante o checkout<\/strong><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Blog-banner-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-818319\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Blog-banner-2.png\" alt=\"One Page Checkout\" width=\"708\" height=\"659\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Blog-banner-2.png 708w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Blog-banner-2-300x279.png 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/a><\/p>\n<p>O cliente deve poder atualizar a quantidade do pedido durante o checkout usando o checkout de p\u00e1gina \u00fanica. O novo pre\u00e7o atualizado ap\u00f3s a altera\u00e7\u00e3o do n\u00famero de produtos deve estar acess\u00edvel ao cliente no funil de checkout. Poder acessar o pre\u00e7o atualizado do pedido motiva os clientes a permanecerem na p\u00e1gina de checkout. Receber custos precisos e atualizados ajuda o cliente a gerenciar seus pedidos com facilidade e facilita a compra.<\/p>\n<h3><strong>Interface de usu\u00e1rio simples da p\u00e1gina de checkout<\/strong><\/h3>\n<p>A p\u00e1gina de checkout deve ser limpa e n\u00e3o deve ter elementos indesejados. Sempre que um novo cliente navega para a p\u00e1gina de checkout, ela deve parecer limpa e acess\u00edvel para eles. Fazendo o layout do <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/ecommerce-ui\/\">atrativo de checkout de uma p\u00e1gina<\/a><\/strong>e \u00e9 uma prioridade, mas n\u00e3o deve causar confus\u00e3o na p\u00e1gina de checkout. Os campos que o cliente precisa preencher devem ser claros e campos espec\u00edficos devem estar presentes para cada parte das informa\u00e7\u00f5es solicitadas.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Checkout-Page39s-Simple-User-Interface.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-818311\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Checkout-Page39s-Simple-User-Interface.png\" alt=\"Interface de usu\u00e1rio simples da p\u00e1gina de checkout\" width=\"760\" height=\"335\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Checkout-Page39s-Simple-User-Interface.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Checkout-Page39s-Simple-User-Interface-300x132.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>A navega\u00e7\u00e3o na tela de checkout deve ser conveniente, pois muitos elementos na tela de checkout podem confundir os clientes. Os produtos devem ser exibidos juntamente com as informa\u00e7\u00f5es apropriadas na interface de checkout de p\u00e1gina \u00fanica. Isso ajuda a tomada de decis\u00e3o adequada para os clientes ao fazer a compra.<\/p>\n<h3><strong>Interface otimizada para dispositivos m\u00f3veis<\/strong><\/h3>\n<p>Um grande n\u00famero da popula\u00e7\u00e3o compra on-line, portanto, os m\u00f3dulos de com\u00e9rcio eletr\u00f4nico precisam ser responsivos a dispositivos m\u00f3veis. O checkout de uma p\u00e1gina deve ser responsivo para dispositivos m\u00f3veis e funcionar sem problemas no celular. Para tornar seu site acess\u00edvel a todos os grupos de clientes, \u00e9 importante tornar o<strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/user-friendly-checkout\/\"> checkout compat\u00edvel com dispositivos m\u00f3veis<\/a><\/strong>.<\/p>\n<h3><strong>Remova as distra\u00e7\u00f5es do processo de checkout<\/strong><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Remove-Distractions-From-The-Checkout-Process.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818307 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Remove-Distractions-From-The-Checkout-Process.png\" alt=\"remover-distra\u00e7\u00f5es-do-processo-checkout\" width=\"760\" height=\"335\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Remove-Distractions-From-The-Checkout-Process.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/Remove-Distractions-From-The-Checkout-Process-300x132.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>N\u00e3o deve haver nenhum elemento na tela de checkout de uma etapa que possa distrair o cliente de fazer uma compra. Promo\u00e7\u00f5es, an\u00fancios e outras informa\u00e7\u00f5es extras n\u00e3o devem estar presentes para o cliente quando ele estiver prestes a efetuar um pagamento. Independentemente das promo\u00e7\u00f5es, quando um cliente est\u00e1 prestes a comprar, o m\u00f3dulo de checkout de uma p\u00e1gina \u00e9 \u00fatil. \u00c9 assim porque melhora a experi\u00eancia de compra. O checkout de p\u00e1gina \u00fanica torna o <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/smooth-ecommerce-checkout\/\">procedimento de checkout r\u00e1pido e suave<\/a><\/strong>.<\/p>\n<h3><strong>Redu\u00e7\u00e3o de comprimento e campos de formul\u00e1rio<\/strong><\/h3>\n<p>Os campos do formul\u00e1rio na tela de checkout de p\u00e1gina \u00fanica devem estar presentes acima ou na frente dos r\u00f3tulos de informa\u00e7\u00f5es. Os campos mais relevantes e necess\u00e1rios devem estar presentes na tela de checkout. Podemos desabilitar campos desnecess\u00e1rios no painel de administra\u00e7\u00e3o do m\u00f3dulo de checkout de uma etapa. O menor n\u00famero de campos acelera o processo de checkout usando o checkout de uma p\u00e1gina. O comprimento de todos os campos de informa\u00e7\u00e3o n\u00e3o \u00e9 o mesmo, portanto seu dimensionamento \u00e9 de acordo com a necessidade. Isso faz com que a tela de checkout pare\u00e7a clara e transparente, o que tamb\u00e9m melhora a experi\u00eancia do cliente.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/OPC-feedback.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818308 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/OPC-feedback.png\" alt=\"Testemunho de checkout de uma p\u00e1gina\" width=\"800\" height=\"1242\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/OPC-feedback.png 800w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/OPC-feedback-193x300.png 193w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/OPC-feedback-768x1192.png 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/10\/OPC-feedback-660x1024.png 660w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3><strong>Selos de seguran\u00e7a para garantia do cliente<\/strong><\/h3>\n<p>Os selos de seguran\u00e7a devem ser exibidos de forma a n\u00e3o sobrecarregar a p\u00e1gina de checkout. A coloca\u00e7\u00e3o de selos de confian\u00e7a e seguran\u00e7a \u00e9 importante, pois desenvolve a confian\u00e7a nos clientes. Usando o formato de uma p\u00e1gina, esses selos s\u00e3o apresentados de forma limpa e sem serem invasivos. Esses selos de confian\u00e7a garantem aos clientes e ajudam a ganhar sua f\u00e9 para que eles possam ter certeza ao fazer compras.<\/p>\n<h2>Palavras finais<\/h2>\n<p>Entre em contato com a Knowband para obter informa\u00e7\u00f5es adicionais sobre este plugin. Quando se trata do m\u00f3dulo, se voc\u00ea tiver alguma preocupa\u00e7\u00e3o ou problema, n\u00f3s o ajudaremos com prazer. Al\u00e9m disso, podemos ajud\u00e1-lo com seus projetos personalizados com base em suas necessidades de neg\u00f3cios. Temos v\u00e1rios plugins de primeira linha dispon\u00edveis em nosso site, ent\u00e3o fique \u00e0 vontade para conferir seus recursos. Gostar\u00edamos de ouvir de voc\u00ea se voc\u00ea tiver interesse em algum de nossos produtos, envie-nos um e-mail para support@knowband.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lei n\u00e3o escrita do com\u00e9rcio eletr\u00f4nico \u00e9 que cada passo extra durante o checkout reduz a possibilidade de compra. O monitoramento da taxa de abandono de carrinho mostra que essa suposi\u00e7\u00e3o \u00e9 l\u00f3gica. Um grande n\u00famero de pessoas abandonar o carrinho no checkout tela, o que resulta em uma perda consider\u00e1vel. Para reduzir as […]<\/p>\n","protected":false},"author":2,"featured_media":818305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[30056,4951,29926],"class_list":["post-818338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-check-out-nico","tag-checkout-de-uma-pgina","tag-checkout-em-uma-etapa"],"acf":[],"yoast_head":"\n<title>Otimize o processo de checkout para reduzir a taxa de abandono do carrinho - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimize-o-processo-de-checkout-para-reduzir-a-taxa-de-abandono-do-carrinho\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Otimize o processo de checkout para reduzir a taxa de abandono do carrinho - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"A lei n\u00e3o escrita do com\u00e9rcio eletr\u00f4nico \u00e9 que cada passo extra durante o checkout reduz a possibilidade de compra. 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