{"id":816465,"date":"2022-07-11T10:50:42","date_gmt":"2022-07-11T10:50:42","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=816381\/"},"modified":"2022-07-11T10:50:42","modified_gmt":"2022-07-11T10:50:42","slug":"por-que-voc%c3%aa-precisa-ter-o-login-social-em-sua-loja-de-com%c3%a9rcio-eletr%c3%b4nico","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/por-que-voc%c3%aa-precisa-ter-o-login-social-em-sua-loja-de-com%c3%a9rcio-eletr%c3%b4nico\/","title":{"rendered":"Por que voc\u00ea precisa ter o Login Social em sua loja de com\u00e9rcio eletr\u00f4nico?"},"content":{"rendered":"<p><html lang=\"pt\"><head><meta charset=\"utf-8\"><\/head><body>Assim que os visitantes entram em um site de com\u00e9rcio eletr\u00f4nico, eles frequentemente recebem um formul\u00e1rio de inscri\u00e7\u00e3o. Como resultado, os usu\u00e1rios passam por uma experi\u00eancia dif\u00edcil, o que \u00e9 pior se eles n\u00e3o tiverem a op\u00e7\u00e3o de pular o processo de inscri\u00e7\u00e3o. No entanto, o login social tornou o processo de registro r\u00e1pido e f\u00e1cil. Em termos de experi\u00eancia do usu\u00e1rio e convers\u00f5es, o login social \u00e9 essencial para o com\u00e9rcio eletr\u00f4nico. Como internauta, voc\u00ea provavelmente j\u00e1 viu a op\u00e7\u00e3o de login social em muitos sites de com\u00e9rcio eletr\u00f4nico ou no aplicativo m\u00f3vel correspondente.<\/p>\n<h2>O que queremos dizer com Login Social?<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Infographic-Banner-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-816386\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Infographic-Banner-3.png\" alt=\"Por que voc\u00ea precisa ter o Login Social em sua loja de com\u00e9rcio eletr\u00f4nico?\" width=\"700\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Infographic-Banner-3.png 700w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Infographic-Banner-3-300x129.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Com o login social, tamb\u00e9m conhecido como login social, os usu\u00e1rios podem se inscrever em uma plataforma de terceiros sem precisar criar uma nova conta usando suas credenciais de login existentes de redes de m\u00eddia social como Facebook, Instagram, Twitter etc.<\/p>\n<h2>Como funciona o Login Social?<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Infographic-Banner-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-816385\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Infographic-Banner-2.jpg\" alt=\"Por que voc\u00ea precisa ter o Login Social em sua loja de com\u00e9rcio eletr\u00f4nico?\" width=\"700\" height=\"357\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Infographic-Banner-2.jpg 700w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Infographic-Banner-2-300x153.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<ul>\n<li>O usu\u00e1rio escolhe a rede de m\u00eddia social que deseja usar.<\/li>\n<li>O sistema solicita um login da rede social escolhida.<\/li>\n<li>O usu\u00e1rio deve inserir suas informa\u00e7\u00f5es de login (se ainda n\u00e3o estiver logado). O usu\u00e1rio \u00e9 registrado por meio de sua conta de m\u00eddia social assim que o usu\u00e1rio aprova a permiss\u00e3o.<\/li>\n<\/ul>\n<h2>Vantagens do Social Logging<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Infographic-Main-Social-Login-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-816450\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Infographic-Main-Social-Login-1.png\" alt=\"Por que voc\u00ea precisa ter o Login Social em sua loja de com\u00e9rcio eletr\u00f4nico?\" width=\"800\" height=\"1068\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Infographic-Main-Social-Login-1.png 800w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Infographic-Main-Social-Login-1-225x300.png 225w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Infographic-Main-Social-Login-1-768x1025.png 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Infographic-Main-Social-Login-1-767x1024.png 767w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Voc\u00ea j\u00e1 pensou nos benef\u00edcios do login social em seu site de com\u00e9rcio eletr\u00f4nico? Voc\u00ea j\u00e1 perdeu uma por\u00e7\u00e3o consider\u00e1vel de clientes em potencial se n\u00e3o ofereceu op\u00e7\u00f5es de login social para seus visitantes. Eu descrevi as principais vantagens do login social no com\u00e9rcio eletr\u00f4nico neste artigo.<\/p>\n<h3>Cadastro Simples e R\u00e1pido<\/h3>\n<p>Os usu\u00e1rios acham muito chato abrir uma nova conta toda vez que acessam um site de com\u00e9rcio eletr\u00f4nico diferente. O login social \u00e9 \u00fatil nessas circunst\u00e2ncias. Ele oferece conveni\u00eancia e permite que os usu\u00e1rios concluam o processo de registro de forma r\u00e1pida e f\u00e1cil.<\/p>\n<h3>As inscri\u00e7\u00f5es de usu\u00e1rios aumentam com o login social<\/h3>\n<p>O login social oferece um processo de inscri\u00e7\u00e3o sem problemas e aumenta a probabilidade de que as inscri\u00e7\u00f5es sejam bem-sucedidas. Este \u00e9 o primeiro passo para uma melhor experi\u00eancia do usu\u00e1rio que motiva os visitantes a se registrarem em uma conta no site que est\u00e3o visitando no momento. As pessoas tamb\u00e9m s\u00e3o mais propensas a se inscrever porque n\u00e3o se importam em criar uma nova conta.<\/p>\n<h3>Minimiza o abandono de carrinho<\/h3>\n<p>Outra vantagem do login social \u00e9 que ele reduz a taxa de abandono de carrinho. Ele transforma um processo de checkout trabalhoso em um f\u00e1cil de usar. Os compradores on-line geralmente precisam preencher um processo de registro obrigat\u00f3rio. Pode atuar como um obst\u00e1culo para uma convers\u00e3o efetiva e resultar no abandono do carrinho. Tamb\u00e9m est\u00e1 entre as t\u00e9cnicas mais eficazes para melhorar o checkout.<\/p>\n<h3>N\u00e3o h\u00e1 necessidade de manter o controle de senhas<\/h3>\n<p>O inc\u00f4modo de lembrar senhas \u00e9 eliminado. Quando eles precisam criar uma nova senha para um novo site, as pessoas ficam cansadas de senha. Al\u00e9m disso, lembrar de v\u00e1rias senhas se torna incrivelmente desafiador. De acordo com um estudo, 86% dos usu\u00e1rios acham chato ter que criar uma nova conta porque precisam lembrar de outra senha. Ao permitir que os usu\u00e1rios se inscrevam usando sua conta social preferida em v\u00e1rias plataformas, o login social diminui a fadiga da senha. Isso evita que voc\u00ea tenha que criar uma nova senha.<\/p>\n<h3>Convers\u00f5es em dispositivos m\u00f3veis<\/h3>\n<p>Hoje, mais da metade dos compradores compulsivos preferem comprar online usando seus dispositivos m\u00f3veis. Portanto, voc\u00ea n\u00e3o deve subestimar a import\u00e2ncia de ter um site de com\u00e9rcio eletr\u00f4nico compat\u00edvel com dispositivos m\u00f3veis. Um site responsivo com login social simplifica o cadastro de usu\u00e1rios m\u00f3veis usando seus smartphones. Ele aumenta seu tr\u00e1fego m\u00f3vel e permite que voc\u00ea converta mais visitantes m\u00f3veis.<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Main-Blog-Banner.jpg\"><br \/>\n<\/a> <a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Main-Blog-Banner-1.jpg\"><br \/>\n<\/a> <a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Social-login-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-816453\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Social-login-1.jpg\" alt=\"social-login-1\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Social-login-1.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/07\/Social-login-1-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3>Knowband Social Login\ufffdAddon<\/h3>\n<p>Este m\u00f3dulo pode ser usado para integrar at\u00e9 15 op\u00e7\u00f5es de login. O site permite que os usu\u00e1rios se registrem e fa\u00e7am login usando Facebook, Google, Twitter, Instagram, LinkedIn, Amazon, Yahoo, PayPal, Live, WordPress, Dropbox, Vkontakte, FourSquare, Github e Disqus. Al\u00e9m disso, voc\u00ea pode adicionar o bloco de login social a uma variedade de p\u00e1ginas, incluindo a p\u00e1gina inicial, p\u00e1gina do produto, p\u00e1gina de checkout, etc. Para uma variedade de plataformas de com\u00e9rcio eletr\u00f4nico, incluindo <a href=\"https:\/\/www.knowband.com\/prestashop-social-loginizer\">Prestashop<\/a>, <a href=\"https:\/\/www.knowband.com\/opencart-social-loginizer\">OpenCart<\/a>, <a href=\"https:\/\/www.knowband.com\/magento-social-loginizer\">Magento<\/a>e  <a href=\"https:\/\/www.knowband.com\/magento-2-social-loginizer\">Magento 2<\/a>, a Knowband oferece o m\u00f3dulo de login.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/03\/Most-FAQ-PS-Social-Login.png\" alt=\"Por que voc\u00ea precisa ter Social Login em sua loja de com\u00e9rcio eletr\u00f4nico | Perguntas frequentes\" width=\"800\" height=\"1400\"><\/p>\n<h2>A conclus\u00e3o<\/h2>\n<p>Espero que <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/advantages-using-social-logins-e-commerce\/\">vantagens<\/a> do login social que listei acima o convenceu a implement\u00e1-lo em seu site. N\u00e3o se limite ao Facebook e Google Login. N\u00e3o acho que seria uma boa ideia restringir o n\u00famero de op\u00e7\u00f5es de inscri\u00e7\u00e3o em seu site. Por exemplo, a op\u00e7\u00e3o de login do Facebook seria in\u00fatil para um usu\u00e1rio que tem uma conta no Instagram, mas n\u00e3o usa o Facebook.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Fd6tLaU9Ggk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assim que os visitantes entram em um site de com\u00e9rcio eletr\u00f4nico, eles frequentemente recebem um formul\u00e1rio de inscri\u00e7\u00e3o. Como resultado, os usu\u00e1rios passam por uma experi\u00eancia dif\u00edcil, o que \u00e9 pior se eles n\u00e3o tiverem a op\u00e7\u00e3o de pular o processo de inscri\u00e7\u00e3o. No entanto, o login social tornou o processo de registro r\u00e1pido e [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":816452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[17325,28115,28114,28113,28116,28117],"class_list":["post-816465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-banda-de-conhecimento","tag-botes-de-login-de-mdia-social","tag-eu-preciso-da-opo-de-login-social","tag-necessidade-de-login-social","tag-opes-de-login-de-mdia-social","tag-por-que-o-login-de-mdia-social--necessrio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por que voc\u00ea precisa ter o Login Social em sua loja de com\u00e9rcio eletr\u00f4nico? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/por-que-voc\u00ea-precisa-ter-o-login-social-em-sua-loja-de-com\u00e9rcio-eletr\u00f4nico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que voc\u00ea precisa ter o Login Social em sua loja de com\u00e9rcio eletr\u00f4nico? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Assim que os visitantes entram em um site de com\u00e9rcio eletr\u00f4nico, eles frequentemente recebem um formul\u00e1rio de inscri\u00e7\u00e3o. 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