{"id":808387,"date":"2020-12-16T00:29:05","date_gmt":"2020-12-16T00:29:05","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=808206\/"},"modified":"2022-08-13T12:01:14","modified_gmt":"2020-12-16T04:40:25","slug":"como-adicionar-e-gerenciar-o-facebook-page-shop-para-expandir-seus-neg%c3%b3cios","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/como-adicionar-e-gerenciar-o-facebook-page-shop-para-expandir-seus-neg%c3%b3cios\/","title":{"rendered":"Como adicionar e gerenciar o Facebook Page Shop para expandir seus neg\u00f3cios?"},"content":{"rendered":"<p><html lang=\"pt\"><head><meta charset=\"utf-8\"><\/head><body>A quest\u00e3o mais urgente para um com\u00e9rcio eletr\u00f4nico \u00e9 em quantas plataformas eles devem come\u00e7ar a vender? Obviamente, se voc\u00ea est\u00e1 expandindo, ent\u00e3o voc\u00ea precisa come\u00e7ar a vender em diferentes plataformas como Amazon, ETSY, etc.  Facebook \u00e9 a plataforma mais popular e uma rede social com a maior base de usu\u00e1rios em todo o mundo. Ent\u00e3o por que n\u00e3o come\u00e7ar a vender no Facebook? Facebook introduziu um <a href=\"https:\/\/www.knowband.com\/blog\/news\/mark-zuckerberg-introduces-facebook-shops-to-help-small-businesses-sell-online\/\">Loja do Facebook para pequenas empresas<\/a> ap\u00f3s as crises COVID e est\u00e1 florescendo! Recentemente, o Facebook adicionou um recurso de loja de p\u00e1gina do Facebook, que pode governar a ind\u00fastria de mercado no futuro pr\u00f3ximo para pequenas empresas. A nova interface do Facebook \u00e9 limpa e tem muitos espa\u00e7os em branco no modo diurno e noturno. Mas, est\u00e1 recebendo muitas cr\u00edticas porque as configura\u00e7\u00f5es s\u00e3o bastante dif\u00edceis de navegar; al\u00e9m disso, muitas pessoas est\u00e3o chamando isso de pesadelo! Para enfrentar os concorrentes, voc\u00ea deve saber como usar a vers\u00e3o mais recente e deve tirar proveito de sua popularidade como comerciante de com\u00e9rcio eletr\u00f4nico. Levei algum esfor\u00e7o para navegar e entender a funcionalidade do Facebook Page Shop. Agora, vou compartilhar tudo sobre isso que voc\u00ea precisa saber.<\/p>\n<h1>O que \u00e9 Facebook Page Shop?<\/h1>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/What-is-Facebook-Page-Shop.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-808210\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/What-is-Facebook-Page-Shop.png\" alt=\"what-is-facebook-page-shop\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/What-is-Facebook-Page-Shop.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/What-is-Facebook-Page-Shop-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>A loja da p\u00e1gina do Facebook permite que uma empresa venda seus produtos f\u00edsicos por meio da plataforma de mercado do Facebook, criando uma loja na p\u00e1gina de neg\u00f3cios. Esta loja atende melhor a comerciantes, varejistas e anunciantes de com\u00e9rcio eletr\u00f4nico. O Facebook o recomendou para empresas que vendem roupas, acess\u00f3rios, artigos de decora\u00e7\u00e3o e itens para beb\u00eas ou crian\u00e7as. Mas uma loja de p\u00e1gina do Facebook tamb\u00e9m pode ser usada por outras empresas para atrair mais usu\u00e1rios no Facebook. Ajuda voc\u00ea a encontrar seus clientes em potencial, criar la\u00e7os e vincular seus produtos \u00e0 rede deles. Al\u00e9m disso, as vantagens dos diferentes recursos fornecidos pelo Page Shop podem ser aproveitadas para ajud\u00e1-lo a expandir sua empresa e levar os compradores ao seu site e gerar mais vendas.<\/p>\n<h1>Quem pode criar e adicionar produtos na Loja da P\u00e1gina do Facebook?<\/h1>\n<p>Qualquer comerciante que tenha uma p\u00e1gina comercial no Facebook e seja o administrador dessa p\u00e1gina pode facilmente criar ou adicionar uma p\u00e1gina de loja no Facebook.<\/p>\n<h3>Os principais requisitos para vender no Facebook Page Shop s\u00e3o:<\/h3>\n<ul>\n<li>Voc\u00ea deve vender um produto f\u00edsico<\/li>\n<li>Voc\u00ea deve concordar com os termos e condi\u00e7\u00f5es do comerciante do Facebook<\/li>\n<\/ul>\n<h3>O comerciante pode adicionar produtos de duas maneiras:<\/h3>\n<ul>\n<li>Em seu cat\u00e1logo, que est\u00e1 conectado \u00e0 sua loja de p\u00e1ginas e cont\u00e9m seus produtos<\/li>\n<li>Na sua p\u00e1gina <strong>Loja<\/strong> aba<\/li>\n<\/ul>\n<p>O guia passo a passo para adicionar os produtos \u00e9 explicado na p\u00e1gina oficial <a href=\"https:\/\/www.facebook.com\/business\/help\/529846727168849?id=206236483305742\">Centro de Ajuda do Facebook Business<\/a> p\u00e1gina.<\/p>\n<h2>A lista de produtos no mercado do Facebook n\u00e3o pode ficar mais f\u00e1cil:<\/h2>\n<p>Se voc\u00ea enfrentar problemas ao gerenciar seu mercado existente no Facebook e ao alistar os produtos, o m\u00f3dulo FB-store da Knowband pode ajudar. A extens\u00e3o da loja do Facebook ajuda a integrar o seu <a href=\"https:\/\/www.knowband.com\/prestashop-fb-store\">PrestaShop<\/a> e  <a href=\"https:\/\/www.knowband.com\/magento-fb-store\">Magento 2<\/a> faz compras no Facebook Marketplace com facilidade. Voc\u00ea pode come\u00e7ar a vender no canal do Facebook diretamente<a href=\"https:\/\/-\ufffdhttps:\/\/help.shopify.com\/en\/manual\/online-sales-channels\/facebook\/setup\"> vinculando seu Shopify<\/a> armazenar.<\/p>\n<h1>Vantagens de vender em uma loja de p\u00e1ginas<\/h1>\n<p><strong>Dependendo da sua localiza\u00e7\u00e3o, o Facebook Page Shop tem v\u00e1rios recursos.  Alguns dos benef\u00edcios adicionais de vender no Facebook Page Shop e no Facebook Marketplace est\u00e3o listados abaixo:<\/strong><\/p>\n<ul>\n<li><strong>Adicione quantos produtos desejar<\/strong>: Em primeiro lugar, voc\u00ea n\u00e3o precisa carregar uma lista de produtos em outro lugar, e n\u00e3o h\u00e1 limite de quantos produtos voc\u00ea pode adicionar.<\/li>\n<li><strong>Personalize o invent\u00e1rio de produtos<\/strong>: Voc\u00ea pode organizar seus itens em v\u00e1rias cole\u00e7\u00f5es para que seus clientes possam pesquisar sua loja por categoria na p\u00e1gina do Facebook.<\/li>\n<li><strong>Comunique-se com os clientes:<\/strong> Os clientes podem enviar perguntas para sua p\u00e1gina.<\/li>\n<li><strong>Obtenha insights<\/strong>: Para cada um dos seus itens, voc\u00ea ver\u00e1 as avalia\u00e7\u00f5es e an\u00e1lises dos clientes, os cliques nas p\u00e1ginas e rastrear\u00e1 as transa\u00e7\u00f5es.<\/li>\n<\/ul>\n<p>Se voc\u00ea estiver usando um gerente de com\u00e9rcio, o Facebook permite que voc\u00ea configure uma p\u00e1gina de checkout. N\u00e3o \u00e9 incr\u00edvel! Voc\u00ea n\u00e3o precisa navegar pelos seus clientes para pagamentos, mas os clientes podem fazer as transa\u00e7\u00f5es diretamente no <a href=\"https:\/\/www.facebook.com\/business\/help\/2509359009104717?id=533228987210412&amp;recommended_by=238403573454149\">Loja do Facebook<\/a>.<\/p>\n<h1>Outras funcionalidades irresist\u00edveis oferecidas:<\/h1>\n<p>Para aumentar o conhecimento da marca e a popularidade, uma loja de p\u00e1ginas do Facebook deve parecer atraente e atraente para os usu\u00e1rios. Para fazer isso, voc\u00ea precisa estiliz\u00e1-lo, estoc\u00e1-lo e fazer um esfor\u00e7o extra para lidar com os clientes.  Depois de conseguir isso, voc\u00ea pode compartilhar o link Facebook Page Shop com seus clientes.<\/p>\n<ul>\n<li>A loja da p\u00e1gina do Facebook \u00e9 f\u00e1cil de personalizar e configurar. Al\u00e9m disso, voc\u00ea pode <a href=\"https:\/\/www.facebook.com\/business\/help\/322066208996135\">mude o estilo da p\u00e1gina da loja<\/a> para torn\u00e1-lo mais atraente.<\/li>\n<li>O Commerce Manager do Facebook pode ajud\u00e1-lo a configurar o Facebook Page Shop. D\u00e1 a voc\u00ea uma vitrine digital personalizada para exibir e vender os produtos no FB e IG.<\/li>\n<li>Os produtos e a cole\u00e7\u00e3o de produtos podem ser adicionados ou removidos do Page Shop.<\/li>\n<li>Depois de concluir a configura\u00e7\u00e3o de compras na loja, voc\u00ea pode criar um p\u00fablico de compras personalizado. Por exemplo, voc\u00ea pode criar um que j\u00e1 comprou ou que tem itens no carrinho, etc.<\/li>\n<li>Voc\u00ea pode excluir ou ocultar a loja da p\u00e1gina do Facebook em algumas etapas simples.<\/li>\n<\/ul>\n<p>A plataforma tem muito a oferecer, mas o importante \u00e9 como voc\u00ea aproveita.<\/p>\n<h1>Embrulhar:<\/h1>\n<p>A Loja do Facebook tem muitos recursos tentadores para expandir seu pequeno neg\u00f3cio e aumentar sua base de clientes. Voc\u00ea s\u00f3 precisa ter uma p\u00e1gina de neg\u00f3cios e em alguns passos simples, voc\u00ea pode criar a Facebook Page Shop na maior plataforma de m\u00eddia social do mundo com a maior base de usu\u00e1rios. O pensamento \u00e9 ainda mais tentador! Se voc\u00ea deseja levar seu neg\u00f3cio de com\u00e9rcio eletr\u00f4nico a grandes alturas, o Facebook Marketplace \u00e9 a melhor escolha para alguns dos neg\u00f3cios. E se n\u00e3o for o melhor para voc\u00ea ainda vai te ajudar a crescer. Crie sua p\u00e1gina do Facebook Compre hoje e comece a trabalhar.<\/p>\n<p><strong>Leituras recomendadas:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/online-hyperlocal-delivery-business-model-complete-guide-food-grocery-marketplace\/\">Modelo de neg\u00f3cios de entrega hiperlocal online | Guia completo para Food and Grocery Marketplace<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/ecommerce-marketplace-sell\/\">Site de com\u00e9rcio eletr\u00f4nico ou mercado? Onde vender?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/news\/mark-zuckerberg-introduces-facebook-shops-to-help-small-businesses-sell-online\/\">Mark Zuckerberg apresenta lojas no Facebook para ajudar pequenas empresas a vender online<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/prestashop-facebook-shop\/\">PrestaShop Facebook Store Addon<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A quest\u00e3o mais urgente para um com\u00e9rcio eletr\u00f4nico \u00e9 em quantas plataformas eles devem come\u00e7ar a vender? Obviamente, se voc\u00ea est\u00e1 expandindo, ent\u00e3o voc\u00ea precisa come\u00e7ar a vender em diferentes plataformas como Amazon, ETSY, etc. Facebook \u00e9 a plataforma mais popular e uma rede social com a maior base de usu\u00e1rios em todo o mundo. [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":808209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[12297,9077,75,9133,1035,9142,22806,22805,22790,8858],"class_list":["post-808387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-crie-um-aplicativo-do-facebook","tag-dicas-ios","tag-facebook","tag-facebook-sdk","tag-ios-app","tag-login-do-facebook","tag-lojas-instagram","tag-lojas-no-facebook","tag-mark-zuckerberg","tag-tutorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como adicionar e gerenciar o Facebook Page Shop para expandir seus neg\u00f3cios? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/como-adicionar-e-gerenciar-o-facebook-page-shop-para-expandir-seus-neg\u00f3cios\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como adicionar e gerenciar o Facebook Page Shop para expandir seus neg\u00f3cios? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"A quest\u00e3o mais urgente para um com\u00e9rcio eletr\u00f4nico \u00e9 em quantas plataformas eles devem come\u00e7ar a vender? Obviamente, se voc\u00ea est\u00e1 expandindo, ent\u00e3o voc\u00ea precisa come\u00e7ar a vender em diferentes plataformas como Amazon, ETSY, etc. Facebook \u00e9 a plataforma mais popular e uma rede social com a maior base de usu\u00e1rios em todo o mundo. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/como-adicionar-e-gerenciar-o-facebook-page-shop-para-expandir-seus-neg\u00f3cios\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-16T00:29:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-16T04:40:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-add-and-manage-Facebook-Page-Shop.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vishakha Nathani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vishakha Nathani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/como-adicionar-e-gerenciar-o-facebook-page-shop-para-expandir-seus-neg%c3%b3cios\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/como-adicionar-e-gerenciar-o-facebook-page-shop-para-expandir-seus-neg%c3%b3cios\\\/\"},\"author\":{\"name\":\"Vishakha Nathani\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/01d659ead37f3e6a5c3b134ee8b48c21\"},\"headline\":\"Como adicionar e gerenciar o Facebook Page Shop para expandir seus neg\u00f3cios?\",\"datePublished\":\"2020-12-16T00:29:05+00:00\",\"dateModified\":\"2020-12-16T04:40:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/como-adicionar-e-gerenciar-o-facebook-page-shop-para-expandir-seus-neg%c3%b3cios\\\/\"},\"wordCount\":1135,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/como-adicionar-e-gerenciar-o-facebook-page-shop-para-expandir-seus-neg%c3%b3cios\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/How-to-add-and-manage-Facebook-Page-Shop.png\",\"keywords\":[\"Crie um aplicativo do Facebook\",\"dicas iOS\",\"Facebook\",\"facebook SDK\",\"iOS App\",\"Login do Facebook\",\"Lojas Instagram\",\"Lojas no Facebook\",\"Mark Zuckerberg\",\"tutorial\"],\"articleSection\":[\"Com\u00e9rcio eletr\u00f4nico\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/como-adicionar-e-gerenciar-o-facebook-page-shop-para-expandir-seus-neg%c3%b3cios\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/como-adicionar-e-gerenciar-o-facebook-page-shop-para-expandir-seus-neg%c3%b3cios\\\/\",\"name\":\"Como adicionar e gerenciar o Facebook Page Shop para expandir seus neg\u00f3cios? 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