{"id":808007,"date":"2020-11-09T18:08:50","date_gmt":"2020-11-09T18:08:50","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=807991\/"},"modified":"2024-06-08T08:37:51","modified_gmt":"2024-06-08T08:37:51","slug":"como-a-prestashop-store-pode-se-beneficiar-do-ecommerce-pwa-progressive-web-appfunction-d-w-c-wc-wc-pushfunction-try-w-yacounter36618640-new-ya-metrika-id36618640","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/aplicativo-movel\/como-a-prestashop-store-pode-se-beneficiar-do-ecommerce-pwa-progressive-web-appfunction-d-w-c-wc-wc-pushfunction-try-w-yacounter36618640-new-ya-metrika-id36618640\/","title":{"rendered":"Como a PrestaShop Store pode se beneficiar do eCommerce PWA (Progressive Web App)?"},"content":{"rendered":"<p>Sempre estivemos em algum lugar procurando uma alternativa para o Google Play e a publica\u00e7\u00e3o na Apple Store. PWA (Progressive Web Apps) parece estar emergindo como a op\u00e7\u00e3o principal para o mesmo. Esta tecnologia \u00e9 a \u00faltima tend\u00eancia e est\u00e1 se tornando mais popular com o passar do tempo. At\u00e9 mesmo v\u00e1rios especialistas e g\u00eanios da tecnologia est\u00e3o se referindo ao PWA como o futuro. O Progressive Web App \u00e9 \u00fatil para replicar a experi\u00eancia nativa exata em aplicativos no navegador. O principal benef\u00edcio \u00e9 que o propriet\u00e1rio da loja n\u00e3o precisa lidar com a app store ou play store, mas, em vez disso, os aplicativos m\u00f3veis do PWA podem ser simplesmente instalados abrindo a URL do site em um navegador m\u00f3vel. Os clientes t\u00eam a op\u00e7\u00e3o de adicionar o aplicativo PWA \u00e0 tela inicial \u00e0 medida que abrem o URL da loja no mobile chrome.<\/p>\n<h2>PrestaShop PWA Mobile App Builder<\/h2>\n<p>Com a estrutura automatizada do PWA Mobile App Builder, ficou muito mais simples lan\u00e7ar o Progressive Web App para lojas PrestaShop. Apenas tr\u00eas etapas simples s\u00e3o necess\u00e1rias para o trabalho:<\/p>\n<p><strong>&#8211; <\/strong> Extens\u00e3o de compra: <a href=\"https:\/\/www.knowband.com\/prestashop-pwa-mobile-app\" target=\"_blank\">https:\/\/www.knowband.com\/prestashop-pwa-mobile-app<\/a><br \/>\n<strong>&#8211; <\/strong> Compartilhe os detalhes do PrestaShop Admin \/ FTP.<br \/>\n<strong>&#8211; <\/strong> Revise a vers\u00e3o de teste do PWA e confirme para fazer vida.<\/p>\n<h2>Principais vantagens do PrestaShop Progressive Web App:<\/h2>\n<p>N\u00e3o apenas o processo de lan\u00e7amento, os aplicativos m\u00f3veis PWA ainda v\u00eam com muitos recursos e benef\u00edcios. Vamos verificar a utilidade do PrestaShop PWA Mobile App para lojas de com\u00e9rcio eletr\u00f4nico:<\/p>\n<h3>1. Escolha preferida para empresas<\/h3>\n<p>Se considerarmos os grandes nomes das empresas no mundo do com\u00e9rcio eletr\u00f4nico, a ideia do Progressive Web App seria muito clara. Twitter, Walmart, Alibaba, etc. j\u00e1 escolheram o Progressive Web App para melhorar as convers\u00f5es e a receita. Todas as pequenas e grandes lojas de com\u00e9rcio eletr\u00f4nico da PrestaShop em todo o mundo podem escolher os aplicativos m\u00f3veis PWA e come\u00e7ar a aumentar as vendas do p\u00fablico m\u00f3vel instantaneamente.<\/p>\n<h3>2. Segmenta\u00e7\u00e3o de p\u00fablico m\u00f3vel mais ampla<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/Wider-Mobile-Audience-Targeting.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-807994 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/Wider-Mobile-Audience-Targeting.jpg\" alt=\"segmenta\u00e7\u00e3o de p\u00fablico-alvo mais amplo\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/Wider-Mobile-Audience-Targeting.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/Wider-Mobile-Audience-Targeting-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>O PrestaShop PWA funciona perfeitamente com Android e iOS (todas as vers\u00f5es), tornando-o uma escolha de primeira linha para lojas de com\u00e9rcio eletr\u00f4nico. Os p\u00fablicos m\u00f3veis regionais e internacionais podem ser atendidos com esta solu\u00e7\u00e3o. Mais usu\u00e1rios visitam o site, mais ser\u00e3o as instala\u00e7\u00f5es do Progressive Web App. Os aplicativos ser\u00e3o adicionados \u00e0 gaveta de aplicativos junto com outros aplicativos. O desempenho ser\u00e1 totalmente nativo e os usu\u00e1rios podem simplesmente abrir o aplicativo sempre que quiserem comprar produtos.<\/p>\n<h3>3. Menos Esfor\u00e7os e Custo de Desenvolvimento<\/h3>\n<p>Com aplicativos nativos, o comerciante de eCommerce precisa inserir custos e tempo enormes para que os aplicativos Android e iOS sejam desenvolvidos e publicados. O processo de publica\u00e7\u00e3o no Google Play e na App Store da Apple \u00e9 bastante complicado e \u00e0s vezes se torna uma dor de cabe\u00e7a para propriet\u00e1rios de neg\u00f3cios n\u00e3o t\u00e9cnicos. O PrestaShop PWA Mobile App Maker vem como um salvador nessa situa\u00e7\u00e3o. O aplicativo m\u00f3vel PWA pode ser derivado diretamente abrindo a URL da loja em um navegador m\u00f3vel. Sua vers\u00e3o m\u00f3vel ser\u00e1 convertida em um aplicativo PWA, mantendo a vers\u00e3o desktop funcionando normalmente.<\/p>\n<h3>4. Controle pr\u00e1tico do painel de administra\u00e7\u00e3o<\/h3>\n<p>Os PrestaShop PWA Mobile Apps v\u00eam com um painel de administra\u00e7\u00e3o f\u00e1cil de usar para gerenciar e configurar o Progressive Web App ao vivo. N\u00e3o h\u00e1 necessidade de perguntar aos desenvolvedores ou aprender a codificar. O administrador da loja pode simplesmente fazer as altera\u00e7\u00f5es necess\u00e1rias e as mesmas ser\u00e3o atualizadas instantaneamente no aplicativo m\u00f3vel PWA ao vivo. A configura\u00e7\u00e3o do layout da p\u00e1gina inicial permite que o administrador da loja altere a apar\u00eancia do Progressive Web App ao vivo a qualquer momento, sem qualquer altera\u00e7\u00e3o de c\u00f3digo.<\/p>\n<h3>5. Marketing via notifica\u00e7\u00f5es push<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/Marketing-via-Push-Notifications.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-807992 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/Marketing-via-Push-Notifications.jpg\" alt=\"marketing via notifica\u00e7\u00f5es push\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/Marketing-via-Push-Notifications.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/Marketing-via-Push-Notifications-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>As notifica\u00e7\u00f5es push foram usadas para todos os aplicativos m\u00f3veis de com\u00e9rcio eletr\u00f4nico para atingir as metas de marketing e receita. Todos n\u00f3s ter\u00edamos testemunhado as notifica\u00e7\u00f5es push sendo recebidas em nossos celulares para aplicativos instalados. O PrestaShop Progressive App Maker tamb\u00e9m torna isso poss\u00edvel em seus aplicativos PWA. O comerciante da loja ter\u00e1 permiss\u00e3o para configurar e enviar notifica\u00e7\u00f5es push personalizadas e predefinidas em dispositivos m\u00f3veis.<\/p>\n<h3>6. Trabalho mais r\u00e1pido com acessibilidade offline<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/Faster-Working-with-Offline-Accessibility.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-807993 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/Faster-Working-with-Offline-Accessibility.jpg\" alt=\"trabalhar mais r\u00e1pido com acessibilidade offline\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/Faster-Working-with-Offline-Accessibility.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/Faster-Working-with-Offline-Accessibility-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Os Progressive Web Apps s\u00e3o muito leves e dificilmente travam ou param em dispositivos m\u00f3veis. A tecnologia para criar PrestaShop PWA Mobile Apps \u00e9 avan\u00e7ada e mant\u00e9m o carregamento e o desempenho mais r\u00e1pidos quando comparada com aplicativos nativos. O carregamento mais r\u00e1pido e o funcionamento suave podem melhorar a experi\u00eancia de compra dos usu\u00e1rios m\u00f3veis. Outro grande destaque \u00e9 que o PrestaShop PWA Mobile Apps pode funcionar no modo offline (conectividade com a Internet sem \/ lenta).<\/p>\n<h3>7. Mais convers\u00f5es e vendas<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/More-Conversions-Sales.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-807995 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/More-Conversions-Sales.jpg\" alt=\"mais-convers\u00f5es-vendas\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/More-Conversions-Sales.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/More-Conversions-Sales-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>O PWA para PrestaShop pode melhorar as convers\u00f5es m\u00f3veis para empresas de com\u00e9rcio eletr\u00f4nico. Oferecer um processo simplificado para instalar o aplicativo diretamente do site m\u00f3vel direciona os usu\u00e1rios ao Progressive Web App. Com navega\u00e7\u00e3o em camadas e checkout simplificado, os aplicativos podem ser uma importante fonte de receita para neg\u00f3cios de com\u00e9rcio eletr\u00f4nico. Se formos para a refer\u00eancia Alibaba, seu aplicativo PWA aumentou as convers\u00f5es em 76%.<\/p>\n<h2>Conclus\u00e3o:<\/h2>\n<p>Mude para um amanh\u00e3 melhor com o eCommerce PWA Mobile App. Seus concorrentes j\u00e1 mudaram para a liga Progressive Web App e come\u00e7aram a obter mais receita. Considerando a ado\u00e7\u00e3o em massa do PWA, \u00e9 a hora certa de transformar sua loja PrestaShop em um aplicativo m\u00f3vel. Ofere\u00e7a uma experi\u00eancia de compra incr\u00edvel com recursos aprimorados, como desempenho r\u00e1pido, trabalho offline, notifica\u00e7\u00f5es push, SEO e muito mais. Visite para mais detalhes: <a href=\"https:\/\/www.knowband.com\/prestashop-pwa-mobile-app\" target=\"_blank\">https:\/\/www.knowband.com\/prestashop-pwa-mobile-app<\/a><\/p>\n<p><strong>Leia tamb\u00e9m:<\/strong><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/mobile-app\/top-pwa-apps-prestashop-developed-knowband-2020\/\" target=\"_blank\">Principais aplicativos PWA para PrestaShop desenvolvidos pela KnowBand em 2020<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/mobile-app\/prestashop-pwa-app\/\" target=\"_blank\">Crie um aplicativo PWA leve para sua loja PrestaShop | Benef\u00edcios e como fazer?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sempre estivemos em algum lugar procurando uma alternativa para o Google Play e a publica\u00e7\u00e3o na Apple Store. PWA (Progressive Web Apps) parece estar emergindo como a op\u00e7\u00e3o principal para o mesmo. Esta tecnologia \u00e9 a \u00faltima tend\u00eancia e est\u00e1 se tornando mais popular com o passar do tempo. At\u00e9 mesmo v\u00e1rios especialistas e g\u00eanios [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":807996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3267],"tags":[],"class_list":["post-808007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aplicativo-movel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a PrestaShop Store pode se beneficiar do eCommerce PWA (Progressive Web App)? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/aplicativo-movel\/como-a-prestashop-store-pode-se-beneficiar-do-ecommerce-pwa-progressive-web-appfunction-d-w-c-wc-wc-pushfunction-try-w-yacounter36618640-new-ya-metrika-id36618640\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a PrestaShop Store pode se beneficiar do eCommerce PWA (Progressive Web App)? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Sempre estivemos em algum lugar procurando uma alternativa para o Google Play e a publica\u00e7\u00e3o na Apple Store. 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