{"id":807140,"date":"2020-09-17T07:46:05","date_gmt":"2020-09-17T07:46:05","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=806807\/"},"modified":"2020-09-17T17:24:37","modified_gmt":"2020-09-17T07:54:37","slug":"as-quatro-principais-tend%c3%aancias-do-com%c3%a9rcio-m%c3%b3vel-que-todo-varejista-deve-conhecer-em-2020","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/aplicativo-movel\/as-quatro-principais-tend%c3%aancias-do-com%c3%a9rcio-m%c3%b3vel-que-todo-varejista-deve-conhecer-em-2020\/","title":{"rendered":"As quatro principais tend\u00eancias do com\u00e9rcio m\u00f3vel que todo varejista deve conhecer em 2020"},"content":{"rendered":"<p>Ningu\u00e9m pode negar ou ignorar o crescimento acelerado da ind\u00fastria de com\u00e9rcio eletr\u00f4nico (varejo). Com os telefones celulares entrando no com\u00e9rcio online, as tend\u00eancias das compras online foram totalmente renovadas. Com o uso crescente de smartphones e dispositivos m\u00f3veis, o m-Commerce cresceu exponencialmente na \u00faltima d\u00e9cada. Quase todas as empresas de com\u00e9rcio eletr\u00f4nico j\u00e1 lan\u00e7aram seus pr\u00f3prios aplicativos de compras para com\u00e9rcio eletr\u00f4nico. Portanto, para ser relevante e estar \u00e0 frente da concorr\u00eancia no mercado, os varejistas eletr\u00f4nicos devem estar cientes das v\u00e1rias tend\u00eancias do mCommerce. Por\u00e9m, todos n\u00f3s estamos cientes do crescimento no uso de smartphones e na prefer\u00eancia por aplicativos m\u00f3veis quando se trata de compra de produtos online. No entanto, nem todos os e-comerciantes est\u00e3o obtendo todas as vantagens do neg\u00f3cio online. O com\u00e9rcio m\u00f3vel \u00e9 essencial para todos os sites de com\u00e9rcio eletr\u00f4nico em 2020. Quanto mais voc\u00ea atrasa, mais vendas e convers\u00f5es est\u00e3o perdendo. Levar o neg\u00f3cio do seu site para a plataforma m\u00f3vel n\u00e3o \u00e9 mais um luxo, mas apenas uma necessidade b\u00e1sica. N\u00e3o acredite na minha palavra, apenas d\u00ea uma olhada nas estat\u00edsticas abaixo:<\/p>\n<blockquote><p>No ano de 2017, as vendas de com\u00e9rcio eletr\u00f4nico m\u00f3vel representaram cerca de 34.5% do total das vendas de com\u00e9rcio eletr\u00f4nico. [Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/249863\/us-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales\/\" target=\"_blank\">Estadista<\/a>] At\u00e9 o final de 2021, o crescimento nesses dados deve ser de 54% do total das vendas de com\u00e9rcio eletr\u00f4nico. [Fonte: <a href=\"https:\/\/www.emarketer.com\/articles\/topics\/retail-ecommerce?ECID=SOC1001\" target=\"_blank\" rel=\"nofollow\">E-commerce<\/a>]<\/p><\/blockquote>\n<p>Neste artigo, iremos elaborar as 4 principais tend\u00eancias de com\u00e9rcio eletr\u00f4nico que t\u00eam sido extremamente \u00fateis para os lojistas.<\/p>\n<h2># 1. Aplicativos de compras multiplataforma<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Essential-Features-In-eCommerce-Mobile-Apps-To-Cover-Up-Losses-Faced-Amid-Covid-19.png\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-806811 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Essential-Features-In-eCommerce-Mobile-Apps-To-Cover-Up-Losses-Faced-Amid-Covid-19.png\" alt=\"eocmmerce-mobile-app\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Essential-Features-In-eCommerce-Mobile-Apps-To-Cover-Up-Losses-Faced-Amid-Covid-19.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Essential-Features-In-eCommerce-Mobile-Apps-To-Cover-Up-Losses-Faced-Amid-Covid-19-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>A segmenta\u00e7\u00e3o de smartphones Android e iOS usando o p\u00fablico-alvo certamente trar\u00e1 mais convers\u00f5es para voc\u00ea. Ofere\u00e7a um par de aplicativos m\u00f3veis nativos para o site de com\u00e9rcio eletr\u00f4nico e permita que os usu\u00e1rios comprem a partir dos aplicativos tamb\u00e9m.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/prestashop-mobile-app-builder\" target=\"_blank\">PrestaShop Mobile App Builder<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/opencart-mobile-app-builder\" target=\"_blank\">OpenCart Mobile App Builder<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-mobile-app-builder\" target=\"_blank\">Magento Mobile App Builder<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-2-mobile-app-builder\" target=\"_blank\">Magento 2 Mobile App Builder<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/woocommerce-mobile-app-builder\" target=\"_blank\">WooCommerce Mobile App Builder<\/a><\/p>\n<h2># 2. Aplicativo Web Progressivo (PWA)<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/07\/Allow-Customer-Reviews.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-805916 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/07\/Allow-Customer-Reviews.jpg\" alt=\"compras sem costura\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/07\/Allow-Customer-Reviews.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/07\/Allow-Customer-Reviews-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>E-Commerce Progressive Web Apps s\u00e3o aqueles que s\u00e3o disponibilizados ao vivo no site (da loja). Sempre que os visitantes de um site m\u00f3vel visitam um site ativo PWA, eles veem um bot\u00e3o \/ guia que diz &#39;Adicionar \u00e0 tela inicial&#39;. Ao clicar nele, o aplicativo m\u00f3vel PWA \u00e9 instalado instantaneamente nos dispositivos dos usu\u00e1rios. \u00c9 isso, agora o Progressive Web App funcionar\u00e1 como qualquer outro aplicativo de compras. Existem algumas extens\u00f5es prontas que t\u00eam a capacidade de fornecer mCommerce PWA App totalmente personaliz\u00e1vel para loja online. O administrador da loja obt\u00e9m um painel de controle muito amig\u00e1vel de onde pode editar e gerenciar o aplicativo m\u00f3vel, enviar notifica\u00e7\u00f5es push, etc. Hoje em dia, para alcan\u00e7ar todos os p\u00fablicos-alvo poss\u00edveis, a maioria das empresas de com\u00e9rcio eletr\u00f4nico est\u00e1 utilizando nativos (Android e iOS) e Aplicativos m\u00f3veis PWA.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/prestashop-pwa-mobile-app\" target=\"_blank\">PrestaShop<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/opencart-pwa-mobile-app\" target=\"_blank\">OpenCart PWA Mobile App<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-2-pwa-mobile-app\" target=\"_blank\">Magento 2<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/woocommerce-pwa-mobile-app\" target=\"_blank\">WooCommerce<\/a><\/p>\n<h2># 3. Mercado de v\u00e1rios fornecedores<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Multi-seller-Marketplace-Mobile-Apps.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-806813 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Multi-seller-Marketplace-Mobile-Apps.jpg\" alt=\"multi-seller-marketplace-mobile-apps\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Multi-seller-Marketplace-Mobile-Apps.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Multi-seller-Marketplace-Mobile-Apps-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><br \/>\nOs propriet\u00e1rios de lojas que desejam ter v\u00e1rios vendedores na loja geralmente optam por um pacote completo de sites de mercado de v\u00e1rios fornecedores e aplicativos m\u00f3veis. Este processo \u00e9 simplificado pelo Advanced Multi-vendor Marketplace com extens\u00f5es de aplicativos m\u00f3veis. Confira nos links abaixo:<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/prestashop-advanced-marketplace-with-mobile-app\" target=\"_blank\">PrestaShop Advanced Marketplace com aplicativo m\u00f3vel<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/opencart-advanced-marketplace-with-mobile-app\" target=\"_blank\">OpenCart Advanced Marketplace com aplicativo m\u00f3vel<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-advanced-marketplace-with-mobile-app\" target=\"_blank\">Magento<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-2-advanced-marketplace-with-mobile-app\" target=\"_blank\">Magento 2<\/a><\/p>\n<p>Usando isso, os propriet\u00e1rios de lojas convertem instantaneamente sua loja em um mercado completo e um aplicativo m\u00f3vel.<\/p>\n<ul>\n<li>Vendor Management<\/li>\n<li>Aprova\u00e7\u00e3o de solicita\u00e7\u00e3o de vendedor<\/li>\n<li>Gest\u00e3o da Comiss\u00e3o do Vendedor<\/li>\n<li>Solicita\u00e7\u00e3o de aprova\u00e7\u00e3o \/ reprova\u00e7\u00e3o de nova categoria<\/li>\n<li>Configura\u00e7\u00f5es de regras fiscais<\/li>\n<li>Avalia\u00e7\u00e3o e gerenciamento de avalia\u00e7\u00e3o<\/li>\n<li>Rastreamento e gerenciamento de pedidos de vendedores<\/li>\n<li>Rastreamento de transa\u00e7\u00f5es dos vendedores<\/li>\n<li>Gest\u00e3o de Pagamentos<\/li>\n<\/ul>\n<p>Todos os vendedores aprovados na loja recebem seus pr\u00f3prios pain\u00e9is de fornecedores exclusivos, nos quais podem obter os seguintes recursos:<\/p>\n<ul>\n<li>Upload manual e em massa de produtos<\/li>\n<li>Order Management<\/li>\n<li>Rastrear Pedido<\/li>\n<li>Solicita\u00e7\u00e3o de nova categoria<\/li>\n<li>Pagamento baseado em comiss\u00e3o<\/li>\n<\/ul>\n<h2># 4. Pagamentos e transa\u00e7\u00f5es digitais:<\/h2>\n<p>Houve um tempo em que os compradores online hesitavam em fazer pagamentos online e <a href=\"https:\/\/www.statista.com\/chart\/7793\/mobile-payment-transaction-volume\/\" target=\"_blank\" rel=\"nofollow\">Estadista<\/a>, espera-se que os pagamentos m\u00f3veis aumentem dez vezes at\u00e9 2021.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/7793.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-806809\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/7793.jpeg\" alt=\"pagamentos digitais\" width=\"960\" height=\"684\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/7793.jpeg 960w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/7793-300x214.jpeg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/7793-768x547.jpeg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p>\u00c9 bom ter e-wallets e UPIs integrados em aplicativos m\u00f3veis de com\u00e9rcio eletr\u00f4nico. Os usu\u00e1rios que compram por meio de aplicativos m\u00f3veis (Android ou iOS ou PWA) podem escolher sua op\u00e7\u00e3o preferida de pagamento e fazer transa\u00e7\u00f5es seguras.<\/p>\n<h2>Coment\u00e1rios Finais<\/h2>\n<p>Estes foram alguns exemplos de como o comportamento de compras online est\u00e1 se transformando. Os propriet\u00e1rios de lojas que administram seus neg\u00f3cios em plataformas de com\u00e9rcio eletr\u00f4nico online devem estar atentos a essas tend\u00eancias. Ignorar a necessidade de aplicativos m\u00f3veis de com\u00e9rcio eletr\u00f4nico ser\u00e1 apenas um fator de perda em mat\u00e9ria de vendas, receita ou crescimento. Ent\u00e3o, se voc\u00ea est\u00e1 pensando em lan\u00e7ar aplicativos de compras para o seu site, \u00e9 hora de agir no mesmo. Verifique as solu\u00e7\u00f5es prontas compartilhadas acima ou discuta mais sobre <a href=\"mailto:support@knowband.com\" target=\"_blank\">support@knowband.com<\/a>. N\u00f3s, da KnowBand, oferecemos aplicativos nativos prontos (Android e iOS), PWA (Progressive Web App) e Marketplace Mobile Apps para os sites de com\u00e9rcio eletr\u00f4nico constru\u00eddos usando qualquer uma das plataformas abaixo:<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/page\/en\/mobile-app-builder\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-565435 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/02\/A-Facile-Way-To-Launch-your-eCommerce-Mobile-App.jpg\" alt=\"uma maneira f\u00e1cil de lan\u00e7ar seu aplicativo de com\u00e9rcio eletr\u00f4nico para celular\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/02\/A-Facile-Way-To-Launch-your-eCommerce-Mobile-App.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/02\/A-Facile-Way-To-Launch-your-eCommerce-Mobile-App-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ningu\u00e9m pode negar ou ignorar o crescimento acelerado da ind\u00fastria de com\u00e9rcio eletr\u00f4nico (varejo). Com os telefones celulares entrando no com\u00e9rcio online, as tend\u00eancias das compras online foram totalmente renovadas. Com o uso crescente de smartphones e dispositivos m\u00f3veis, o m-Commerce cresceu exponencialmente na \u00faltima d\u00e9cada. Quase todas as empresas de com\u00e9rcio eletr\u00f4nico j\u00e1 lan\u00e7aram [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":806814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3267],"tags":[2298],"class_list":["post-807140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aplicativo-movel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As quatro principais tend\u00eancias do com\u00e9rcio m\u00f3vel que todo varejista deve conhecer em 2020 - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/aplicativo-movel\/as-quatro-principais-tend\u00eancias-do-com\u00e9rcio-m\u00f3vel-que-todo-varejista-deve-conhecer-em-2020\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As quatro principais tend\u00eancias do com\u00e9rcio m\u00f3vel que todo varejista deve conhecer em 2020 - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Ningu\u00e9m pode negar ou ignorar o crescimento acelerado da ind\u00fastria de com\u00e9rcio eletr\u00f4nico (varejo). 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