{"id":807082,"date":"2020-07-30T10:25:57","date_gmt":"2020-07-30T10:25:57","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=805928\/"},"modified":"2020-07-31T14:17:21","modified_gmt":"2020-07-31T04:47:21","slug":"10-maneiras-de-divulgar-seus-neg%c3%b3cios-e-ofertas-neste-ver%c3%a3o","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/10-maneiras-de-divulgar-seus-neg%c3%b3cios-e-ofertas-neste-ver%c3%a3o\/","title":{"rendered":"10 maneiras de divulgar seus neg\u00f3cios e ofertas neste ver\u00e3o"},"content":{"rendered":"

J\u00e1 foi dito que os consumidores passam menos tempo na web durante o ver\u00e3o e, eventualmente, fazem menos compras online, mas essas s\u00e3o apenas cren\u00e7as auto-induzidas. Enquanto as campanhas de marketing e promo\u00e7\u00e3o mudam com as esta\u00e7\u00f5es, o ver\u00e3o \u00e9 a esta\u00e7\u00e3o perfeita e a oportunidade de oferecer aos seus clientes as melhores ofertas e promo\u00e7\u00f5es.<\/span><\/p>\n

Ter ideias promocionais diferentes para o seu neg\u00f3cio durante este ver\u00e3o n\u00e3o s\u00f3 ajudar\u00e1 voc\u00ea a atingir altas vendas, mas tamb\u00e9m far\u00e1 com que sua marca se destaque das demais. No post de hoje, apresentei 10 ideias de promo\u00e7\u00e3o e marketing de ver\u00e3o.<\/span><\/p>\n

1. Lan\u00e7ar um novo produto ou servi\u00e7o<\/h3>\n

\"lan\u00e7ar<\/a><\/p>\n

Lan\u00e7ar um novo item ou servi\u00e7o enquanto marca o in\u00edcio de uma bela temporada de ver\u00e3o para atrair novos clientes \u00e9 uma incr\u00edvel ideia de promo\u00e7\u00e3o de ver\u00e3o. Ao trazer a nova cole\u00e7\u00e3o no in\u00edcio do ver\u00e3o e ao tornar seus novos produtos ou servi\u00e7os ocasionalmente tem\u00e1ticos, voc\u00ea pode atrair a aten\u00e7\u00e3o de seus clientes existentes e de novos visitantes.<\/span><\/p>\n

2. Anuncie uma festa do solst\u00edcio de ver\u00e3o<\/h3>\n

\"dar<\/a>
\n<\/a><\/p>\n

O ver\u00e3o \u00e9 uma esta\u00e7\u00e3o energ\u00e9tica para comemorar – os dias ficam mais longos, o clima fica mais quente, as bebidas ficam mais frias e as pessoas querem vencer o calor! O primeiro dia do ver\u00e3o, chamado de solst\u00edcio de ver\u00e3o, \u00e9 uma \u00e9poca ideal para marcar uma reuni\u00e3o.<\/span><\/p>\n

Oferecer sabores e petiscos gr\u00e1tis, uma cabine fotogr\u00e1fica com tema litor\u00e2neo ou uma pequena piscina infl\u00e1vel cheia de guloseimas em sua reuni\u00e3o \u00e9 um m\u00e9todo incr\u00edvel para atrair seu p\u00fablico a fazer compras em seu neg\u00f3cio. Fa\u00e7a uma oferta em seu encontro com produtos ou servi\u00e7os gratuitos.<\/span><\/p>\n

3. Fa\u00e7a concursos no Facebook ou Instagram<\/h3>\n

\"run-an-instagram-giveaway\"<\/a><\/p>\n

Seus clientes estar\u00e3o navegando no Instagram e no Facebook neste ver\u00e3o. Use isso a seu favor, hospedando um concurso. Pe\u00e7a a seus clientes novos e existentes para enviar suas fotos extraordin\u00e1rias de ver\u00e3o.<\/span><\/p>\n

Defina uma hashtag exclusiva e pe\u00e7a aos usu\u00e1rios para postar fotos usando a mesma. Recompense aqueles com a postagem mais original e interessante. Essa \u00e9 uma \u00f3tima maneira de criar conte\u00fado gerado pelo usu\u00e1rio e aumentar a visibilidade da sua marca na plataforma.<\/span><\/p>\n

4. Ofere\u00e7a frete gr\u00e1tis<\/h3>\n

\"summer-marketing-idea-2-offer-free-shipping\"<\/a><\/p>\n

Envios gr\u00e1tis<\/span><\/a> \u00e9 uma das melhores estrat\u00e9gias para impulsionar suas vendas. Ele pode atrair at\u00e9 mesmo os clientes mais solid\u00e1rios para tocar no bot\u00e3o de compra.<\/span><\/p>\n

Um m\u00e9todo eficaz para executar esta oferta durante este ver\u00e3o \u00e9 usar um <\/span>pop-up de inten\u00e7\u00e3o de sa\u00edda<\/span><\/a>. Quando um visitante tenta sair de seu site ap\u00f3s adicionar o produto ao carrinho, acione uma mensagem com uma oferta de "Frete gr\u00e1tis" para incentivar os compradores a comprar.<\/span><\/p>\n

5. Crie um pacote de "produtos de ver\u00e3o"<\/h3>\n

\"summer-marketing-idea-5-create-a-summer-themed-exit-intent-pop\"<\/a><\/p>\n

Verifique seu invent\u00e1rio e fa\u00e7a uma lista dos produtos que os compradores t\u00eam maior probabilidade de comprar durante o ver\u00e3o. Ofere\u00e7a o pacote a um pre\u00e7o ligeiramente inferior \u00e0 soma do custo individual desses itens. Isso aumenta o seu <\/span>valor m\u00e9dio do pedido<\/span><\/a> e cria uma situa\u00e7\u00e3o ganha-ganha para voc\u00ea e para seus clientes.<\/span><\/p>\n

6. Recompense seus clientes VIP \/ leais<\/h3>\n

\"summer-marketing-idea-3-vip-customer-cupons\"<\/a><\/p>\n

Voc\u00ea precisa manter seus clientes leais felizes. Esta \u00e9 uma maneira frut\u00edfera. Envie um e-mail no final da primavera demonstrando gratid\u00e3o aos seus clientes VIP ou leais por serem t\u00e3o leais \u00e0 sua marca.<\/span><\/p>\n

Por meio de e-mail, ofere\u00e7a a eles um c\u00f3digo de cupom ou brinde, um desconto atraente ou uma redu\u00e7\u00e3o de pre\u00e7o exclusivamente para eles. Possivelmente, voc\u00ea pode fazer isso por sete dias consecutivos, oferecendo descontos em diferentes categorias e produtos.<\/span><\/p>\n

Relacionado: <\/span>Benef\u00edcios dos programas de fidelidade do cliente para o seu neg\u00f3cio on-line<\/span><\/a><\/p>\n

7. Fa\u00e7a parceria com outras empresas<\/h3>\n

\"summer-marketing-idea-4-partner-up\"<\/a><\/p>\n

Contate seus amigos do setor! O ver\u00e3o \u00e9 uma esta\u00e7\u00e3o mais calma para os varejistas online e a melhor \u00e9poca do ano para algumas experi\u00eancias. Portanto, aproveite este tempo e oportunidade para se conectar com c\u00famplices n\u00e3o rivais para lan\u00e7ar algumas id\u00e9ias e verificar se h\u00e1 portas abertas para uma associa\u00e7\u00e3o comercial comumente \u00fatil.<\/span><\/p>\n

8. Fa\u00e7a uma venda sazonal<\/h3>\n

\"ter<\/a><\/p>\n

Enquanto muitos associam as vendas ao neg\u00f3cio de varejo, um acordo sazonal \u00e9 uma promo\u00e7\u00e3o de ver\u00e3o extraordin\u00e1ria pensada para qualquer empresa de pequeno a m\u00e9dio porte.<\/span><\/p>\n

Oferecer descontos e ofertas ao longo dos meses do final da primavera ajudar\u00e1 a atrair novos clientes, manter os antigos e a espalhar a consci\u00eancia positiva da marca. Oferecer um programa de indica\u00e7\u00e3o para a temporada de ver\u00e3o, em que um cliente atual recebe uma recompensa ao indicar outras pessoas, \u00e9 outra abordagem para incentivar esses clientes a fazer propaganda boca a boca para sua marca e trazer seus amigos ao seu site.<\/span><\/p>\n

Relacionado: <\/span>Um guia para marketing de refer\u00eancia<\/span><\/a><\/p>\n

9. Ofertas baseadas em temperatura<\/h3>\n

\"oferecer<\/a><\/p>\n

Os clientes sempre apreciam um movimento em que podem ganhar pr\u00eamios ou cupons, e o clima \u00e9 a chance ideal! Escolha um dia em que o clima seja realmente problem\u00e1tico e ofere\u00e7a um presente incondicional com a chance de que supere um determinado grau naquele dia. Por exemplo, se normalmente \u00e9 cerca de 35 graus em maio onde voc\u00ea \u00e9 encontrado, ofere\u00e7a um presente incondicional com compra na chance de que chegue a cerca de 40.<\/span><\/p>\n

10. Fa\u00e7a uma promo\u00e7\u00e3o de volta \u00e0s aulas<\/h3>\n

\"venda<\/a><\/p>\n

Embora o ano escolar possa parecer distante, alguns dos pais come\u00e7aram a se preparar muito antes do tempo. Lan\u00e7ar um acordo inicial de classe \u00e9 uma estrat\u00e9gia promocional de ver\u00e3o atraente para qualquer setor e atrair\u00e1 qualquer pessoa que pretenda reservar algum dinheiro. Oferecer descontos extras para professores e alunos tamb\u00e9m resultar\u00e1 em vendas.<\/span><\/p>\n

Coment\u00e1rio final<\/h3>\n

O ver\u00e3o \u00e9 a esta\u00e7\u00e3o ideal para aproveitar o clima quente e a inunda\u00e7\u00e3o de veranistas! Utilize essas 10 ideias e estrat\u00e9gias promocionais e de marketing de ver\u00e3o para seu neg\u00f3cio de com\u00e9rcio eletr\u00f4nico ou varejo para ajudar a impulsionar mais ofertas e aumentar o conhecimento da marca durante o ver\u00e3o.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

J\u00e1 foi dito que os consumidores passam menos tempo na web durante o ver\u00e3o e, eventualmente, fazem menos compras online, mas essas s\u00e3o apenas cren\u00e7as auto-induzidas. Enquanto as campanhas de marketing e promo\u00e7\u00e3o mudam com as esta\u00e7\u00f5es, o ver\u00e3o \u00e9 a esta\u00e7\u00e3o perfeita e a oportunidade de oferecer aos seus clientes as melhores ofertas e […]<\/p>\n","protected":false},"author":2,"featured_media":805930,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[2298],"class_list":["post-807082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico"],"acf":[],"yoast_head":"\n10 maneiras de divulgar seus neg\u00f3cios e ofertas neste ver\u00e3o - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/10-maneiras-de-divulgar-seus-neg\u00f3cios-e-ofertas-neste-ver\u00e3o\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 maneiras de divulgar seus neg\u00f3cios e ofertas neste ver\u00e3o - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"J\u00e1 foi dito que os consumidores passam menos tempo na web durante o ver\u00e3o e, eventualmente, fazem menos compras online, mas essas s\u00e3o apenas cren\u00e7as auto-induzidas. Enquanto as campanhas de marketing e promo\u00e7\u00e3o mudam com as esta\u00e7\u00f5es, o ver\u00e3o \u00e9 a esta\u00e7\u00e3o perfeita e a oportunidade de oferecer aos seus clientes as melhores ofertas e […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/10-maneiras-de-divulgar-seus-neg\u00f3cios-e-ofertas-neste-ver\u00e3o\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-30T10:25:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-31T04:47:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/07\/10-Ways-to-Market-your-Deals-and-Offers-This-Summer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/10-maneiras-de-divulgar-seus-neg%c3%b3cios-e-ofertas-neste-ver%c3%a3o\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/10-maneiras-de-divulgar-seus-neg%c3%b3cios-e-ofertas-neste-ver%c3%a3o\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\"},\"headline\":\"10 maneiras de divulgar seus neg\u00f3cios e ofertas neste ver\u00e3o\",\"datePublished\":\"2020-07-30T10:25:57+00:00\",\"dateModified\":\"2020-07-31T04:47:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/10-maneiras-de-divulgar-seus-neg%c3%b3cios-e-ofertas-neste-ver%c3%a3o\\\/\"},\"wordCount\":1064,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/10-maneiras-de-divulgar-seus-neg%c3%b3cios-e-ofertas-neste-ver%c3%a3o\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/10-Ways-to-Market-your-Deals-and-Offers-This-Summer.jpg\",\"keywords\":[\"\"],\"articleSection\":[\"Com\u00e9rcio eletr\u00f4nico\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/10-maneiras-de-divulgar-seus-neg%c3%b3cios-e-ofertas-neste-ver%c3%a3o\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/10-maneiras-de-divulgar-seus-neg%c3%b3cios-e-ofertas-neste-ver%c3%a3o\\\/\",\"name\":\"10 maneiras de divulgar seus neg\u00f3cios e ofertas neste ver\u00e3o - 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