{"id":806992,"date":"2020-06-23T10:36:47","date_gmt":"2020-06-23T10:36:47","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=805706\/"},"modified":"2020-07-06T10:47:09","modified_gmt":"2020-06-23T12:47:14","slug":"6-raz%c3%b5es-pelas-quais-sua-empresa-precisa-de-uma-forte-presen%c3%a7a-social","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/6-raz%c3%b5es-pelas-quais-sua-empresa-precisa-de-uma-forte-presen%c3%a7a-social\/","title":{"rendered":"6 raz\u00f5es pelas quais sua empresa precisa de uma forte presen\u00e7a social"},"content":{"rendered":"

Gen X, Millennials ou Gen Z, voc\u00ea encontrar\u00e1 pessoas de todas as tr\u00eas gera\u00e7\u00f5es em plataformas de m\u00eddia social como Facebook, Instagram, Twitter, etc. E acho que n\u00e3o me enganarei ao dizer que seu p\u00fablico-alvo tamb\u00e9m est\u00e1 abaixo da idade grupo dessas gera\u00e7\u00f5es. O Facebook e o Instagram t\u00eam mais de 2.6 bilh\u00f5es e 1 bilh\u00e3o de usu\u00e1rios ativos mensais, respectivamente, tornando-os dois dos maiores sites de m\u00eddia social. Com uma grande maioria de pessoas conectadas a meios de comunica\u00e7\u00e3o social<\/a>, n\u00e3o h\u00e1 d\u00favida de por que sua empresa exige uma presen\u00e7a social. Al\u00e9m disso, o marketing nos canais sociais cresceu rapidamente nos \u00faltimos dois anos. Al\u00e9m dos n\u00fameros, vamos dar uma olhada nas seis raz\u00f5es importantes que destacam por que sua empresa precisa de uma presen\u00e7a social forte.<\/p>\n

1. Desenvolve o conhecimento da marca<\/h2>\n

\"Criar<\/a><\/p>\n

Se voc\u00ea acabou de come\u00e7ou seu neg\u00f3cio online<\/a> ou j\u00e1 est\u00e1 crescendo, \u00e9 uma boa ideia marcar sua presen\u00e7a nas plataformas de m\u00eddia social. N\u00e3o s\u00f3 aumenta o reconhecimento da marca, mas tamb\u00e9m ajuda a construir sua comunidade em redes sociais populares. A m\u00eddia social \u00e9 um lugar perfeito para mostrar ao p\u00fablico o que \u00e9 sua marca e permite que voc\u00ea se conecte com seu p\u00fablico em um n\u00edvel pessoal.<\/p>\n

2. Humaniza a marca<\/h2>\n

O objetivo final de qualquer empresa \u00e9 direcionar tr\u00e1fego para seu site<\/a> e obter vendas. Isso parece v\u00e1lido de uma perspectiva de neg\u00f3cios, mas \u00e9 importante saber que a natureza humana nos atrai para coisas que s\u00e3o relacion\u00e1veis; ao qual podemos nos conectar. A m\u00eddia social preenche essa lacuna. Ter uma presen\u00e7a social oferece a oportunidade de criar uma atmosfera amig\u00e1vel onde as pessoas se sintam familiares e interajam com sua marca como se ela fizesse parte de seu dia a dia. As pessoas gostam de se envolver, e quando percebem que voc\u00ea est\u00e1 tentando construir comunica\u00e7\u00e3o em vez de ser promocional o tempo todo, isso aumenta ainda mais o gosto pela sua marca e \u00e9 isso que pode fazer com que ela se destaque de seus concorrentes.<\/p>\n

3. Publicidade direcionada<\/h2>\n

\"Publicidade<\/a><\/p>\n

Uma das melhores coisas que a m\u00eddia social traz para a mesa \u00e9 a publicidade direcionada. Ao contr\u00e1rio da publicidade tradicional, em que voc\u00ea n\u00e3o pode restringir seu p\u00fablico, ter uma presen\u00e7a social oferece a oportunidade de alcan\u00e7ar o p\u00fablico desejado. Voc\u00ea pode dividir o p\u00fablico por g\u00eanero, faixa et\u00e1ria, localiza\u00e7\u00e3o, interesses etc. Isso garante que seu an\u00fancio seja entregue ao p\u00fablico relevante, o que tamb\u00e9m melhora sua taxa de custo por clique. Gra\u00e7as a ferramentas como Google Analytics e Social Native, que tem a capacidade de rastrear atividades sociais, facilita a an\u00e1lise do nosso p\u00fablico-alvo.<\/p>\n

4. Vantagens competitivas<\/h2>\n

Enquanto voc\u00ea est\u00e1 pensando por que sua empresa precisa de uma presen\u00e7a social forte, seus concorrentes presentes nas redes sociais j\u00e1 est\u00e3o consumindo seus clientes em potencial. Eles est\u00e3o investindo seu tempo, dinheiro e tudo para obter os clientes do seu lado. Ter uma presen\u00e7a nas redes sociais d\u00e1-lhe uma vantagem competitiva e com o seu estrat\u00e9gias de marketing de m\u00eddia social<\/a> e atividades, voc\u00ea pode superar seus concorrentes e virar o jogo.<\/p>\n

5. Capture leads e impulsione as vendas<\/h2>\n

Os profissionais de marketing consideram a m\u00eddia social uma ferramenta poderosa para gerar leads. \u00c9 imensamente usado em todo o mundo. Se voc\u00ea n\u00e3o estiver utilizando essas plataformas, estar\u00e1 perdendo a oportunidade de adquirir leads e aumentar suas vendas. O gigante da m\u00eddia social Facebook permite que voc\u00ea abra sua loja na plataforma. Com um Loja do Facebook<\/a>, voc\u00ea pode permitir que o p\u00fablico navegue pelos produtos da sua loja, mesmo sem estar presente no seu site.<\/p>\n

6. Informa\u00e7\u00f5es em tempo real<\/h2>\n

A m\u00eddia social n\u00e3o se limita apenas a fins de entretenimento ou marketing. Na verdade, est\u00e1 se tornando uma fonte de informa\u00e7\u00e3o para as pessoas. Quaisquer altera\u00e7\u00f5es ou atualiza\u00e7\u00f5es feitas por uma marca s\u00e3o geralmente confirmadas por suas p\u00e1ginas de m\u00eddia social. Voc\u00ea tamb\u00e9m pode interagir com seu p\u00fablico trazendo novidades, ofertas, vendas ou qualquer outra informa\u00e7\u00e3o relacionada ao seu neg\u00f3cio.<\/p>\n

Considera\u00e7\u00f5es Finais<\/h2>\n

Se voc\u00ea n\u00e3o marcar sua presen\u00e7a social agora, ficar\u00e1 privado de tantos benef\u00edcios que seus concorrentes j\u00e1 usufruem. O mundo est\u00e1 evoluindo, voc\u00ea tamb\u00e9m deveria!<\/p>\n","protected":false},"excerpt":{"rendered":"

Gen X, Millennials ou Gen Z, voc\u00ea encontrar\u00e1 pessoas de todas as tr\u00eas gera\u00e7\u00f5es em plataformas de m\u00eddia social como Facebook, Instagram, Twitter, etc. E acho que n\u00e3o me enganarei ao dizer que seu p\u00fablico-alvo tamb\u00e9m est\u00e1 abaixo da idade grupo dessas gera\u00e7\u00f5es. O Facebook e o Instagram t\u00eam mais de 2.6 bilh\u00f5es e 1 […]<\/p>\n","protected":false},"author":26,"featured_media":805713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[2298],"class_list":["post-806992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico"],"acf":[],"yoast_head":"\n6 raz\u00f5es pelas quais sua empresa precisa de uma forte presen\u00e7a social - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/6-raz\u00f5es-pelas-quais-sua-empresa-precisa-de-uma-forte-presen\u00e7a-social\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 raz\u00f5es pelas quais sua empresa precisa de uma forte presen\u00e7a social - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Gen X, Millennials ou Gen Z, voc\u00ea encontrar\u00e1 pessoas de todas as tr\u00eas gera\u00e7\u00f5es em plataformas de m\u00eddia social como Facebook, Instagram, Twitter, etc. E acho que n\u00e3o me enganarei ao dizer que seu p\u00fablico-alvo tamb\u00e9m est\u00e1 abaixo da idade grupo dessas gera\u00e7\u00f5es. O Facebook e o Instagram t\u00eam mais de 2.6 bilh\u00f5es e 1 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/6-raz\u00f5es-pelas-quais-sua-empresa-precisa-de-uma-forte-presen\u00e7a-social\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-23T10:36:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-23T12:47:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/6-reasons-why-your-business-needs-a-strong-social-presence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manish Barthwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manish Barthwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/6-raz%c3%b5es-pelas-quais-sua-empresa-precisa-de-uma-forte-presen%c3%a7a-social\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/6-raz%c3%b5es-pelas-quais-sua-empresa-precisa-de-uma-forte-presen%c3%a7a-social\\\/\"},\"author\":{\"name\":\"Manish Barthwal\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/224835eb436630f63b36c7514bad31ce\"},\"headline\":\"6 raz\u00f5es pelas quais sua empresa precisa de uma forte presen\u00e7a social\",\"datePublished\":\"2020-06-23T10:36:47+00:00\",\"dateModified\":\"2020-06-23T12:47:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/6-raz%c3%b5es-pelas-quais-sua-empresa-precisa-de-uma-forte-presen%c3%a7a-social\\\/\"},\"wordCount\":773,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/6-raz%c3%b5es-pelas-quais-sua-empresa-precisa-de-uma-forte-presen%c3%a7a-social\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/6-reasons-why-your-business-needs-a-strong-social-presence.jpg\",\"keywords\":[\"\"],\"articleSection\":[\"Com\u00e9rcio eletr\u00f4nico\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/6-raz%c3%b5es-pelas-quais-sua-empresa-precisa-de-uma-forte-presen%c3%a7a-social\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/6-raz%c3%b5es-pelas-quais-sua-empresa-precisa-de-uma-forte-presen%c3%a7a-social\\\/\",\"name\":\"6 raz\u00f5es pelas quais sua empresa precisa de uma forte presen\u00e7a social - 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