{"id":806914,"date":"2020-06-10T06:59:40","date_gmt":"2020-06-10T06:59:40","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=805545\/"},"modified":"2020-06-10T16:29:40","modified_gmt":"2020-06-10T06:59:40","slug":"aumento-na-mudan%c3%a7a-do-com%c3%a9rcio-eletr%c3%b4nico-durante-a-crise-do-covid-19","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/aumento-na-mudan%c3%a7a-do-com%c3%a9rcio-eletr%c3%b4nico-durante-a-crise-do-covid-19\/","title":{"rendered":"Aumento na mudan\u00e7a do com\u00e9rcio eletr\u00f4nico durante a crise do COVID-19"},"content":{"rendered":"<p>Mesmo que as opera\u00e7\u00f5es de com\u00e9rcio eletr\u00f4nico possam n\u00e3o estar funcionando t\u00e3o bem quanto estariam se n\u00e3o fosse pela pandemia de COVID-19, o bloqueio levou as lojas f\u00edsicas a migrar para o varejo online. A crise atual dificultou a sobreviv\u00eancia da maioria das empresas, principalmente as offline. Muitas empresas foram fechadas permanentemente, enquanto algumas foram fechadas temporariamente. Isso estava fadado a acontecer, pois as pessoas foram solicitadas a ficar em casa. Em \u00faltima an\u00e1lise, essa pandemia global acelerou o crescimento do setor de com\u00e9rcio eletr\u00f4nico. O com\u00e9rcio eletr\u00f4nico est\u00e1 decolando rapidamente.<\/p>\n<p><strong>Voc\u00ea pode gostar:<\/strong> <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/why-offline-business-must-have-online-presence\/\" target=\"_blank\">7 raz\u00f5es pelas quais sua empresa off-line deve ter presen\u00e7a on-line<\/a><\/p>\n<p>O COVID-19 teve um impacto dram\u00e1tico nos h\u00e1bitos de compra dos consumidores e permanecer\u00e1 inalterado por um longo prazo. Estudos sugerem que, desde que o Coronav\u00edrus se tornou uma pandemia global, a compra online testemunhou um aumento de quase 25-80% entre os consumidores que compram 50% ou mais dos produtos comprando online. E mesmo que a pandemia passe, cada 6 em cada 10 consumidores provavelmente continuar\u00e1 comprando online. Como o bloqueio diminuiu um pouco em muitos pa\u00edses, a demanda por itens n\u00e3o essenciais atingiu o c\u00e9u. Vamos dar uma olhada no tweet do CTO do Shopify, Jean-Michel Lemieux.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-805546 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss.png\" alt=\"tweet por shopify cto\" width=\"600\" height=\"721\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss.png 600w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss-250x300.png 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>O n\u00famero de comerciantes (novos dom\u00ednios) que o Shopify ganhou em sua plataforma no primeiro trimestre deste ano vai pegar voc\u00ea de surpresa. Quase 70 mil novos dom\u00ednios foram registrados no Shopify nos meses de fevereiro e mar\u00e7o, o que \u00e9 mais do que todo o ano de 2018. Ap\u00f3s uma pesquisa foi feita entre os consumidores do Reino Unido, Fran\u00e7a e Alemanha; Nos tr\u00eas maiores mercados de varejo online da Europa, descobriu-se que se os varejistas adotarem o modelo de com\u00e9rcio eletr\u00f4nico, eles t\u00eam uma excelente oportunidade de se recuperar da crise atual assim que as pessoas se livrarem da pandemia de COVID-19. A pesquisa tamb\u00e9m indicou que cerca de 80% dos consumidores provavelmente voltar\u00e3o a fazer compras online de produtos n\u00e3o essenciais na pr\u00f3xima metade do ano.<\/p>\n<h2>Mudan\u00e7a no tr\u00e1fego de com\u00e9rcio eletr\u00f4nico<\/h2>\n<p>Statista compartilhou um <a href=\"https:\/\/www.statista.com\/statistics\/1106866\/online-shopping-all-sector-change-in-traffic-corona-virus-france\/\" target=\"_blank\">Denunciar<\/a> da taxa de tr\u00e1fego em todos os setores do com\u00e9rcio eletr\u00f4nico ap\u00f3s o surto do Coronavirus na Fran\u00e7a. Em maio de 2016, o departamento de viagens e turismo apresentou a maior queda, seguido pela ind\u00fastria automobil\u00edstica. As farm\u00e1cias online testemunham o maior aumento no tr\u00e1fego.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-805547 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista.png\" alt=\"atividade de desenvolvimento de com\u00e9rcio eletr\u00f4nico do statista\" width=\"1209\" height=\"648\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista.png 1209w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista-300x161.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista-768x412.png 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista-1024x549.png 1024w\" sizes=\"auto, (max-width: 1209px) 100vw, 1209px\" \/><\/a><\/p>\n<p>Voc\u00ea tamb\u00e9m pode dar uma olhada na taxa de transa\u00e7\u00e3o para o mesmo per\u00edodo <a href=\"https:\/\/www.statista.com\/statistics\/1104108\/online-shopping-change-in-transaction-rate-traffic-corona-virus-france\/\" target=\"_blank\">aqui<\/a>. SEMrush tamb\u00e9m divulgou o volume de tr\u00e1fego de pesquisa detalhado no qual foi descoberto que &quot;Livros e Literatura&quot; liderou o volume de pesquisa, seguido por &quot;Hobbies e Lazer&quot;, &quot;Pessoas e Sociedade&quot; e assim por diante. Entre as mercadorias, o volume de busca por papel higi\u00eanico atingiu o pico. Nas categorias de produtos do eBay, os cupons de vale-presente tiveram o maior volume de pesquisas.<\/p>\n<p><strong>Leia tamb\u00e9m:<\/strong><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/covid-19-impact-ecommerce-businesses\/\" target=\"_blank\">COVID-19 e seu impacto nos neg\u00f3cios de com\u00e9rcio eletr\u00f4nico<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-covid-19-affected-online-shopping-behaviour-ecommerce-sales\/\" target=\"_blank\">Como o COVID-19 afetou o comportamento das compras on-line e as vendas de com\u00e9rcio eletr\u00f4nico?<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/email-marketing-covid-19\/\" target=\"_blank\">5 dicas de marketing por email durante a pandemia de COVID-19<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/retain-customers-amid-coronavirus-outbreak\/\" target=\"_blank\">Como manter seus clientes em meio ao surto de coronav\u00edrus?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mesmo que as opera\u00e7\u00f5es de com\u00e9rcio eletr\u00f4nico possam n\u00e3o estar funcionando t\u00e3o bem quanto estariam se n\u00e3o fosse pela pandemia de COVID-19, o bloqueio levou as lojas f\u00edsicas a migrar para o varejo online. A crise atual dificultou a sobreviv\u00eancia da maioria das empresas, principalmente as offline. Muitas empresas foram fechadas permanentemente, enquanto algumas foram [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":805548,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[2298],"class_list":["post-806914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aumento na mudan\u00e7a do com\u00e9rcio eletr\u00f4nico durante a crise do COVID-19 - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/aumento-na-mudan\u00e7a-do-com\u00e9rcio-eletr\u00f4nico-durante-a-crise-do-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aumento na mudan\u00e7a do com\u00e9rcio eletr\u00f4nico durante a crise do COVID-19 - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Mesmo que as opera\u00e7\u00f5es de com\u00e9rcio eletr\u00f4nico possam n\u00e3o estar funcionando t\u00e3o bem quanto estariam se n\u00e3o fosse pela pandemia de COVID-19, o bloqueio levou as lojas f\u00edsicas a migrar para o varejo online. A crise atual dificultou a sobreviv\u00eancia da maioria das empresas, principalmente as offline. Muitas empresas foram fechadas permanentemente, enquanto algumas foram [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/aumento-na-mudan\u00e7a-do-com\u00e9rcio-eletr\u00f4nico-durante-a-crise-do-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-10T06:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Increase-in-the-eCommerce-shift-during-COVID-19-crisis.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Manish Barthwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manish Barthwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/aumento-na-mudan%c3%a7a-do-com%c3%a9rcio-eletr%c3%b4nico-durante-a-crise-do-covid-19\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/aumento-na-mudan%c3%a7a-do-com%c3%a9rcio-eletr%c3%b4nico-durante-a-crise-do-covid-19\\\/\"},\"author\":{\"name\":\"Manish Barthwal\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/224835eb436630f63b36c7514bad31ce\"},\"headline\":\"Aumento na mudan\u00e7a do com\u00e9rcio eletr\u00f4nico durante a crise do COVID-19\",\"datePublished\":\"2020-06-10T06:59:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/aumento-na-mudan%c3%a7a-do-com%c3%a9rcio-eletr%c3%b4nico-durante-a-crise-do-covid-19\\\/\"},\"wordCount\":584,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/aumento-na-mudan%c3%a7a-do-com%c3%a9rcio-eletr%c3%b4nico-durante-a-crise-do-covid-19\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Increase-in-the-eCommerce-shift-during-COVID-19-crisis.png\",\"keywords\":[\"\"],\"articleSection\":[\"Com\u00e9rcio eletr\u00f4nico\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/aumento-na-mudan%c3%a7a-do-com%c3%a9rcio-eletr%c3%b4nico-durante-a-crise-do-covid-19\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/aumento-na-mudan%c3%a7a-do-com%c3%a9rcio-eletr%c3%b4nico-durante-a-crise-do-covid-19\\\/\",\"name\":\"Aumento na mudan\u00e7a do com\u00e9rcio eletr\u00f4nico durante a crise do COVID-19 - 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