{"id":806908,"date":"2020-06-09T05:45:02","date_gmt":"2020-06-09T05:45:02","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=805488\/"},"modified":"2020-06-09T15:17:19","modified_gmt":"2020-06-09T05:47:19","slug":"remessa-de-com%c3%a9rcio-eletr%c3%b4nico-desafios-e-solu%c3%a7%c3%b5es","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/remessa-de-com%c3%a9rcio-eletr%c3%b4nico-desafios-e-solu%c3%a7%c3%b5es\/","title":{"rendered":"Remessa de com\u00e9rcio eletr\u00f4nico: desafios e solu\u00e7\u00f5es"},"content":{"rendered":"

A Denunciar<\/a> pelo Instituto Baymard diz que 'Alto custo de envio<\/strong>'\u00e9 a raz\u00e3o principal para abandono do carrinho de compras<\/a> nos EUA, quase a metade do total de carrinhos abandonados. Varejistas de com\u00e9rcio eletr\u00f4nico, principalmente propriet\u00e1rios de empresas de m\u00e9dio porte, costumam enfrentar desafios de envio, pois marcas populares como a Amazon j\u00e1 estabeleceram um padr\u00e3o t\u00e3o alto, oferecendo remessa gratuita ou mantendo o pre\u00e7o m\u00ednimo. Neste artigo, listei alguns desafios de envio enfrentados por varejistas eletr\u00f4nicos e tamb\u00e9m apresentei a solu\u00e7\u00e3o necess\u00e1ria. Vamos dar uma olhada.<\/p>\n

1. Escolhendo o Fornecedor de Frete<\/h2>\n

Quando come\u00e7ando seu neg\u00f3cio online<\/a>, voc\u00ea pode contar com apenas um ou dois fornecedores de remessa. Mesmo ao escolher um, voc\u00ea pode se encontrar em uma grande confus\u00e3o. \u00c0 medida que sua empresa crescer, voc\u00ea ter\u00e1 que criar mais op\u00e7\u00f5es para seus clientes. FedEx e USPS s\u00e3o ideais para come\u00e7ar. Com o tempo, voc\u00ea entender\u00e1 melhor o que \u00e9 melhor para o seu neg\u00f3cio, como saber quais s\u00e3o os melhores transportadores que possuem um custo operacional razo\u00e1vel e menos transit time.<\/p>\n

2. Frete gr\u00e1tis<\/h2>\n

Embora o frete gr\u00e1tis seja frequentemente visto como uma t\u00e1tica de marketing para aumentar as vendas, envolve comprometer a margem de lucro. Se seu neg\u00f3cios online<\/a> est\u00e1 bem montado, voc\u00ea pode se ajustar com o conceito de frete gr\u00e1tis, por\u00e9m, o mesmo n\u00e3o pode ser dito para novos neg\u00f3cios. As start-ups n\u00e3o podem oferecer frete gr\u00e1tis facilmente, pois ser\u00e1 dif\u00edcil incluir o custo geral de frete no produto. Mas tamb\u00e9m \u00e9 um fato que o frete gr\u00e1tis \u00e9 necess\u00e1rio para atrair os clientes e incentiv\u00e1-los a comprar. Algumas das maneiras eficazes de oferecer frete gr\u00e1tis sem afetar muito sua margem de lucro s\u00e3o-<\/p>\n

1. Frete gr\u00e1tis com um valor m\u00ednimo de pedido 2. Frete gr\u00e1tis por tempo limitado 3. Frete gr\u00e1tis em alguns produtos 4. Frete gr\u00e1tis em regi\u00f5es espec\u00edficas 5. Frete gr\u00e1tis em um determinado peso<\/p><\/blockquote>\n

Leia mais em<\/strong>?Estrat\u00e9gias de frete gr\u00e1tis: Por que oferecer? Como oferecer? Quando oferecer?<\/a><\/p>\n

Os varejistas eletr\u00f4nicos aumentam ligeiramente o pre\u00e7o do produto para cobrir os custos de envio.<\/p>\n

3. Danos durante o tr\u00e2nsito<\/h2>\n

Um dos maiores desafios de envio de com\u00e9rcio eletr\u00f4nico que os varejistas eletr\u00f4nicos enfrentam \u00e9 o tr\u00e2nsito seguro do produto do dep\u00f3sito at\u00e9 o endere\u00e7o de entrega do cliente. Muitas vezes, os clientes reclamam que o produto n\u00e3o estava em bom estado ou danificado ao chegar at\u00e9 eles. Embora seja poss\u00edvel que j\u00e1 estivesse em mau estado, \u00e9 muito prov\u00e1vel que tenha se danificado durante o transporte. Itens fr\u00e1geis precisam ser embalados com cuidado, caso contr\u00e1rio, podem ser danificados. Para superar isso, certifique-se de que a embalagem seja feita corretamente. Saiba tudo sobre o transportador antes de amarrar com ele.<\/p>\n

4. Taxa fixa de envio<\/h2>\n

Outro dilema que os varejistas de com\u00e9rcio eletr\u00f4nico enfrentam \u00e9 se devem ou n\u00e3o ter um padr\u00e3o de frete de taxa fixa. A taxa fixa de envio tem seus pr\u00f3s e contras. Definir uma taxa fixa de envio para cada tipo de produto sem entender e comparar o valor do produto de outros itens em sua loja tamb\u00e9m pode sair pela culatra. Por exemplo, uma taxa de envio fixa para um produto de menor valor pode parecer muito alta e a mesma taxa de envio pode consumir seu lucro se o custo de envio real for maior do que a taxa de envio fixa. Oferecer a taxa de frete certa \u00e9 crucial para evitar o abandono do carrinho.<\/p>\n

Como podemos desempenhar um papel no seu envio de com\u00e9rcio eletr\u00f4nico?<\/h2>\n

A Knowband fornece uma variedade de m\u00f3dulos relacionados ao envio que podem ser ben\u00e9ficos para o seu site de com\u00e9rcio eletr\u00f4nico. Os m\u00f3dulos s\u00e3o-<\/p>\n

Gerente de frete gr\u00e1tis<\/h3>\n

Este m\u00f3dulo est\u00e1 dispon\u00edvel apenas para o PrestaShop<\/a> propriet\u00e1rios de sites. Ele permite que os comerciantes ajustem os termos e condi\u00e7\u00f5es das configura\u00e7\u00f5es de back-end para oferecer remessa gratuita aos compradores. Voc\u00ea pode especificar os fatores que precisam ser combinados para obter frete gr\u00e1tis.<\/p>\n

One Page Checkout<\/h3>\n

Este m\u00f3dulo de checkout suporta a maioria dos m\u00e9todos de envio, como Mondial Relay, So Colissimo, Ulozenka Delivery, Zasielkovn Delivery, LP Express 24 Delivery, Paczkomaty InPost, Zasilkovna, Poczta Polska (owppoczta), Webshipr, Paczka w Ruchu. Est\u00e1 dispon\u00edvel para PrestaShop<\/a>, OpenCart<\/a>, Magento<\/a>e Magento 2<\/a>.<\/p>\n

Custo de envio por c\u00f3digo postal<\/h3>\n

Dispon\u00edvel para PrestaShop<\/a>, este m\u00f3dulo permite ajustar o custo de envio para diferentes regi\u00f5es.<\/p>\n

Verifica\u00e7\u00e3o de disponibilidade do produto por CEP<\/h3>\n

Este m\u00f3dulo adiciona um validador de c\u00f3digo postal em suas p\u00e1ginas de produto, permitindo que os compradores verifiquem se o produto est\u00e1 dispon\u00edvel para entrega em seu local ou n\u00e3o. Est\u00e1 dispon\u00edvel para PrestaShop<\/a>, OpenCart<\/a> e Magento<\/a>. Para qualquer tipo de assist\u00eancia, voc\u00ea pode entrar em contato conosco em support@knowband.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A Denunciar pelo Instituto Baymard diz que 'Alto custo de envio'\u00e9 a raz\u00e3o principal para abandono do carrinho de compras nos EUA, quase a metade do total de carrinhos abandonados. Varejistas de com\u00e9rcio eletr\u00f4nico, principalmente propriet\u00e1rios de empresas de m\u00e9dio porte, costumam enfrentar desafios de envio, pois marcas populares como a Amazon j\u00e1 estabeleceram um […]<\/p>\n","protected":false},"author":26,"featured_media":805489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[2298],"class_list":["post-806908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico"],"acf":[],"yoast_head":"\nRemessa de com\u00e9rcio eletr\u00f4nico: desafios e solu\u00e7\u00f5es - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/remessa-de-com\u00e9rcio-eletr\u00f4nico-desafios-e-solu\u00e7\u00f5es\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remessa de com\u00e9rcio eletr\u00f4nico: desafios e solu\u00e7\u00f5es - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"A Denunciar pelo Instituto Baymard diz que 'Alto custo de envio'\u00e9 a raz\u00e3o principal para abandono do carrinho de compras nos EUA, quase a metade do total de carrinhos abandonados. Varejistas de com\u00e9rcio eletr\u00f4nico, principalmente propriet\u00e1rios de empresas de m\u00e9dio porte, costumam enfrentar desafios de envio, pois marcas populares como a Amazon j\u00e1 estabeleceram um […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/remessa-de-com\u00e9rcio-eletr\u00f4nico-desafios-e-solu\u00e7\u00f5es\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-09T05:45:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-09T05:47:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Ecommerce-Shipping-Challenges-and-Solutions.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Manish Barthwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manish Barthwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/remessa-de-com%c3%a9rcio-eletr%c3%b4nico-desafios-e-solu%c3%a7%c3%b5es\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/remessa-de-com%c3%a9rcio-eletr%c3%b4nico-desafios-e-solu%c3%a7%c3%b5es\\\/\"},\"author\":{\"name\":\"Manish Barthwal\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/224835eb436630f63b36c7514bad31ce\"},\"headline\":\"Remessa de com\u00e9rcio eletr\u00f4nico: desafios e solu\u00e7\u00f5es\",\"datePublished\":\"2020-06-09T05:45:02+00:00\",\"dateModified\":\"2020-06-09T05:47:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/remessa-de-com%c3%a9rcio-eletr%c3%b4nico-desafios-e-solu%c3%a7%c3%b5es\\\/\"},\"wordCount\":868,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/remessa-de-com%c3%a9rcio-eletr%c3%b4nico-desafios-e-solu%c3%a7%c3%b5es\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Ecommerce-Shipping-Challenges-and-Solutions.png\",\"keywords\":[\"\"],\"articleSection\":[\"Com\u00e9rcio eletr\u00f4nico\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/remessa-de-com%c3%a9rcio-eletr%c3%b4nico-desafios-e-solu%c3%a7%c3%b5es\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/remessa-de-com%c3%a9rcio-eletr%c3%b4nico-desafios-e-solu%c3%a7%c3%b5es\\\/\",\"name\":\"Remessa de com\u00e9rcio eletr\u00f4nico: desafios e solu\u00e7\u00f5es - 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