{"id":806878,"date":"2020-06-04T07:02:22","date_gmt":"2020-06-04T07:02:22","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=805438\/"},"modified":"2020-11-23T13:41:22","modified_gmt":"2020-06-04T07:02:22","slug":"role-of-voice-search-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/role-of-voice-search-in-ecommerce\/","title":{"rendered":"Role of Voice Search in eCommerce"},"content":{"rendered":"<p><html lang=\"pt\"><head><meta charset=\"utf-8\"><\/head><body>Com os avan\u00e7os da tecnologia no dia a dia, as compras online se tornaram muito convenientes. A pesquisa por voz surgiu como a pr\u00f3xima grande novidade na ind\u00fastria. Com a popularidade de softwares de voz como Siri da Apple, Google Assistant, Amazon Echo e Alexa e Cortona, a pesquisa por voz estabeleceu uma tend\u00eancia. As pessoas se adaptaram \u00e0 pesquisa por voz e se familiarizaram com ela. As marcas tamb\u00e9m aproveitaram essa oportunidade para oferecer aos consumidores uma experi\u00eancia de compra sem esfor\u00e7o.<\/p>\n<h2>Estat\u00edsticas de pesquisa por voz<\/h2>\n<p><a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2017\/The-Future-of-Voice-From-Smartphones-to-Smart-Speakers-to-Smart-Homes\" target=\"_blank\" rel=\"nofollow\">comscore<\/a> relata que at\u00e9 2020, quase 50% das pesquisas ser\u00e3o pesquisas baseadas em voz. O Google afirmou ainda que 2 em cada 10 buscas s\u00e3o feitas por voz, e o n\u00famero deve crescer nos pr\u00f3ximos anos. Relat\u00f3rios tamb\u00e9m sugeriram que <a href=\" https:\/\/www.comparehare.co.uk\/voice-shopping-set-to-jump-to-40-billion-by-2022-rising-from-2-billion-today\/ \" target=\"_blank\" rel=\"nofollow\">a compra de voz \u00e9 estimada em US $ 40 bilh\u00f5es at\u00e9 2022<\/a>.<\/p>\n<h2>Impacto da pesquisa por voz no com\u00e9rcio eletr\u00f4nico<\/h2>\n<p>A pesquisa por voz incentivou a funcionalidade de pesquisa r\u00e1pida e \u00e9 por isso que as pessoas usam comandos de voz com muita frequ\u00eancia para pesquisar em desktops, celulares e tablets. Eles apenas falam e o assistente de voz os ajuda com a consulta de pesquisa. N\u00e3o \u00e9 incr\u00edvel? N\u00e3o \u00e9 necess\u00e1rio abrir o site ou aplicativo, digitar o nome do produto e pesquisar. Voc\u00ea pode simplesmente deixar o assistente saber o que voc\u00ea est\u00e1 procurando e ele apresentar\u00e1 os resultados de pesquisa desejados. Muitos sites de com\u00e9rcio eletr\u00f4nico tamb\u00e9m ativaram a op\u00e7\u00e3o de pesquisa por voz em sua barra de pesquisa, permitindo que os compradores pesquisem produtos ou categorias no site, dando um comando de voz. Se voc\u00ea tamb\u00e9m deseja adicionar a op\u00e7\u00e3o de pesquisa por voz ao seu site, pode dar uma olhada em nosso <strong>M\u00f3dulo de pesquisa por voz<\/strong> que coloca um microfone em sua caixa de pesquisa, dando \u00e0s pessoas a op\u00e7\u00e3o de realizar uma pesquisa por voz. O m\u00f3dulo est\u00e1 atualmente dispon\u00edvel para <a href=\"https:\/\/www.knowband.com\/prestashop-voice-search-and-typing\" target=\"_blank\">PrestaShop<\/a> e em breve estar\u00e1 dispon\u00edvel para <a href=\"https:\/\/www.knowband.com\/magento-voice-search-and-typing\" target=\"_blank\">Magento<\/a> t\u00e3o bem.<\/p>\n<h2>Como otimizar seu site de com\u00e9rcio eletr\u00f4nico para pesquisa por voz?<\/h2>\n<p>Para garantir que o mecanismo de pesquisa do seu site forne\u00e7a resultados relevantes em pesquisas por voz e que a experi\u00eancia de compra dos consumidores n\u00e3o seja prejudicada, considere os seguintes pontos-chave.<\/p>\n<h3>1. Palavras-chave de cauda longa<\/h3>\n<p>A pesquisa por voz n\u00e3o deve ser otimizada apenas para pequenas palavras-chave; ele tamb\u00e9m precisa considerar as palavras-chave de cauda longa. A pesquisa por voz \u00e9 diferente do tipo pesquisa. Quando as pessoas usam comandos de voz, geralmente tendem a usar palavras-chave de cauda longa para obter resultados precisos. Portanto, tenha isso em mente para torn\u00e1-lo eficaz. Mas, para isso, \u00e9 importante entender os h\u00e1bitos do consumidor quanto \u00e0 forma como ele busca.<\/p>\n<h3>2. Quest\u00f5es<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Questions-1.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-805440 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Questions-1.png\" alt=\"quest\u00f5es\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Questions-1.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Questions-1-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>O uso mais comum da pesquisa por voz \u00e9 para fazer perguntas. As pessoas come\u00e7am sua consulta de pesquisa com o porqu\u00ea, o qu\u00ea, onde, que ao usar comandos de voz, o que n\u00e3o \u00e9 t\u00e3o comum quando eles digitam Por exemplo, se um usu\u00e1rio quiser pesquisar smartphones abaixo de $ 200, ele simplesmente pesquisar\u00e1 digitando &#8220;smartphones abaixo de $ 200&#8221;, enquanto para a mesma pesquisa usando comandos de voz, o usu\u00e1rio perguntar\u00e1- &#8220;Quais s\u00e3o os melhores smartphones abaixo de $ 200?&#8221; Voc\u00ea v\u00ea a diferen\u00e7a na abordagem? \u00c9 sugerido otimizar seu site para perguntas. Esse tipo de consulta de pesquisa por voz disparou nos \u00faltimos tempos.<\/p>\n<h3>3. Linguagem Natural<\/h3>\n<p>Seu site de com\u00e9rcio eletr\u00f4nico deve ser otimizado para entender e processar o ingl\u00eas simples e claro usado pelas pessoas. Adicione alguns termos comuns, t\u00edtulos de produtos em linguagem natural que as pessoas usam durante a pesquisa por voz para que o mecanismo de pesquisa possa entender facilmente o que o usu\u00e1rio quis dizer.<\/p>\n<h3>4. Pesquisa local<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Local-Search-1.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-805441 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Local-Search-1.png\" alt=\"pesquisa local\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Local-Search-1.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Local-Search-1-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>As pesquisas por voz s\u00e3o feitas principalmente para descobrir coisas pr\u00f3ximas, como os melhores hospitais card\u00edacos perto de mim, os melhores restaurantes perto de mim, as melhores lojas de AC perto de mim, etc., que tamb\u00e9m podemos chamar de pesquisas locais. Certifique-se de que sua empresa esteja listada no Google e otimizada para pesquisa por voz para que possa ser exibida localmente nos resultados de pesquisa sempre que uma pesquisa relacionada for feita.<\/p>\n<h2>Considera\u00e7\u00f5es Finais<\/h2>\n<p>A pesquisa por voz \u00e9 o futuro do com\u00e9rcio eletr\u00f4nico. As pessoas est\u00e3o achando mais confort\u00e1vel interagir com os mecanismos de pesquisa usando a voz e n\u00e3o digitando. A Intelig\u00eancia Artificial est\u00e1 t\u00e3o avan\u00e7ada que, nos pr\u00f3ximos anos, o n\u00edvel de precis\u00e3o da pesquisa por voz ser\u00e1 muito alto e dominar\u00e1 fortemente sobre qualquer outro. Vai mudar completamente a forma como as compras online s\u00e3o feitas. Al\u00e9m da pesquisa por voz, voc\u00ea deve se concentrar na pesquisa de imagens tamb\u00e9m. Adicione uma op\u00e7\u00e3o de pesquisa de imagens em seu site para que se as pessoas n\u00e3o informarem o nome do produto e quiserem um item semelhante, possam encontrar os resultados relacionados, se houver, fazendo upload da imagem. Isso pode ser poss\u00edvel atrav\u00e9s do nosso m\u00f3dulo de pesquisa de imagens, que est\u00e1 dispon\u00edvel para <a href=\"https:\/\/www.knowband.com\/prestashop-image-search\" target=\"_blank\">PrestaShop<\/a> e nos <a href=\"https:\/\/www.knowband.com\/opencart-image-search\" target=\"_blank\">OpenCart<\/a>. Portanto, se voc\u00ea deseja adicionar a funcionalidade de pesquisa de imagens tamb\u00e9m em seu site, considere a ajuda deste m\u00f3dulo. Para qualquer ajuda sobre o m\u00f3dulo, voc\u00ea pode entrar em contato conosco em <a href=\"mailto:support@knowband.com\">support@knowband.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com os avan\u00e7os da tecnologia no dia a dia, as compras online se tornaram muito convenientes. A pesquisa por voz surgiu como a pr\u00f3xima grande novidade na ind\u00fastria. Com a popularidade de softwares de voz como Siri da Apple, Google Assistant, Amazon Echo e Alexa e Cortona, a pesquisa por voz estabeleceu uma tend\u00eancia. As [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":805439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[2298],"class_list":["post-806878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Role of Voice Search in eCommerce - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/role-of-voice-search-in-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Role of Voice Search in eCommerce - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Com os avan\u00e7os da tecnologia no dia a dia, as compras online se tornaram muito convenientes. 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