{"id":806196,"date":"2020-08-20T14:15:55","date_gmt":"2020-08-20T14:15:55","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=806185\/"},"modified":"2020-09-22T04:15:03","modified_gmt":"2020-08-21T04:04:44","slug":"9-checkout-conversion-killers-driving-buyers-away","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/9-checkout-conversion-killers-driving-buyers-away\/","title":{"rendered":"9 Eliminadores de convers\u00e3o de checkout, afastando seus compradores"},"content":{"rendered":"

O propriet\u00e1rio de uma loja de com\u00e9rcio eletr\u00f4nico observa o abandono m\u00e1ximo do carrinho quando um comprador chega \u00e0 p\u00e1gina de checkout. Quais fatores s\u00e3o respons\u00e1veis \u200b\u200bpelo abandono do carrinho e agem como assassinos de convers\u00e3o? Falando em estat\u00edsticas, observa-se que sessenta e nove em cada cem pessoas abandonaram o carrinho na p\u00e1gina de checkout.<\/p>\n

\"voc\u00ea<\/a><\/p>\n

Pode haver muitos visitantes em suas postagens de blog ou p\u00e1ginas de produtos. Mas, eles est\u00e3o lhe dando algum neg\u00f3cio? Se n\u00e3o, a seguir est\u00e3o os nove assassinos de convers\u00e3o de checkout mais comuns que afastam seus clientes.<\/p>\n

1.???? Mandatory Registration during Checkout:<\/h1>\n

For\u00e7ar seus clientes a criar uma conta antes que eles possam concluir a transa\u00e7\u00e3o pode matar suas convers\u00f5es. Portanto, certifique-se de que seu site sempre permite que os clientes comprem como visitantes, sem a necessidade de se registrar. Voc\u00ea pode fornecer a eles a facilidade de check-out ou a op\u00e7\u00e3o de login social, o que tornar\u00e1 tudo mais f\u00e1cil para eles sem levar muito tempo.<\/p>\n

2.???? Long and complicated Process:<\/h1>\n

Nada \u00e9 mais irritante do que preencher formul\u00e1rios superlongos com campos complicados antes de fazer uma compra. Pare de estimular os consumidores a comprar itens adicionais com pop-ups. \u00c0s vezes, eles interrompem o processo de checkout e acabam causando mais danos do que benef\u00edcios. Portanto, torne o seu formul\u00e1rio de inscri\u00e7\u00e3o simples e r\u00e1pido. Certifique-se de que eles incluem menus suspensos, bot\u00f5es de op\u00e7\u00e3o e uma indica\u00e7\u00e3o de informa\u00e7\u00f5es opcionais relevantes. Mais importante ainda, segure r\u00f3tulos de campo para que os consumidores possam preencher rapidamente o que precisam.<\/p>\n

3.???? Lacking or Weak Product Details:<\/h1>\n

\u00c9 apenas palavr\u00f5es! Como voc\u00ea imagina algu\u00e9m comprando de voc\u00ea quando voc\u00ea n\u00e3o tem uma explica\u00e7\u00e3o convincente e completa do produto? Esque\u00e7a aquilo. As compras online s\u00e3o como uma atividade impessoal. A melhor maneira de persuadir um cliente a comprar \u00e9 por meio de palavras e imagens incr\u00edveis! Comece a colocar algumas imagens fascinantes na descri\u00e7\u00e3o do produto para n\u00e3o fazer seus clientes perderem a cabe\u00e7a.<\/p>\n

4.???? Never-ending loading time:<\/h1>\n

\"intermin\u00e1vel<\/a><\/p>\n

Voc\u00ea gosta de esperar por algu\u00e9m ou alguma coisa? Nem voc\u00ea nem seus clientes gostariam disso. Otimize sua p\u00e1gina de checkout para velocidade. Analise e elimine os campos e gr\u00e1ficos extras da p\u00e1gina, que podem ser um assassino de convers\u00e3o. O longo tempo de carregamento desmotiva seu cliente e o incentiva a deixar o site.<\/p>\n

5.???? Lack of payment options:<\/h1>\n

Voc\u00ea pode fornecer v\u00e1rias op\u00e7\u00f5es de pagamento j\u00e1 dispon\u00edveis para a finaliza\u00e7\u00e3o da compra. O modo de pagamento \u00e9 um elemento necess\u00e1rio para focar. No mercado competitivo, voc\u00ea deve ter uma op\u00e7\u00e3o de pagamento online, mas ter v\u00e1rios modos pode ser vantajoso. Voc\u00ea pode colocar algumas op\u00e7\u00f5es comuns de pagamento seguro em sua p\u00e1gina de checkout. Os gateways de pagamento fornecem criptografia para manter as informa\u00e7\u00f5es do cliente seguras. Ele fornece uma experi\u00eancia mais simples e conveniente para eles <\/p>\n

6.???? Not being mobile-responsive:<\/h1>\n

\"n\u00e3o-ser-m\u00f3vel-responsivo\"<\/a><\/p>\n

Uma quantidade crescente de transa\u00e7\u00f5es online est\u00e1 ocorrendo em dispositivos m\u00f3veis. Praticamente de qualquer maneira que voc\u00ea olhe para os n\u00fameros, a gera\u00e7\u00e3o do mil\u00eanio est\u00e1 mais aberta a aceitar e mais propensa a participar em dispositivos m\u00f3veis do que suas contrapartes mais antigas. Os clientes que compram em seus smartphones e tablets t\u00eam menos tempo do que em desktops. Os bot\u00f5es precisam ser maiores e mais f\u00e1ceis de alcan\u00e7ar, os campos de forma precisam ser minimizados para acelerar o processo de checkout e os r\u00f3tulos e o texto precisam estar claramente vis\u00edveis. \u00c9 importante garantir que o processo de checkout seja projetado para compradores m\u00f3veis. Voc\u00ea pode perder muitos se o seu site n\u00e3o funcionar bem com dispositivos m\u00f3veis.<\/p>\n

7.???? Extra Shipping and Hidden Costs:<\/h1>\n

Imagem, voc\u00ea est\u00e1 comprando algo online. O produto custa $ 20 e voc\u00ea vai para a p\u00e1gina de checkout, onde v\u00ea o custo aumentado em $ 5. Esse era o custo que eles estavam cobrando como tributa\u00e7\u00e3o. Voc\u00ea ficar\u00e1 desanimado e poder\u00e1 deixar o processo de finaliza\u00e7\u00e3o da compra imediatamente. Se voc\u00ea n\u00e3o revelar todas as despesas com anteced\u00eancia, estar\u00e1 rejeitando seus clientes. 23 por cento dos clientes cancelam suas compras porque n\u00e3o percebem os custos adicionais com anteced\u00eancia. Portanto, certifique-se de exibir todos os custos diretamente na p\u00e1gina do produto para tornar a experi\u00eancia do cliente mais f\u00e1cil. Se voc\u00ea estiver cobrando a mais pelo frete, certifique-se de destac\u00e1-lo com o custo do produto na p\u00e1gina do produto. Isso pode ser um assassino de convers\u00e3o e adicionar\u00e1 outro pedido ao seu carrinho abandonado<\/a> Lista.<\/p>\n

8.???? Not enough Product reviews:<\/h1>\n

As an\u00e1lises de produtos s\u00e3o uma parte essencial da marca e do marketing de uma loja online. Eles ajudam a criar confian\u00e7a e lealdade e geralmente definem o que diferencia os produtos dos outros. Os coment\u00e1rios ajudam sua loja a aumentar as vendas e voc\u00ea pode persuadir os clientes a deixar mais deles. Quando os coment\u00e1rios forem considerados confi\u00e1veis \u200b\u200be corretos, eles certamente os ouvir\u00e3o.<\/p>\n

9.???? Website isn’t Secure:<\/h1>\n

\"site-n\u00e3o-seguro\"<\/a><\/p>\n

Os clientes nem sempre gostam de usar seus cart\u00f5es de cr\u00e9dito online, ent\u00e3o pode ser ainda mais dif\u00edcil se voc\u00ea for uma pequena empresa nova que ainda constr\u00f3i a confian\u00e7a de seu p\u00fablico. Como um varejista online, voc\u00ea precisa fazer com que os clientes se sintam confort\u00e1veis \u200b\u200bcom a seguran\u00e7a do seu processo de checkout. O lado positivo de incorporar o PayPal Checkout \u00e9 que o PayPal \u00e9 uma marca de pagamento reconhecida internacionalmente. Uma simples men\u00e7\u00e3o de pagamento seguro na se\u00e7\u00e3o de pagamento tranquilizar\u00e1 seus compradores de que n\u00e3o haver\u00e1 nenhum jogo sujo.<\/p>\n

Considera\u00e7\u00f5es finais:<\/h1>\n

Para impedir o abandono do carrinho, voc\u00ea pode instalar um m\u00f3dulo de checkout em sua loja de com\u00e9rcio eletr\u00f4nico que ser\u00e1 incorporado com todos os gateways de pagamento importantes, campos personaliz\u00e1veis, op\u00e7\u00f5es de login social e muito mais. Adicionando Complemento One Page Checkout<\/strong> para sua loja, voc\u00ea pode se livrar de todos esses assassinos de convers\u00e3o. A Knowband oferece m\u00f3dulos One Page Checkout para lojas PrestaShop, OpenCart e Magento.<\/p>\n

Check-out em uma p\u00e1gina – Complementos do PrestaShop<\/a><\/p>\n

One Page Checkout Pro – Extens\u00f5es OpenCart<\/a><\/p>\n

Check-out em uma p\u00e1gina – Magento <\/a><\/p>\n

Check-out em uma p\u00e1gina – Magento 2 <\/a><\/p>\n

Voc\u00ea consegue pensar em algum outro assassino de caixa que pode assustar os consumidores? Por favor, deixe-me saber nos coment\u00e1rios abaixo. Voc\u00ea pode gostar de ler:<\/p>\n

Benef\u00edcios de ter v\u00e1rias op\u00e7\u00f5es de pagamento na p\u00e1gina Finalizar compra<\/a><\/p>\n

10 dicas para dobrar suas convers\u00f5es de com\u00e9rcio eletr\u00f4nico em 2020<\/a><\/p>\n

Uma p\u00e1gina de check-out para lojas de com\u00e9rcio eletr\u00f4nico, \u00e9 uma solu\u00e7\u00e3o \u00fanica para todos os seus problemas?<\/a><\/p>\n

Tudo o que voc\u00ea precisa saber sobre o PrestaShop Advanced One Page Checkout<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O propriet\u00e1rio de uma loja de com\u00e9rcio eletr\u00f4nico observa o abandono m\u00e1ximo do carrinho quando um comprador chega \u00e0 p\u00e1gina de checkout. Quais fatores s\u00e3o respons\u00e1veis \u200b\u200bpelo abandono do carrinho e agem como assassinos de convers\u00e3o? Falando em estat\u00edsticas, observa-se que sessenta e nove em cada cem pessoas abandonaram o carrinho na p\u00e1gina de checkout. […]<\/p>\n","protected":false},"author":31,"featured_media":806187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[2298,23193,23194,4951,14213],"class_list":["post-806196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-cart-abandonment-pt-br","tag-checkout-conversion-pt-br","tag-checkout-de-uma-pgina","tag-errorbody-width35emmargin0-autofont-familytahoma-verdana-arial-sans-serifforbiddentoo-many-requests-from-ip-178-62-17-26faithfully-yours-gtranslate-translation-proxy-httpsgtranslate"],"acf":[],"yoast_head":"\n9 Eliminadores de convers\u00e3o de checkout, afastando seus compradores - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"description\" content=\"Below are 9 most common checkout conversion killers that drive your customers away.1. 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