{"id":768377,"date":"2020-05-15T13:06:48","date_gmt":"2020-05-15T13:06:48","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=768213\/"},"modified":"2020-09-22T00:40:02","modified_gmt":"2020-05-15T13:06:48","slug":"how-to-improve-ecommerce-site-search","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/how-to-improve-ecommerce-site-search\/","title":{"rendered":"How to Improve eCommerce Site Search?"},"content":{"rendered":"<p>Uma das \u00e1reas importantes em um site de com\u00e9rcio eletr\u00f4nico, no que diz respeito \u00e0 experi\u00eancia do usu\u00e1rio, \u00e9 a <strong>pesquisa no site<\/strong>. Qualquer visitante que acessa seu site e deseja comprar um produto simplesmente acessa a barra de pesquisa, digita a consulta de pesquisa e chega ao resultado. \u00c9 por isso que a barra de pesquisa foi projetada para que o usu\u00e1rio n\u00e3o precise seguir o caminho mais longo (Indo para a categoria, subcategorias, tipo de marca etc.). Uma barra de pesquisa facilita a tarefa. Para melhorar a experi\u00eancia de pesquisa no seu site, considere as seguintes pr\u00e1ticas recomendadas de pesquisa no site.<\/p>\n<h2>1. Torne a barra de pesquisa vis\u00edvel<\/h2>\n<p>Se um usu\u00e1rio est\u00e1 na p\u00e1gina inicial, <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/mobile-product-page\/\" target=\"_blank\">p\u00e1gina do produto FlexSim<\/a> ou em qualquer p\u00e1gina, a caixa de pesquisa provavelmente deve seguir os usu\u00e1rios durante toda a jornada (na maioria das p\u00e1ginas, se n\u00e3o em todas), para que eles n\u00e3o precisem retornar \u00e0 p\u00e1gina inicial para realizar a pesquisa e podem faz\u00ea-lo a partir do p\u00e1gina em que est\u00e3o presentes. Em segundo lugar, torne a barra de pesquisa vis\u00edvel para facilitar a localiza\u00e7\u00e3o de uma s\u00f3 vez. A \u00e1rea da barra de navega\u00e7\u00e3o \u00e9 considerada o local perfeito para uma barra de pesquisa. Al\u00e9m disso, deve ter um bom design e boa cor. N\u00e3o deve parecer desarrumado.<\/p>\n<h2>2. Use a sugest\u00e3o autom\u00e1tica<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/05\/Use-Auto-complete.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-768250 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/05\/Use-Auto-complete.jpg\" alt=\"Sugest\u00e3o autom\u00e1tica\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/05\/Use-Auto-complete.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/05\/Use-Auto-complete-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Isso pode parecer \u00f3bvio, mas \u00e9 o mais importante. A sugest\u00e3o autom\u00e1tica \u00e9 um dos recursos essenciais de uma barra de pesquisa perfeitamente otimizada e tamb\u00e9m \u00e9 chamada de &quot;pesquisa enquanto voc\u00ea digita&quot;. Sua caixa de pesquisa deve ser inteligente o suficiente para entender a consulta de pesquisa de um usu\u00e1rio assim que come\u00e7ar a digitar e, portanto, sugerir os resultados relevantes. Seria ainda melhor se os resultados da pesquisa tamb\u00e9m exibissem a miniatura do produto. O preenchimento autom\u00e1tico economiza tempo do usu\u00e1rio, reduzindo seus esfor\u00e7os.<\/p>\n<h2>3. Uma barra de pesquisa de bom comprimento<\/h2>\n<p>A barra de pesquisa n\u00e3o deve ser muito longa nem muito curta. Ele deve ter um tamanho decente, de forma a poder cobrir tamb\u00e9m a longa consulta de pesquisa de um visitante. Se a barra de pesquisa for curta, a consulta n\u00e3o estar\u00e1 vis\u00edvel e poder\u00e1 levar a uma pesquisa incorreta. Permita que os usu\u00e1rios verifiquem o que digitaram para que n\u00e3o ocorram erros de digita\u00e7\u00e3o.<\/p>\n<h2>4. Informe aos usu\u00e1rios o que eles podem procurar<\/h2>\n<p>\u00c9 visto em muitos sites que os resultados da pesquisa s\u00e3o exibidos apenas para pesquisas feitas em categorias espec\u00edficas. Eu estava em um site que fornece pap\u00e9is de parede em HD e, enquanto procurava o papel de parede de que precisava, a caixa de pesquisa exibia um texto que dizia &quot;Pesquise no seu dispositivo ou resolu\u00e7\u00e3o&quot;, indicando que a barra de pesquisa est\u00e1 otimizada para pesquisar apenas para o dispositivo e a resolu\u00e7\u00e3o, e nada mais. Portanto, coloque um texto na barra de pesquisa para informar aos usu\u00e1rios que tipos de pesquisa eles podem fazer. O texto deve desaparecer assim que o usu\u00e1rio come\u00e7ar a digitar.<\/p>\n<h2>5. A barra de pesquisa deve entender os sin\u00f4nimos<\/h2>\n<p>Um produto pode ser chamado por v\u00e1rios nomes, por exemplo, fones de ouvido, fones de ouvido, fones de ouvido, as pessoas costumam cham\u00e1-los da mesma forma. O mesmo acontece com blazer, casaco e terno. Portanto, se um usu\u00e1rio estiver pesquisando com algum desses termos, ele dever\u00e1 obter os resultados esperados.<\/p>\n<h2>6. A barra de pesquisa deve entender abrevia\u00e7\u00f5es e erros de ortografia<\/h2>\n<p>Um produto pode ter uma abrevia\u00e7\u00e3o e \u00e9 muito prov\u00e1vel que os clientes pesquisem esse produto com sua abrevia\u00e7\u00e3o em vez de digitar toda a consulta de pesquisa. Al\u00e9m disso, fa\u00e7a sua barra de pesquisa entender erros de ortografia tamb\u00e9m. Pode acontecer com muita frequ\u00eancia que o usu\u00e1rio cometa um erro ao digitar sua consulta de pesquisa. O mecanismo da barra de pesquisa deve ser capaz de entender o significado dessa consulta e quais resultados devem ser exibidos ao usu\u00e1rio com base nela.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/05\/The-search-bar-should-understand-Abbreviations-and-Misspellings.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-768231 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/05\/The-search-bar-should-understand-Abbreviations-and-Misspellings.jpg\" alt=\"A Pesquisa de sites deve entender erros de ortografia\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/05\/The-search-bar-should-understand-Abbreviations-and-Misspellings.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/05\/The-search-bar-should-understand-Abbreviations-and-Misspellings-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h2>7. Deixe que os clientes escolham a maneira como os resultados s\u00e3o exibidos<\/h2>\n<p>O trabalho da barra de pesquisa \u00e9 apenas fornecer resultados relevantes para os usu\u00e1rios. Depois que os resultados s\u00e3o exibidos, deve ser deixado para o usu\u00e1rio como ele deseja organizar os resultados. \u00c9 aqui que o papel de Classifica\u00e7\u00e3o e filtragem entra em jogo. A classifica\u00e7\u00e3o permite que os usu\u00e1rios organizem os resultados na sequ\u00eancia desejada, que pode ser baseada no pre\u00e7o do produto (baixo para alto e alto para baixo), popularidade, frescura etc. A filtragem, por outro lado, permite que os usu\u00e1rios filtrem os resultados da pesquisa com base em v\u00e1rias coisas, como marca, cor, classifica\u00e7\u00f5es etc.<\/p>\n<h2>8. N\u00e3o exiba zero p\u00e1ginas de resultados<\/h2>\n<p>Como se costuma dizer, algo \u00e9 melhor que nada, tamb\u00e9m se aplica neste caso. Se a barra de pesquisa n\u00e3o conseguir entender a consulta, evite exibir zero resultados. Voc\u00ea pode criar um texto para esses acontecimentos, por exemplo, pode exibir uma mensagem que diz: &quot;Opa, n\u00e3o foi poss\u00edvel pesquisar o que voc\u00ea estava procurando&quot;. Mas junto com esta mensagem, voc\u00ea pode exibir alguns de seus best-sellers ou os itens lan\u00e7ados recentemente, apenas para evitar a p\u00e1gina em branco.<\/p>\n<h2>9. Adicione a op\u00e7\u00e3o de Pesquisa de Imagens<\/h2>\n<p>Muitos sites de com\u00e9rcio eletr\u00f4nico, incluindo o gigante do com\u00e9rcio eletr\u00f4nico Amazon, permitem que os usu\u00e1rios realizem pesquisas de imagens. Isso \u00e9 um recurso muito \u00fatil para os usu\u00e1rios, pois os ajuda a encontrar o produto desejado. Por exemplo, se um usu\u00e1rio v\u00ea a foto de uma camisa da qual gostou muito e deseja um item semelhante, ele pode simplesmente fazer uma pesquisa de imagem na loja para verificar se esse produto est\u00e1 dispon\u00edvel em seu site. Voc\u00ea pode adicionar uma op\u00e7\u00e3o de pesquisa de imagens em seu site com a ajuda do m\u00f3dulo de pesquisa de imagens que est\u00e1 dispon\u00edvel para <a href=\"https:\/\/www.knowband.com\/prestashop-image-search\" target=\"_blank\">PrestaShop<\/a> e  <a href=\"https:\/\/www.knowband.com\/opencart-image-search\" target=\"_blank\">OpenCart<\/a>.<\/p>\n<h2>10. Busca por Voz<\/h2>\n<p>Outra forma de melhorar a pesquisa do seu site de com\u00e9rcio eletr\u00f4nico \u00e9 adicionando a op\u00e7\u00e3o de pesquisa por voz ao seu site. Com a crescente popularidade de Alexa, Siri, Google Assistant, as pessoas se acostumaram com a pesquisa por voz. Fornecer aos visitantes da sua loja a op\u00e7\u00e3o de fazer pesquisa baseada em voz n\u00e3o apenas melhora a experi\u00eancia do usu\u00e1rio, mas tamb\u00e9m torna sua jornada de compra conveniente, pois os ajuda a chegar ao produto desejado muito mais r\u00e1pido. Obtenha o m\u00f3dulo de pesquisa por voz para <a href=\"https:\/\/www.knowband.com\/prestashop-voice-search-and-typing\" target=\"_blank\">PrestaShop<\/a> e  <a href=\"https:\/\/www.knowband.com\/magento-voice-search-and-typing\" target=\"_blank\">Magento<\/a>.<\/p>\n<h2>Considera\u00e7\u00f5es Finais<\/h2>\n<p>Essas s\u00e3o algumas das pr\u00e1ticas recomendadas comuns e populares de pesquisa de sites de com\u00e9rcio eletr\u00f4nico. A pesquisa no site \u00e9 importante n\u00e3o apenas para melhorar a experi\u00eancia do usu\u00e1rio, mas tamb\u00e9m tem um impacto significativo nas suas convers\u00f5es. Se voc\u00ea conseguir orientar seus usu\u00e1rios para o produto certo, a compra seria f\u00e1cil para eles. Os comerciantes da loja PrestaShop e OpenCart podem experimentar <a href=\"https:\/\/www.knowband.com\/prestashop-search-auto-suggest\" target=\"_blank\">Pesquisar sugest\u00e3o autom\u00e1tica<\/a> e  <a href=\"https:\/\/www.knowband.com\/opencart-search-more\" target=\"_blank\">Pesquise mais<\/a> m\u00f3dulo, respectivamente, para aprimorar a funcionalidade de pesquisa em seu site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma das \u00e1reas importantes em um site de com\u00e9rcio eletr\u00f4nico, no que diz respeito \u00e0 experi\u00eancia do usu\u00e1rio, \u00e9 a pesquisa no site. Qualquer visitante que acessa seu site e deseja comprar um produto simplesmente acessa a barra de pesquisa, digita a consulta de pesquisa e chega ao resultado. \u00c9 por isso que a barra [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":768249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[2298,22652,22653,22651,22650],"class_list":["post-768377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-barra-de-pesquisa","tag-como-otimizar-a-pesquisa-no-site-ecommece","tag-melhores-parctices-da-pesquisa-no-site","tag-pesquisa-de-sites-de-comrcio-eletrnico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Improve eCommerce Site Search? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/how-to-improve-ecommerce-site-search\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve eCommerce Site Search? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Uma das \u00e1reas importantes em um site de com\u00e9rcio eletr\u00f4nico, no que diz respeito \u00e0 experi\u00eancia do usu\u00e1rio, \u00e9 a pesquisa no site. 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