{"id":690428,"date":"2020-04-14T05:01:50","date_gmt":"2020-04-14T05:01:50","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=689778\/"},"modified":"2020-04-14T14:34:06","modified_gmt":"2020-04-14T05:04:06","slug":"dicas-para-personalizar-o-site-da-prestashop-na-sexta-feira-e-na-p%c3%a1scoa","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/dicas-para-personalizar-o-site-da-prestashop-na-sexta-feira-e-na-p%c3%a1scoa\/","title":{"rendered":"Dicas para personalizar o site da PrestaShop na sexta-feira e na P\u00e1scoa"},"content":{"rendered":"<p>Na maioria das \u00e9pocas de f\u00e9rias, os compradores on-line s\u00e3o muito ativos e empolgados quando se trata de compras on-line. Independentemente da religi\u00e3o, as compras on-line s\u00e3o algo em que todos os internautas se envolvem. O pr\u00f3ximo festival \u00e9 a P\u00e1scoa e a Sexta-feira Santa, e j\u00e1 come\u00e7amos a ver alguns sites de com\u00e9rcio eletr\u00f4nico oferecendo teasers de suas vendas nas f\u00e9rias. Para todos os propriet\u00e1rios de sites de com\u00e9rcio eletr\u00f4nico, aqui est\u00e3o algumas das customiza\u00e7\u00f5es do site PrestaShop que devem ser experimentadas para estrat\u00e9gias de aumento de vendas na loja virtual. Este artigo \u00e9 \u00fatil para empresas de com\u00e9rcio eletr\u00f4nico com seu site desenvolvido na PrestaShop. Com o PrestaShop, torna-se muito conveniente para os administradores da loja virtual personalizarem seu site de acordo com o tema P\u00e1scoa \/ Sexta-feira Santa. Algumas dessas personaliza\u00e7\u00f5es \u00fateis s\u00e3o mencionadas abaixo:<\/p>\n<h2>1. Ganchos PrestaShop para a P\u00e1scoa e Sexta-feira Santa:<\/h2>\n<p>Ganchos no PrestaShop s\u00e3o imagens que podem ser usadas apenas para exibi\u00e7\u00e3o ou tamb\u00e9m como um hiperlink. Ganchos s\u00e3o utilizados principalmente para destacar qualquer coisa. Para destacar as ofertas, os rec\u00e9m-chegados, os presentes da P\u00e1scoa, etc., use v\u00e1rios ganchos em sua p\u00e1gina inicial, rodap\u00e9, barra lateral etc. e mantenha o usu\u00e1rio informado.<\/p>\n<h3>a) Ganchos de a\u00e7\u00e3o:<\/h3>\n<p>Esse tipo de gancho permite que as imagens tenham hiperlinks. Portanto, esses ganchos s\u00e3o clic\u00e1veis \u200b\u200be, portanto, podem ser usados \u200b\u200bpara redirecionar o visitante do site para uma p\u00e1gina relevante. Use imagens de p\u00e1scoa e redirecione o usu\u00e1rio para uma p\u00e1gina espec\u00edfica de produto \/ categoria. Esses tipos de ganchos tamb\u00e9m funcionam como um CTA (apelo \u00e0 a\u00e7\u00e3o) e devem ser colocados estrategicamente para obter uma melhor taxa de cliques e, portanto, convers\u00f5es.<\/p>\n<h3>b) Ganchos de exibi\u00e7\u00e3o:<\/h3>\n<p>Assim como o nome sugere, os ganchos da tela s\u00e3o apenas imagens simples. Esses ganchos n\u00e3o permitem a adi\u00e7\u00e3o de hiperlinks e s\u00e3o apenas para exibi\u00e7\u00e3o. Para sua venda de P\u00e1scoa, use as imagens com algum texto informativo e cativante para informar seus usu\u00e1rios sobre as v\u00e1rias maneiras pelas quais eles se beneficiariam com sua venda de P\u00e1scoa. Mostre seus c\u00f3digos de cupom, ofertas promocionais e muito mais sobre esses ganchos para exibi\u00e7\u00e3o. Al\u00e9m de criar esses ganchos, uma boa quantidade de aten\u00e7\u00e3o tamb\u00e9m deve ser dada \u00e0 sua coloca\u00e7\u00e3o. Algumas \u00e1reas comuns onde os ganchos podem ser colocados s\u00e3o: a) V\u00e1rias \u00e1reas na p\u00e1gina inicial. c) \u00c1reas de widget esquerda \/ direita. d) Rodap\u00e9.<\/p>\n<h2>2. Personaliza\u00e7\u00f5es da faixa lateral superior:<\/h2>\n<p>O PrestaShop possui o banner superior configurado por padr\u00e3o, que os administradores da loja virtual podem simplesmente ativar e desativar. Voc\u00ea deve ter descontos especiais ou c\u00f3digos de cupom de P\u00e1scoa para venda. Exiba-os para os usu\u00e1rios neste banner superior. Esse banner fino, na parte superior da p\u00e1gina, \u00e9 facilmente vis\u00edvel para os visitantes do site.<\/p>\n<h2>3. Notifique seus clientes:<\/h2>\n<p>utiliza\u00e7\u00e3o <a href=\"https:\/\/www.knowband.com\/prestashop-web-push-notifications\" target=\"_blank\">notifica\u00e7\u00f5es da web<\/a>, notifica\u00e7\u00f5es push e e-mails, informe seus clientes sobre os motivos pelos quais eles n\u00e3o devem perder a promo\u00e7\u00e3o de P\u00e1scoa \/ Sexta-feira Santa. Atraia-os com ofertas promocionais e programas de refer\u00eancia. No backend do seu site PrestaShop, voc\u00ea pode criar e enviar essas notifica\u00e7\u00f5es para seus clientes existentes. Se voc\u00ea tamb\u00e9m possui um aplicativo m\u00f3vel PrestaShop, envie notifica\u00e7\u00f5es push no aplicativo para os usu\u00e1rios do aplicativo m\u00f3vel. Quer saber como criar um aplicativo PrestaShop a partir do seu site? Tente o <a href=\"https:\/\/www.knowband.com\/prestashop-mobile-app-builder\" target=\"_blank\">PrestaShop Mobile App Builder<\/a> para iniciar um aplicativo m\u00f3vel de com\u00e9rcio eletr\u00f4nico.<\/p>\n<h2>4. Ofere\u00e7a descontos por tempo limitado tamb\u00e9m:<\/h2>\n<p>Mantenha os descontos e cupons especiais da p\u00e1scoa v\u00e1lidos apenas por um per\u00edodo limitado e mantenha os visitantes do site cientes disso. Esse \u00e9 um dos casos em que as vendas durante esses festivais aumentam. Voc\u00ea tamb\u00e9m pode criar um banner de contagem regressiva com base no tempo. Vendo o cron\u00f4metro de contagem regressiva em execu\u00e7\u00e3o, \u00e9 prov\u00e1vel que mais e-compradores se envolvam com ele e com as ofertas mencionadas.<\/p>\n<h2>5. Gamify alguns CTAs baseados na P\u00e1scoa:<\/h2>\n<p>Em vez de usar elementos simples de CTA (call to action) em sua p\u00e1gina, use algumas vers\u00f5es gamificadas deles. Tais como o &#39;<a href=\"https:\/\/www.knowband.com\/prestashop-spin-and-win\" target=\"_blank\">Roda de desconto Spin &amp; Win<\/a>&#39;ou um tipo de question\u00e1rio interativo de coelhinho da P\u00e1scoa.<\/p>\n<h2>Embrulhar<\/h2>\n<p>Havia algumas dicas de personaliza\u00e7\u00e3o do PrestaShop que, espero, podem ajud\u00e1-lo a preparar o site do PrestaShop para a pr\u00f3xima temporada de vendas. Como o PrestaShop \u00e9 um m\u00f3dulo de c\u00f3digo aberto, voc\u00ea pode fazer muito mais personaliza\u00e7\u00f5es utilizando simplesmente v\u00e1rios recursos de back-end e <a href=\"https:\/\/www.knowband.com\/prestashop-plugins\" target=\"_blank\">M\u00f3dulos de terceiros<\/a> ou at\u00e9 c\u00f3digos personalizados. Agora cabe a voc\u00ea tirar o melhor proveito deste festival e servir seus clientes de maneiras deliciosas nesta P\u00e1scoa. Portanto, para qualquer requisito desse tipo, envie-nos uma mensagem em <a href=\"mailto:support@knowband.com\" target=\"_blank\">support@knowband.com<\/a> ou visite <a href=\"https:\/\/www.knowband.com\/\" target=\"_blank\">KnowBand<\/a>.<\/p>\n<p><a href=\"mailto:support@knowband.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-652210 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/03\/Looking-for-Customization-Services-For-Your-Store.jpg\" alt=\"prestashop-customisation-services\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/03\/Looking-for-Customization-Services-For-Your-Store.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/03\/Looking-for-Customization-Services-For-Your-Store-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><script data-cfasync=\"false\" src=\"https:\/\/tdns2.gtranslate.net\/tdn-bin\/queue.js\"><\/script><!-- Yandex.Metrika counter for GTranslate --><script data-cfasync=\"false\">(function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter36618640 = new Ya.Metrika({ id:36618640, clickmap:false, trackLinks:true, accurateTrackBounce:true, ut:\"noindex\" }); } catch(e) { } }); var n = d.getElementsByTagName(\"script\")[0], s = d.createElement(\"script\"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = \"text\/javascript\"; s.async = true; s.src = \"https:\/\/mc.yandex.ru\/metrika\/watch.js\"; if (w.opera == \"[object Opera]\") { d.addEventListener(\"DOMContentLoaded\", f, false); } else { f(); } })(document, window, \"yandex_metrika_callbacks\"); <\/script> <noscript><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/mc.yandex.ru\/watch\/36618640?ut=noindex\" style=\"position:absolute; left:-9999px;\" alt=\"\" \/><\/div>\n<p><\/noscript><br \/>\n<!-- delivered by GTranslate v4.8.8 in 2ms visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na maioria das \u00e9pocas de f\u00e9rias, os compradores on-line s\u00e3o muito ativos e empolgados quando se trata de compras on-line. Independentemente da religi\u00e3o, as compras on-line s\u00e3o algo em que todos os internautas se envolvem. O pr\u00f3ximo festival \u00e9 a P\u00e1scoa e a Sexta-feira Santa, e j\u00e1 come\u00e7amos a ver alguns sites de com\u00e9rcio eletr\u00f4nico [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":689815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[21964,23216,21525,21795,21523,21526],"class_list":["post-690428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-desenvolvimento-de-sites-prestashop","tag-ecommerce-customization-pt-br","tag-personalizao-de-comrcio-eletrnico","tag-personalizao-de-sites-prestashop","tag-personalizao-prestashop","tag-servios-prestashop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dicas para personalizar o site da PrestaShop na sexta-feira e na P\u00e1scoa - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/dicas-para-personalizar-o-site-da-prestashop-na-sexta-feira-e-na-p\u00e1scoa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dicas para personalizar o site da PrestaShop na sexta-feira e na P\u00e1scoa - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Na maioria das \u00e9pocas de f\u00e9rias, os compradores on-line s\u00e3o muito ativos e empolgados quando se trata de compras on-line. Independentemente da religi\u00e3o, as compras on-line s\u00e3o algo em que todos os internautas se envolvem. O pr\u00f3ximo festival \u00e9 a P\u00e1scoa e a Sexta-feira Santa, e j\u00e1 come\u00e7amos a ver alguns sites de com\u00e9rcio eletr\u00f4nico [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/dicas-para-personalizar-o-site-da-prestashop-na-sexta-feira-e-na-p\u00e1scoa\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T05:01:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-14T05:04:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/04\/Tips-To-Customize-PrestaShop-Website-For-Good-Friday-Easter-Sale.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/dicas-para-personalizar-o-site-da-prestashop-na-sexta-feira-e-na-p%c3%a1scoa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/dicas-para-personalizar-o-site-da-prestashop-na-sexta-feira-e-na-p%c3%a1scoa\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\"},\"headline\":\"Dicas para personalizar o site da PrestaShop na sexta-feira e na P\u00e1scoa\",\"datePublished\":\"2020-04-14T05:01:50+00:00\",\"dateModified\":\"2020-04-14T05:04:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/dicas-para-personalizar-o-site-da-prestashop-na-sexta-feira-e-na-p%c3%a1scoa\\\/\"},\"wordCount\":872,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/dicas-para-personalizar-o-site-da-prestashop-na-sexta-feira-e-na-p%c3%a1scoa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Tips-To-Customize-PrestaShop-Website-For-Good-Friday-Easter-Sale.jpg\",\"keywords\":[\"desenvolvimento de sites prestashop\",\"eCommerce customization\",\"Personaliza\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico\",\"personaliza\u00e7\u00e3o de sites prestashop\",\"personaliza\u00e7\u00e3o prestashop\",\"servi\u00e7os prestashop\"],\"articleSection\":[\"Com\u00e9rcio eletr\u00f4nico\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/dicas-para-personalizar-o-site-da-prestashop-na-sexta-feira-e-na-p%c3%a1scoa\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/dicas-para-personalizar-o-site-da-prestashop-na-sexta-feira-e-na-p%c3%a1scoa\\\/\",\"name\":\"Dicas para personalizar o site da PrestaShop na sexta-feira e na P\u00e1scoa - 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