{"id":618741,"date":"2020-03-17T05:33:53","date_gmt":"2020-03-17T05:33:53","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=618458\/"},"modified":"2022-03-04T17:50:21","modified_gmt":"2022-03-04T17:50:21","slug":"entendendo-o-com%c3%a9rcio-m%c3%b3vel-o-que-%c3%a9-exemplos-e-benef%c3%adcios","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/entendendo-o-com%c3%a9rcio-m%c3%b3vel-o-que-%c3%a9-exemplos-e-benef%c3%adcios\/","title":{"rendered":"Entendendo o com\u00e9rcio m\u00f3vel: o que \u00e9? Exemplos e Benef\u00edcios"},"content":{"rendered":"

<\/head>O Mobile Commerce se destacou rapidamente nos \u00faltimos anos. Os smartphones est\u00e3o dominando a nova gera\u00e7\u00e3o e a facilidade de acesso \u00e0s transa\u00e7\u00f5es online \u00e9 a principal raz\u00e3o para a r\u00e1pida evolu\u00e7\u00e3o do com\u00e9rcio m\u00f3vel. O uso de desktops para compras online diminuiu e agora est\u00e1 sendo substitu\u00eddo por dispositivos port\u00e1teis. Em 2018, o com\u00e9rcio m\u00f3vel faturou cerca de US $ 207 bilh\u00f5es nos pr\u00f3prios EUA, e isso foi cerca de 40% do total de vendas de varejo de com\u00e9rcio eletr\u00f4nico capturadas naquele ano. E os n\u00fameros devem atingir a marca de US$ 338 bilh\u00f5es em 2020, relata\ufffdEstadista<\/a>. Se voc\u00ea falar sobre vendas globais de mCommerce, j\u00e1 ultrapassou o com\u00e9rcio eletr\u00f4nico em 2016 e ter\u00e1 um impacto poderoso no futuro.<\/p>\n

O que \u00e9 com\u00e9rcio m\u00f3vel?<\/h2>\n

O Mobile Commerce, tamb\u00e9m conhecido como mobile eCommerce ou simplesmente mCommerce\/m-commerce, trata de transa\u00e7\u00f5es online que ocorrem atrav\u00e9s de dispositivos m\u00f3veis ou tablets. Simplificando, sempre que voc\u00ea realiza uma transa\u00e7\u00e3o atrav\u00e9s de seu smartphone, \u00e9 mCommerce. Desde comprar coisas pequenas at\u00e9 coisas caras, hoje, a maioria das pessoas prefere fazer o pagamento pelo celular. Foi isso que levou \u00e0 expans\u00e3o do com\u00e9rcio m\u00f3vel.<\/p>\n

Mobile Commerce vs eCommerce: Qual \u00e9 a diferen\u00e7a?<\/h2>\n

Embora isso tenha ficado bem claro agora, deixe-me tornar mais f\u00e1cil para voc\u00ea entender. A principal diferen\u00e7a entre m-Commerce e eCommerce \u00e9 que este \u00faltimo envolve a compra e venda de mercadorias por meio de qualquer tipo de dispositivo, seja um celular ou desktop, enquanto o m-commerce \u00e9 usado quando as transa\u00e7\u00f5es online s\u00e3o feitas especificamente por meio de dispositivos m\u00f3veis. Voc\u00ea tamb\u00e9m pode dizer que o eCommerce \u00e9 a categoria pai e o mCommerce \u00e9 a categoria filha.<\/p>\n

Exemplos de com\u00e9rcio m\u00f3vel<\/h2>\n

O m-commerce pode ser testemunhado no nosso dia a dia. Alguns exemplos s\u00e3o-<\/p>\n

Compras para celular<\/h3>\n

\"Compras<\/a><\/p>\n

Quando falo sobre compras m\u00f3veis, a Amazon me vem \u00e0 mente imediatamente. A maior empresa de com\u00e9rcio eletr\u00f4nico do mundo captura um grande n\u00famero de vendas diariamente por meio de dispositivos m\u00f3veis. Ele tamb\u00e9m possui seu pr\u00f3prio aplicativo m\u00f3vel, o que facilita ainda mais a compra de qualquer coisa em sua loja. E como abrange uma grande variedade de itens, \u00e9 a loja de compras para a maioria das pessoas. E semelhante \u00e0 Amazon, existem v\u00e1rios outros sites que incentivam as compras m\u00f3veis.<\/p>\n

Banco m\u00f3vel<\/h3>\n

\"Banco<\/a><\/p>\n

Outro exemplo de com\u00e9rcio m\u00f3vel \u00e9 o mobile banking. At\u00e9 alguns anos atr\u00e1s, as pessoas costumavam se encontrar pessoalmente ou ir a uma loja de transfer\u00eancia de dinheiro para enviar dinheiro para algu\u00e9m. Gra\u00e7as ao Mobile banking, que agora tornou uma tarefa de poucos cliques. Se voc\u00ea deseja transferir dinheiro para um usu\u00e1rio, tudo o que voc\u00ea precisa s\u00e3o os detalhes da conta, como n\u00famero da conta e c\u00f3digo IFSC, e um \u00fanico toque depositar\u00e1 o dinheiro na conta do destinat\u00e1rio. Carteiras digitais como o Google Pay nem exigem detalhes da conta se o destinat\u00e1rio estiver registrado na mesma plataforma.<\/p>\n

Benef\u00edcios do com\u00e9rcio m\u00f3vel<\/h2>\n

H\u00e1 uma raz\u00e3o pela qual o m-commerce alcan\u00e7ou um aumento significativo nos \u00faltimos anos. Algumas das principais vantagens do com\u00e9rcio m\u00f3vel s\u00e3o:<\/p>\n

1. Melhor experi\u00eancia do cliente<\/h3>\n

O m-commerce torna conveniente para os usu\u00e1rios m\u00f3veis fazer pagamentos online. Eles n\u00e3o precisam de um laptop ou desktop para realizar uma transa\u00e7\u00e3o. Se voc\u00ea tiver um smartphone e uma boa conex\u00e3o com a Internet (j\u00e1 que o pagamento pode falhar se houver um problema de rede), poder\u00e1 fazer um pagamento a qualquer hora, em qualquer lugar, sem problemas.<\/p>\n

2. Mais e mais pessoas est\u00e3o migrando para o m-commerce<\/h3>\n

Espera-se que o com\u00e9rcio eletr\u00f4nico m\u00f3vel atinja 70% do total de vendas no varejo de com\u00e9rcio eletr\u00f4nico este ano. Portanto, \u00e9 vital que voc\u00ea permita que seus visitantes m\u00f3veis tenham a facilidade de transa\u00e7\u00f5es m\u00f3veis f\u00e1ceis. N\u00e3o fazer isso pode resultar em uma grande perda em suas convers\u00f5es em dispositivos m\u00f3veis. Trabalhe na vers\u00e3o m\u00f3vel do seu site. Otimize-o, torne-o responsivo.<\/p>\n

3. Transa\u00e7\u00f5es mais r\u00e1pidas<\/h3>\n

Todo mundo quer conforto. Nada faria uma pessoa mais feliz se ela pudesse realizar qualquer tarefa sem se levantar da cama. N\u00e3o tenho certeza sobre outras coisas, mas os aplicativos de com\u00e9rcio m\u00f3vel tornaram poss\u00edvel fazer pagamentos mais r\u00e1pido e voc\u00ea n\u00e3o precisa se levantar da cama e procurar seu laptop. Voc\u00ea n\u00e3o pode carregar um laptop com voc\u00ea o tempo todo. Um celular? Definitivamente.<\/p>\n

Coment\u00e1rio final<\/h2>\n

A primeira e mais importante coisa a fazer para melhorar o com\u00e9rcio m\u00f3vel \u00e9 fazer com que suas p\u00e1ginas da web sejam carregadas rapidamente. Quanto mais r\u00e1pido o seu site carregar, mais convers\u00f5es em dispositivos m\u00f3veis voc\u00ea ter\u00e1. O uso de AMP<\/a> em tais casos revela-se ben\u00e9fico. Desde o momento em que um visitante entra em seu site at\u00e9 a p\u00e1gina de pagamento final, cada etapa deve ser otimizada, principalmente a p\u00e1gina de checkout<\/a>, para que os visitantes n\u00e3o encontrem nenhum tipo de problema em seu site.<\/p>\n

Torne o com\u00e9rcio m\u00f3vel mais flex\u00edvel por meio de nossos Construtor de aplicativos para dispositivos m\u00f3veis<\/a>.<\/em><\/p>\n

Voc\u00ea pode gostar:<\/strong><\/p>\n

Marketing de aplicativos m\u00f3veis: como promover seu aplicativo m\u00f3vel?<\/a><\/p>\n

Dicas para aumentar o envolvimento do usu\u00e1rio com aplicativos m\u00f3veis de com\u00e9rcio eletr\u00f4nico<\/a><\/p>\n

Como os aplicativos m\u00f3veis de com\u00e9rcio eletr\u00f4nico aumentam a fidelidade do cliente?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O Mobile Commerce se destacou rapidamente nos \u00faltimos anos. Os smartphones est\u00e3o dominando a nova gera\u00e7\u00e3o e a facilidade de acesso \u00e0s transa\u00e7\u00f5es online \u00e9 a principal raz\u00e3o para a r\u00e1pida evolu\u00e7\u00e3o do com\u00e9rcio m\u00f3vel. O uso de desktops para compras online diminuiu e agora est\u00e1 sendo substitu\u00eddo por dispositivos port\u00e1teis. Em 2018, o com\u00e9rcio […]<\/p>\n","protected":false},"author":26,"featured_media":618587,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[12379,21201,21200,17065,679],"class_list":["post-618741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-comrcio-movel","tag-comrcio-mvel-vs-comrcio-eletrnico","tag-exemplos-de-comrcio-mvel","tag-m-commerce","tag-mcommerce"],"acf":[],"yoast_head":"\nEntendendo o com\u00e9rcio m\u00f3vel: o que \u00e9? 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