{"id":25345,"date":"2019-01-28T09:19:35","date_gmt":"2019-01-28T09:19:35","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=23927\/"},"modified":"2022-08-13T12:01:14","modified_gmt":"2019-03-04T06:40:45","slug":"por-que-voc%c3%aa-deve-vender-em-um-mercado-de-com%c3%a9rcio-eletr%c3%b4nico","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/por-que-voc%c3%aa-deve-vender-em-um-mercado-de-com%c3%a9rcio-eletr%c3%b4nico\/","title":{"rendered":"Por que voc\u00ea deve vender em um mercado de com\u00e9rcio eletr\u00f4nico?"},"content":{"rendered":"<p>Com o enorme envolvimento da Internet no dia a dia e grande n\u00famero de <a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\" target=\"_blank\" rel=\"nofollow\">clientes que compram produtos on-line globalmente<\/a>, o avan\u00e7o da ind\u00fastria de com\u00e9rcio eletr\u00f4nico est\u00e1 florescendo a cada dia. Se voc\u00ea \u00e9 um varejista, a id\u00e9ia de vender on-line nunca poderia dar errado em termos de crescimento dos neg\u00f3cios. A venda on-line expande seu alcance globalmente, o que os ajuda a obter mais lucros do que o habitual. Existem in\u00fameras maneiras de vender on-line para al\u00e9m de iniciar um site on-line, os varejistas podem at\u00e9 mesmo vender seus produtos atrav\u00e9s de um renomado <a href=\"https:\/\/www.knowband.com\/multi-vendor-marketplace\" target=\"_blank\">Mercado<\/a>A crescente concorr\u00eancia entre os vendedores incentiva-os a implementar algumas novas estrat\u00e9gias para atrair mais clientes para o seu produto. Para entender a demanda do grande n\u00famero de clientes potenciais, vender no Marketplace como<a href=\"https:\/\/www.knowband.com\/ebay-integration\" target=\"_blank\">eBay<\/a>,  <a href=\"https:\/\/www.knowband.com\/etsy-integration\" target=\"_blank\">Etsy<\/a>,  <a href=\"https:\/\/www.knowband.com\/walmart-integration\" target=\"_blank\">Walmart<\/a> etc poderia ser uma aposta, pois eles podem facilmente dar uma marca mais exposi\u00e7\u00e3o e obter acesso instant\u00e2neo a um grande n\u00famero de potenciais clientes. Se voc\u00ea criar seu pr\u00f3prio site de e-commerce, poder\u00e1 ter controle total, grandes lucros, maior escalabilidade, mas pode se tornar caro para voc\u00ea, j\u00e1 que estabelecer e promover uma marca de nicho exige altos investimentos. Mas se voc\u00ea escolher o Marketplace, poder\u00e1 vender seus produtos on-line com certo controle, mas poder\u00e1 aproveitar o alcance global e os servi\u00e7os de um Marketplace. Os clientes geralmente preferem comprar produtos da Marketplaces devido \u00e0 grande variedade de produtos e \u00e0 facilidade de fazer compras com tudo em um. Al\u00e9m disso, vender produtos no Marketplace pode oferecer muito mais.<\/p>\n<h4>Abaixo est\u00e3o alguns dos motivos para come\u00e7ar a vender produtos no Marketplace:<\/h4>\n<h3>1. Acesso enorme ao p\u00fablico:<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/access-to-huge-audience.png\" target=\"_blank\"><br \/>\n<\/a><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/access-to-huge-audience-1.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24086 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/access-to-huge-audience-1.png\" alt=\"acesso ao enorme p\u00fablico\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/access-to-huge-audience-1.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/access-to-huge-audience-1-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>O <a href=\"https:\/\/www.statista.com\/statistics\/885354\/top-global-online-marketplaces-by-gmv\/\" target=\"_blank\" rel=\"nofollow\">enorme popularidade do mercado<\/a> como Etsy, eBay, Walmart, etc., para fazer compras on-line, fornece automaticamente a acessibilidade a todos os seus clientes? sem ter que gastar dinheiro com marketing. \u00c9 uma boa oportunidade para os pequenos empres\u00e1rios obterem bons lucros sem investimentos avan\u00e7ados.<\/p>\n<h3>2. Baixo custo de inicializa\u00e7\u00e3o:<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/save-your-time-and-revenues.png\" target=\"_blank\"><br \/>\n<\/a><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/save-your-time-and-revenues-1.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24091 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/save-your-time-and-revenues-1.png\" alt=\"economize seu tempo e receitas\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/save-your-time-and-revenues-1.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/save-your-time-and-revenues-1-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>As<a href=\"https:\/\/www.knowband.com\/pt\/blog\/prestashop-blog\/5-ways-attract-sellers-online-multi-vendor-marketplace\/\" target=\"_blank\"> Mercado<\/a> tem todas as coisas configuradas em um s\u00f3 lugar, o varejista dificilmente tem outros investimentos al\u00e9m de alguns gastos. Assim, o custo m\u00ednimo est\u00e1 envolvido em vender em um mercado como compara\u00e7\u00e3o para vender em seu pr\u00f3prio site de com\u00e9rcio eletr\u00f4nico. Por exemplo: Marketplaces como Amazon, Walmart etc cobram:<\/p>\n<ul>\n<li><strong>Taxa de Subscri\u00e7\u00e3o Mensal<\/strong> para vender em suas plataformas E,<\/li>\n<li><strong>Taxa de Listagem ou Comiss\u00e3o<\/strong> que \u00e9 um valor padr\u00e3o para cada produto listado no cat\u00e1logo do Marketplace.<\/li>\n<\/ul>\n<h3>3. Para aumentar o n\u00edvel de confian\u00e7a:<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/increase-trust-level-1.png\" target=\"_blank\"><br \/>\n<\/a><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/increase-trust-level-2.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24089 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/increase-trust-level-2.png\" alt=\"aumentar-n\u00edvel de confian\u00e7a\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/increase-trust-level-2.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/increase-trust-level-2-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Geralmente acontece que os usu\u00e1rios compram o mesmo produto que o seu no Marketplace devido \u00e0 falta de confian\u00e7a. Uma vez que seu produto chega ao Marketplace, ele ter\u00e1 mais exposi\u00e7\u00e3o e isso definitivamente motivar\u00e1 os usu\u00e1rios a comprar instantaneamente. Tamb\u00e9m \u00e9 ben\u00e9fico para obter altas vendas e receitas tamb\u00e9m.<\/p>\n<h3>4. Para alcan\u00e7ar o mercado global:<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/international-market.png\" target=\"_blank\"><br \/>\n<\/a><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/international-market-1.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24090 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/international-market-1.png\" alt=\"mercado internacional\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/international-market-1.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/international-market-1-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Os Marketplaces oferecem uma op\u00e7\u00e3o para expandir seu alcance de neg\u00f3cios globalmente com esfor\u00e7os m\u00ednimos. Os vendedores podem acessar milh\u00f5es de clientes em potencial em todo o mundo sem fazer nenhum investimento antecipado. Isso definitivamente impulsionaria suas vendas transfronteiri\u00e7as e o crescimento geral dos neg\u00f3cios. Por exemplo, Amazon, Walmart, Etsy eBay s\u00e3o l\u00edderes <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-is-multi-vendor-marketplace-extension-a-good-bargain-for-store-admin\/\" target=\"_blank\">Mercados que atendem a milh\u00f5es de clientes on-line<\/a> No mundo todo<\/p>\n<h3>5. Melhore a visibilidade da sua marca:<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/boost-up-your-brand-visibility.png\" target=\"_blank\"><br \/>\n<\/a><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/boost-up-your-brand-visibility-1.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24087 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/boost-up-your-brand-visibility-1.png\" alt=\"aumentar a visibilidade da sua marca\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/boost-up-your-brand-visibility-1.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/01\/boost-up-your-brand-visibility-1-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Se voc\u00ea \u00e9 um novato no setor de e-commerce, \u00e9 \u00f3bvio que os clientes n\u00e3o sabem sobre sua marca e seus produtos. Voc\u00ea certamente precisa de reconhecimento no mercado. Mercados como eBay, Etsy e Walmart ajudam voc\u00ea a impulsionar sua marca e visibilidade listando todos os seus produtos em sua p\u00e1gina da web.<\/p>\n<h3>Prov\u00e9rbios Especialistas:<\/h3>\n<p>1.<strong> Yasuhiro Fukushima,<\/strong>?Japanese business executive -&#8220;Thus, in the future, instead of buying bananas in a grocery store, you could go pick them off a tree in a virtual jungle.&#8221;<\/p>\n<p>2. <strong>Paul Graham,<\/strong> Y COMBINATOR &#8211; Voc\u00ea n\u00e3o pode esperar que os clientes venham at\u00e9 voc\u00ea. Voc\u00ea tem que descobrir onde eles est\u00e3o, ir l\u00e1 e arrast\u00e1-los de volta para sua loja. &quot;3. <strong>Mudit Khosla,<\/strong> CEO, Tradus: <strong>Ankur Sethi,<\/strong> Fundador e CEO, Nupinch.com:<\/p>\n<h3>Fa\u00e7a mais fora dos Marketplaces:<\/h3>\n<ul>\n<li>Os vendedores devem se registrar <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/integrate-ecommerce-store-marketplace\/\" target=\"_blank\">em todos os mercados poss\u00edveis<\/a> e fazer mais maneiras de ganhar receitas.<\/li>\n<li>No n\u00edvel inicial, tente fornecer alguns descontos e ofertas para atrair mais clientes para o seu produto.<\/li>\n<li>Mantenha uma verifica\u00e7\u00e3o das avalia\u00e7\u00f5es dos clientes sobre o seu produto e tente apreci\u00e1-las ou resolva suas preocupa\u00e7\u00f5es. Essa estrat\u00e9gia ajuda a tornar clientes fi\u00e9is.<\/li>\n<li>Fique sempre atento \u00e0s \u00faltimas tend\u00eancias e avan\u00e7os t\u00e9cnicos da venda online.<\/li>\n<\/ul>\n<h3>?Choosing a right Marketplace:<\/h3>\n<p>Vendendo atrav\u00e9s de marketplaces online como <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/sell-product-walmart-marketplace\/\" target=\"_blank\">Walmart<\/a>, eBay, Etsy \u00e9 definitivamente uma \u00f3tima op\u00e7\u00e3o para um varejista de com\u00e9rcio eletr\u00f4nico, mas escolher o caminho certo para o seu neg\u00f3cio \u00e9 o passo b\u00e1sico para liderar. Bem, isso depende totalmente do tipo de produto e categoria de sua loja. Cada Marketplace tem seu pr\u00f3prio processo padronizado de registro, requisitos, termos e condi\u00e7\u00f5es, etc. Os vendedores devem seguir estas instru\u00e7\u00f5es e entender qual site fornecer\u00e1 o posicionamento correto e o valor da marca para o produto. Uma das principais coisas em que o varejista deve manter um cheque ao escolher o Marketplace certo \u00e9 o tr\u00e1fego do site. Quanto mais o tr\u00e1fego, maior o n\u00famero de pedidos que ele pode obter para seus produtos.<\/p>\n<h3>Pontos 6 para verificar sobre um Marketplace:<\/h3>\n<p>Embora cada Marketplace funcione de forma diferente, mas h\u00e1 alguns pontos que s\u00e3o semelhantes entre eles e tamb\u00e9m devem ser verificados por um vendedor. Eles s\u00e3o:<\/p>\n<ul>\n<li>Web Traffic<\/li>\n<li>Reputa\u00e7\u00e3o entre clientes<\/li>\n<li>Estabilidade<\/li>\n<li>Processo de checkout<\/li>\n<li>Pol\u00edticas e Diretrizes<\/li>\n<li>Interface do mercado<\/li>\n<\/ul>\n<p>O recurso mais importante de um Marketplace \u00e9 que eles devem fornecer uma interface amig\u00e1vel aos clientes. Vendedores precisam<\/p>\n<h3>Para voc\u00ea:<\/h3>\n<p>A menor complexidade envolvida na venda em um mercado \u00e9 inevit\u00e1vel para os vendedores. \u00c9 realmente necess\u00e1rio dar um reconhecimento aprimorado ao seu neg\u00f3cio e o Marketplace se adapta perfeitamente ao trabalho. Assim, independentemente do mercado em que voc\u00ea escolhe vender, \u00e9 importante estar ciente das tend\u00eancias mais recentes no setor de com\u00e9rcio eletr\u00f4nico e implement\u00e1-las para um neg\u00f3cio lucrativo no futuro. Isto foi tudo do meu fim, agora \u00e9 totalmente sua escolha selecionar um Marketplace de acordo com os produtos da sua loja para um crescimento geral do seu neg\u00f3cio. Venda<a href=\"https:\/\/www.knowband.com\/marketplace-integrations\" target=\"_blank\"> Integradores de mercado<\/a> para v\u00e1rias plataformas CMS, como PrestaShop, OpenCart, Magento e Shopify, que permitem que voc\u00ea apresente seus produtos entre um p\u00fablico maior e incentive o reconhecimento da marca tamb\u00e9m. Descubra os nossos mais artigos aqui:<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-get-a-marketplace-site-in-easiest-3-steps\/\" target=\"_blank\">Como obter um site do Marketplace: um guia passo a passo<\/a><br \/>\n<a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/how-can-seller-attract-customers-multi-vendor-marketplace-holiday\/\" target=\"_blank\">2019 Holiday Calendar: Como um vendedor pode atrair clientes em um mercado durante as f\u00e9rias?<\/a><br \/>\n<a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/best-ecommerce-platforms-starting-multi-vendor-marketplace\/\" target=\"_blank\">Melhores plataformas de com\u00e9rcio eletr\u00f4nico para iniciar um mercado de v\u00e1rios fornecedores<\/a><br \/>\n<a href=\"https:\/\/www.knowband.com\/pt\/blog\/prestashop-blog\/5-ways-attract-sellers-online-multi-vendor-marketplace\/\" target=\"_blank\">5 Maneiras de atrair vendedores no seu mercado de v\u00e1rios fornecedores on-line<\/a><\/p>\n<p> <script data-cfasync=\"false\" src=\"https:\/\/tdns2.gtranslate.net\/tdn-bin\/queue.js\"><\/script><!-- Yandex.Metrika counter for GTranslate --><script data-cfasync=\"false\">(function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter36618640 = new Ya.Metrika({ id:36618640, clickmap:true, trackLinks:true, accurateTrackBounce:true, ut:\"noindex\" }); } catch(e) { } }); var n = d.getElementsByTagName(\"script\")[0], s = d.createElement(\"script\"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = \"text\/javascript\"; s.async = true; s.src = \"https:\/\/mc.yandex.ru\/metrika\/watch.js\"; if (w.opera == \"[object Opera]\") { d.addEventListener(\"DOMContentLoaded\", f, false); } else { f(); } })(document, window, \"yandex_metrika_callbacks\"); <\/script> <noscript><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/mc.yandex.ru\/watch\/36618640?ut=noindex\" style=\"position:absolute; left:-9999px;\" alt=\"\" \/><\/div>\n<p><\/noscript><br \/>\n<!-- delivered by GTranslate v4.8.7 in 63ms visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com o enorme envolvimento da Internet no dia a dia e grande n\u00famero de clientes que compram produtos on-line globalmente, o avan\u00e7o da ind\u00fastria de com\u00e9rcio eletr\u00f4nico est\u00e1 florescendo a cada dia. Se voc\u00ea \u00e9 um varejista, a id\u00e9ia de vender on-line nunca poderia dar errado em termos de crescimento dos neg\u00f3cios. 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Se voc\u00ea \u00e9 um varejista, a id\u00e9ia de vender on-line nunca poderia dar errado em termos de crescimento dos neg\u00f3cios. 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