{"id":20037,"date":"2017-12-22T12:48:47","date_gmt":"2017-12-22T12:48:47","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=11808\/"},"modified":"2022-08-13T12:01:14","modified_gmt":"2017-12-22T22:53:10","slug":"is-ecommerce-conversion-your-problem","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/is-ecommerce-conversion-your-problem\/","title":{"rendered":"Is eCommerce Conversion your Problem?"},"content":{"rendered":"<p style=\"text-align: justify;\">Com a estrat\u00e9gia correta de SEO e otimiza\u00e7\u00e3o de sites, torna-se mais f\u00e1cil trazer o tr\u00e1fego para o site. At\u00e9 mesmo a tarefa de encontrar o p\u00fablico-alvo certo \u00e9 vi\u00e1vel. No entanto, a maioria das empresas de com\u00e9rcio eletr\u00f4nico se queixam de baixa convers\u00e3o. Se voc\u00ea est\u00e1 recebendo o tr\u00e1fego desejado, mas os visitantes n\u00e3o est\u00e3o convertendo, a sua linha de fundo sofrer\u00e1 com certeza.<\/p>\n<p style=\"text-align: justify;\">Seu site de compras on-line est\u00e1 sofrendo com algum problema desse tipo? O primeiro passo para lidar com esse problema para encontrar a causa raiz.<\/p>\n<p style=\"text-align: justify;\">Do lado de fora, o CRO pode parecer uma tarefa dif\u00edcil, mas o mesmo \u00e9 o que est\u00e1 gerando suas receitas em 2% ou 3%. Existem \u00e1reas em seu website que exigem recomenda\u00e7\u00f5es e melhorias de especialistas e \u00e9 exatamente onde <a href=\"https:\/\/www.velsof.com\/seo-smo\/search-engine-optimization\" target=\"_blank\">servi\u00e7os de SEO para com\u00e9rcio eletr\u00f4nico<\/a> passo em frente.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-8286218770786366\"\n     data-ad-slot=\"5961993148\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Invista em imagens de alta resolu\u00e7\u00e3o<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/high-resolution-images.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11815\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/high-resolution-images.png\" alt=\"Imagem de alta resolu\u00e7\u00e3o\" width=\"414\" height=\"305\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/high-resolution-images.png 506w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/high-resolution-images-300x221.png 300w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">N\u00f3s sabemos o que todos dizem &#8211; uma imagem pode dizer mil palavras. Bem, eles n\u00e3o est\u00e3o errados. Quando voc\u00ea est\u00e1 investindo em pr\u00e1ticas como a otimiza\u00e7\u00e3o de m\u00eddia social com blogs e conte\u00fado rico, investir em imagens de alta resolu\u00e7\u00e3o \u00e9 o que voc\u00ea gostaria de ver mais de perto. N\u00e3o apenas no conte\u00fado, mas as imagens do produto usadas nas p\u00e1ginas do produto devem ser de alta qualidade. Afinal, os clientes n\u00e3o seriam capazes de tocar o que voc\u00ea est\u00e1 vendendo, ent\u00e3o eles t\u00eam que sentir isso pelos olhos. De acordo com a descri\u00e7\u00e3o do produto dispon\u00edvel na mesma p\u00e1gina, a imagem deve aparecer como um produto digno de compra. Dependendo do detalhamento que voc\u00ea deseja que os clientes obtenham, verifique se a resolu\u00e7\u00e3o da sua imagem \u00e9 alta.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-3702982373764165\"\n     data-ad-slot=\"4238520031\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Frete gr\u00e1tis \u00e9 a chave<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Free-shipping-is-the-key.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11814 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Free-shipping-is-the-key.png\" alt=\"Frete gr\u00e1tis\" width=\"500\" height=\"293\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Free-shipping-is-the-key.png 500w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Free-shipping-is-the-key-300x176.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Quem n\u00e3o gosta de coisas gr\u00e1tis? Todo cliente faz. Todo comprador on-line fica de olho em algumas coisas e o envio gratuito \u00e9 uma delas. Quando voc\u00ea mant\u00e9m essas pol\u00edticas (envios, devolu\u00e7\u00f5es, entregas e muito mais) de acordo com o que os compradores gostam, voc\u00ea tem altas convers\u00f5es. Voc\u00ea iria encontrar alguma loja dando frete gr\u00e1tis em &quot;uma ordem de x ou mais&quot; enquanto; existem aqueles que tamb\u00e9m n\u00e3o t\u00eam uma quantidade respectiva. Quando voc\u00ea oferece frete gr\u00e1tis para seus clientes, h\u00e1 chances menores de os clientes retrocederem ao abandono do carrinho.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>C\u00f3digos de cupom funcionam milagres<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/miracles.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11813 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/miracles.png\" alt=\"C\u00f3digo do cupom\" width=\"477\" height=\"177\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/miracles.png 477w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/miracles-300x111.png 300w\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Por que voc\u00ea acha que as empresas de cupons est\u00e3o ganhando t\u00e3o bem? Porque eles oferecem descontos de todas as grandes lojas online. Se voc\u00ea der uma olhada na imagem abaixo, ver\u00e1 que a loja de roupas femininas oferece uma se\u00e7\u00e3o na qual voc\u00ea pode aplicar o c\u00f3digo de cupom e o cliente receber\u00e1 um grande desconto. E quando voc\u00ea fala sobre descontos &#8211; \u00e9 uma das melhores maneiras de agradar os compradores e fazer com que o visitante converta para um cliente.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Tailor-make os pre\u00e7os<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Tailor-make-the-prices-1.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11812 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Tailor-make-the-prices-1.png\" alt=\"Alfaiate fazer pre\u00e7os\" width=\"554\" height=\"255\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Tailor-make-the-prices-1.png 554w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Tailor-make-the-prices-1-300x138.png 300w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Com uma loja como a Amazon, que oferece uma gama de marcas sob o mesmo teto, voc\u00ea teria que reduzir os pre\u00e7os ou, pelo menos, ajust\u00e1-los para ficar vis\u00edvel para o cliente. No tempo de hoje, voc\u00ea sabe como \u00e9 a competi\u00e7\u00e3o entre as lojas e a consci\u00eancia entre os compradores, dando-lhes a liberdade de comparar os pre\u00e7os em todas as respectivas lojas, a fim de obter a melhor compra. N\u00e3o mantenha um pre\u00e7o espec\u00edfico o tempo todo. Continue flutuando dentro do limite e tamb\u00e9m verifique as lojas concorrentes. Isso faria com que sua loja online se tornasse cred\u00edvel, resultando na solu\u00e7\u00e3o do problema de convers\u00e3o.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-8286218770786366\"\n     data-ad-slot=\"5961993148\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Modifique seu processo de checkout<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Modify-your-checkout-process.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11810\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Modify-your-checkout-process.png\" alt=\"Processo de Checkout\" width=\"546\" height=\"322\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Modify-your-checkout-process.png 600w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Modify-your-checkout-process-300x177.png 300w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Or<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/checkout-process.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11809\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/checkout-process.png\" alt=\"processo de checkout\" width=\"516\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/checkout-process.png 554w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/checkout-process-300x174.png 300w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/a><\/p>\n<p><strong>Fonte da imagem: Awake<\/strong><\/p>\n<p style=\"text-align: justify;\">J\u00e1 se foram aqueles dias em que voc\u00ea daria formul\u00e1rios longos para os clientes preencherem antes de fazer o pagamento da compra. Agora, se voc\u00ea se dedicar a tais pr\u00e1ticas, sua taxa do carrinho abandonado subir\u00e1 um n\u00edvel. Agora \u00e9 a hora de modificar sua p\u00e1gina de checkout e adotar um m\u00f3dulo de checkout de uma p\u00e1gina para recuperar as informa\u00e7\u00f5es b\u00e1sicas que voc\u00ea precisa do cliente e fazer com que elas fa\u00e7am o pagamento sem perder tempo. Este \u00e9 o passo em que voc\u00ea pode procurar a melhor op\u00e7\u00e3o com o <a href=\"https:\/\/www.mockingfish.com\/blog\/6-reasons-ab-testing-is-a-must-for-the-ecommerce-sites\/\" target=\"_blank\">vantagens do teste A \/ B<\/a> ou qualquer outro m\u00e9todo que permita conhecer melhor seus visitantes.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Incorporar a ferramenta de carrinho abandonada<\/strong><\/h2>\n<p style=\"text-align: justify;\">As convers\u00f5es baixas ocorrem quando o visitante n\u00e3o converte. Seja deixando os itens no carrinho ou n\u00e3o preenchendo os detalhes na p\u00e1gina de checkout, ou de qualquer outra forma, o resultado \u00e9 uma alta taxa de rejei\u00e7\u00e3o. Agora, falando especificamente sobre carrinhos abandonados &#8211; \u00e9 quando um cliente acessa seu site, adiciona produtos ao carrinho e sai sem converter notifica\u00e7\u00f5es de envio para o cliente sobre os itens no carrinho com as op\u00e7\u00f5es de voc\u00ea fornecer um cupom especial para compre o produto que eles esqueceram no carrinho.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-8286218770786366\"\n     data-ad-slot=\"5961993148\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Use chatbots<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Use-chatbots.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11816 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Use-chatbots.png\" alt=\"use-chatbots\" width=\"540\" height=\"279\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Use-chatbots.png 540w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Use-chatbots-300x155.png 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Os chatbots s\u00e3o uma das formas mais pr\u00f3ximas de manter seus clientes envolvidos na loja. Seja em uma forma de fornecer ajuda em suas buscas de busca ou dando-lhes a op\u00e7\u00e3o desej\u00e1vel com base em seus gostos, os chatbots t\u00eam sido muito \u00fateis em <a href=\"https:\/\/www.velsof.com\/seo-smo\" target=\"_blank\">eCommerce SEO<\/a>. A disponibilidade quando o seu cliente precisa de voc\u00ea fornece uma sensa\u00e7\u00e3o de credibilidade para a sua loja e \u00e9 exatamente onde voc\u00ea recebe um ponto de b\u00f4nus do seu cliente.<\/p>\n<p style=\"text-align: justify;\">Se voc\u00ea est\u00e1 preparado para que algu\u00e9m ou outra pessoa esteja dispon\u00edvel para lidar com as perguntas que surgem no final do cliente, este m\u00f3dulo pode ajud\u00e1-lo a longo prazo.<\/p>\n<p style=\"text-align: justify;\">Com essas maneiras, voc\u00ea pode transformar sua baixa taxa de convers\u00e3o em altas taxas de convers\u00e3o.<\/p>\n<p style=\"text-align: justify;\"><strong>Hist\u00f3rias relacionadas:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/shopify\/5-ways-exit-popup-can-help-boost-ecommerce-conversions\/\" target=\"_blank\">5 Ways Exit Popup pode ajudar a impulsionar suas convers\u00f5es de eCommerce<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-can-you-boost-ecommerce-conversions-with-your-site-deals\/\" target=\"_blank\">Como voc\u00ea pode impulsionar as convers\u00f5es de com\u00e9rcio eletr\u00f4nico com as ofertas do seu site?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-to-drive-ecommerce-conversions-through-email-marketing\/\" target=\"_blank\">Como impulsionar as convers\u00f5es de com\u00e9rcio eletr\u00f4nico por meio do email marketing?<\/a><\/li>\n<\/ul>\n<p><!-- delivered by GTranslate v4.8.4 in 0.008s visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com a estrat\u00e9gia correta de SEO e otimiza\u00e7\u00e3o de sites, torna-se mais f\u00e1cil trazer o tr\u00e1fego para o site. At\u00e9 mesmo a tarefa de encontrar o p\u00fablico-alvo certo \u00e9 vi\u00e1vel. No entanto, a maioria das empresas de com\u00e9rcio eletr\u00f4nico se queixam de baixa convers\u00e3o. Se voc\u00ea est\u00e1 recebendo o tr\u00e1fego desejado, mas os visitantes n\u00e3o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11818,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[5033,5591,5631],"class_list":["post-20037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-converses-ecommerce","tag-servios-de-comrcio-eletrnico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is eCommerce Conversion your Problem? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/is-ecommerce-conversion-your-problem\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is eCommerce Conversion your Problem? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Com a estrat\u00e9gia correta de SEO e otimiza\u00e7\u00e3o de sites, torna-se mais f\u00e1cil trazer o tr\u00e1fego para o site. 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