{"id":20027,"date":"2017-12-13T13:18:49","date_gmt":"2017-12-13T13:18:49","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=11627\/"},"modified":"2022-08-13T12:01:14","modified_gmt":"2017-12-18T07:11:09","slug":"alerta-2018-o-futuro-do-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/alerta-2018-o-futuro-do-e-mail-marketing\/","title":{"rendered":"Alerta 2018 &#8211; O Futuro do E-mail Marketing"},"content":{"rendered":"<p style=\"text-align: justify;\">N\u00e3o apenas o e-mail \u00e9 uma das formas mais econ\u00f4micas de alcan\u00e7ar o p\u00fablico-alvo, como tamb\u00e9m \u00e9 um meio promocional que at\u00e9 os clientes preferem. <a href=\"https:\/\/www.invespcro.com\/blog\/email-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow\">E-mails s\u00e3o 40 vezes mais eficazes quando se trata de adquirir novos clientes em compara\u00e7\u00e3o com as v\u00e1rias plataformas de m\u00eddia social<\/a>. No ano 2018, espera-se um crescimento de 3%. No 2018, espera-se que o big data fique ainda maior. Os e-marketers coletar\u00e3o mais dados antes de criar as campanhas de email.<\/p>\n<p style=\"text-align: justify;\">Como estamos no final do trimestre 3rd do ano, aqui est\u00e3o algumas dicas para marketing por e-mail:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/go.demandwave.com\/rs\/306-MLQ-910\/images\/2016-State-of-B2B-Digital-Marketing.pdf\" target=\"_blank\" rel=\"nofollow\">75% dos profissionais concordam<\/a> E-mail marketing ainda \u00e9 o n\u00famero um para ferramenta de marketing.<\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/mapp.com\/fileadmin\/user_upload\/Resource_center\/downloads\/Mapp_The_marketers_roadmap_for_success_in_2017_Infographic_EN.pdf\" target=\"_blank\" rel=\"nofollow\">60% do consumidor<\/a> aceitar que os e-mails promocionais influenciem sua decis\u00e3o de compra.<\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/litmus.com\/lp\/state-of-email-2017\" target=\"_blank\" rel=\"nofollow\">54% dos emails foram abertos em dispositivos m\u00f3veis este ano<\/a>.<\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/mailchimp.com\/resources\/research\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"nofollow\">Com uma taxa de cliques de 100.95%<\/a> em compara\u00e7\u00e3o com a lista n\u00e3o segmentada, a segmenta\u00e7\u00e3o de lista \u00e9 a melhor estrat\u00e9gia quando se trata de aumentar a taxa de abertura da campanha de email.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Com um olhar atento nas estat\u00edsticas mencionadas acima, aqui est\u00e3o algumas das tend\u00eancias que dever\u00e3o ser o fator de mudan\u00e7a no pr\u00f3ximo ano.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\">E-mail otimizado para celular<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11632\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile.jpg\" alt=\"Otimizado para celular | Website | Banda de conhecimento\" width=\"510\" height=\"320\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile.jpg 2070w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile-300x188.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile-768x482.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile-1024x643.jpg 1024w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Os primeiros usu\u00e1rios do celular est\u00e3o em alta h\u00e1 algum tempo. Este ano observou um aumento marginal nos usu\u00e1rios m\u00f3veis. \u00c9 desnecess\u00e1rio dizer que os dispositivos m\u00f3veis logo estar\u00e3o nos computadores de mesa. O design responsivo n\u00e3o ser\u00e1 mais um benef\u00edcio adicional. Aqui est\u00e3o algumas das dicas que voc\u00ea pode considerar a este respeito.<\/p>\n<ul>\n<li style=\"text-align: justify;\">\u00c9, de fato, um deve ter. Os consumidores ser\u00e3o atra\u00eddos para o conte\u00fado com imagens atraentes, mesmo no futuro. Al\u00e9m disso, o segundo atraso do 1 no tempo de carregamento leva a uma queda de 7% na convers\u00e3o.<\/li>\n<li style=\"text-align: justify;\">Portanto, a melhor maneira de lidar com essa situa\u00e7\u00e3o \u00e9 reduzir o tamanho do arquivo sem comprometer a qualidade.<\/li>\n<li style=\"text-align: justify;\">Aumente o tamanho dos links e os bot\u00f5es de call to action.<\/li>\n<li style=\"text-align: justify;\">V\u00e1 para os modelos de email responsivos.<\/li>\n<\/ul>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Conte\u00fado din\u00e2mico<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11631\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content.png\" alt=\"Conte\u00fado din\u00e2mico\" width=\"509\" height=\"333\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content.png 823w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content-300x196.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content-768x503.png 768w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Intelig\u00eancia Artificial (IA) e tecnologias de aprendizado de m\u00e1quina s\u00e3o o futuro do e-marketing. \u00c9 certamente um fator para encontrar uma vantagem para a sua campanha de marketing por e-mail. A Adobe \u00e9 uma das empresas que j\u00e1 se preparou para a tecnologia futurista. \u00c9 hora de se preparar para os e-marketers se aprofundarem na IA. Junto com isso, o conte\u00fado continua sendo o rei ano a ano. Sem um conte\u00fado din\u00e2mico, voc\u00ea n\u00e3o pode convencer seus clientes a aceitar suas solu\u00e7\u00f5es. O uso de v\u00eddeos na campanha de e-mail marketing ocupa o primeiro lugar quando se trata de garantir convers\u00f5es. A incorpora\u00e7\u00e3o de v\u00eddeos e outras anima\u00e7\u00f5es pode falar muito sobre sua marca. Os links jog\u00e1veis \u200b\u200bs\u00e3o uma \u00f3tima maneira de conectar o conte\u00fado do email ao site ou ao seu canal do YouTube. Assim, a promo\u00e7\u00e3o sutil pode aumentar o tr\u00e1fego do seu site.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Aproveitando o poder das m\u00eddias sociais<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11630\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media.jpg\" alt=\"M\u00eddia social\" width=\"542\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media.jpg 1000w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media-300x166.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media-768x425.jpg 768w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Embora a m\u00eddia social tenha causado impacto em todos os aspectos do e-commerce, o marketing por e-mail n\u00e3o \u00e9 diferente. Essa \u00e9 uma das \u00faltimas tend\u00eancias nesse aspecto. O bom comerciante n\u00e3o deve deixar nenhuma chance de aumentar os seguidores da m\u00eddia social. Integre as op\u00e7\u00f5es de compartilhamento social nos emails. Isso oferece outra plataforma para engajar seu p\u00fablico-alvo e aumentar a popularidade do seu site na plataforma social. Listados est\u00e3o algumas das coisas que voc\u00ea pode fazer a esse respeito:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Adicione \u00edcones de compartilhamento social no e-mail, para que os clientes possam curtir suas p\u00e1ginas diretamente em vez de procurar por elas no Twitter, Facebook e outros.<\/li>\n<li style=\"text-align: justify;\">Convide-os para se conectarem com voc\u00ea pressionando o bot\u00e3o de assinatura.<\/li>\n<li style=\"text-align: justify;\">Ofere\u00e7a incentivos em troca do Like, Share, Retweet e outros.<\/li>\n<li style=\"text-align: justify;\">Com a introdu\u00e7\u00e3o da intelig\u00eancia artificial no e-marketing, uma caixa de entrada mais inteligente poderia estar mais pr\u00f3xima. Na verdade, os softwares j\u00e1 est\u00e3o fora que analisa.<\/li>\n<\/ul>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\">Nivelando a intera\u00e7\u00e3o com o gamification<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11629\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification.jpg\" alt=\"Gamification de aplicativos para dispositivos m\u00f3veis\" width=\"434\" height=\"289\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification.jpg 1050w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification-300x200.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification-768x512.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">A gamifica\u00e7\u00e3o dos sites aumentou o engajamento dos propriet\u00e1rios das lojas de com\u00e9rcio eletr\u00f4nico em termos de reten\u00e7\u00e3o de clientes e melhor engajamento. At\u00e9 mesmo o interativo <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/black-friday-and-cyber-monday-throw-back-lessons-you-can-learn-from-2016\/\" target=\"_blank\">pop-ups de assinatura de e-mail<\/a> provou ser um benef\u00edcio em aumentar a subscri\u00e7\u00e3o dos sites. O design interativo e a fun\u00e7\u00e3o ajudar\u00e3o os e-marketers a aumentar o engajamento entre os clientes e aumentar os leads. Aqui est\u00e3o algumas das inova\u00e7\u00f5es que voc\u00ea pode incluir na campanha de marketing por e-mail.<\/p>\n<ul>\n<li style=\"text-align: justify;\">Os cron\u00f4metros de contagem regressiva podem criar uma impress\u00e3o de urg\u00eancia e motivar a compra por impulso.<\/li>\n<li style=\"text-align: justify;\">Convide os clientes a participar de enquetes, question\u00e1rios e pesquisas. Oferece-lhes descontos em troca. Isso lhes daria uma impress\u00e3o de acertar uma barganha. Isso pode aumentar ainda mais as convers\u00f5es.<\/li>\n<\/ul>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Cuidado com o spam<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11628\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350.jpg\" alt=\"Spam\" width=\"603\" height=\"264\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350.jpg 800w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350-300x131.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350-768x336.jpg 768w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">O 2018 ver\u00e1 um aumento na prote\u00e7\u00e3o contra spam. Os e-marketers ter\u00e3o que garantir que os destinat\u00e1rios tenham optado por receber os e-mails. Caso contr\u00e1rio, haver\u00e1 maiores chances de compatibilidade com SPAM. A melhor maneira de certificar-se de que os e-mails est\u00e3o indo para a caixa de entrada do destinat\u00e1rio \u00e9 envi\u00e1-los para pessoas que pediram para ouvi-lo. N\u00e3o manche a sua reputa\u00e7\u00e3o, enviando os e-mails para pessoas que n\u00e3o pediram para ouvi-lo. Enviar os e-mails para o p\u00fablico que est\u00e1 ansioso para receber aumenta as chances de obter seu dom\u00ednio listado como white-list. Desde ent\u00e3o, o Google est\u00e1 constantemente mudando o algoritmo, os e-marketers precisam ficar a par deles e gerenciar sua campanha de acordo.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Palavras conclusivas<\/strong><\/h2>\n<p style=\"text-align: justify;\">Mesmo no ano 2018, o email marketing continuar\u00e1 a ser o centro dos neg\u00f3cios para as comunica\u00e7\u00f5es com os consumidores. Mesmo que seja considerado convencional, os e-mails promocionais continuar\u00e3o a contribuir para a convers\u00e3o dos sites de com\u00e9rcio eletr\u00f4nico. Juntamente com a crescente popularidade, as tecnologias neste campo est\u00e3o aumentando tamb\u00e9m. o <a href=\"https:\/\/www.knowband.com\/prestashop-mailchimp-automation\" target=\"_blank\">M\u00f3dulo de automa\u00e7\u00e3o MailChimp<\/a> e ferramentas como essa podem ajudar voc\u00ea a atingir suas metas com o m\u00ednimo de esfor\u00e7o. No entanto, apenas aderindo \u00e0s ferramentas de marketing n\u00e3o \u00e9 suficiente. Fa\u00e7a com que o email seja acionado de forma interativa e adicione um pouco de inova\u00e7\u00e3o. Continue testando se o <a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/promotional-emails-good-5-reasons-can-certain\/\" target=\"_blank\">e-mails s\u00e3o bons<\/a> para sua convers\u00e3o. Renove sua estrat\u00e9gia de e-mail de acordo com as tend\u00eancias em constante mudan\u00e7a e os resultados continuar\u00e3o a fluir.<\/p>\n<p style=\"text-align: justify;\"><strong>Hist\u00f3rias relacionadas:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/7-email-marketing-software-small-businesses\/\" target=\"_blank\">7 software de marketing por e-mail para pequenas empresas<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-to-drive-ecommerce-conversions-through-email-marketing\/\" target=\"_blank\">Como impulsionar as convers\u00f5es de com\u00e9rcio eletr\u00f4nico por meio do email marketing?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/know-email-marketing-dont-know\/\" target=\"_blank\">O que sabemos sobre email marketing e o que n\u00e3o sabemos<\/a><\/li>\n<\/ul>\n<p><!-- delivered by GTranslate v4.8.4 in 0.009s visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e3o apenas o e-mail \u00e9 uma das formas mais econ\u00f4micas de alcan\u00e7ar o p\u00fablico-alvo, como tamb\u00e9m \u00e9 um meio promocional que at\u00e9 os clientes preferem. E-mails s\u00e3o 40 vezes mais eficazes quando se trata de adquirir novos clientes em compara\u00e7\u00e3o com as v\u00e1rias plataformas de m\u00eddia social. No ano 2018, espera-se um crescimento de 3%. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[5618,4184],"class_list":["post-20027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-alerta-de-ecommerce-2018","tag-e-mail-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alerta 2018 - O Futuro do E-mail Marketing - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/alerta-2018-o-futuro-do-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alerta 2018 - O Futuro do E-mail Marketing - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"N\u00e3o apenas o e-mail \u00e9 uma das formas mais econ\u00f4micas de alcan\u00e7ar o p\u00fablico-alvo, como tamb\u00e9m \u00e9 um meio promocional que at\u00e9 os clientes preferem. 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