{"id":20016,"date":"2017-12-04T13:40:10","date_gmt":"2017-12-04T13:40:10","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=11318\/"},"modified":"2022-08-13T12:01:14","modified_gmt":"2017-12-04T20:53:39","slug":"o-que-o-ecommerce-pode-aprender-com-o-tijolo-e-argamassa","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/o-que-o-ecommerce-pode-aprender-com-o-tijolo-e-argamassa\/","title":{"rendered":"O que o eCommerce pode aprender com o tijolo e argamassa?"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- lewelkbira --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:970px;height:250px\"\n     data-ad-client=\"ca-pub-3702982373764165\"\n     data-ad-slot=\"4238520031\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p style=\"text-align: justify;\">A conta de vendas on-line para 8-10% do gasto total do consumidor. Espera-se que este n\u00famero atinja uma enorme quantidade de <a href=\"https:\/\/www.forbes.com\/sites\/sarwantsingh\/2014\/11\/06\/b2b-ecommerce-market-worth-6-7-trillion-by-2020\/#233115742e7c\" target=\"_blank\" rel=\"nofollow\">$ 6.7 trilh\u00f5es por 2020<\/a>. As estat\u00edsticas incr\u00edveis mostram o potencial que as lojas virtuais t\u00eam no futuro. Apesar da crescente conscientiza\u00e7\u00e3o e do avan\u00e7o tecnol\u00f3gico dos consumidores, a participa\u00e7\u00e3o de mercado das empresas de e-commerce \u00e9 atualmente baixa. Isto porque, h\u00e1 muitos aspectos em que o f\u00edsico ainda tem uma vantagem.<\/p>\n<p style=\"text-align: justify;\">Al\u00e9m disso, ao longo dos \u00faltimos anos, as lojas de com\u00e9rcio eletr\u00f4nico deram nova concorr\u00eancia \u00e0s lojas de tijolo e argamassa. No entanto, h\u00e1 muitas coisas que a loja online pode aprender com lojas f\u00edsicas. Listados abaixo est\u00e3o algumas das coisas que o eCommerce pode aprender com o brick e o mortal. Digitalize para saber.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Foco no merchandising visual<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Focus-on-visual-merchandising.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11322 \" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Focus-on-visual-merchandising.png\" alt=\"Mercadoria Visual\" width=\"518\" height=\"283\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Focus-on-visual-merchandising.png 750w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Focus-on-visual-merchandising-300x164.png 300w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Toda inten\u00e7\u00e3o de compra come\u00e7a com vitrines. Os produtos mantidos na janela podem motivar os visitantes a entrar e explorar a loja. O mesmo vale para as lojas de compras online tamb\u00e9m. Um layout e front-end bem projetados podem atrair os clientes. Mesmo que a loja seja digital, uma interface organizada e organizada pode influenciar os clientes a navegar pelo site.<\/p>\n<p style=\"text-align: justify;\">Aqui est\u00e3o alguns dos t\u00f3picos da loja de tijolo e argamassa a este respeito.<\/p>\n<ul>\n<li>O apelo visual \u00e9 a primeira coisa que chama a aten\u00e7\u00e3o dos visitantes. Assim, as imagens do produto com alta resolu\u00e7\u00e3o s\u00e3o imprescind\u00edveis. Os gatilhos gr\u00e1ficos devem ser capazes de atrair a aten\u00e7\u00e3o dos visitantes.<\/li>\n<li>A descri\u00e7\u00e3o do produto deve ser informativa o suficiente para preencher o vendedor.<\/li>\n<li>A influ\u00eancia sazonal \u00e9 uma das maneiras de se destacar na multid\u00e3o. O layout do site deve estar de acordo com a ocasi\u00e3o.<\/li>\n<li>As frases de chamariz e outros bot\u00f5es desse tipo devem estar claramente vis\u00edveis e motivar a compra do cliente.<\/li>\n<\/ul>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Presen\u00e7a instant\u00e2nea \u00e9 uma obriga\u00e7\u00e3o<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/2.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11321 \" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/2.jpg\" alt=\"Presen\u00e7a Instant\u00e2nea\" width=\"421\" height=\"286\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/2.jpg 682w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/2-300x204.jpg 300w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">N\u00e3o \u00e9 apenas a marca visual que \u00e9 importante. Uma das tend\u00eancias que viu uma mudan\u00e7a no passado recente \u00e9 o comportamento de compra do cliente. Embora antes os compradores confiassem no boca-a-boca, os clientes hoje em dia tendem a fazer suas compras naquele momento. Isso obrigou as lojas f\u00edsicas a abrir suas lojas a cada esquina. Isso tamb\u00e9m implica nos sites de compras on-line. De acordo com um relat\u00f3rio, <a href=\"https:\/\/www.thinkwithgoogle.com\/data-gallery\/detail\/mobile-payments-in-america-survey\/\" target=\"_blank\" rel=\"nofollow\">54% do comprador americano usaria seus dispositivos m\u00f3veis para fazer suas compras<\/a>. Os donos de lojas de e-commerce precisam trazer seus sites para os bolsos dos clientes. Um website responsivo para dispositivos m\u00f3veis pode ser \u00fatil, mas uma loja para dispositivos m\u00f3veis pode ajud\u00e1-lo a atingir um p\u00fablico maior. o <a href=\"https:\/\/www.knowband.com\/mobile-app\/\" target=\"_blank\">Criador de aplicativos para dispositivos m\u00f3veis para Android e iOS<\/a> \u00e9 uma das maneiras de converter sua loja em um aplicativo para dispositivos m\u00f3veis. Oferece seus servi\u00e7os para os clientes sempre que eles exigem. Al\u00e9m disso, os servi\u00e7os baseados em localiza\u00e7\u00e3o s\u00e3o outro fator que as empresas on-line precisam aprender com as lojas f\u00edsicas. At\u00e9 as pesquisas m\u00f3veis baseadas em localiza\u00e7\u00e3o est\u00e3o em alta. O conte\u00fado do seu aplicativo para dispositivos m\u00f3veis deve ser otimizado para fornecer as respostas \u00e0s perguntas feitas pelos clientes. O volume de pesquisa das consultas, como &quot;Onde posso encontrar &#8230;&quot;, \u00e9 alto. Portanto, otimize seu site e aplicativo de acordo.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Personalize a experi\u00eancia de compra<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Mobile-Shopping-Experience.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11320 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Mobile-Shopping-Experience.jpg\" alt=\"Personalize a experi\u00eancia de compra\" width=\"745\" height=\"311\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Mobile-Shopping-Experience.jpg 745w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Mobile-Shopping-Experience-300x125.jpg 300w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Os gigantes do eCommerce, como a Amazon, obtiveram resultados ao incluir esse aspecto. Personalize a experi\u00eancia de compra dos clientes e ajude-os a se relacionar com os servi\u00e7os oferecidos por voc\u00ea. Isto \u00e9 o que o discurso de vendas em qualquer loja \u00e9 tudo. De fato, <a href=\"https:\/\/www.gigya.com\/blog\/5-stats-that-prove-businesses-must-personalize-to-win-customers\/\" target=\"_blank\" rel=\"nofollow\">85% dos consumidores acham que a personaliza\u00e7\u00e3o desempenha um papel vital na decis\u00e3o de compra.<\/a> Use as informa\u00e7\u00f5es pessoais dos clientes para aprimorar sua experi\u00eancia de compra. Os compradores on-line se distraem rapidamente e nunca concluem a transa\u00e7\u00e3o. Use o hist\u00f3rico de transa\u00e7\u00f5es para enviar passos personalizados. Por exemplo, mensagens como &quot;Obter 10% de desconto neste produto em seu carrinho&quot; podem acionar a inten\u00e7\u00e3o de compra dos compradores.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Deixe-os negociar<\/strong><\/h2>\n<p style=\"text-align: justify;\">Atingir a barganha \u00e9 o fator mais intrigante para os compradores enquanto fazem compras off-line. N\u00e3o ser\u00e1 errado afirmar que o cupom de desconto de 10-20% \u00e9 normalmente aceito e pode at\u00e9 ser ignorado. No entanto, se o mesmo desconto for bem-apreciado se os clientes tiverem uma ideia de fechar um neg\u00f3cio. Ofere\u00e7a os brindes de forma inovadora. Os pop-ups interativos, como cupons de giro e de ganho ou de raspadinha, podem ajud\u00e1-lo a aproveitar essa psicologia dos compradores.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Recriar a sensa\u00e7\u00e3o na loja<\/strong><\/h2>\n<p style=\"text-align: justify;\">A maior desvantagem das lojas online \u00e9 que elas n\u00e3o t\u00eam o toque e a sensa\u00e7\u00e3o dos produtos. Embora antes essa lacuna tenha sido um pouco dif\u00edcil, com os avan\u00e7os tecnol\u00f3gicos, isso agora pode ser feito. LensCart \u00e9 um dos melhores exemplos para o mesmo. A op\u00e7\u00e3o de experimentar os \u00f3culos sem experiment\u00e1-los proporcionou-lhes uma vantagem competitiva. Al\u00e9m das imagens do produto, os v\u00eddeos do produto podem fornecer uma melhor clareza aos clientes. A entrega r\u00e1pida de produtos \u00e9 outro aspecto importante que as empresas de com\u00e9rcio eletr\u00f4nico precisam aprender com lojas f\u00edsicas. Fornecer op\u00e7\u00f5es como entrega de um dia e op\u00e7\u00f5es de envio r\u00e1pidas pode melhorar a experi\u00eancia do usu\u00e1rio.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Guie os clientes para a p\u00e1gina de checkout<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/amazon-mobile-order-workflow.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11319 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/amazon-mobile-order-workflow.jpg\" alt=\"Orientar o cliente para a p\u00e1gina de checkout\" width=\"640\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/amazon-mobile-order-workflow.jpg 640w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/amazon-mobile-order-workflow-300x141.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Quem gostaria de ficar em longas filas? As se\u00e7\u00f5es organizadas e v\u00e1rios contadores nas lojas f\u00edsicas t\u00eam como objetivo direcionar os clientes para o funil de convers\u00e3o. O mesmo funil deve ser seguido por lojas on-line tamb\u00e9m. Certifique-se de que suas p\u00e1ginas de categoria sejam organizadas e organizadas. Navega\u00e7\u00e3o f\u00e1cil juntamente com filtros deve permitir que os clientes encontrem seus produtos facilmente. Em vez de fazer com que os clientes se atrapalhem com o longo processo de inscri\u00e7\u00e3o, <a href=\"https:\/\/www.knowband.com\/blog\/magento-blog\/magento-plugin-magento-checkout\/\" target=\"_blank\">melhorar os registros com inscri\u00e7\u00e3o na m\u00eddia social<\/a>. O caminho da p\u00e1gina do produto para o gateway de pagamento tamb\u00e9m deve ser simples. <a href=\"https:\/\/www.knowband.com\/prestashop-one-page-supercheckout\" target=\"_blank\">Pagamento de uma p\u00e1gina<\/a> \u00e9 a melhor maneira de motivar os clientes a concluir a transa\u00e7\u00e3o.<\/p>\n<h3 style=\"font-size: 22px; margin-bottom: 18px; text-align: justify;\"><strong>Embrulhar<\/strong><\/h3>\n<p style=\"text-align: justify;\">Do marketing personalizado \u00e0 venda com desconto, os varejistas tradicionais t\u00eam muitas op\u00e7\u00f5es para estimular o crescimento de seus neg\u00f3cios. At\u00e9 mesmo os e-varejistas t\u00eam muitas t\u00e1ticas \u00e0 disposi\u00e7\u00e3o para <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/5-checkout-optimization-can-reduce-abandoned-carts-boost-sales\/\" target=\"_blank\">reduzir o carrinho abandonado e impulsionar as convers\u00f5es<\/a>. Apenas um pouco de aprendizado dos modelos de neg\u00f3cios convencionais, juntamente com a tecnologia avan\u00e7ada, pode ajud\u00e1-lo a levar seu neg\u00f3cio de e-commerce a novos patamares.<\/p>\n<p><!-- delivered by GTranslate v4.8.4 in 0.007s visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A conta de vendas on-line para 8-10% do gasto total do consumidor. Espera-se que este n\u00famero atinja uma enorme quantidade de $ 6.7 trilh\u00f5es por 2020. As estat\u00edsticas incr\u00edveis mostram o potencial que as lojas virtuais t\u00eam no futuro. Apesar da crescente conscientiza\u00e7\u00e3o e do avan\u00e7o tecnol\u00f3gico dos consumidores, a participa\u00e7\u00e3o de mercado das empresas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[4951,5586,5616,5023,5032,686],"class_list":["post-20016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico","tag-checkout-de-uma-pgina","tag-construtor-de-aplicativos-para-dispositivos-mveis-do-ios","tag-extenses-do-construtor-de-aplicativos-para-dispositivos-mveis","tag-lojas-virtuais","tag-mobile-app"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que o eCommerce pode aprender com o tijolo e argamassa? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/o-que-o-ecommerce-pode-aprender-com-o-tijolo-e-argamassa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que o eCommerce pode aprender com o tijolo e argamassa? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"A conta de vendas on-line para 8-10% do gasto total do consumidor. 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