{"id":19914,"date":"2017-08-24T12:03:57","date_gmt":"2017-08-24T12:03:57","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=8075\/"},"modified":"2022-08-13T12:01:14","modified_gmt":"2017-10-10T08:30:43","slug":"dicas-de-6-prompt-para-criar-uma-campanha-de-promo%c3%a7%c3%a3o-eficaz-no-prestashop","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/prestashop-pt-br\/dicas-de-6-prompt-para-criar-uma-campanha-de-promo%c3%a7%c3%a3o-eficaz-no-prestashop\/","title":{"rendered":"Dicas de 6 Prompt para criar uma campanha de promo\u00e7\u00e3o eficaz no Prestashop"},"content":{"rendered":"<p style=\"text-align: justify;\">Com a \u00e9poca festiva ao virar da esquina, \u00e9 chegada a hora de toda a loja de com\u00e9rcio electr\u00f3nico se preparar para as suas estrat\u00e9gias promocionais e de marketing. Mesmo que o neg\u00f3cio n\u00e3o seja apenas dependente das promo\u00e7\u00f5es de vendas, \u00e9 um aspecto essencial da constru\u00e7\u00e3o da rela\u00e7\u00e3o de cliente t\u00e3o necess\u00e1ria. Esta n\u00e3o \u00e9 apenas uma maneira de atingir a meta de vendas anual, mas tamb\u00e9m uma maneira de se comunicar e se conectar com os clientes em potencial. Voc\u00ea possui uma loja de com\u00e9rcio eletr\u00f4nico Prestashop? Voc\u00ea est\u00e1 se preparando para a t\u00e3o aguardada temporada de vendas do ano? Voc\u00ea est\u00e1 ansioso para criar promo\u00e7\u00f5es efetivas em sua loja? Ent\u00e3o voc\u00ea est\u00e1 no lugar certo. O blog traz algumas dicas e truques para construir sua pr\u00f3xima campanha de vendas ou marketing.<\/p>\n<p style=\"text-align: justify;\">Pegue as ideias mencionadas abaixo que funcionaram para os propriet\u00e1rios de lojas Prestashop no passado e aplique-as \u00e0 sua pr\u00f3pria loja.<\/p>\n<h2 style=\"text-align: justify;\">1. Projetar o desconto e a oferta<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture2-3.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8077\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture2-3-300x113.png\" alt=\"Projetar o desconto e a oferta\" width=\"427\" height=\"161\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture2-3-300x113.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture2-3.png 552w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Obrigar os clientes a gastar dinheiro e cart\u00f5es \u00e9 um processo lento. Mesmo seduzir o cliente em potencial com ofertas e descontos n\u00e3o \u00e9 uma tarefa f\u00e1cil. Anteriormente, apenas a palavra &#39;Flat Discount&#39; e &#39;Free Gifts&#39; atrairia muita aten\u00e7\u00e3o dos visitantes. No entanto, atualmente, criar uma promo\u00e7\u00e3o ou campanha de vendas envolve muitas considera\u00e7\u00f5es. Aqui est\u00e3o algumas dicas para criar uma oferta eficaz.<\/p>\n<ul style=\"text-align: justify;\">\n<li>Os descontos de 10 para 20% s\u00e3o considerados sem inspira\u00e7\u00e3o. A oferta deve ser forte o suficiente para obrigar os visitantes a fazer a compra. Ao mesmo tempo, deve manter seu neg\u00f3cio sem tinta vermelha.<\/li>\n<li>No caso, voc\u00ea est\u00e1 oferecendo descontos que n\u00e3o s\u00e3o muito atraentes, ent\u00e3o, apresent\u00e1-lo de uma forma inovadora. Coisas como &#39;Spin the Wheel&#39; ou &#39;Scratch coupons&#39; s\u00e3o divertidas de usar e podem atrair mais visitantes, mesmo que o desconto seja baixo. Existem variadas <a href=\"https:\/\/www.knowband.com\/prestashop-plugins\" target=\"_blank\">Addons Prestashop<\/a> que pode facilitar sua campanha de vendas. o <a href=\"https:\/\/www.knowband.com\/prestashop-scratch-coupon\" target=\"_blank\">Prestashop Scratch Coupon<\/a> \u00e9 um desses plugins que integra uma interface de cupom de rascunho interativo no site.<\/li>\n<li>O trabalho n\u00e3o \u00e9 feito mesmo depois de projetar um acordo perfeito. Use palavras de marketing poderosas para impulsionar as vendas. De acordo com <a href=\"https:\/\/www.shopify.in\/blog\/7131764-4-magic-words-that-increase-sales\" target=\"_blank\" rel=\"nofollow\">Shopify<\/a>, palavras como &quot;Voc\u00ea&quot;, &quot;Novo&quot;, &quot;Oferta&quot;, &quot;Garantido&quot; s\u00e3o algumas das palavras-chave que devem ser usadas nas frases promocionais.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">2. Agendar Comunica\u00e7\u00e3o<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture3-1.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8076\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture3-1-300x145.jpg\" alt=\"Agendar Comunica\u00e7\u00e3o\" width=\"372\" height=\"180\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture3-1-300x145.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture3-1.jpg 420w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">?????????????????????????????????????????????????????????????????<strong> Fonte da imagem:<\/strong> <em>blog.bufferapp.com<\/em><\/p>\n<p style=\"text-align: justify;\">A campanha de vendas, em geral, gira em torno de quaisquer eventos importantes, como feriados. Assim, os gatilhos promocionais devem ser agendados com sabedoria. Voc\u00ea precisa escolher seu momento para executar a campanha. A campanha n\u00e3o deve se sobrepor a outras semelhantes em execu\u00e7\u00e3o no seu site. Defina as vendas de flash ou ofertas especiais para recompensar os clientes de forma mais personalizada. Caso voc\u00ea esteja usando a plataforma de m\u00eddia social para a promo\u00e7\u00e3o, use o hor\u00e1rio certo para as postagens. De acordo com um estudo, <a href=\"https:\/\/blog.bufferapp.com\/social-media-stats-studies\" target=\"_blank\" rel=\"nofollow\">o engajamento nas m\u00eddias sociais \u00e9 32% maior nos finais de semana<\/a>, ent\u00e3o \u00e9 definitivamente um bom momento. A melhor hora do dia para postar no Facebook \u00e9 de 1: 00 pm para obter o m\u00e1ximo de compartilhamentos, para 3: 00 pm para obter mais cliques. No Twitter, as taxas de cliques s\u00e3o geralmente mais altas nos finais de semana, assim como no meio da semana, \u00e0s quartas-feiras.<\/p>\n<h2 style=\"text-align: justify;\">3. Inserir blocos promocionais<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture4-2.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8078\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture4-2-300x178.png\" alt=\"Blocos Promocionais\" width=\"351\" height=\"208\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture4-2-300x178.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture4-2.png 461w\" sizes=\"auto, (max-width: 351px) 100vw, 351px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Blocos s\u00e3o as entidades de uma loja de com\u00e9rcio eletr\u00f4nico em que os propriet\u00e1rios de lojas colocam e exibem seus produtos e an\u00fancios. Os blocos de Prestashop Promotion s\u00e3o usados \u200b\u200bpara mostrar os produtos da loja que est\u00e3o em vendas. Use os blocos com sabedoria para promover a campanha de vendas. Para obter mais exposi\u00e7\u00e3o, coloque-os em blocos na coluna esquerda \/ direita. Ou ent\u00e3o voc\u00ea pode usar o <a href=\"https:\/\/www.mockingfish.com\/products\/heatmap\/\" target=\"_blank\">ferramenta de mapa de calor<\/a> para detectar o lugar que atrai a maior parte da aten\u00e7\u00e3o do usu\u00e1rio. Isso ajudar\u00e1 voc\u00ea na veicula\u00e7\u00e3o.<\/p>\n<h2 style=\"text-align: justify;\">4. Lembrete para carrinho de compras abandonado<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture5.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8079\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture5-300x116.jpg\" alt=\"Lembrete para carrinho de compras abandonado\" width=\"434\" height=\"168\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture5-300x116.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture5.jpg 575w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Remarketing seus produtos para os visitantes que abandonaram o carrinho \u00e9 uma obriga\u00e7\u00e3o para otimizar as vendas. Use os IDs de e-mail dos visitantes que n\u00e3o foram convertidos em leads enviando-lhes e-mails promocionais. <a href=\"https:\/\/www.knowband.com\/prestashop-abandoned-cart\" target=\"_blank\">Addon carrinho abandonado Prestashop<\/a> ir\u00e1 ajud\u00e1-lo a rastrear todos os carrinhos abandonados no site. Este m\u00f3dulo pode ajud\u00e1-lo a ter uma queda na taxa de abandono. Voc\u00ea pode enviar os emails de acompanhamento e promocionais para esses visitantes.<\/p>\n<h2 style=\"text-align: justify;\">5. Promover em todo o canal<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture6-1.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8080\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture6-1-300x150.jpg\" alt=\"Canal social\" width=\"386\" height=\"193\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture6-1-300x150.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture6-1-768x384.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture6-1.jpg 1024w\" sizes=\"auto, (max-width: 386px) 100vw, 386px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Ao impulsionar sua campanha promocional por meio de v\u00e1rios canais, voc\u00ea pode maximizar o impacto. Utilize v\u00e1rios canais de comunica\u00e7\u00e3o e adapte a mensagem aos diversos canais, ou seja, ao seu site, via e-mail, nas diversas plataformas de m\u00eddia social, al\u00e9m de m\u00eddias tradicionais como TV e jornais. Crie um v\u00eddeo de f\u00e9rias inteligente e compartilhe-o no YouTube e em outras plataformas. A Amazon \u00e9 um desses nomes que obteve muita resposta positiva de seus v\u00eddeos. Isso ajuda a criar uma conex\u00e3o emocional com os usu\u00e1rios finais. Voc\u00ea n\u00e3o precisa investir um or\u00e7amento pesado para esses v\u00eddeos para obter visualiza\u00e7\u00f5es. Concentre-se apenas na mensagem que voc\u00ea est\u00e1 tentando transmitir juntamente com a relev\u00e2ncia para o seu p\u00fablico, e o v\u00eddeo lhe dar\u00e1 o resultado desejado.<\/p>\n<h2 style=\"text-align: justify;\">6. Acompanhe e improvise<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture7.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8081\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture7-300x183.jpg\" alt=\"Teste A \/ B do site\" width=\"369\" height=\"225\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture7-300x183.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture7-768x469.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture7.jpg 806w\" sizes=\"auto, (max-width: 369px) 100vw, 369px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Fa\u00e7a uso das ferramentas como o Google Analytics ou <a href=\"https:\/\/www.mockingfish.com\/products\/ab-testing\/\" target=\"_blank\">O teste A \/ B<\/a>, a fim de obter uma vis\u00e3o do resultado da campanha. N\u00e3o importa o qu\u00e3o forte seja sua estrat\u00e9gia, voc\u00ea precisa ter um backup para compensar as armadilhas e os contratempos. Compare os dados atuais com o que voc\u00ea planejou e fa\u00e7a as improvisa\u00e7\u00f5es necess\u00e1rias. O teste e as mudan\u00e7as devem ser um processo cont\u00ednuo. Continue verificando o impacto ao longo do tempo e acompanhe os dados regularmente. Analise a resposta do visitante em termos das taxas de convers\u00e3o. Com base nisso, voc\u00ea pode fazer as altera\u00e7\u00f5es necess\u00e1rias e implementar uma estrat\u00e9gia perfeita em seu site.<\/p>\n<h3 style=\"text-align: justify;\">Comece a usar<\/h3>\n<p style=\"text-align: justify;\">eCommerce \u00e9 enorme, e assim \u00e9 a concorr\u00eancia neste setor. Sobreviver no calor desta competi\u00e7\u00e3o n\u00e3o \u00e9 uma cama de rosas. Voc\u00ea precisa adquirir e reter os clientes em seu banco de dados. Para isso, voc\u00ea precisa ter uma campanha eficaz de marketing e vendas. Sua loja de com\u00e9rcio eletr\u00f4nico Prestashop n\u00e3o precisa de um grande or\u00e7amento para competir com os grandes players do mercado. Tudo o que precisa \u00e9 de um pouco de inova\u00e7\u00e3o <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/7-awesome-ecommerce-ideas-2017\/\" target=\"_blank\">ideias de eCommerce<\/a> e uma an\u00e1lise detalhada do comportamento do mercado e dos clientes.<\/p>\n<p><strong>Tamb\u00e9m poder\u00e1 gostar de:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/entice-your-ecommerce-customers-with-this-prestashop-scratch-coupon-module\/\" target=\"_blank\">Atraia seus clientes de com\u00e9rcio eletr\u00f4nico com este m\u00f3dulo de cupom de rascunho Prestashop<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/give-a-boost-to-your-product-sales-through-this-prestashop-plugin\/\" target=\"_blank\">D\u00ea um impulso \u00e0s suas vendas de produtos atrav\u00e9s do cupom de rascunho Prestashop<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/user-manual\/prestashop-scratch-coupon\/\" target=\"_blank\">Prestashop Scratch Coupon &#8211; Manual do usu\u00e1rio<\/a><\/li>\n<\/ul>\n<p><!-- delivered by GTranslate v4.8.4 in 0.013s visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com a \u00e9poca festiva ao virar da esquina, \u00e9 chegada a hora de toda a loja de com\u00e9rcio electr\u00f3nico se preparar para as suas estrat\u00e9gias promocionais e de marketing. Mesmo que o neg\u00f3cio n\u00e3o seja apenas dependente das promo\u00e7\u00f5es de vendas, \u00e9 um aspecto essencial da constru\u00e7\u00e3o da rela\u00e7\u00e3o de cliente t\u00e3o necess\u00e1ria. Esta n\u00e3o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3271],"tags":[5483,5484,47],"class_list":["post-19914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prestashop-pt-br","tag-campanha-de-promoo","tag-campanha-de-promoo-no-prestashop","tag-prestashop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dicas de 6 Prompt para criar uma campanha de promo\u00e7\u00e3o eficaz no Prestashop - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/prestashop-pt-br\/dicas-de-6-prompt-para-criar-uma-campanha-de-promo\u00e7\u00e3o-eficaz-no-prestashop\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dicas de 6 Prompt para criar uma campanha de promo\u00e7\u00e3o eficaz no Prestashop - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Com a \u00e9poca festiva ao virar da esquina, \u00e9 chegada a hora de toda a loja de com\u00e9rcio electr\u00f3nico se preparar para as suas estrat\u00e9gias promocionais e de marketing. 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