{"id":19910,"date":"2017-08-22T13:23:12","date_gmt":"2017-08-22T13:23:12","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=7998\/"},"modified":"2022-08-13T12:01:14","modified_gmt":"2018-03-15T06:03:01","slug":"otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico-pt-br\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/","title":{"rendered":"Otimiza\u00e7\u00e3o do 5 Checkout que pode reduzir os carros abandonados e impulsionar as vendas"},"content":{"rendered":"<p style=\"text-align: justify;\">Conforme dados compartilhados por <a href=\"https:\/\/www.businessinsider.com\/e-commerce-shoppers-abandon-carts-at-payment-stage-2016-3?IR=T\" target=\"_blank\" rel=\"nofollow\">business Insider<\/a>, os compradores on-line dos EUA, em particular, est\u00e3o abandonando seus carrinhos durante a fase de pagamento. Este \u00e9 um cen\u00e1rio comum em plataformas de desktop e m\u00f3veis. Aqui est\u00e3o algumas das fases, de acordo com a pesquisa, de onde os usu\u00e1rios tendem a deixar o carrinho sem concluir o procedimento de pagamento.<\/p>\n<ul>\n<li style=\"text-align: justify;\">46.1% de abandono de carrinho ocorrem na fase de pagamento<\/li>\n<li style=\"text-align: justify;\">37.4% ocorrem no login de checkout<\/li>\n<li style=\"text-align: justify;\">35.7% ocorre quando os compradores veem os custos de envio<\/li>\n<li style=\"text-align: justify;\">20.9% ocorrem quando o usu\u00e1rio precisa inserir seu endere\u00e7o de faturamento<\/li>\n<li style=\"text-align: justify;\">20% ocorrem quando o usu\u00e1rio precisa inserir seu endere\u00e7o de remessa ou entrega<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture5-1.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7999 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture5-1-300x180.png\" alt=\"Gr\u00e1fico de pizza das raz\u00f5es pelas quais os usu\u00e1rios est\u00e3o saindo do processo de checkout\" width=\"383\" height=\"230\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture5-1-300x180.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture5-1.png 634w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Fonte de dados: Business Insider<\/p>\n<p style=\"text-align: justify;\">Em um dos nossos artigos anteriores, &quot;<a href=\"https:\/\/www.knowband.com\/blog\/magento-blog\/abandoned-cart-biggest-lie-probably-believe-true\/\" target=\"_blank\">Carrinho abandonado: Maior mentira que voc\u00ea provavelmente acredita ser verdade<\/a>&quot;, n\u00f3s discutimos que dificilmente 30-40% dos visitantes realmente t\u00eam a inten\u00e7\u00e3o de comprar quando est\u00e3o adicionando um produto ao carrinho de compras virtual on-line. Tendo dito que explorar esse mercado do poss\u00edvel cliente pode aumentar sem esfor\u00e7o suas vendas. do neg\u00f3cio de e-commerce optam pelo e-mail marketing para converter esses visitantes na lideran\u00e7a, a otimiza\u00e7\u00e3o da p\u00e1gina do Google Checkout \u00e9 uma \u00e1rea frequentemente negligenciada para varejistas on-line.<\/p>\n<p style=\"text-align: justify;\">O blog \u00e9 uma compila\u00e7\u00e3o de alguns truques de otimiza\u00e7\u00e3o para reduzir o carrinho abandonado. Guarde sua loja com essas dicas e certifique-se de que nenhuma oportunidade seja deixada inexplorada para o seu neg\u00f3cio.<\/p>\n<h2>Ir para um checkout de uma p\u00e1gina<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture6.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8001 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture6-300x135.jpg\" alt=\"Resumo do pedido da Amazon\" width=\"344\" height=\"155\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture6-300x135.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture6-768x346.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture6.jpg 1000w\" sizes=\"auto, (max-width: 344px) 100vw, 344px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Toda a id\u00e9ia de compras on-line \u00e9 remover as dificuldades indesejadas e obter tudo a um clique de um bot\u00e3o. Ningu\u00e9m compraria online se n\u00e3o se livrasse da longa fila e das horas de espera. Assim, tornar o processo de checkout mais simples e conveniente \u00e9 a necessidade da hora. Fa\u00e7a a call-to-action na p\u00e1gina clara, removendo a desordem. Todo o processo deve ser auto-explicativo e o mais preciso poss\u00edvel. <a href=\"https:\/\/www.knowband.com\/prestashop-one-page-supercheckout\" target=\"_blank\">Addon de checkout de uma p\u00e1gina<\/a> ajud\u00e1-lo a gerenciar os campos que voc\u00ea deseja mostrar em sua p\u00e1gina e personalizar os bot\u00f5es. No entanto, certifique-se de manter tudo transparente. N\u00e3o surpreenda os usu\u00e1rios com custos adicionais e custos de envio.<\/p>\n<h2>Minimize a inseguran\u00e7a do check-out<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture7.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8002 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture7-300x138.png\" alt=\"Descri\u00e7\u00e3o do produto Chromecast do Google\" width=\"376\" height=\"173\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture7-300x138.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture7.png 635w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/><\/a><\/p>\n<p>Construir o fator de confian\u00e7a no gateway de pagamento \u00e9 a chave para acionar os usu\u00e1rios a ir mais longe. O processo de pagamento \u00e9 uma parte sens\u00edvel das compras online e os usu\u00e1rios tendem a se preocupar com a seguran\u00e7a. Os sinais de confian\u00e7a s\u00e3o muito \u00f3bvios, mas nem sempre s\u00e3o implementados nos sites. Conforme <a href=\"https:\/\/conversionxl.com\/research-study\/checkout-optimization\/\" target=\"_blank\" rel=\"nofollow\">um artigo de conversionxl.com<\/a>, um teste de rastreamento ocular mostrou um padr\u00e3o geral de observa\u00e7\u00e3o na p\u00e1gina de checkout. Esses mapas nos dizem que todos os distintivos de confian\u00e7a eram bem vis\u00edveis.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture8.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8003 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture8-300x258.jpg\" alt=\"checkout page heat map\" width=\"366\" height=\"315\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture8-300x258.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture8-768x660.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture8-1024x880.jpg 1024w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture8.jpg 1270w\" sizes=\"auto, (max-width: 366px) 100vw, 366px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Img Fonte: Conversionxl.com<\/p>\n<p>Alguns dos sinais de confian\u00e7a que foram recomendados ap\u00f3s a an\u00e1lise de rastreamento ocular s\u00e3o mostrados na imagem abaixo.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture9.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8004 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture9-300x198.jpg\" alt=\"an\u00e1lise de rastreamento ocular\" width=\"330\" height=\"218\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture9-300x198.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture9-768x508.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture9-1024x677.jpg 1024w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture9.jpg 1266w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Img Fonte: Conversionxl.com<\/p>\n<h2>Oferecer reembolso e op\u00e7\u00e3o de substitui\u00e7\u00e3o<\/h2>\n<p>O dinheiro de volta e garantia de substitui\u00e7\u00e3o \u00e9 uma obriga\u00e7\u00e3o para os usu\u00e1rios, pois n\u00e3o recebem o toque e a sensa\u00e7\u00e3o dos produtos. Reduzir o medo associado \u00e0s compras on-line \u00e9 essencial para reduzir o carrinho abandonado e aumentar as vendas. Existe sempre o risco de o produto ser devolvido pelo cliente, pelo que a garantia de devolu\u00e7\u00e3o \u00e9 obrigat\u00f3ria. Torne todo o processo de devolu\u00e7\u00e3o impec\u00e1vel usando uma extens\u00e3o eficiente. <a href=\"https:\/\/www.knowband.com\/prestashop-return-manager\" target=\"_blank\">Gerenciador de retorno Prestashop Addon<\/a> \u00e9 uma dessas ferramentas que pode gerenciar a solicita\u00e7\u00e3o de devolu\u00e7\u00e3o feita pelo cliente registrado ou convidado em uma loja PrestaShop. Assim, fornece uma \u00f3tima maneira de influenciar a recompra e revisitar.<\/p>\n<h2>Torne o formul\u00e1rio r\u00e1pido e f\u00e1cil de preencher<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture10.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8005 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture10-300x145.jpg\" alt=\"P\u00e1gina de checkout da Amazon\" width=\"517\" height=\"250\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture10-300x145.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture10.jpg 600w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/a><\/p>\n<p>Como mencionado acima, o longo e tedioso processo de checkout \u00e9 o maior desligamento para o cliente. O formul\u00e1rio deve ser conciso e simples. N\u00e3o pe\u00e7a muitas informa\u00e7\u00f5es do cliente. O formul\u00e1rio deve ser restrito apenas \u00e0 dobra frontal. Os compradores on-line n\u00e3o gostam de se comprometer, por isso, solicite a cria\u00e7\u00e3o da conta durante o processo de pagamento.<\/p>\n<h2>Obtenha o endere\u00e7o de e-mail antes que a pessoa prossiga para o processo de checkout<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture11.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8006 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture11-300x220.jpg\" alt=\"P\u00e1gina de login da Amazon\" width=\"340\" height=\"249\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture11-300x220.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture11.jpg 615w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Tendo mencionado o ponto acima, h\u00e1 mais um fator que precisa ser levado em considera\u00e7\u00e3o. Os IDs de email dos compradores s\u00e3o essenciais, seja ele um usu\u00e1rio registrado ou um convidado. O motivo \u00e9 que, mesmo que todos os outros fatores estejam alinhados no lugar certo, a convers\u00e3o 100% n\u00e3o \u00e9 garantida. Ent\u00e3o, voc\u00ea precisa continuar convidando os compradores com seus argumentos de vendas. Pe\u00e7a ao usu\u00e1rio para inserir seu endere\u00e7o de e-mail no in\u00edcio. Mais tarde, eles podem escolher se desejam fazer o check-out como convidado ou criar uma conta. Dessa forma, voc\u00ea obter\u00e1 os IDs de e-mail sem incomodar o cliente. <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/5-tips-to-avoid-abandoned-carts-and-win-conversions-through-emails\/\" target=\"_blank\">Use o email marketing para os carrinhos abandonados e ganhe mais convers\u00f5es<\/a>.<\/p>\n<h3 style=\"text-align: justify;\">Conclus\u00e3o<\/h3>\n<p style=\"text-align: justify;\">Se voc\u00ea tem sua pr\u00f3pria loja de com\u00e9rcio eletr\u00f4nico ou se mergulhou em um cen\u00e1rio de mercado, reduzir e manusear o carrinho abandonado \u00e9 a chave para impulsionar as vendas. Para o <a href=\"https:\/\/www.knowband.com\/prestashop-plugins\/prestashop-marketplace-modules\" target=\"_blank\">Mercado da PrestaShop<\/a>, voc\u00ea pode <a href=\"https:\/\/www.knowband.com\/blog\/user-manual\/prestashop-marketplace\/\" target=\"_blank\">instalar extens\u00f5es do mercado PrestaShop<\/a> para tornar o processo mais simples. Otimize seu processo de checkout e certifique-se de que seu site se destaque na multid\u00e3o.<\/p>\n<p><strong>Gostou disso? Voc\u00ea tamb\u00e9m vai gostar disso<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/5-tips-to-avoid-abandoned-carts-and-win-conversions-through-emails\/\" target=\"_blank\">5 Dicas para evitar carrinhos abandonados e ganhar convers\u00f5es por meio de emails<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-to-avoid-cart-abandonment-on-an-ecommerce-store\/\" target=\"_blank\">Como evitar o abandono de carrinho em uma loja de com\u00e9rcio eletr\u00f4nico?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/use-google-analytics-tracking-shopping-cart-abandonment\/\" target=\"_blank\">Como usar o Google Analytics para acompanhar o abandono do carrinho de compras?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/write-abandoned-cart-email-bounced-customers\/\" target=\"_blank\">Como escrever um e-mail de carrinho abandonado para clientes rejeitados?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/methods-can-minimize-cart-abandonment-store\/\" target=\"_blank\">M\u00e9todos pelos quais voc\u00ea pode minimizar o abandono de carrinho em sua loja<\/a><\/li>\n<\/ul>\n<p><!-- delivered by GTranslate v4.8.4 in 0.009s visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conforme dados compartilhados por business Insider, os compradores on-line dos EUA, em particular, est\u00e3o abandonando seus carrinhos durante a fase de pagamento. Este \u00e9 um cen\u00e1rio comum em plataformas de desktop e m\u00f3veis. Aqui est\u00e3o algumas das fases, de acordo com a pesquisa, de onde os usu\u00e1rios tendem a deixar o carrinho sem concluir o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[53729],"tags":[5482,5481],"class_list":["post-19910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico-pt-br","tag-carrinhos-abandonados","tag-otimizao-de-checkout"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Otimiza\u00e7\u00e3o do 5 Checkout que pode reduzir os carros abandonados e impulsionar as vendas - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza\u00e7\u00e3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Otimiza\u00e7\u00e3o do 5 Checkout que pode reduzir os carros abandonados e impulsionar as vendas - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Conforme dados compartilhados por business Insider, os compradores on-line dos EUA, em particular, est\u00e3o abandonando seus carrinhos durante a fase de pagamento. Este \u00e9 um cen\u00e1rio comum em plataformas de desktop e m\u00f3veis. Aqui est\u00e3o algumas das fases, de acordo com a pesquisa, de onde os usu\u00e1rios tendem a deixar o carrinho sem concluir o [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza\u00e7\u00e3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-22T13:23:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-15T06:03:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture4-750x410-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\"},\"headline\":\"Otimiza\u00e7\u00e3o do 5 Checkout que pode reduzir os carros abandonados e impulsionar as vendas\",\"datePublished\":\"2017-08-22T13:23:12+00:00\",\"dateModified\":\"2018-03-15T06:03:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\\\/\"},\"wordCount\":1008,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/Picture4-750x410-1.jpg\",\"keywords\":[\"Carrinhos Abandonados\",\"Otimiza\u00e7\u00e3o de checkout\"],\"articleSection\":[\"E-commerce\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\\\/\",\"name\":\"Otimiza\u00e7\u00e3o do 5 Checkout que pode reduzir os carros abandonados e impulsionar as vendas - Knowband Blog | Ecommerce Modules\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/Picture4-750x410-1.jpg\",\"datePublished\":\"2017-08-22T13:23:12+00:00\",\"dateModified\":\"2018-03-15T06:03:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/Picture4-750x410-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/Picture4-750x410-1.jpg\",\"width\":760,\"height\":300,\"caption\":\"5 Checkout optimization that can Reduce Abandoned Carts and Boost Sales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Otimiza\u00e7\u00e3o do 5 Checkout que pode reduzir os carros abandonados e impulsionar as vendas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/\",\"name\":\"Knowband Blog | Ecommerce Modules\",\"description\":\"Magento, Prestashop, Opencart, Shopify\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\",\"name\":\"Knowband Blog | Ecommerce Modules\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/cropped-knowband_logo-v2.png\",\"contentUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/cropped-knowband_logo-v2.png\",\"width\":153,\"height\":61,\"caption\":\"Knowband Blog | Ecommerce Modules\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Knowband\",\"https:\\\/\\\/x.com\\\/KnowbandPlugin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\",\"name\":\"Joe Parker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/plugins\\\/wp-user-avatar\\\/deprecated\\\/wp-user-avatar\\\/images\\\/wpua-96x96.png\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/plugins\\\/wp-user-avatar\\\/deprecated\\\/wp-user-avatar\\\/images\\\/wpua-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/plugins\\\/wp-user-avatar\\\/deprecated\\\/wp-user-avatar\\\/images\\\/wpua-96x96.png\",\"caption\":\"Joe Parker\"},\"description\":\"We boast of the best in the industry plugins for eCommerce systems and has years of experience working with eCommerce websites. We provide best plugins for platforms like - Magento, Prestashop, OpenCart and Shopify . We also provide custom module development and customization services for the website and modules..\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/author\\\/joe\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Otimiza\u00e7\u00e3o do 5 Checkout que pode reduzir os carros abandonados e impulsionar as vendas - Knowband Blog | Ecommerce Modules","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza\u00e7\u00e3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/","og_locale":"pt_BR","og_type":"article","og_title":"Otimiza\u00e7\u00e3o do 5 Checkout que pode reduzir os carros abandonados e impulsionar as vendas - Knowband Blog | Ecommerce Modules","og_description":"Conforme dados compartilhados por business Insider, os compradores on-line dos EUA, em particular, est\u00e3o abandonando seus carrinhos durante a fase de pagamento. Este \u00e9 um cen\u00e1rio comum em plataformas de desktop e m\u00f3veis. Aqui est\u00e3o algumas das fases, de acordo com a pesquisa, de onde os usu\u00e1rios tendem a deixar o carrinho sem concluir o [&hellip;]","og_url":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza\u00e7\u00e3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/","og_site_name":"Knowband Blog | Ecommerce Modules","article_publisher":"https:\/\/www.facebook.com\/Knowband","article_published_time":"2017-08-22T13:23:12+00:00","article_modified_time":"2018-03-15T06:03:01+00:00","og_image":[{"width":760,"height":300,"url":"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture4-750x410-1.jpg","type":"image\/jpeg"}],"author":"Joe Parker","twitter_card":"summary_large_image","twitter_creator":"@KnowbandPlugin","twitter_site":"@KnowbandPlugin","twitter_misc":{"Written by":"Joe Parker","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/#article","isPartOf":{"@id":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/"},"author":{"name":"Joe Parker","@id":"https:\/\/www.knowband.com\/blog\/fr\/#\/schema\/person\/3d766b60ef5a1c9338ff341a544f27a8"},"headline":"Otimiza\u00e7\u00e3o do 5 Checkout que pode reduzir os carros abandonados e impulsionar as vendas","datePublished":"2017-08-22T13:23:12+00:00","dateModified":"2018-03-15T06:03:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/"},"wordCount":1008,"publisher":{"@id":"https:\/\/www.knowband.com\/blog\/fr\/#organization"},"image":{"@id":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture4-750x410-1.jpg","keywords":["Carrinhos Abandonados","Otimiza\u00e7\u00e3o de checkout"],"articleSection":["E-commerce"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/","url":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/","name":"Otimiza\u00e7\u00e3o do 5 Checkout que pode reduzir os carros abandonados e impulsionar as vendas - Knowband Blog | Ecommerce Modules","isPartOf":{"@id":"https:\/\/www.knowband.com\/blog\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/#primaryimage"},"image":{"@id":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture4-750x410-1.jpg","datePublished":"2017-08-22T13:23:12+00:00","dateModified":"2018-03-15T06:03:01+00:00","breadcrumb":{"@id":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/#primaryimage","url":"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture4-750x410-1.jpg","contentUrl":"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture4-750x410-1.jpg","width":760,"height":300,"caption":"5 Checkout optimization that can Reduce Abandoned Carts and Boost Sales"},{"@type":"BreadcrumbList","@id":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/otimiza%c3%a7%c3%a3o-do-5-checkout-que-pode-reduzir-os-carros-abandonados-e-impulsionar-as-vendas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.knowband.com\/blog\/fr\/"},{"@type":"ListItem","position":2,"name":"Otimiza\u00e7\u00e3o do 5 Checkout que pode reduzir os carros abandonados e impulsionar as vendas"}]},{"@type":"WebSite","@id":"https:\/\/www.knowband.com\/blog\/fr\/#website","url":"https:\/\/www.knowband.com\/blog\/fr\/","name":"Knowband Blog | Ecommerce Modules","description":"Magento, Prestashop, Opencart, Shopify","publisher":{"@id":"https:\/\/www.knowband.com\/blog\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.knowband.com\/blog\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.knowband.com\/blog\/fr\/#organization","name":"Knowband Blog | Ecommerce Modules","url":"https:\/\/www.knowband.com\/blog\/fr\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.knowband.com\/blog\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2016\/09\/cropped-knowband_logo-v2.png","contentUrl":"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2016\/09\/cropped-knowband_logo-v2.png","width":153,"height":61,"caption":"Knowband Blog | Ecommerce Modules"},"image":{"@id":"https:\/\/www.knowband.com\/blog\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Knowband","https:\/\/x.com\/KnowbandPlugin"]},{"@type":"Person","@id":"https:\/\/www.knowband.com\/blog\/fr\/#\/schema\/person\/3d766b60ef5a1c9338ff341a544f27a8","name":"Joe Parker","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.knowband.com\/blog\/wp-content\/plugins\/wp-user-avatar\/deprecated\/wp-user-avatar\/images\/wpua-96x96.png","url":"https:\/\/www.knowband.com\/blog\/wp-content\/plugins\/wp-user-avatar\/deprecated\/wp-user-avatar\/images\/wpua-96x96.png","contentUrl":"https:\/\/www.knowband.com\/blog\/wp-content\/plugins\/wp-user-avatar\/deprecated\/wp-user-avatar\/images\/wpua-96x96.png","caption":"Joe Parker"},"description":"We boast of the best in the industry plugins for eCommerce systems and has years of experience working with eCommerce websites. We provide best plugins for platforms like - Magento, Prestashop, OpenCart and Shopify . We also provide custom module development and customization services for the website and modules..","url":"https:\/\/www.knowband.com\/blog\/pt-br\/author\/joe\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.knowband.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/19910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.knowband.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.knowband.com\/blog\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.knowband.com\/blog\/pt-br\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.knowband.com\/blog\/pt-br\/wp-json\/wp\/v2\/comments?post=19910"}],"version-history":[{"count":0,"href":"https:\/\/www.knowband.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/19910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.knowband.com\/blog\/pt-br\/wp-json\/wp\/v2\/media\/8132"}],"wp:attachment":[{"href":"https:\/\/www.knowband.com\/blog\/pt-br\/wp-json\/wp\/v2\/media?parent=19910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.knowband.com\/blog\/pt-br\/wp-json\/wp\/v2\/categories?post=19910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.knowband.com\/blog\/pt-br\/wp-json\/wp\/v2\/tags?post=19910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}